The global Air Freshner Market Study analyzes and forecasts the market size across 6 regions and 24 countries for diverse segments -By Product (Spray, Gel Air freshener, Electric Air freshener, Candle Air freshener, Others), By Application (Residential, Commercial, Automotive), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, Others).
The Air Freshener Market is poised for notable growth in 2024, driven by rising consumer awareness of indoor air quality and the increasing popularity of scented products for enhancing living spaces. With the demand for natural and eco-friendly air fresheners on the rise, manufacturers are expanding their product lines to include a variety of options, such as sprays, plug-ins, and candles, infused with essential oils and organic ingredients. The market is projected to reach USD 12 billion by 2024, fueled by innovations in scent technology and marketing strategies targeting health-conscious consumers. Companies like Procter & Gamble and SC Johnson are leading the charge, focusing on sustainable practices and diverse scent offerings to capture a wider audience.
The market report analyses the leading companies in the industry including Church & Dwight Co. Inc, Dabur India Ltd, Farcent Enterprise Co. Ltd, Henkel AG & Co. KGaA, Newell Brands Inc, Nidda Healthcare Holding GmbH, Procter & Gamble Company, Reckitt Benckiser Group PLC, S. C. Johnson & Son Inc, The Godrej Group, and others.
The Air Freshener Market is currently witnessing a prominent trend toward the increasing demand for eco-friendly and sustainable products. Consumers are becoming more environmentally conscious and are seeking air fresheners made from natural ingredients that are free from harmful chemicals and synthetic fragrances. This shift is prompting manufacturers to innovate and create eco-friendly options, such as plant-based air fresheners and refillable systems that minimize plastic waste. As a result, brands that prioritize sustainability in their product offerings are likely to capture a larger market share, catering to the growing consumer preference for products that contribute positively to both health and the environment.
A significant driver of growth in the Air Freshener Market is the rising awareness of indoor air quality and its impact on health and well-being. With more people spending time indoors, particularly in urban areas, concerns about air quality and the presence of odors and allergens have become more pronounced. Air fresheners play a vital role in enhancing indoor environments by masking unpleasant odors and neutralizing harmful particles. This growing emphasis on creating healthy living spaces is driving demand for various air freshening solutions, from traditional sprays to advanced diffusers, as consumers increasingly prioritize their health and comfort at home and in their workplaces.
The Air Freshener Market presents a significant opportunity for expansion through the development of innovative product offerings, such as smart air fresheners and personalized scent solutions. With advancements in technology, companies have the chance to create air fresheners that can be controlled via smartphone apps or smart home systems, allowing users to customize their fragrance experience based on preferences or time of day. Additionally, the trend of personalization is growing, with consumers looking for unique scent profiles that reflect their individual tastes. By tapping into these innovations, brands can differentiate themselves in a competitive market and attract a broader consumer base eager for modern, interactive air freshening solutions.
In the Air Freshener Market, the spray air fresheners segment holds the largest market share, primarily due to their convenience, versatility, and immediate effectiveness in odor elimination. Spray air fresheners are favored by consumers for their ability to quickly deliver fragrance and neutralize unpleasant smells in various environments, from homes to offices and vehicles. Their ease of use, where consumers can simply aim and spray, contributes significantly to their popularity. Furthermore, spray air fresheners come in a wide range of fragrances and formulations, catering to diverse consumer preferences and needs. The marketing strategies employed by leading brands also play a crucial role in driving this segment, as they often highlight the efficacy and instant results that sprays provide. Additionally, the ongoing trend towards home fragrance products that promote well-being and enhance indoor environments continues to bolster the demand for spray air fresheners, ensuring that this segment remains the largest in the air freshener market.
The automotive segment of the Air Freshener Market is the fastest growing, driven by the increasing emphasis on enhancing the driving experience and maintaining vehicle interiors. As consumers spend more time in their vehicles, particularly in urban settings where commuting times have increased, there is a rising demand for products that improve air quality and create a pleasant atmosphere within cars. Automotive air fresheners have evolved from traditional hanging scents to innovative options like vent clips, canisters, and sprays, appealing to a broad range of consumers looking for convenience and effectiveness. The growth of ride-sharing services and the trend towards personalized vehicle interiors have also contributed to the surge in automotive air freshener sales. Moreover, the introduction of eco-friendly and natural formulations is attracting environmentally conscious consumers, further propelling the segment’s growth. As such, the automotive application segment is rapidly expanding, reflecting changing consumer preferences and lifestyles.
In the Air Freshener Market, the supermarkets and hypermarkets segment is the largest distribution channel, largely due to the wide range of products they offer and the shopping convenience they provide to consumers. Supermarkets and hypermarkets stock a diverse selection of air fresheners, from sprays to gels and electric options, making it easy for consumers to find their preferred brands and fragrances all in one place. The physical shopping experience allows customers to browse different scents and compare products side by side, which enhances decision-making. Furthermore, these retail formats often engage in promotional activities, offering discounts and bundling options that attract consumers. The high foot traffic and accessibility of supermarkets and hypermarkets contribute significantly to their dominance as the primary distribution channel in the air freshener market. While online retail is growing, particularly post-pandemic, the established presence and consumer trust in physical stores ensure that supermarkets and hypermarkets continue to lead in sales volume and market share.
By Product
Spray
Gel Air freshener
Electric Air freshener
Candle Air freshener
Others
By Application
Residential
Commercial
Automotive
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Others
Countries Analyzed
North America (US, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)
Church & Dwight Co. Inc
Dabur India Ltd
Farcent Enterprise Co. Ltd
Henkel AG & Co. KGaA
Newell Brands Inc
Nidda Healthcare Holding GmbH
Procter & Gamble Company
Reckitt Benckiser Group PLC
S. C. Johnson & Son Inc
The Godrej Group
*- List Not Exhaustive
TABLE OF CONTENTS
1 Introduction to 2024 Air Freshner Market
1.1 Market Overview
1.2 Quick Facts
1.3 Scope/Objective of the Study
1.4 Market Definition
1.5 Countries and Regions Covered
1.6 Units, Currency, and Conversions
1.7 Industry Value Chain
2 Research Methodology
2.1 Market Size Estimation
2.2 Sources and Research Methodology
2.3 Data Triangulation
2.4 Assumptions and Limitations
3 Executive Summary
3.1 Global Air Freshner Market Size Outlook, $ Million, 2021 to 2032
3.2 Air Freshner Market Outlook by Type, $ Million, 2021 to 2032
3.3 Air Freshner Market Outlook by Product, $ Million, 2021 to 2032
3.4 Air Freshner Market Outlook by Application, $ Million, 2021 to 2032
3.5 Air Freshner Market Outlook by Key Countries, $ Million, 2021 to 2032
4 Market Dynamics
4.1 Key Driving Forces of Air Freshner Industry
4.2 Key Market Trends in Air Freshner Industry
4.3 Potential Opportunities in Air Freshner Industry
4.4 Key Challenges in Air Freshner Industry
5 Market Factor Analysis
5.1 Value Chain Analysis
5.2 Competitive Landscape
5.2.1 Global Air Freshner Market Share by Company (%), 2023
5.2.2 Product Offerings by Company
5.3 Porter’s Five Forces Analysis
5.4 Pricing Analysis and Outlook
6 Growth Outlook Across Scenarios
6.1 Growth Analysis-Case Scenario Definitions
6.2 Low Growth Scenario Forecasts
6.3 Reference Growth Scenario Forecasts
6.4 High Growth Scenario Forecasts
7 Global Air Freshner Market Outlook by Segments
7.1 Air Freshner Market Outlook by Segments, $ Million, 2021- 2032
By Product
Spray
Gel Air freshener
Electric Air freshener
Candle Air freshener
Others
By Application
Residential
Commercial
Automotive
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Others
8 North America Air Freshner Market Analysis and Outlook To 2032
8.1 Introduction to North America Air Freshner Markets in 2024
8.2 North America Air Freshner Market Size Outlook by Country, 2021-2032
8.2.1 United States
8.2.2 Canada
8.2.3 Mexico
8.3 North America Air Freshner Market size Outlook by Segments, 2021-2032
By Product
Spray
Gel Air freshener
Electric Air freshener
Candle Air freshener
Others
By Application
Residential
Commercial
Automotive
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Others
9 Europe Air Freshner Market Analysis and Outlook To 2032
9.1 Introduction to Europe Air Freshner Markets in 2024
9.2 Europe Air Freshner Market Size Outlook by Country, 2021-2032
9.2.1 Germany
9.2.2 France
9.2.3 Spain
9.2.4 United Kingdom
9.2.4 Italy
9.2.5 Russia
9.2.6 Norway
9.2.7 Rest of Europe
9.3 Europe Air Freshner Market Size Outlook by Segments, 2021-2032
By Product
Spray
Gel Air freshener
Electric Air freshener
Candle Air freshener
Others
By Application
Residential
Commercial
Automotive
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Others
10 Asia Pacific Air Freshner Market Analysis and Outlook To 2032
10.1 Introduction to Asia Pacific Air Freshner Markets in 2024
10.2 Asia Pacific Air Freshner Market Size Outlook by Country, 2021-2032
10.2.1 China
10.2.2 India
10.2.3 Japan
10.2.4 South Korea
10.2.5 Indonesia
10.2.6 Malaysia
10.2.7 Australia
10.2.8 Rest of Asia Pacific
10.3 Asia Pacific Air Freshner Market size Outlook by Segments, 2021-2032
By Product
Spray
Gel Air freshener
Electric Air freshener
Candle Air freshener
Others
By Application
Residential
Commercial
Automotive
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Others
11 South America Air Freshner Market Analysis and Outlook To 2032
11.1 Introduction to South America Air Freshner Markets in 2024
11.2 South America Air Freshner Market Size Outlook by Country, 2021-2032
11.2.1 Brazil
11.2.2 Argentina
11.2.3 Rest of South America
11.3 South America Air Freshner Market size Outlook by Segments, 2021-2032
By Product
Spray
Gel Air freshener
Electric Air freshener
Candle Air freshener
Others
By Application
Residential
Commercial
Automotive
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Others
12 Middle East and Africa Air Freshner Market Analysis and Outlook To 2032
12.1 Introduction to Middle East and Africa Air Freshner Markets in 2024
12.2 Middle East and Africa Air Freshner Market Size Outlook by Country, 2021-2032
12.2.1 Saudi Arabia
12.2.2 UAE
12.2.3 Oman
12.2.4 Rest of Middle East
12.2.5 Egypt
12.2.6 Nigeria
12.2.7 South Africa
12.2.8 Rest of Africa
12.3 Middle East and Africa Air Freshner Market size Outlook by Segments, 2021-2032
By Product
Spray
Gel Air freshener
Electric Air freshener
Candle Air freshener
Others
By Application
Residential
Commercial
Automotive
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Others
13 Company Profiles
13.1 Company Snapshot
13.2 SWOT Profiles
13.3 Products and Services
13.4 Recent Developments
13.5 Financial Profile
Church & Dwight Co. Inc
Dabur India Ltd
Farcent Enterprise Co. Ltd
Henkel AG & Co. KGaA
Newell Brands Inc
Nidda Healthcare Holding GmbH
Procter & Gamble Company
Reckitt Benckiser Group PLC
S. C. Johnson & Son Inc
The Godrej Group
14 Appendix
14.1 Customization Offerings
14.2 Subscription Services
14.3 Related Reports
14.4 Publisher Expertise
By Product
Spray
Gel Air freshener
Electric Air freshener
Candle Air freshener
Others
By Application
Residential
Commercial
Automotive
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Others
Global Air Freshner Market Size is valued at $12.5 Billion in 2024 and is forecast to register a growth rate (CAGR) of 5.8% to reach $19.6 Billion by 2032.
Emerging Markets across Asia Pacific, Europe, and Americas present robust growth prospects.
Church & Dwight Co. Inc, Dabur India Ltd, Farcent Enterprise Co. Ltd, Henkel AG & Co. KGaA, Newell Brands Inc, Nidda Healthcare Holding GmbH, Procter & Gamble Company, Reckitt Benckiser Group PLC, S. C. Johnson & Son Inc, The Godrej Group
Base Year- 2023; Estimated Year- 2024; Historic Period- 2018-2023; Forecast period- 2024 to 2032; Currency: Revenue (USD); Volume