Bourbon Whiskey Market Size, Share, Trends, Growth Outlook

Bourbon Whiskey Market is estimated to increase at a growth rate of 6.8% CAGR over the forecast period from 2024 to 2030.

The Bourbon Whiskey Market Study forecasts the market size across 6 regions and 24 countries for diverse segments including-Type (Standard Bourbon Whiskey, Kentucky Bourbon Whiskey, Straight Bourbon Whiskey, Small-Batch, and Single-Barrel Bourbon, Others), Grains (Corn, Rye, Barley, Wheat Grain), Packaging (Glass Bottles, Barrels, Others), Application (Residential, Commercial), Distribution Channel (Offline, Online).

An Introduction to Bourbon Whiskey Market, 2024

Bourbon Whiskey: The market for bourbon whiskey is driven by consumer preferences for American whiskey with specific production standards, including the use of predominantly corn in mash, aging in new charred oak barrels, and meeting legal requirements for bourbon classification. Key drivers include the demand for bourbon's sweet, caramel, and oak flavors, its cultural significance, and the craftsmanship associated with its production. The appeal lies in bourbon whiskey's distinctive taste profile, heritage, and its status as a symbol of American whiskey-making traditions.

Bourbon Whiskey Market Trend: Premiumization and Craft Distilling Renaissance

A prominent trend in the bourbon whiskey market is the ongoing premiumization and resurgence of craft distilling. Bourbon whiskey, celebrated for its complex flavors and unique aging process, is witnessing increased demand among consumers seeking high-quality, artisanal spirits. This trend aligns with the growing appreciation for craft beverages and premium spirits, driving the demand for small-batch, handcrafted bourbon whiskies that offer distinct flavor profiles and heritage craftsmanship.

Bourbon Whiskey Market Driver: Shifting Consumer Tastes and Prestige Seeking

The driver propelling the bourbon whiskey market is the shift in consumer tastes towards prestige-seeking and connoisseurship. Bourbon's perceived sophistication and association with heritage and tradition have resonated with consumers seeking elevated drinking experiences. The desire for premium, heritage-driven spirits with nuanced flavors has driven the demand for bourbon whiskey, as enthusiasts and collectors seek unique expressions and limited-edition releases, contributing to the market's growth.

Bourbon Whiskey Market Opportunity: Exploration of Unique Aging Techniques and Limited Editions

An opportunity within the bourbon whiskey market lies in exploring unique aging techniques and limited-edition releases. Investing in innovative barrel aging, such as experimenting with different wood types or secondary cask finishes, presents an opportunity to create distinct flavor profiles and appeal to discerning consumers. Additionally, introducing limited-edition expressions, collaborating with other industries, or exploring innovative marketing campaigns could attract enthusiasts, collectors, and new segments of consumers, fostering brand loyalty and differentiation in the competitive bourbon whiskey landscape. This innovation could drive excitement and elevate the brand's positioning in the market.

Bourbon Whiskey Market Segmentation

Type
Standard Bourbon Whiskey
Kentucky Bourbon Whiskey
Straight Bourbon Whiskey
Small-Batch and Single-Barrel Bourbon
Others

Grains
Corn
Rye
Barley
Wheat Grain

Packaging
Glass Bottles
Barrels
Others

Application
Residential
Commercial

Distribution Channel
Offline
Online

Geographical Segmentation
• North America (US, Canada, Mexico)
• Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
• Asia Pacific (China, India, Japan, South Korea, South East Asia, Rest of Asia Pacific)
• South America (Brazil, Argentina, Rest of South America)
• Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, Egypt, South Africa, Nigeria, Rest of Africa)
 

Bourbon Whiskey Companies Profiled in the Study-

Black Maple Hill (Various producers, no specific distillery)
Blanton's Bourbon (Buffalo Trace Distillery)
Booker's Bourbon (Jim Beam Brands)
Buffalo Trace Distillery
Hudson Baby Bourbon
Jim Beam (Beam Suntory)
Knob Creek (Beam Suntory)
Maker's Mark (Beam Suntory)
Noah's Mill Bourbon (Willett Distillery)
Old Rip Van Winkle (Buffalo Trace Distillery)
W. L. Weller (Buffalo Trace Distillery)
Woodford Reserve (Brown-Forman Corporation)

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• Deepen your industry insights and navigate uncertainties for strategy formulation, CAPEX, and Operational decisions
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• Execute strategies with confidence and speed through information, analytics, and insights on the industry value chain
• Corporate leaders, strategists, financial experts, shareholders, asset managers, and governmental representatives can make long-term planning scenarios and build an integrated and timely understanding of market dynamics
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TABLE OF CONTENTS

1 Introduction To 2024 Bourbon Whiskey Markets
1.1 Market Overview
1.2 Quick Facts
1.3 Scope/Objective of the Study
1.4 Market Definition
1.5 Countries and Regions Included
1.6 Units, Currency, and Conversions
1.7 Industry Value Chain

2 Research Methodology
2.1 Market Size Estimation
2.2 Sources and Research Methodology
2.3 Data Triangulation
2.4 Assumptions and Limitations

3 Executive Summary
3.1 Global Bourbon Whiskey Market Size Outlook, $ Million, 2021 to 2030
3.2 Bourbon Whiskey Market Outlook by Type, $ Million, 2021 to 2030
3.3 Bourbon Whiskey Market Outlook by Product, $ Million, 2021 to 2030
3.4 Bourbon Whiskey Market Outlook by Application, $ Million, 2021 to 2030
3.5 Bourbon Whiskey Market Outlook by Key Countries, $ Million, 2021 to 2030

4 Market Dynamics
4.1 Key Driving Forces of Bourbon Whiskey Industry
4.2 Key Market Trends in Bourbon Whiskey Industry
4.3 Potential Opportunities in Bourbon Whiskey Industry
4.4 Key Challenges in Bourbon Whiskey Industry

5 Market Factor Analysis
5.1 Competitive Landscape
5.1.1 Global Bourbon Whiskey Market Share by Company
5.1.2 Product Offerings by Company
5.2 Porter’s Five Forces Analysis

6 Growth Outlook Across Scenarios
6.1 Growth Analysis-Case Scenario Definitions
6.2 Low Growth Scenario Forecasts
6.3 Reference Growth Scenario Forecasts
6.4 High Growth Scenario Forecasts

7 Global Bourbon Whiskey Market Outlook by Segments
7.1 Bourbon Whiskey Market Outlook by Segments
Type
Standard Bourbon Whiskey
Kentucky Bourbon Whiskey
Straight Bourbon Whiskey
Small-Batch and Single-Barrel Bourbon
Others

Grains
Corn
Rye
Barley
Wheat Grain

Packaging
Glass Bottles
Barrels
Others

Application
Residential
Commercial

Distribution Channel
Offline
Online

8 North America Bourbon Whiskey Market Analysis and Outlook To 2030
8.1 Introduction to North America Bourbon Whiskey Markets in 2024
8.2 North America Bourbon Whiskey Market Size Outlook by Country, 2021-2030
8.2.1 United States
8.2.2 Canada
8.2.3 Mexico
8.3 North America Bourbon Whiskey Market size Outlook by Segments, 2021-2030
Type
Standard Bourbon Whiskey
Kentucky Bourbon Whiskey
Straight Bourbon Whiskey
Small-Batch and Single-Barrel Bourbon
Others

Grains
Corn
Rye
Barley
Wheat Grain

Packaging
Glass Bottles
Barrels
Others

Application
Residential
Commercial

Distribution Channel
Offline
Online

9 Europe Bourbon Whiskey Market Analysis and Outlook To 2030
9.1 Introduction to Europe Bourbon Whiskey Markets in 2024
9.2 Europe Bourbon Whiskey Market Size Outlook by Country, 2021-2030
9.2.1 Germany
9.2.2 France
9.2.3 Spain
9.2.4 United Kingdom
9.2.4 Italy
9.2.5 Russia
9.2.6 Norway
9.2.7 Rest of Europe
9.3 Europe Bourbon Whiskey Market size Outlook by Segments, 2021-2030
Type
Standard Bourbon Whiskey
Kentucky Bourbon Whiskey
Straight Bourbon Whiskey
Small-Batch and Single-Barrel Bourbon
Others

Grains
Corn
Rye
Barley
Wheat Grain

Packaging
Glass Bottles
Barrels
Others

Application
Residential
Commercial

Distribution Channel
Offline
Online

10 Asia Pacific Bourbon Whiskey Market Analysis and Outlook To 2030
10.1 Introduction to Asia Pacific Bourbon Whiskey Markets in 2024
10.2 Asia Pacific Bourbon Whiskey Market Size Outlook by Country, 2021-2030
10.2.1 China
10.2.2 India
10.2.3 Japan
10.2.4 South Korea
10.2.5 Indonesia
10.2.6 Malaysia
10.2.7 Australia
10.2.8 Rest of Asia Pacific
10.3 Asia Pacific Bourbon Whiskey Market size Outlook by Segments, 2021-2030
Type
Standard Bourbon Whiskey
Kentucky Bourbon Whiskey
Straight Bourbon Whiskey
Small-Batch and Single-Barrel Bourbon
Others

Grains
Corn
Rye
Barley
Wheat Grain

Packaging
Glass Bottles
Barrels
Others

Application
Residential
Commercial

Distribution Channel
Offline
Online

11 South America Bourbon Whiskey Market Analysis and Outlook To 2030
11.1 Introduction to South America Bourbon Whiskey Markets in 2024
11.2 South America Bourbon Whiskey Market Size Outlook by Country, 2021-2030
11.2.1 Brazil
11.2.2 Argentina
11.2.3 Rest of South America
11.3 South America Bourbon Whiskey Market size Outlook by Segments, 2021-2030
Type
Standard Bourbon Whiskey
Kentucky Bourbon Whiskey
Straight Bourbon Whiskey
Small-Batch and Single-Barrel Bourbon
Others

Grains
Corn
Rye
Barley
Wheat Grain

Packaging
Glass Bottles
Barrels
Others

Application
Residential
Commercial

Distribution Channel
Offline
Online

12 Middle East and Africa Bourbon Whiskey Market Analysis and Outlook To 2030
12.1 Introduction to Middle East and Africa Bourbon Whiskey Markets in 2024
12.2 Middle East and Africa Bourbon Whiskey Market Size Outlook by Country, 2021-2030
12.2.1 Saudi Arabia
12.2.2 UAE
12.2.3 Oman
12.2.4 Rest of Middle East
12.2.5 Egypt
12.2.6 Nigeria
12.2.7 South Africa
12.2.8 Rest of Africa
12.3 Middle East and Africa Bourbon Whiskey Market size Outlook by Segments, 2021-2030
Type
Standard Bourbon Whiskey
Kentucky Bourbon Whiskey
Straight Bourbon Whiskey
Small-Batch and Single-Barrel Bourbon
Others

Grains
Corn
Rye
Barley
Wheat Grain

Packaging
Glass Bottles
Barrels
Others

Application
Residential
Commercial

Distribution Channel
Offline
Online

List of Companies
Black Maple Hill (Various producers, no specific distillery)
Blanton's Bourbon (Buffalo Trace Distillery)
Booker's Bourbon (Jim Beam Brands)
Buffalo Trace Distillery
Hudson Baby Bourbon
Jim Beam (Beam Suntory)
Knob Creek (Beam Suntory)
Maker's Mark (Beam Suntory)
Noah's Mill Bourbon (Willett Distillery)
Old Rip Van Winkle (Buffalo Trace Distillery)
W. L. Weller (Buffalo Trace Distillery)
Woodford Reserve (Brown-Forman Corporation)

13 Company Profiles
13.1 Company Snapshot
13.2 SWOT Profiles
13.3 Products and Services
13.4 Recent Developments
13.5 Financial Profile

14 Appendix
14.1 Customization Offerings
14.2 Subscription Services
14.3 Related Reports
14.4 Publisher Expertise

Type/brStandard Bourbon Whiskey /brKentucky Bourbon Whiskey /brStraight Bourbon Whiskey /brSmall-Batch and Single-Barrel Bourbon /brOthers /br/brGrains /brCorn /brRye /brBarley /brWheat Grain /br/brPackaging /brGlass Bottles /brBarrels /brOthers /br/brApplication/brResidential /brCommercial /br/brDistribution Channel/brOffline/brOnline