Christmas Wreaths and Garlands Market Size, Share, Trends, Growth Outlook

The Global Christmas Wreaths and Garlands Market Size is estimated to register 4.2% growth over the forecast period from 2023 to 2030.

 

The market growth is driven by increasing Consumers who are increasingly valuing sustainability, driving demand for Christmas wreaths and garlands made from eco-friendly materials. Manufacturers are incorporating recycled and biodegradable components, appealing to environmentally conscious buyers. This trend aligns with the broader movement towards sustainable consumerism. Leading Companies focusing on Smart and Connected Decor, Personalized AI-driven recommendations, Virtual and Augmented Reality Shopping Experiences, and others to boost market shares in the industry.

 

Christmas Wreaths and Garlands Market Overview

The Christmas Wreaths and Garlands Market encompasses a range of traditional and modern holiday decorations made from natural or artificial materials. Consumers seek diverse designs and themes, from classic to minimalist, with an increasing focus on sustainable and eco-friendly options. Technological integration, such as LED lights and smart features, is on the rise. Distribution channels include brick-and-mortar stores and a growing online presence. Economic conditions and seasonal demand significantly influence consumer spending on these festive items, with customization and personalization trends shaping the market.

 

Christmas Wreaths and Garlands Market Dynamics

Market Trends- Eco-friendly designs bring festive cheer without environmental harm

The rise in popularity of eco-friendly designs within the Christmas Wreaths and Garlands Market is driven by consumer preferences for festive decor that minimizes environmental impact. In response to this demand, manufacturers are integrating sustainable materials like recycled and biodegradable components into their products. These environmentally conscious designs not only align with the increasing trend of eco-friendly consumer choices but also enhance the festive atmosphere without harming the environment. Opting for wreaths and garlands made from eco-friendly materials allows consumers to embrace the holiday spirit while contributing positively to sustainability. This shift towards environmentally responsible choices reflects a broader awareness and commitment to reducing the ecological footprint associated with seasonal decorations.

 

Market Driver- Customized wreaths and garlands are decking the halls with individuality.

The Christmas Wreaths and Garlands Market is experiencing a notable increase in the demand for personalized products, driven by consumers seeking to add a touch of uniqueness to their holiday decorations. Customizable wreaths and garlands empower customers to personalize their decor based on specific color schemes, and themes, and even incorporate personal elements such as monograms or family names. This inclination towards personalized holiday decor not only signifies a preference for distinctive and exclusive items but also serves as a means for individuals to showcase their unique styles and preferences. To meet this demand, the market is adapting by offering platforms and services that enable customers to customize their wreaths and garlands, allowing them to adorn their spaces with a personalized and creatively distinctive holiday ambiance.

 

Market Opportunity- Tech-powered wreaths and garlands light up your holidays with digital dazzle.

The Christmas Wreaths and Garlands Market is embracing technological advancements, introducing a new era of tech-powered decorations that bring a digital flair to holiday celebrations. These cutting-edge products incorporate features like LED lights, compatibility with smart home systems, and even augmented reality. Tech-powered wreaths and garlands provide consumers with an interactive holiday experience, enabling customization of lighting patterns, and colors, and, in certain instances, access to virtual content via smartphones or other devices. This fusion of technology and traditional holiday decor not only adds a modern and captivating touch but also caters to tech-savvy consumers seeking a distinctive and immersive celebration. To meet this demand, the market is unveiling state-of-the-art designs that enhance the festive ambiance through digital enhancements.

 

Market Share Analysis- Wreaths Christmas Wreaths and Garlands Market will register the fastest growth

The Global Christmas Wreaths and Garlands Market is analyzed across Wreaths, Garlands, and others. Wreaths are poised to register the fastest growth. Wreaths are pivotal in the Christmas Wreaths and Garlands Market, symbolizing holiday traditions with diverse designs ranging from classic to tech-powered options. Crafted from evergreen branches, these circular arrangements offer a blend of tradition and innovation. Customization trends allow consumers to personalize wreaths, while advancements like LED lights and smart home compatibility contribute to a modern festive ambiance. The market caters to a wide range of preferences, combining enduring symbols with contemporary elements for a diverse holiday decor selection.

 

Market Share Analysis- Outdoor held a significant market share in 2023

The Global Christmas Wreaths and Garlands Market is analyzed across various applications including Outdoor, Indoor, and others. Of these, Outdoor held a significant market share in 2023. The Outdoor Christmas Wreaths and Garlands Market specializes in durable and weather-resistant decorations designed for exterior spaces. Crafted from materials that withstand outdoor conditions, these decorations cater to various styles, including traditional and modern designs. With a focus on UV resistance and waterproof features, the market meets the demand for outdoor holiday decor, offering consumers options to enhance their homes' exteriors during the festive season.

 

Christmas Wreaths and Garlands Market Segmentation

By Type

• Wreaths
• Garlands

 

By Application

• Outdoor
• Indoor

 

By Distribution Channel

• Online
• Offline

 

By Size

• 5 Inch
• 6 Inch
• 8 Inch
• 10 Inch
• 12 Inch
• 18 Inch
• 24 Inch
• 26 Inch
• 32 Inch
• Others

 

By Region

• North America (United States, Canada, Mexico)
• Europe (Germany, France, United Kingdom, Spain, Italy, Others)
• Asia Pacific (China, India, Japan, South Korea, Australia, Others)
• Latin America (Brazil, Argentina, Others)
• Middle East and Africa (Saudi Arabia, UAE, Kuwait, Other Middle East, South Africa, Nigeria, Other Africa)

 

Christmas Wreaths and Garlands Market Companies

• Amscan Inc. (United States)
• Balsam Hill (United States)
• Barcana (United States)
• Blachere Illumination (United Kingdom)
• Crystal Valley Decorating, Inc. (United States)
• Festive Productions (United Kingdom)
• Gordon Companies (United States)
• Hilltop (United States)
• King Tree Handicrafts (Shenzhen) Co., Ltd (China)
• Roman (United States)

 

*List not exhaustive

Christmas Wreaths and Garlands Market Outlook 2023

1 Market Overview

1.1 Introduction to the Christmas Wreaths and Garlands Market

1.2 Scope of the Study

1.3 Research Objective

1.3.1 Key Market Scope and Segments

1.3.2 Players Covered

1.3.3 Years Considered

 

2 Executive Summary

2.1 2023 Christmas Wreaths and Garlands Industry- Market Statistics

3 Market Dynamics

3.1 Market Drivers

3.2 Market Challenges

3.3 Market Opportunities

3.4 Market Trends

 

4 Market Factor Analysis

4.1 Porter’s Five Forces

4.2 Market Entropy

4.2.1 Global Christmas Wreaths and Garlands Market Companies with Area Served

4.2.2 Products Offerings Global Christmas Wreaths and Garlands Market

 

5 COVID-19 Impact Analysis and Outlook Scenarios

5.1.1 Covid-19 Impact Analysis

5.1.2 post-COVID-19 Scenario- Low Growth Case

5.1.3 post-COVID-19 Scenario- Reference Growth Case

5.1.4 post-COVID-19 Scenario- Low Growth Case

 

6 Global Christmas Wreaths and Garlands Market Trends

6.1 Global Christmas Wreaths and Garlands Revenue (USD Million) and CAGR (%) by Type (2018-2030)

6.2 Global Christmas Wreaths and Garlands Revenue (USD Million) and CAGR (%) by Applications (2018-2030)

6.3 Global Christmas Wreaths and Garlands Revenue (USD Million) and CAGR (%) by regions (2018-2030)

 

7 Global Christmas Wreaths and Garlands Market Revenue (USD Million) by Type, and Applications (2018-2022)

7.1 Global Christmas Wreaths and Garlands Revenue (USD Million) by Type (2018-2022)

7.1.1 Global Christmas Wreaths and Garlands Revenue (USD Million), Market Share (%) by Type (2018-2022)

7.2 Global Christmas Wreaths and Garlands Revenue (USD Million) by Applications (2018-2022)

7.2.1 Global Christmas Wreaths and Garlands Revenue (USD Million), Market Share (%) by Applications (2018-2022)

 

8 Global Christmas Wreaths and Garlands Development Regional Status and Outlook

8.1 Global Christmas Wreaths and Garlands Revenue (USD Million) By Regions (2018-2022)

8.2 North America Christmas Wreaths and Garlands Revenue (USD Million) by Type, and Application (2018-2022)

8.2.1 North America Christmas Wreaths and Garlands Revenue (USD Million) by Country (2018-2022)

8.2.2 North America Christmas Wreaths and Garlands Revenue (USD Million) by Type (2018-2022)

8.2.3 North America Christmas Wreaths and Garlands Revenue (USD Million) by Applications (2018-2022)

8.3 Europe Christmas Wreaths and Garlands Revenue (USD Million), by Type, and Applications (USD Million) (2018-2022)

8.3.1 Europe Christmas Wreaths and Garlands Revenue (USD Million), by Country (2018-2022)

8.3.2 Europe Christmas Wreaths and Garlands Revenue (USD Million) by Type (2018-2022)

8.3.3 Europe Christmas Wreaths and Garlands Revenue (USD Million) by Applications (2018-2022)

8.4 Asia Pacific Christmas Wreaths and Garlands Revenue (USD Million), and Revenue (USD Million) by Type, and Applications (2018-2022)

8.4.1 Asia Pacific Christmas Wreaths and Garlands Revenue (USD Million) by Country (2018-2022)

8.4.2 Asia Pacific Christmas Wreaths and Garlands Revenue (USD Million) by Type (2018-2022)

8.4.3 Asia Pacific Christmas Wreaths and Garlands Revenue (USD Million) by Applications (2018-2022)

8.5 South America Christmas Wreaths and Garlands Revenue (USD Million), by Type, and Applications (2018-2022)

8.5.1 South America Christmas Wreaths and Garlands Revenue (USD Million), by Country (2018-2022)

8.5.2 South America Christmas Wreaths and Garlands Revenue (USD Million) by Type (2018-2022)

8.5.3 South America Christmas Wreaths and Garlands Revenue (USD Million) by Applications (2018-2022)

8.6 Middle East and Africa Christmas Wreaths and Garlands Revenue (USD Million), by Type, Technology, Application, Thickness (2018-2022)

8.6.1 Middle East and Africa Christmas Wreaths and Garlands Revenue (USD Million) by Country (2018-2022)

8.6.2 Middle East and Africa Christmas Wreaths and Garlands Revenue (USD Million) by Type (2018-2022)

8.6.3 Middle East and Africa Christmas Wreaths and Garlands Revenue (USD Million) by Applications (2018-2022)

 

9 Company Profiles

 

10 Global Christmas Wreaths and Garlands Market Revenue (USD Million), by Type, and Applications (2023-2030)

10.1 Global Christmas Wreaths and Garlands Revenue (USD Million) and Market Share (%) by Type (2023-2030)

10.1.1 Global Christmas Wreaths and Garlands Revenue (USD Million), and Market Share (%) by Type (2023-2030)

10.2 Global Christmas Wreaths and Garlands Revenue (USD Million) and Market Share (%) by Applications (2023-2030)

10.2.1 Global Christmas Wreaths and Garlands Revenue (USD Million), and Market Share (%) by Applications (2023-2030)

 

11 Global Christmas Wreaths and Garlands Development Regional Status and Outlook Forecast

11.1 Global Christmas Wreaths and Garlands Revenue (USD Million) By Regions (2023-2030)

11.2 North America Christmas Wreaths and Garlands Revenue (USD Million) by Type, and Applications (2023-2030)

11.2.1 North America Christmas Wreaths and Garlands Revenue (USD) Million by Country (2023-2030)

11.2.2 North America Christmas Wreaths and Garlands Revenue (USD Million), by Type (2023-2030)

11.2.3 North America Christmas Wreaths and Garlands Revenue (USD Million), Market Share (%) by Applications (2023-2030)

11.3 Europe Christmas Wreaths and Garlands Revenue (USD Million), by Type, and Applications (2023-2030)

11.3.1 Europe Christmas Wreaths and Garlands Revenue (USD Million), by Country (2023-2030)

11.3.2 Europe Christmas Wreaths and Garlands Revenue (USD Million), by Type (2023-2030)

11.3.3 Europe Christmas Wreaths and Garlands Revenue (USD Million), by Applications (2023-2030)

11.4 Asia Pacific Christmas Wreaths and Garlands Revenue (USD Million) by Type, and Applications (2023-2030)

11.4.1 Asia Pacific Christmas Wreaths and Garlands Revenue (USD Million), by Country (2023-2030)

11.4.2 Asia Pacific Christmas Wreaths and Garlands Revenue (USD Million), by Type (2023-2030)

11.4.3 Asia Pacific Christmas Wreaths and Garlands Revenue (USD Million), by Applications (2023-2030)

11.5 South America Christmas Wreaths and Garlands Revenue (USD Million), by Type, and Applications (2023-2030)

11.5.1 South America Christmas Wreaths and Garlands Revenue (USD Million), by Country (2023-2030)

11.5.2 South America Christmas Wreaths and Garlands Revenue (USD Million), by Type (2023-2030)

11.5.3 South America Christmas Wreaths and Garlands Revenue (USD Million), by Applications (2023-2030)

11.6 Middle East and Africa Christmas Wreaths and Garlands Revenue (USD Million), by Type, and Applications (2023-2030)

11.6.1 Middle East and Africa Christmas Wreaths and Garlands Revenue (USD Million), by region (2023-2030)

11.6.2 Middle East and Africa Christmas Wreaths and Garlands Revenue (USD Million), by Type (2023-2030)

11.6.3 Middle East and Africa Christmas Wreaths and Garlands Revenue (USD Million), by Applications (2023-2030)

 

12 Methodology and Data Sources

12.1 Methodology/Research Approach

12.1.1 Research Programs/Design

12.1.2 Market Size Estimation

12.1.3 Market Breakdown and Data Triangulation

12.2 Data Sources

12.2.1 Secondary Sources

12.2.2 Primary Sources

12.3 Disclaimer

 

List of Tables

Table 1 Market Segmentation Analysis

Table 2 Global Christmas Wreaths and Garlands Market Companies with Areas Served

Table 3 Products Offerings Global Christmas Wreaths and Garlands Market

Table 4 Low Growth Scenario Forecasts

Table 5 Reference Case Growth Scenario

Table 6 High Growth Case Scenario

Table 7 Global Christmas Wreaths and Garlands Revenue (USD Million) And CAGR (%) By Type (2018-2030)

Table 8 Global Christmas Wreaths and Garlands Revenue (USD Million) And CAGR (%) By Applications (2018-2030)

Table 9 Global Christmas Wreaths and Garlands Revenue (USD Million) And CAGR (%) By Regions (2018-2030)

Table 10 Global Christmas Wreaths and Garlands Revenue (USD Million) By Type (2018-2022)

Table 11 Global Christmas Wreaths and Garlands Revenue Market Share (%) By Type (2018-2022)

Table 12 Global Christmas Wreaths and Garlands Revenue (USD Million) By Applications (2018-2022)

Table 13 Global Christmas Wreaths and Garlands Revenue Market Share (%) By Applications (2018-2022)

Table 14 Global Christmas Wreaths and Garlands Market Revenue (USD Million) By Regions (2018-2022)

Table 15 Global Christmas Wreaths and Garlands Market Share (%) By Regions (2018-2022)

Table 16 North America Christmas Wreaths and Garlands Revenue (USD Million) By Country (2018-2022)

Table 17 North America Christmas Wreaths and Garlands Revenue (USD Million) By Type (2018-2022)

Table 18 North America Christmas Wreaths and Garlands Revenue (USD Million) By Applications (2018-2022)

Table 19 Europe Christmas Wreaths and Garlands Revenue (USD Million) By Country (2018-2022)

Table 20 Europe Christmas Wreaths and Garlands Revenue (USD Million) By Type (2018-2022)

Table 21 Europe Christmas Wreaths and Garlands Revenue (USD Million) By Applications (2018-2022)

Table 22 Asia Pacific Christmas Wreaths and Garlands Revenue (USD Million) By Country (2018-2022)

Table 23 Asia Pacific Christmas Wreaths and Garlands Revenue (USD Million) By Type (2018-2022)

Table 24 Asia Pacific Christmas Wreaths and Garlands Revenue (USD Million) By Applications (2018-2022)

Table 25 South America Christmas Wreaths and Garlands Revenue (USD Million) By Country (2018-2022)

Table 26 South America Christmas Wreaths and Garlands Revenue (USD Million) By Type (2018-2022)

Table 27 South America Christmas Wreaths and Garlands Revenue (USD Million) By Applications (2018-2022)

Table 28 Middle East and Africa Christmas Wreaths and Garlands Revenue (USD Million) By Region (2018-2022)

Table 29 Middle East and Africa Christmas Wreaths and Garlands Revenue (USD Million) By Type (2018-2022)

Table 30 Middle East and Africa Christmas Wreaths and Garlands Revenue (USD Million) By Applications (2018-2022)

Table 31 Financial Analysis

Table 32 Global Christmas Wreaths and Garlands Revenue (USD Million) By Type (2023-2030)

Table 33 Global Christmas Wreaths and Garlands Revenue Market Share (%) By Type (2023-2030)

Table 34 Global Christmas Wreaths and Garlands Revenue (USD Million) By Applications (2023-2030)

Table 35 Global Christmas Wreaths and Garlands Revenue Market Share (%) By Applications (2023-2030)

Table 36 Global Christmas Wreaths and Garlands Market Revenue (USD Million), And Revenue (USD Million) By Regions (2023-2030)

Table 37 North America Christmas Wreaths and Garlands Revenue (USD)By Country (2023-2030)

Table 38 North America Christmas Wreaths and Garlands Revenue (USD Million) By Type (2023-2030)

Table 39 North America Christmas Wreaths and Garlands Revenue (USD Million) By Applications (2023-2030)

Table 40 Europe Christmas Wreaths and Garlands Revenue (USD Million) By Country (2023-2030)

Table 41 Europe Christmas Wreaths and Garlands Revenue (USD Million) By Type (2023-2030)

Table 42 Europe Christmas Wreaths and Garlands Revenue (USD Million) By Applications (2023-2030)

Table 43 Asia Pacific Christmas Wreaths and Garlands Revenue (USD Million) By Country (2023-2030)

Table 44 Asia Pacific Christmas Wreaths and Garlands Revenue (USD Million) By Type (2023-2030)

Table 45 Asia Pacific Christmas Wreaths and Garlands Revenue (USD Million) By Applications (2023-2030)

Table 46 South America Christmas Wreaths and Garlands Revenue (USD Million) By Country (2023-2030)

Table 47 South America Christmas Wreaths and Garlands Revenue (USD Million) By Type (2023-2030)

Table 48 South America Christmas Wreaths and Garlands Revenue (USD Million) By Applications (2023-2030)

Table 49 Middle East and Africa Christmas Wreaths and Garlands Revenue (USD Million) By Region (2023-2030)

Table 50 Middle East and Africa Christmas Wreaths and Garlands Revenue (USD Million) By Region (2023-2030)

Table 51 Middle East and Africa Christmas Wreaths and Garlands Revenue (USD Million) By Type (2023-2030)

Table 52 Middle East and Africa Christmas Wreaths and Garlands Revenue (USD Million) By Applications (2023-2030)

Table 53 Research Programs/Design for This Report

Table 54 Key Data Information from Secondary Sources

Table 55 Key Data Information from Primary Sources

 

List of Figures

Figure 1 Market Scope

Figure 2 Porter’s Five Forces

Figure 3 Global Christmas Wreaths and Garlands Revenue (USD Million) By Type (2018-2022)

Figure 4 Global Christmas Wreaths and Garlands Revenue Market Share (%) By Type (2022)

Figure 5 Global Christmas Wreaths and Garlands Revenue (USD Million) By Applications (2018-2022)

Figure 6 Global Christmas Wreaths and Garlands Revenue Market Share (%) By Applications (2022)

Figure 7 Global Christmas Wreaths and Garlands Market Revenue (USD Million) By Regions (2018-2022)

Figure 8 Global Christmas Wreaths and Garlands Market Share (%) By Regions (2022)

Figure 9 North America Christmas Wreaths and Garlands Revenue (USD Million) By Country (2018-2022)

Figure 10 North America Christmas Wreaths and Garlands Revenue (USD Million) By Type (2018-2022)

Figure 11 North America Christmas Wreaths and Garlands Revenue (USD Million) By Applications (2018-2022)

Figure 12 Europe Christmas Wreaths and Garlands Revenue (USD Million) By Country (2018-2022)

Figure 13 Europe Christmas Wreaths and Garlands Revenue (USD Million) By Type (2018-2022)

Figure 14 Europe Christmas Wreaths and Garlands Revenue (USD Million) By Applications (2018-2022)

Figure 15 Asia Pacific Christmas Wreaths and Garlands Revenue (USD Million) By Country (2018-2022)

Figure 16 Asia Pacific Christmas Wreaths and Garlands Revenue (USD Million) By Type (2018-2022)

Figure 17 Asia Pacific Christmas Wreaths and Garlands Revenue (USD Million) By Applications (2018-2022)

Figure 18 South America Christmas Wreaths and Garlands Revenue (USD Million) By Country (2018-2022)

Figure 19 South America Christmas Wreaths and Garlands Revenue (USD Million) By Type (2018-2022)

Figure 20 South America Christmas Wreaths and Garlands Revenue (USD Million) By Applications (2018-2022)

Figure 21 Middle East and Africa Christmas Wreaths and Garlands Revenue (USD Million) By Region (2018-2022)

Figure 22 Middle East and Africa Christmas Wreaths and Garlands Revenue (USD Million) By Type (2018-2022)

Figure 23 Middle East and Africa Christmas Wreaths and Garlands Revenue (USD Million) By Applications (2018-2022)

Figure 24 Global Christmas Wreaths and Garlands Revenue (USD Million) By Type (2023-2030)

Figure 25 Global Christmas Wreaths and Garlands Revenue Market Share (%) By Type (2030)

Figure 26 Global Christmas Wreaths and Garlands Revenue (USD Million) By Applications (2023-2030)

Figure 27 Global Christmas Wreaths and Garlands Revenue Market Share (%) By Applications (2030)

Figure 28 Global Christmas Wreaths and Garlands Market Revenue (USD Million) By Regions (2023-2030)

Figure 29 North America Christmas Wreaths and Garlands Revenue (USD Million) By Country (2023-2030)

Figure 30 North America Christmas Wreaths and Garlands Revenue (USD Million) By Type (2023-2030)

Figure 31 North America Christmas Wreaths and Garlands Revenue (USD Million) By Applications (2023-2030)

Figure 32 Europe Christmas Wreaths and Garlands Revenue (USD Million) By Country (2023-2030)

Figure 33 Europe Christmas Wreaths and Garlands Revenue (USD Million) By Type (2023-2030)

Figure 34 Europe Christmas Wreaths and Garlands Revenue (USD Million) By Applications (2023-2030)

Figure 35 Asia Pacific Christmas Wreaths and Garlands Revenue (USD Million) By Country (2023-2030)

Figure 36 Asia Pacific Christmas Wreaths and Garlands Revenue (USD Million) By Type (2023-2030)

Figure 37 Asia Pacific Christmas Wreaths and Garlands Revenue (USD Million) By Applications (2023-2030)

Figure 38 South America Christmas Wreaths and Garlands Revenue (USD Million) By Country (2023-2030)

Figure 39 South America Christmas Wreaths and Garlands Revenue (USD Million) By Type (2023-2030)

Figure 40 South America Christmas Wreaths and Garlands Revenue (USD Million) By Applications (2023-2030)

Figure 41 Middle East and Africa Christmas Wreaths and Garlands Revenue (USD Million) By Region (2023-2030)

Figure 42 Middle East and Africa Christmas Wreaths and Garlands Revenue (USD Million) By Region (2023-2030)

Figure 43 Middle East and Africa Christmas Wreaths and Garlands Revenue (USD Million) By Type (2023-2030)

Figure 44 Middle East and Africa Christmas Wreaths and Garlands Revenue (USD Million) By Applications (2023-2030)

Figure 45 Bottom-Up and Top-Down Approaches for This Report

Figure 46 Data Triangulation

 

Christmas Wreaths and Garlands Market Segmentation

By Type

• Wreaths
• Garlands

 

By Application

• Outdoor
• Indoor

 

By Distribution Channel

• Online
• Offline

 

By Size

• 5 Inch
• 6 Inch
• 8 Inch
• 10 Inch
• 12 Inch
• 18 Inch
• 24 Inch
• 26 Inch
• 32 Inch
• Others

 

By Realism

• Most Realistic
• Realistic
• Traditional

 

By Region

• North America (United States, Canada, Mexico)
• Europe (Germany, France, United Kingdom, Spain, Italy, Others)
• Asia Pacific (China, India, Japan, South Korea, Australia, Others)
• Latin America (Brazil, Argentina, Others)
• Middle East and Africa (Saudi Arabia, UAE, Kuwait, Other Middle East, South Africa, Nigeria, Other Africa)