The Global Configure Price and Quote (CPQ) Software Market Size is estimated at $8.8 Billion in 2025 and is forecast to register an annual growth rate (CAGR) of 15.8% to reach $33 Billion by 2034.
The global Configure Price and Quote (CPQ) Software Market study analyzes and forecasts the market size across 6 regions and 24 countries for diverse segments including By Deployment (Cloud-based, On-premise), By End-User (IT and telecom, BFSI, Automobile, Retail, Others).
An Introduction to Configure Price and Quote (CPQ) Software Market, 2025
The Configure Price and Quote (CPQ) Software Market in 2025 represents a critical component of sales automation and revenue optimization strategies for businesses across various industries, enabling organizations to streamline the complex process of configuring, pricing, and quoting products and services to customers. CPQ software solutions automate manual tasks, ensure pricing accuracy, and provide guided selling recommendations to sales teams, resulting in faster quote generation, improved sales productivity, and enhanced customer experiences. The market experiences robust growth driven by factors such as increasing product complexity, dynamic pricing models, and the need for omnichannel sales engagement. CPQ software vendors offer scalable and customizable platforms equipped with features such as product configurators, pricing engines, and quote management tools to meet the diverse needs of enterprises, from small businesses to large enterprises. Additionally, integrations with customer relationship management (CRM) systems, enterprise resource planning (ERP) platforms, and e-commerce solutions extend the capabilities and value of CPQ software across the sales lifecycle. As organizations seek to optimize pricing strategies, accelerate sales cycles, and drive revenue growth, the CPQ software market remains integral to enhancing sales effectiveness and competitiveness in a rapidly evolving business landscape.
Configure Price and Quote (CPQ) Software Market Competitive Landscape
The global Configure Price and Quote (CPQ) Software Market Industry is highly competitive with a large number of companies focusing on niche market segments. Amidst intense competitive conditions, Configure Price and Quote (CPQ) Software Market Companies are investing in new product launches and strengthening distribution channels. Key companies operating in the Configure Price and Quote (CPQ) Software Market Industry include- Accenture Plc, Apttus Corp, Aspire Technologies, Cincom Systems Inc, CloudSense Ltd, ConnectWise LLC, Experlogix LLC, Hansen Technologies Ltd, International Business Machines Corp, Koch Industries Inc, Model N Inc, Oracle Corp, Pros Holdings Inc, Revalize Inc, Salesforce Inc, SAP SE, Tacton Systems AB, Vendavo Inc, Yagna iQ Inc, Zuora Inc
Configure Price and Quote (CPQ) Software Market Dynamics
Market Trend: Adoption of AI-powered CPQ Solutions
A significant trend in the Configure Price and Quote (CPQ) Software Market is the increasing adoption of AI-powered solutions, driven by the need for enhanced automation, personalization, and efficiency in sales processes. Organizations are leveraging AI technologies, such as machine learning algorithms and natural language processing, to automate complex configuration tasks, optimize pricing strategies, and generate accurate quotes tailored to individual customer needs. AI-powered CPQ solutions enable organizations to streamline sales workflows, improve quote accuracy, and accelerate sales cycles, leading to increased productivity and revenue growth. This reflects a shift towards intelligent sales automation and AI-driven decision-making in the CPQ software market, driving demand for advanced CPQ solutions that leverage AI capabilities to deliver superior sales performance and customer experiences.
Market Driver: Demand for Streamlined Sales Processes and Improved Sales Performance
A significant driver propelling the Configure Price and Quote (CPQ) Software Market is the increasing demand for streamlined sales processes and improved sales performance, fueled by competitive pressures, digital transformation initiatives, and the need for agility in responding to customer requirements. As businesses strive to differentiate themselves in crowded markets and meet evolving customer expectations, there's a growing emphasis on optimizing sales processes, reducing sales cycle times, and increasing sales efficiency. CPQ software empowers sales teams to configure complex product offerings, generate accurate quotes, and streamline pricing approvals, enabling organizations to respond faster to customer inquiries, win more deals, and drive revenue growth. The focus on improving sales effectiveness and maximizing revenue opportunities drives market demand for CPQ solutions that offer intuitive interfaces, seamless integrations, and advanced features to support complex sales scenarios and drive sales performance improvement.
Market Opportunity: Expansion into Vertical-specific CPQ Solutions
An untapped opportunity in the Configure Price and Quote (CPQ) Software Market lies in the expansion into vertical-specific CPQ solutions tailored to the unique needs and requirements of specific industries or market segments. While CPQ software has traditionally been deployed across various industries, there's an opportunity for vendors to develop industry-specific CPQ solutions that address the specific challenges, regulations, and workflows of vertical markets such as manufacturing, healthcare, automotive, and telecommunications. Vertical-specific CPQ solutions can offer industry-specific configurators, pricing models, and quote templates optimized for the unique product offerings and sales processes of each industry, providing organizations with tailored solutions that deliver greater value and competitive advantage. By expanding into vertical-specific CPQ solutions, vendors can capitalize on industry-specific opportunities, address niche markets, and differentiate their offerings in the highly competitive CPQ software market, driving growth and market expansion.
Configure Price and Quote (CPQ) Software Market Share Analysis: Cloud-Based Segment is Expected to Generate the Highest Revenue in 2025
The cloud-based segment is expected to be the largest in the CPQ software market in 2025, driven by its scalability, cost-effectiveness, and ease of integration with enterprise resource planning (ERP) and customer relationship management (CRM) systems. Businesses across industries are increasingly adopting cloud-based CPQ solutions to streamline pricing, automate quote generation, and enhance sales efficiency without the need for expensive on-premise infrastructure. The growing demand for remote accessibility, real-time collaboration, and AI-driven pricing optimization has further accelerated cloud adoption. Additionally, cloud-based CPQ platforms offer continuous updates, enhanced security, and seamless integration with third-party applications, making them the preferred choice for enterprises of all sizes. With the increasing digital transformation of sales processes and the rising adoption of subscription-based software models, the cloud-based segment is projected to dominate the CPQ software market.
Configure Price and Quote (CPQ) Software Market Share Analysis: IT and Telecom Segment is Set to Achieve the Highest Growth Rate (CAGR) During the Forecast Period from 2025 to 2034
The IT and telecom segment is anticipated to be the fastest-growing in the CPQ software market over the forecast period from 2025 to 2034, fueled by the increasing demand for automated pricing solutions, cloud-based sales optimization, and AI-powered quotation management. The rapid expansion of telecom services, including 5G deployment, IoT solutions, and subscription-based business models, has created a need for highly configurable and scalable CPQ solutions. IT and telecom companies are leveraging CPQ software to streamline complex pricing structures, automate contract negotiations, and improve sales cycle efficiency. Additionally, advancements in AI-driven analytics, real-time data integration, and self-service customer portals are enhancing the adoption of CPQ solutions in this sector. As telecom operators focus on digital transformation and IT service providers expand their subscription-based offerings, the IT and telecom segment is expected to witness the highest compound annual growth rate (CAGR) in the CPQ software market.
United States Configure Price and Quote (CPQ) Software Market Size Outlook
The US Configure Price and Quote (CPQ) Software Market size is estimated at $2376 Million in 2025. The Configure, Price, and Quote (CPQ) software market in the United States is driven by the increasing adoption of digital sales transformation strategies across industries such as manufacturing, IT & telecom, and healthcare. The growing demand for automated and AI-driven pricing solutions is being fueled by enterprises seeking to enhance sales efficiency, reduce quote turnaround time, and improve accuracy in complex product configurations. The rise of subscription-based pricing models, particularly in the software-as-a-service (SaaS) industry, is also boosting CPQ adoption. Additionally, the integration of CPQ software with enterprise resource planning (ERP) and customer relationship management (CRM) systems, such as Salesforce and Microsoft Dynamics, is enhancing the value proposition for businesses. However, challenges such as high implementation costs, integration complexities, and resistance to change in traditional sales teams pose barriers to adoption. Future trends in the U.S. market will focus on AI-powered guided selling, real-time analytics for dynamic pricing, and enhanced mobile-friendly CPQ solutions to support remote sales teams.
Europe Configure Price and Quote (CPQ) Software Market Size Outlook
Europe Configure Price and Quote (CPQ) Software Market continues to offer significant business potential with $2728 Million sales revenue in 2025. The CPQ software market in Europe is influenced by the region’s strong regulatory environment, the need for localized pricing strategies, and the increasing digitalization of business processes. Countries like Germany, the UK, and France are witnessing high adoption rates of CPQ software, particularly in the manufacturing, automotive, and financial services sectors. The demand for compliance-driven pricing automation is also growing due to stringent regulations related to contracts, taxation, and pricing transparency. Additionally, the rise of e-commerce and B2B digital marketplaces in Europe is encouraging businesses to implement CPQ solutions for personalized pricing and efficient quote management. However, challenges such as data privacy concerns, complex multilingual and multi-currency pricing models, and integration difficulties with legacy systems hinder widespread adoption. Future growth in Europe’s CPQ market will be shaped by the expansion of AI-driven price optimization, real-time cloud-based CPQ solutions, and industry-specific customization features.
Southeast Asia Configure Price and Quote (CPQ) Software Market Size Outlook
South East Asia is among the fastest growing regions worldwide for Configure Price and Quote (CPQ) Software Market. Over the forecast period to 2034, South East Asia Configure Price and Quote (CPQ) Software Market demand is poised to register a robust growth rate of 15.2%. Southeast Asia’s CPQ software market is expanding due to the increasing digitalization of sales processes, rising e-commerce adoption, and growing investments in enterprise software solutions. Countries like Singapore, Malaysia, and Indonesia are witnessing growing demand for CPQ tools as businesses aim to streamline pricing strategies and improve sales efficiency in competitive markets. The region’s thriving telecom, IT, and manufacturing sectors are key adopters, leveraging CPQ software to manage complex product catalogs and dynamic pricing models. Additionally, the shift towards cloud-based solutions and mobile-friendly CPQ platforms is facilitating adoption among small and medium-sized enterprises (SMEs). However, challenges such as a lack of awareness about CPQ benefits, limited IT infrastructure in developing markets, and reluctance to move away from traditional sales processes may slow adoption. Future opportunities lie in AI-powered CPQ solutions tailored for SMEs, integration with regional e-commerce platforms, and industry-specific enhancements to meet the needs of emerging markets.
Saudi Arabia Configure Price and Quote (CPQ) Software Market Size Outlook
Saudi Arabia’s CPQ software market is being driven by the country’s digital transformation initiatives under Vision 2030, which encourage businesses to adopt advanced sales automation tools. The expansion of industries such as construction, oil & gas, and financial services is creating demand for CPQ software to optimize pricing strategies and manage complex sales cycles. Additionally, the rapid growth of e-commerce and B2B transactions in the region is pushing businesses to implement CPQ tools for real-time pricing adjustments and improved customer engagement. Government support for cloud computing and enterprise digitalization is further fostering market growth. However, challenges such as limited awareness, dependence on traditional pricing methods, and integration challenges with Arabic-language business applications remain obstacles. The future growth of CPQ software in Saudi Arabia will be shaped by increasing AI-driven pricing models, localized software solutions catering to regional business needs, and cloud-based CPQ adoption to support digital-first business models.
Configure Price and Quote (CPQ) Software Market Report scope
Configure Price and Quote (CPQ) Software Market
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Parameter
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Details
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Market Size (2025)
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$8.8 Billion
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Market Size (2034)
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$33 Billion
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Market Growth Rate
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15.8%
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Segments
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By Deployment (Cloud-based, On-premise), By End-User (IT and telecom, BFSI, Automobile, Retail, Others)
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Study Period
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2019- 2024 and 2025-2034
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Units
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Revenue (USD)
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Qualitative Analysis
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Porter’s Five Forces, SWOT Profile, Market Share, Scenario Forecasts, Market Ecosystem, Company Ranking, Market Dynamics, Industry Benchmarking
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Companies
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Accenture Plc, Apttus Corp, Aspire Technologies, Cincom Systems Inc, CloudSense Ltd, ConnectWise LLC, Experlogix LLC, Hansen Technologies Ltd, International Business Machines Corp, Koch Industries Inc, Model N Inc, Oracle Corp, Pros Holdings Inc, Revalize Inc, Salesforce Inc, SAP SE, Tacton Systems AB, Vendavo Inc, Yagna iQ Inc, Zuora Inc
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Countries
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US, Canada, Mexico, Germany, France, Spain, Italy, UK, Russia, China, India, Japan, South Korea, Australia, South East Asia, Brazil, Argentina, Middle East, Africa
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Configure Price and Quote (CPQ) Software Market Segmentation
By Deployment
Cloud-based
On-premise
By End-User
IT and telecom
BFSI
Automobile
Retail
Others
Geographical Analysis
North America (United States, Canada, Mexico)
Europe (Germany, France, United Kingdom, Spain, Italy, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Rest of Asia Pacific)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa
Configure Price and Quote (CPQ) Software Companies Profiled in the Study
Accenture Plc
Apttus Corp
Aspire Technologies
Cincom Systems Inc
CloudSense Ltd
ConnectWise LLC
Experlogix LLC
Hansen Technologies Ltd
International Business Machines Corp
Koch Industries Inc
Model N Inc
Oracle Corp
Pros Holdings Inc
Revalize Inc
Salesforce Inc
SAP SE
Tacton Systems AB
Vendavo Inc
Yagna iQ Inc
Zuora Inc
*- List not Exhaustive
TABLE OF CONTENTS
1 Introduction to 2024 Configure Price and Quote (CPQ) Software Market
1.1 Market Overview
1.2 Quick Facts
1.3 Scope/Objective of the Study
1.4 Market Definition
1.5 Countries and Regions Analyzed
1.6 Units, Currency, and Conversions
1.7 Industry Value Chain
2 Research Methodology
2.1 Market Size Estimation
2.2 Sources and Research Methodology
2.3 Data Triangulation
2.4 Assumptions and Limitations
3 Executive Summary
3.1 Global Configure Price and Quote (CPQ) Software Market Size Outlook, $ Million, 2021 to 2030
3.2 Configure Price and Quote (CPQ) Software Market Outlook by Type, $ Million, 2021 to 2030
3.3 Configure Price and Quote (CPQ) Software Market Outlook by Product, $ Million, 2021 to 2030
3.4 Configure Price and Quote (CPQ) Software Market Outlook by Application, $ Million, 2021 to 2030
3.5 Configure Price and Quote (CPQ) Software Market Outlook by Key Countries, $ Million, 2021 to 2030
4 Market Dynamics
4.1 Key Driving Forces of Configure Price and Quote (CPQ) Software Industry
4.2 Key Market Trends in Configure Price and Quote (CPQ) Software Industry
4.3 Potential Opportunities in Configure Price and Quote (CPQ) Software Industry
4.4 Key Challenges in Configure Price and Quote (CPQ) Software Industry
5 Market Factor Analysis
5.1 Value Chain Analysis
5.2 Competitive Landscape
5.2.1 Global Configure Price and Quote (CPQ) Software Market Share by Company (%), 2023
5.2.2 Product Offerings by Company
5.3 Porter’s Five Forces Analysis
5.4 Pricing Analysis and Outlook
6 Growth Outlook Across Scenarios
6.1 Growth Analysis-Case Scenario Definitions
6.2 Low Growth Scenario Forecasts
6.3 Reference Growth Scenario Forecasts
6.4 High Growth Scenario Forecasts
7 Global Configure Price and Quote (CPQ) Software Market Outlook by Segments
7.1 Configure Price and Quote (CPQ) Software Market Outlook by Segments, $ Million, 2021- 2030
By Deployment
Cloud-based
On-premise
By End-User
IT and telecom
BFSI
Automobile
Retail
Others
8 North America Configure Price and Quote (CPQ) Software Market Analysis and Outlook To 2030
8.1 Introduction to North America Configure Price and Quote (CPQ) Software Markets in 2024
8.2 North America Configure Price and Quote (CPQ) Software Market Size Outlook by Country, 2021-2030
8.2.1 United States
8.2.2 Canada
8.2.3 Mexico
8.3 North America Configure Price and Quote (CPQ) Software Market size Outlook by Segments, 2021-2030
By Deployment
Cloud-based
On-premise
By End-User
IT and telecom
BFSI
Automobile
Retail
Others
9 Europe Configure Price and Quote (CPQ) Software Market Analysis and Outlook To 2030
9.1 Introduction to Europe Configure Price and Quote (CPQ) Software Markets in 2024
9.2 Europe Configure Price and Quote (CPQ) Software Market Size Outlook by Country, 2021-2030
9.2.1 Germany
9.2.2 France
9.2.3 Spain
9.2.4 United Kingdom
9.2.4 Italy
9.2.5 Russia
9.2.6 Norway
9.2.7 Rest of Europe
9.3 Europe Configure Price and Quote (CPQ) Software Market Size Outlook by Segments, 2021-2030
By Deployment
Cloud-based
On-premise
By End-User
IT and telecom
BFSI
Automobile
Retail
Others
10 Asia Pacific Configure Price and Quote (CPQ) Software Market Analysis and Outlook To 2030
10.1 Introduction to Asia Pacific Configure Price and Quote (CPQ) Software Markets in 2024
10.2 Asia Pacific Configure Price and Quote (CPQ) Software Market Size Outlook by Country, 2021-2030
10.2.1 China
10.2.2 India
10.2.3 Japan
10.2.4 South Korea
10.2.5 Indonesia
10.2.6 Malaysia
10.2.7 Australia
10.2.8 Rest of Asia Pacific
10.3 Asia Pacific Configure Price and Quote (CPQ) Software Market size Outlook by Segments, 2021-2030
By Deployment
Cloud-based
On-premise
By End-User
IT and telecom
BFSI
Automobile
Retail
Others
11 South America Configure Price and Quote (CPQ) Software Market Analysis and Outlook To 2030
11.1 Introduction to South America Configure Price and Quote (CPQ) Software Markets in 2024
11.2 South America Configure Price and Quote (CPQ) Software Market Size Outlook by Country, 2021-2030
11.2.1 Brazil
11.2.2 Argentina
11.2.3 Rest of South America
11.3 South America Configure Price and Quote (CPQ) Software Market size Outlook by Segments, 2021-2030
By Deployment
Cloud-based
On-premise
By End-User
IT and telecom
BFSI
Automobile
Retail
Others
12 Middle East and Africa Configure Price and Quote (CPQ) Software Market Analysis and Outlook To 2030
12.1 Introduction to Middle East and Africa Configure Price and Quote (CPQ) Software Markets in 2024
12.2 Middle East and Africa Configure Price and Quote (CPQ) Software Market Size Outlook by Country, 2021-2030
12.2.1 Saudi Arabia
12.2.2 UAE
12.2.3 Oman
12.2.4 Rest of Middle East
12.2.5 Egypt
12.2.6 Nigeria
12.2.7 South Africa
12.2.8 Rest of Africa
12.3 Middle East and Africa Configure Price and Quote (CPQ) Software Market size Outlook by Segments, 2021-2030
By Deployment
Cloud-based
On-premise
By End-User
IT and telecom
BFSI
Automobile
Retail
Others
13 Company Profiles
13.1 Company Snapshot
13.2 SWOT Profiles
13.3 Products and Services
13.4 Recent Developments
13.5 Financial Profile
Accenture Plc
Apttus Corp
Aspire Technologies
Cincom Systems Inc
CloudSense Ltd
ConnectWise LLC
Experlogix LLC
Hansen Technologies Ltd
International Business Machines Corp
Koch Industries Inc
Model N Inc
Oracle Corp
Pros Holdings Inc
Revalize Inc
Salesforce Inc
SAP SE
Tacton Systems AB
Vendavo Inc
Yagna iQ Inc
Zuora Inc
14 Appendix
14.1 Customization Offerings
14.2 Subscription Services
14.3 Related Reports
14.4 Publisher Expertise
