The global Hair Removal Products Market Study analyzes and forecasts the market size across 6 regions and 24 countries for diverse segments -By Product (Creams, Ready-To-Use Wax Strips, Electronic Devices, Razors), By Application (Men, Women), By Distribution Channel (Supermarkets& Hypermarkets, Convenience Stores, Drugstores, Online).
The hair removal products market is growing steadily, fueled by increasing consumer focus on grooming and personal care. The market includes a wide range of products such as razors, wax strips, depilatory creams, epilators, and laser hair removal devices. The rise of at-home beauty treatments, accelerated by the COVID-19 pandemic, has boosted the demand for DIY hair removal solutions. Technological advancements, especially in laser and IPL (Intense Pulsed Light) devices, have made permanent hair removal more accessible to consumers, driving market growth. Additionally, the expanding beauty and grooming industry, coupled with rising disposable incomes in emerging economies, is further propelling the market. Increasing awareness of skincare and the availability of products catering to different skin types are also contributing to the growth of the hair removal products market.
The market report analyses the leading companies in the industry including Church & Dwight Co. Inc, Emjoi Inc, Helios Lifestyle Private Ltd, Philips Personal Care B.V., Procter & Gamble, Reckitt Benckiser Group PLC, Revitol, Sally Hansen, SI&D (Aust) Pty Ltd, Vijohnkart.com, and others.
A significant trend in the hair removal products market is the growing preference for at-home hair removal solutions. Consumers are increasingly opting for convenience and cost-effectiveness, leading to a surge in the demand for devices such as laser hair removal systems, electric shavers, and waxing kits that can be used in the comfort of their homes. This trend is driven by advancements in technology, which have made at-home hair removal products more effective and user-friendly. Moreover, the increasing awareness of personal grooming and body care has encouraged consumers to invest in high-quality hair removal solutions that offer long-lasting results without the need for salon visits.
The hair removal products market is primarily driven by the rising awareness of personal grooming and evolving aesthetic standards across different demographics. As societal norms shift toward a more polished appearance, consumers are increasingly prioritizing grooming routines that include hair removal. This growing focus on aesthetics is evident among both men and women, leading to heightened demand for a variety of hair removal products, including shaving creams, depilatory lotions, and specialized waxing kits. Additionally, the influence of social media and beauty influencers in promoting grooming trends has further fueled consumer interest, encouraging individuals to seek out effective hair removal solutions that align with contemporary beauty ideals.
A promising opportunity in the hair removal products market lies in the rising demand for organic and natural formulations. With growing consumer awareness of the potential side effects of chemical-based products, many individuals are actively seeking hair removal solutions made from natural ingredients that are gentle on the skin. Manufacturers can capitalize on this trend by developing organic waxes, plant-based depilatory creams, and eco-friendly shaving products that appeal to health-conscious consumers. By emphasizing the benefits of natural ingredients and sustainable sourcing, brands can differentiate themselves in a competitive landscape and attract a loyal customer base looking for safer, environmentally friendly options in their grooming routines.
In the hair removal products market, razors are the largest segment by product type. This dominance is driven by the widespread adoption and continued preference for razors due to their affordability, convenience, and ease of use. Unlike other hair removal methods, such as creams or electronic devices, razors are seen as a quick and cost-effective solution for both men and women. The fact that razors are a non-invasive method with minimal preparation required also contributes to their popularity, particularly for consumers seeking fast, at-home hair removal options. Additionally, razors are available in a variety of forms, from disposable to more durable, reusable versions, offering flexibility for different consumer needs. The established market presence of major razor brands and their continuous product innovations, including razors with moisturizing strips, multiple blades, and ergonomic designs, further cement their leading position. Moreover, the broad availability of razors across diverse distribution channels, including supermarkets, pharmacies, and online platforms, enhances their accessibility, making them the go-to choice for a large segment of the population. Consequently, the convenience, affordability, and versatility of razors maintain them as the largest segment in the hair removal products market.
The men's segment in the hair removal products market is the fastest-growing application due to the rising popularity of male grooming and personal care. Traditionally dominated by women, the market is witnessing increased demand from men as grooming standards evolve, driven by aesthetics, hygiene, and athletic performance needs. The influence of social media, where male grooming is promoted by influencers and celebrities, along with growing disposable incomes, is pushing more men to invest in grooming products like body razors, depilatory creams, and electronic devices. This shift in consumer behavior is expected to fuel rapid growth in the men's segment over the forecast period.
The supermarkets & hypermarkets segment is the largest in the hair removal products market by distribution channel. This dominance is attributed to the wide product variety, convenience, and immediate availability that these retail outlets offer. Supermarkets and hypermarkets attract a high volume of foot traffic, providing customers with a physical shopping experience where they can compare different brands, read labels, and make informed decisions. Additionally, these stores often offer promotions, discounts, and loyalty programs that encourage bulk purchasing. The strategic location of supermarkets in urban areas further supports their lead, making them a go-to choice for personal care products, including hair removal solutions.
By Product
Creams
Ready-To-Use Wax Strips
Electronic Devices
Razors
By Application
Men
Women
By Distribution Channel
Supermarkets& Hypermarkets
Convenience Stores
Drugstores
Online
Countries Analyzed
North America (US, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)
Church & Dwight Co. Inc
Emjoi Inc
Helios Lifestyle Private Ltd
Philips Personal Care B.V.
Procter & Gamble
Reckitt Benckiser Group PLC
Revitol
Sally Hansen
SI&D (Aust) Pty Ltd
Vijohnkart.com
*- List Not Exhaustive
TABLE OF CONTENTS
1 Introduction to 2024 Hair Removal Products Market
1.1 Market Overview
1.2 Quick Facts
1.3 Scope/Objective of the Study
1.4 Market Definition
1.5 Countries and Regions Covered
1.6 Units, Currency, and Conversions
1.7 Industry Value Chain
2 Research Methodology
2.1 Market Size Estimation
2.2 Sources and Research Methodology
2.3 Data Triangulation
2.4 Assumptions and Limitations
3 Executive Summary
3.1 Global Hair Removal Products Market Size Outlook, $ Million, 2021 to 2032
3.2 Hair Removal Products Market Outlook by Type, $ Million, 2021 to 2032
3.3 Hair Removal Products Market Outlook by Product, $ Million, 2021 to 2032
3.4 Hair Removal Products Market Outlook by Application, $ Million, 2021 to 2032
3.5 Hair Removal Products Market Outlook by Key Countries, $ Million, 2021 to 2032
4 Market Dynamics
4.1 Key Driving Forces of Hair Removal Products Industry
4.2 Key Market Trends in Hair Removal Products Industry
4.3 Potential Opportunities in Hair Removal Products Industry
4.4 Key Challenges in Hair Removal Products Industry
5 Market Factor Analysis
5.1 Value Chain Analysis
5.2 Competitive Landscape
5.2.1 Global Hair Removal Products Market Share by Company (%), 2023
5.2.2 Product Offerings by Company
5.3 Porter’s Five Forces Analysis
5.4 Pricing Analysis and Outlook
6 Growth Outlook Across Scenarios
6.1 Growth Analysis-Case Scenario Definitions
6.2 Low Growth Scenario Forecasts
6.3 Reference Growth Scenario Forecasts
6.4 High Growth Scenario Forecasts
7 Global Hair Removal Products Market Outlook by Segments
7.1 Hair Removal Products Market Outlook by Segments, $ Million, 2021- 2032
By Product
Creams
Ready-To-Use Wax Strips
Electronic Devices
Razors
By Application
Men
Women
By Distribution Channel
Supermarkets& Hypermarkets
Convenience Stores
Drugstores
Online
8 North America Hair Removal Products Market Analysis and Outlook To 2032
8.1 Introduction to North America Hair Removal Products Markets in 2024
8.2 North America Hair Removal Products Market Size Outlook by Country, 2021-2032
8.2.1 United States
8.2.2 Canada
8.2.3 Mexico
8.3 North America Hair Removal Products Market size Outlook by Segments, 2021-2032
By Product
Creams
Ready-To-Use Wax Strips
Electronic Devices
Razors
By Application
Men
Women
By Distribution Channel
Supermarkets& Hypermarkets
Convenience Stores
Drugstores
Online
9 Europe Hair Removal Products Market Analysis and Outlook To 2032
9.1 Introduction to Europe Hair Removal Products Markets in 2024
9.2 Europe Hair Removal Products Market Size Outlook by Country, 2021-2032
9.2.1 Germany
9.2.2 France
9.2.3 Spain
9.2.4 United Kingdom
9.2.4 Italy
9.2.5 Russia
9.2.6 Norway
9.2.7 Rest of Europe
9.3 Europe Hair Removal Products Market Size Outlook by Segments, 2021-2032
By Product
Creams
Ready-To-Use Wax Strips
Electronic Devices
Razors
By Application
Men
Women
By Distribution Channel
Supermarkets& Hypermarkets
Convenience Stores
Drugstores
Online
10 Asia Pacific Hair Removal Products Market Analysis and Outlook To 2032
10.1 Introduction to Asia Pacific Hair Removal Products Markets in 2024
10.2 Asia Pacific Hair Removal Products Market Size Outlook by Country, 2021-2032
10.2.1 China
10.2.2 India
10.2.3 Japan
10.2.4 South Korea
10.2.5 Indonesia
10.2.6 Malaysia
10.2.7 Australia
10.2.8 Rest of Asia Pacific
10.3 Asia Pacific Hair Removal Products Market size Outlook by Segments, 2021-2032
By Product
Creams
Ready-To-Use Wax Strips
Electronic Devices
Razors
By Application
Men
Women
By Distribution Channel
Supermarkets& Hypermarkets
Convenience Stores
Drugstores
Online
11 South America Hair Removal Products Market Analysis and Outlook To 2032
11.1 Introduction to South America Hair Removal Products Markets in 2024
11.2 South America Hair Removal Products Market Size Outlook by Country, 2021-2032
11.2.1 Brazil
11.2.2 Argentina
11.2.3 Rest of South America
11.3 South America Hair Removal Products Market size Outlook by Segments, 2021-2032
By Product
Creams
Ready-To-Use Wax Strips
Electronic Devices
Razors
By Application
Men
Women
By Distribution Channel
Supermarkets& Hypermarkets
Convenience Stores
Drugstores
Online
12 Middle East and Africa Hair Removal Products Market Analysis and Outlook To 2032
12.1 Introduction to Middle East and Africa Hair Removal Products Markets in 2024
12.2 Middle East and Africa Hair Removal Products Market Size Outlook by Country, 2021-2032
12.2.1 Saudi Arabia
12.2.2 UAE
12.2.3 Oman
12.2.4 Rest of Middle East
12.2.5 Egypt
12.2.6 Nigeria
12.2.7 South Africa
12.2.8 Rest of Africa
12.3 Middle East and Africa Hair Removal Products Market size Outlook by Segments, 2021-2032
By Product
Creams
Ready-To-Use Wax Strips
Electronic Devices
Razors
By Application
Men
Women
By Distribution Channel
Supermarkets& Hypermarkets
Convenience Stores
Drugstores
Online
13 Company Profiles
13.1 Company Snapshot
13.2 SWOT Profiles
13.3 Products and Services
13.4 Recent Developments
13.5 Financial Profile
Church & Dwight Co. Inc
Emjoi Inc
Helios Lifestyle Private Ltd
Philips Personal Care B.V.
Procter & Gamble
Reckitt Benckiser Group PLC
Revitol
Sally Hansen
SI&D (Aust) Pty Ltd
Vijohnkart.com
14 Appendix
14.1 Customization Offerings
14.2 Subscription Services
14.3 Related Reports
14.4 Publisher Expertise
By Product
Creams
Ready-To-Use Wax Strips
Electronic Devices
Razors
By Application
Men
Women
By Distribution Channel
Supermarkets& Hypermarkets
Convenience Stores
Drugstores
Online
Global Hair Removal Products Market Size is valued at $3.6 Billion in 2024 and is forecast to register a growth rate (CAGR) of 5.4% to reach $5.5 Billion by 2032.
Emerging Markets across Asia Pacific, Europe, and Americas present robust growth prospects.
Church & Dwight Co. Inc, Emjoi Inc, Helios Lifestyle Private Ltd, Philips Personal Care B.V., Procter & Gamble, Reckitt Benckiser Group PLC, Revitol, Sally Hansen, SI&D (Aust) Pty Ltd, Vijohnkart.com
Base Year- 2023; Estimated Year- 2024; Historic Period- 2018-2023; Forecast period- 2024 to 2032; Currency: Revenue (USD); Volume