The Global Period-proof Underwear Market Size is estimated to register 14.2% growth over the forecast period from 2023 to 2030.
The market's growth is driven by the growing awareness and acceptance of period-proof underwear as a sustainable and comfortable alternative to traditional menstrual products. There is a noticeable shift towards eco-friendly and sustainable menstrual products, and period-proof underwear is gaining popularity due to its reusable nature. Continuous technological advancements are leading to the development of period-proof underwear with enhanced features such as improved absorbency, moisture-wicking, and odor control. The period-proof underwear market is expanding globally, reaching new regions and markets as awareness grows, and products become more widely available. Collaborations between period-proof underwear brands and influencers, celebrities, or health professionals amplify product visibility and reach a broader audience.
The increasing awareness and acceptance of period-proof underwear play a pivotal role in driving the market forward. Consumers, driven by a desire for more eco-friendly choices, are drawn toward period-proof underwear as a reusable and sustainable option. As societal attitudes evolve and taboos surrounding menstruation diminish, women are increasingly open to exploring innovative menstrual solutions. The combination of growing awareness and acceptance fuels the market by creating a consumer base that is not only knowledgeable about the product but also receptive to its benefits. Positive user experiences continue to contribute to the changing landscape of menstrual product preferences. As more individuals embrace and share their positive encounters with period-proof underwear, the market gains momentum.
Continuous technological innovations in the development of period-proof underwear contribute significantly to driving the market forward. These innovations empower manufacturers to create materials and designs that enhance the absorbent capabilities of period-proof underwear. As absorbency improves, users are more likely to choose period-proof underwear over other alternatives, thereby contributing to market growth. Fabrics and materials designed to wick away moisture play a crucial role in maintaining a dry and comfortable environment for users. Individuals are more inclined to adopt and continue using these products, positively impacting market expansion.
The increasing health and environmental concerns surrounding disposable menstrual products have emerged as powerful drivers in propelling the market for period-proof underwear. As individuals become more conscious of sustainability, they seek alternatives that align with their environmental values. The non-biodegradable nature of these products has raised alarms about their long-term impact on landfills and ecosystems. Consumers are actively seeking alternatives that can help reduce their ecological footprint. Individuals are making purchasing decisions based on both personal health considerations and environmental sustainability. As the global focus on environmental responsibility continues to intensify, the market for eco-friendly menstrual solutions is expected to expand
Disposable period-proof underwear is the fastest-growing segment in the period-proof underwear market. It offers incredible convenience, allowing it to be worn once and then discarded. This feature is particularly appealing to women with busy lifestyles or those who travel frequently. The disposable variant is highly discreet, resembling regular underwear in both look and feel. This quality makes it an attractive option for women who may feel self-conscious about wearing period-proof underwear. The accessibility of disposable period-proof underwear is on the rise, with its availability expanding to a broader range of stores and online retailers. Notably, there has been considerable innovation in the disposable period-proof underwear market in recent years.
The online sales channel holds the largest market share in the Period-Proof Underwear market. Online shopping offers convenience and accessibility, enabling consumers to browse and purchase period-proof underwear from the comfort of their homes. They can easily compare products, read reviews, and make informed decisions without the time and effort required to visit physical stores. Online retailers often boast a broader selection of period-proof underwear brands, styles, and sizes compared to physical stores. This extended range caters to diverse consumer needs and preferences, thereby increasing the likelihood of finding the right product. Online shopping provides a discreet and confidential way to purchase period-proof underwear, especially for those who may feel self-conscious about buying these products in person.
By Type
By Application
By Sales Channel
By Region
*List not exhaustive
Period-proof Underwear Market Outlook 2023
1 Market Overview
1.1 Introduction to the Period-proof Underwear Market
1.2 Scope of the Study
1.3 Research Objective
1.3.1 Key Market Scope and Segments
1.3.2 Players Covered
1.3.3 Years Considered
2 Executive Summary
2.1 2023 Period-proof Underwear Industry- Market Statistics
3 Market Dynamics
3.1 Market Drivers
3.2 Market Challenges
3.3 Market Opportunities
3.4 Market Trends
4 Market Factor Analysis
4.1 Porter’s Five Forces
4.2 Market Entropy
4.2.1 Global Period-proof Underwear Market Companies with Area Served
4.2.2 Products Offerings Global Period-proof Underwear Market
5 COVID-19 Impact Analysis and Outlook Scenarios
5.1.1 Covid-19 Impact Analysis
5.1.2 Post-COVID-19 Scenario- Low Growth Case
5.1.3 Post-COVID-19 Scenario- Reference Growth Case
5.1.4 Post-COVID-19 Scenario- Low Growth Case
6 Global Period-proof Underwear Market Trends
6.1 Global Period-proof Underwear Revenue (USD Million) and CAGR (%) by Type (2018-2030)
6.2 Global Period-proof Underwear Revenue (USD Million) and CAGR (%) by Applications (2018-2030)
6.3 Global Period-proof Underwear Revenue (USD Million) and CAGR (%) by Regions (2018-2030)
7 Global Period-proof Underwear Market Revenue (USD Million) by Type, and Applications (2018-2022)
7.1 Global Period-proof Underwear Revenue (USD Million) by Type (2018-2022)
7.1.1 Global Period-proof Underwear Revenue (USD Million), Market Share (%) by Type (2018-2022)
7.2 Global Period-proof Underwear Revenue (USD Million) by Applications (2018-2022)
7.2.1 Global Period-proof Underwear Revenue (USD Million), Market Share (%) by Applications (2018-2022)
8 Global Period-proof Underwear Development Regional Status and Outlook
8.1 Global Period-proof Underwear Revenue (USD Million) By Regions (2018-2022)
8.2 North America Period-proof Underwear Revenue (USD Million) by Type, and Application (2018-2022)
8.2.1 North America Period-proof Underwear Revenue (USD Million) by Country (2018-2022)
8.2.2 North America Period-proof Underwear Revenue (USD Million) by Type (2018-2022)
8.2.3 North America Period-proof Underwear Revenue (USD Million) by Applications (2018-2022)
8.3 Europe Period-proof Underwear Revenue (USD Million), by Type, and Applications (USD Million) (2018-2022)
8.3.1 Europe Period-proof Underwear Revenue (USD Million), by Country (2018-2022)
8.3.2 Europe Period-proof Underwear Revenue (USD Million) by Type (2018-2022)
8.3.3 Europe Period-proof Underwear Revenue (USD Million) by Applications (2018-2022)
8.4 Asia Pacific Period-proof Underwear Revenue (USD Million), and Revenue (USD Million) by Type, and Applications (2018-2022)
8.4.1 Asia Pacific Period-proof Underwear Revenue (USD Million) by Country (2018-2022)
8.4.2 Asia Pacific Period-proof Underwear Revenue (USD Million) by Type (2018-2022)
8.4.3 Asia Pacific Period-proof Underwear Revenue (USD Million) by Applications (2018-2022)
8.5 South America Period-proof Underwear Revenue (USD Million), by Type, and Applications (2018-2022)
8.5.1 South America Period-proof Underwear Revenue (USD Million), by Country (2018-2022)
8.5.2 South America Period-proof Underwear Revenue (USD Million) by Type (2018-2022)
8.5.3 South America Period-proof Underwear Revenue (USD Million) by Applications (2018-2022)
8.6 Middle East and Africa Period-proof Underwear Revenue (USD Million), by Type, Technology, Application, Thickness (2018-2022)
8.6.1 Middle East and Africa Period-proof Underwear Revenue (USD Million) by Country (2018-2022)
8.6.2 Middle East and Africa Period-proof Underwear Revenue (USD Million) by Type (2018-2022)
8.6.3 Middle East and Africa Period-proof Underwear Revenue (USD Million) by Applications (2018-2022)
9 Company Profiles
10 Global Period-proof Underwear Market Revenue (USD Million), by Type, and Applications (2023-2030)
10.1 Global Period-proof Underwear Revenue (USD Million) and Market Share (%) by Type (2023-2030)
10.1.1 Global Period-proof Underwear Revenue (USD Million), and Market Share (%) by Type (2023-2030)
10.2 Global Period-proof Underwear Revenue (USD Million) and Market Share (%) by Applications (2023-2030)
10.2.1 Global Period-proof Underwear Revenue (USD Million), and Market Share (%) by Applications (2023-2030)
11 Global Period-proof Underwear Development Regional Status and Outlook Forecast
11.1 Global Period-proof Underwear Revenue (USD Million) By Regions (2023-2030)
11.2 North America Period-proof Underwear Revenue (USD Million) by Type, and Applications (2023-2030)
11.2.1 North America Period-proof Underwear Revenue (USD) Million by Country (2023-2030)
11.2.2 North America Period-proof Underwear Revenue (USD Million), by Type (2023-2030)
11.2.3 North America Period-proof Underwear Revenue (USD Million), Market Share (%) by Applications (2023-2030)
11.3 Europe Period-proof Underwear Revenue (USD Million), by Type, and Applications (2023-2030)
11.3.1 Europe Period-proof Underwear Revenue (USD Million), by Country (2023-2030)
11.3.2 Europe Period-proof Underwear Revenue (USD Million), by Type (2023-2030)
11.3.3 Europe Period-proof Underwear Revenue (USD Million), by Applications (2023-2030)
11.4 Asia Pacific Period-proof Underwear Revenue (USD Million) by Type, and Applications (2023-2030)
11.4.1 Asia Pacific Period-proof Underwear Revenue (USD Million), by Country (2023-2030)
11.4.2 Asia Pacific Period-proof Underwear Revenue (USD Million), by Type (2023-2030)
11.4.3 Asia Pacific Period-proof Underwear Revenue (USD Million), by Applications (2023-2030)
11.5 South America Period-proof Underwear Revenue (USD Million), by Type, and Applications (2023-2030)
11.5.1 South America Period-proof Underwear Revenue (USD Million), by Country (2023-2030)
11.5.2 South America Period-proof Underwear Revenue (USD Million), by Type (2023-2030)
11.5.3 South America Period-proof Underwear Revenue (USD Million), by Applications (2023-2030)
11.6 Middle East and Africa Period-proof Underwear Revenue (USD Million), by Type, and Applications (2023-2030)
11.6.1 Middle East and Africa Period-proof Underwear Revenue (USD Million), by Region (2023-2030)
11.6.2 Middle East and Africa Period-proof Underwear Revenue (USD Million), by Type (2023-2030)
11.6.3 Middle East and Africa Period-proof Underwear Revenue (USD Million), by Applications (2023-2030)
12 Methodology and Data Sources
12.1 Methodology/Research Approach
12.1.1 Research Programs/Design
12.1.2 Market Size Estimation
12.1.3 Market Breakdown and Data Triangulation
12.2 Data Sources
12.2.1 Secondary Sources
12.2.2 Primary Sources
12.3 Disclaimer
List of Tables
Table 1 Market Segmentation Analysis
Table 2 Global Period-proof Underwear Market Companies with Areas Served
Table 3 Products Offerings Global Period-proof Underwear Market
Table 4 Low Growth Scenario Forecasts
Table 5 Reference Case Growth Scenario
Table 6 High Growth Case Scenario
Table 7 Global Period-proof Underwear Revenue (USD Million) And CAGR (%) By Type (2018-2030)
Table 8 Global Period-proof Underwear Revenue (USD Million) And CAGR (%) By Applications (2018-2030)
Table 9 Global Period-proof Underwear Revenue (USD Million) And CAGR (%) By Regions (2018-2030)
Table 10 Global Period-proof Underwear Revenue (USD Million) By Type (2018-2022)
Table 11 Global Period-proof Underwear Revenue Market Share (%) By Type (2018-2022)
Table 12 Global Period-proof Underwear Revenue (USD Million) By Applications (2018-2022)
Table 13 Global Period-proof Underwear Revenue Market Share (%) By Applications (2018-2022)
Table 14 Global Period-proof Underwear Market Revenue (USD Million) By Regions (2018-2022)
Table 15 Global Period-proof Underwear Market Share (%) By Regions (2018-2022)
Table 16 North America Period-proof Underwear Revenue (USD Million) By Country (2018-2022)
Table 17 North America Period-proof Underwear Revenue (USD Million) By Type (2018-2022)
Table 18 North America Period-proof Underwear Revenue (USD Million) By Applications (2018-2022)
Table 19 Europe Period-proof Underwear Revenue (USD Million) By Country (2018-2022)
Table 20 Europe Period-proof Underwear Revenue (USD Million) By Type (2018-2022)
Table 21 Europe Period-proof Underwear Revenue (USD Million) By Applications (2018-2022)
Table 22 Asia Pacific Period-proof Underwear Revenue (USD Million) By Country (2018-2022)
Table 23 Asia Pacific Period-proof Underwear Revenue (USD Million) By Type (2018-2022)
Table 24 Asia Pacific Period-proof Underwear Revenue (USD Million) By Applications (2018-2022)
Table 25 South America Period-proof Underwear Revenue (USD Million) By Country (2018-2022)
Table 26 South America Period-proof Underwear Revenue (USD Million) By Type (2018-2022)
Table 27 South America Period-proof Underwear Revenue (USD Million) By Applications (2018-2022)
Table 28 Middle East and Africa Period-proof Underwear Revenue (USD Million) By Region (2018-2022)
Table 29 Middle East and Africa Period-proof Underwear Revenue (USD Million) By Type (2018-2022)
Table 30 Middle East and Africa Period-proof Underwear Revenue (USD Million) By Applications (2018-2022)
Table 31 Financial Analysis
Table 32 Global Period-proof Underwear Revenue (USD Million) By Type (2023-2030)
Table 33 Global Period-proof Underwear Revenue Market Share (%) By Type (2023-2030)
Table 34 Global Period-proof Underwear Revenue (USD Million) By Applications (2023-2030)
Table 35 Global Period-proof Underwear Revenue Market Share (%) By Applications (2023-2030)
Table 36 Global Period-proof Underwear Market Revenue (USD Million), And Revenue (USD Million) By Regions (2023-2030)
Table 37 North America Period-proof Underwear Revenue (USD)By Country (2023-2030)
Table 38 North America Period-proof Underwear Revenue (USD Million) By Type (2023-2030)
Table 39 North America Period-proof Underwear Revenue (USD Million) By Applications (2023-2030)
Table 40 Europe Period-proof Underwear Revenue (USD Million) By Country (2023-2030)
Table 41 Europe Period-proof Underwear Revenue (USD Million) By Type (2023-2030)
Table 42 Europe Period-proof Underwear Revenue (USD Million) By Applications (2023-2030)
Table 43 Asia Pacific Period-proof Underwear Revenue (USD Million) By Country (2023-2030)
Table 44 Asia Pacific Period-proof Underwear Revenue (USD Million) By Type (2023-2030)
Table 45 Asia Pacific Period-proof Underwear Revenue (USD Million) By Applications (2023-2030)
Table 46 South America Period-proof Underwear Revenue (USD Million) By Country (2023-2030)
Table 47 South America Period-proof Underwear Revenue (USD Million) By Type (2023-2030)
Table 48 South America Period-proof Underwear Revenue (USD Million) By Applications (2023-2030)
Table 49 Middle East and Africa Period-proof Underwear Revenue (USD Million) By Region (2023-2030)
Table 50 Middle East and Africa Period-proof Underwear Revenue (USD Million) By Region (2023-2030)
Table 51 Middle East and Africa Period-proof Underwear Revenue (USD Million) By Type (2023-2030)
Table 52 Middle East and Africa Period-proof Underwear Revenue (USD Million) By Applications (2023-2030)
Table 53 Research Programs/Design for This Report
Table 54 Key Data Information from Secondary Sources
Table 55 Key Data Information from Primary Sources
List of Figures
Figure 1 Market Scope
Figure 2 Porter’s Five Forces
Figure 3 Global Period-proof Underwear Revenue (USD Million) By Type (2018-2022)
Figure 4 Global Period-proof Underwear Revenue Market Share (%) By Type (2022)
Figure 5 Global Period-proof Underwear Revenue (USD Million) By Applications (2018-2022)
Figure 6 Global Period-proof Underwear Revenue Market Share (%) By Applications (2022)
Figure 7 Global Period-proof Underwear Market Revenue (USD Million) By Regions (2018-2022)
Figure 8 Global Period-proof Underwear Market Share (%) By Regions (2022)
Figure 9 North America Period-proof Underwear Revenue (USD Million) By Country (2018-2022)
Figure 10 North America Period-proof Underwear Revenue (USD Million) By Type (2018-2022)
Figure 11 North America Period-proof Underwear Revenue (USD Million) By Applications (2018-2022)
Figure 12 Europe Period-proof Underwear Revenue (USD Million) By Country (2018-2022)
Figure 13 Europe Period-proof Underwear Revenue (USD Million) By Type (2018-2022)
Figure 14 Europe Period-proof Underwear Revenue (USD Million) By Applications (2018-2022)
Figure 15 Asia Pacific Period-proof Underwear Revenue (USD Million) By Country (2018-2022)
Figure 16 Asia Pacific Period-proof Underwear Revenue (USD Million) By Type (2018-2022)
Figure 17 Asia Pacific Period-proof Underwear Revenue (USD Million) By Applications (2018-2022)
Figure 18 South America Period-proof Underwear Revenue (USD Million) By Country (2018-2022)
Figure 19 South America Period-proof Underwear Revenue (USD Million) By Type (2018-2022)
Figure 20 South America Period-proof Underwear Revenue (USD Million) By Applications (2018-2022)
Figure 21 Middle East and Africa Period-proof Underwear Revenue (USD Million) By Region (2018-2022)
Figure 22 Middle East and Africa Period-proof Underwear Revenue (USD Million) By Type (2018-2022)
Figure 23 Middle East and Africa Period-proof Underwear Revenue (USD Million) By Applications (2018-2022)
Figure 24 Global Period-proof Underwear Revenue (USD Million) By Type (2023-2030)
Figure 25 Global Period-proof Underwear Revenue Market Share (%) By Type (2030)
Figure 26 Global Period-proof Underwear Revenue (USD Million) By Applications (2023-2030)
Figure 27 Global Period-proof Underwear Revenue Market Share (%) By Applications (2030)
Figure 28 Global Period-proof Underwear Market Revenue (USD Million) By Regions (2023-2030)
Figure 29 North America Period-proof Underwear Revenue (USD Million) By Country (2023-2030)
Figure 30 North America Period-proof Underwear Revenue (USD Million) By Type (2023-2030)
Figure 31 North America Period-proof Underwear Revenue (USD Million) By Applications (2023-2030)
Figure 32 Europe Period-proof Underwear Revenue (USD Million) By Country (2023-2030)
Figure 33 Europe Period-proof Underwear Revenue (USD Million) By Type (2023-2030)
Figure 34 Europe Period-proof Underwear Revenue (USD Million) By Applications (2023-2030)
Figure 35 Asia Pacific Period-proof Underwear Revenue (USD Million) By Country (2023-2030)
Figure 36 Asia Pacific Period-proof Underwear Revenue (USD Million) By Type (2023-2030)
Figure 37 Asia Pacific Period-proof Underwear Revenue (USD Million) By Applications (2023-2030)
Figure 38 South America Period-proof Underwear Revenue (USD Million) By Country (2023-2030)
Figure 39 South America Period-proof Underwear Revenue (USD Million) By Type (2023-2030)
Figure 40 South America Period-proof Underwear Revenue (USD Million) By Applications (2023-2030)
Figure 41 Middle East and Africa Period-proof Underwear Revenue (USD Million) By Region (2023-2030)
Figure 42 Middle East and Africa Period-proof Underwear Revenue (USD Million) By Region (2023-2030)
Figure 43 Middle East and Africa Period-proof Underwear Revenue (USD Million) By Type (2023-2030)
Figure 44 Middle East and Africa Period-proof Underwear Revenue (USD Million) By Applications (2023-2030)
Figure 45 Bottom-Up and Top-Down Approaches For This Report
Figure 46 Data Triangulation
By Type
By Application
By Sales Channel
By Region