The global Recycled Toilet Paper Market Study analyzes and forecasts the market size across 6 regions and 24 countries for diverse segments -By Type (Post-Consumer Recycled (PCR), Pre-Consumer Recycled (PCW), 1 Ply, 2 Ply, Others), By Distribution Channel (B2B, B2C), By End-User (Healthcare, Hospitality, Household, Others).
The Recycled Toilet Paper market is expanding as sustainability becomes a top priority for both consumers and businesses. Recycled toilet paper, made from post-consumer waste paper, is gaining popularity due to its eco-friendly properties and reduced environmental impact. Consumers are increasingly aware of the need to conserve resources and reduce deforestation, driving demand for recycled alternatives. Manufacturers are responding by improving the softness and durability of recycled paper products, making them more competitive with conventional options. The rise of plastic-free packaging and certifications like FSC (Forest Stewardship Council) are further boosting the appeal of recycled toilet paper in both residential and commercial markets.
The market report analyses the leading companies in the industry including Clearwater Paper Corp, Empresas CMPC, Essity, First Quality Products, Georgia-Pacific, Getz Tissue, Green Tree Products, Irving Tissue, Kimberly-Clark Corp, Kruger Products, Metsa Group, Resolute Forest Products, Sofidel S.p.A., Wepa Hygieneprodukte GmbH, Who Gives A Crap, and others.
The Recycled Toilet Paper Market is experiencing a significant trend toward the increased adoption of eco-friendly products. As consumers become more environmentally conscious and seek sustainable alternatives to traditional toilet paper, the demand for recycled toilet paper has surged. This trend is driven by heightened awareness of the environmental impact of deforestation, water consumption, and waste generated by conventional paper products. Brands are responding by developing high-quality recycled toilet paper options that not only reduce environmental footprints but also maintain softness and durability. The growing consumer preference for products that align with their values is propelling the expansion of this market, leading to innovations in packaging and product design that emphasize sustainability.
A major driver of the Recycled Toilet Paper Market is the rising environmental awareness and sustainability initiatives among consumers and businesses alike. With increasing concerns about climate change and environmental degradation, consumers are actively seeking ways to minimize their ecological impact. Governments and organizations are also promoting sustainable practices, leading to policies that encourage recycling and waste reduction. As a result, more consumers are making a conscious choice to switch to recycled toilet paper, which offers a greener alternative without compromising quality. This growing emphasis on sustainability not only influences purchasing decisions but also encourages manufacturers to invest in environmentally friendly production processes, further driving market growth.
An exciting opportunity in the Recycled Toilet Paper Market lies in the expansion of e-commerce and direct-to-consumer (DTC) channels. The shift towards online shopping has accelerated significantly, especially following the COVID-19 pandemic, providing brands with the opportunity to reach a broader audience. By establishing robust e-commerce platforms and utilizing DTC strategies, companies can cater to consumers seeking convenient access to sustainable products. This approach allows for greater brand visibility, direct engagement with customers, and personalized marketing efforts that highlight the benefits of recycled toilet paper. Additionally, the growing trend of subscription services for household essentials offers a unique avenue for recurring revenue, enabling brands to build customer loyalty while promoting eco-friendly choices.
Post-Consumer Recycled (PCR) paper is the largest segment in the recycled toilet paper market by type, driven by its eco-friendly nature and widespread consumer demand for sustainable products. PCR paper is made from waste paper collected from households and businesses, which is then processed into new paper products, making it a highly sustainable option. As environmental concerns continue to grow, consumers and businesses alike are increasingly opting for toilet paper made from PCR materials to reduce their environmental impact and contribute to circular economies. The use of PCR materials aligns with global sustainability initiatives and corporate social responsibility efforts, especially in industries such as healthcare and hospitality, where sustainability is becoming a key purchasing criterion. Additionally, PCR toilet paper offers competitive quality and affordability, further bolstering its appeal. The widespread availability and use of PCR paper in various packaging and manufacturing processes also contribute to its dominance in the market, positioning it as the largest segment.
The B2C (Business-to-Consumer) distribution channel is the fastest-growing segment in the recycled toilet paper market, fueled by increasing consumer awareness of sustainability and the rising popularity of eco-friendly household products. With the rise of e-commerce platforms and direct-to-consumer brands, consumers are finding it easier than ever to purchase recycled toilet paper online or through retail outlets. The growing demand for sustainable products among environmentally-conscious consumers, coupled with the convenience of home delivery and subscription services, has significantly boosted the growth of the B2C channel. Furthermore, the shift towards personal responsibility for environmental conservation has spurred individual households to adopt eco-friendly alternatives, making recycled toilet paper a popular choice. Retailers and online platforms have also responded to this trend by expanding their offerings of green products, making B2C the fastest-growing distribution channel in the recycled toilet paper market.
The household segment is the largest end-user segment in the recycled toilet paper market, driven by the increasing adoption of sustainable products by individual consumers. As more people become environmentally conscious, the demand for recycled toilet paper has surged in the household sector, where consumers are looking for eco-friendly and cost-effective alternatives to traditional toilet paper. The growing awareness of deforestation, water conservation, and waste reduction has led many households to switch to recycled toilet paper as a means of reducing their environmental footprint. Moreover, household consumers are highly responsive to marketing efforts highlighting the environmental benefits of recycled products, further propelling this segment’s growth. The high consumption rate of toilet paper in households, combined with the increasing availability of recycled options in supermarkets, online platforms, and subscription services, ensures that the household segment remains the largest in the recycled toilet paper market.
By Type
Post-Consumer Recycled (PCR)
Pre-Consumer Recycled (PCW)
1 Ply
2 Ply
Others
By Distribution Channel
B2B
B2C
By End-User
Healthcare
Hospitality
Household
Others
Countries Analyzed
North America (US, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)
Clearwater Paper Corp
Empresas CMPC
Essity
First Quality Products
Georgia-Pacific
Getz Tissue
Green Tree Products
Irving Tissue
Kimberly-Clark Corp
Kruger Products
Metsa Group
Resolute Forest Products
Sofidel S.p.A.
Wepa Hygieneprodukte GmbH
Who Gives A Crap
*- List Not Exhaustive
TABLE OF CONTENTS
1 Introduction to 2024 Recycled Toilet Paper Market
1.1 Market Overview
1.2 Quick Facts
1.3 Scope/Objective of the Study
1.4 Market Definition
1.5 Countries and Regions Covered
1.6 Units, Currency, and Conversions
1.7 Industry Value Chain
2 Research Methodology
2.1 Market Size Estimation
2.2 Sources and Research Methodology
2.3 Data Triangulation
2.4 Assumptions and Limitations
3 Executive Summary
3.1 Global Recycled Toilet Paper Market Size Outlook, $ Million, 2021 to 2032
3.2 Recycled Toilet Paper Market Outlook by Type, $ Million, 2021 to 2032
3.3 Recycled Toilet Paper Market Outlook by Product, $ Million, 2021 to 2032
3.4 Recycled Toilet Paper Market Outlook by Application, $ Million, 2021 to 2032
3.5 Recycled Toilet Paper Market Outlook by Key Countries, $ Million, 2021 to 2032
4 Market Dynamics
4.1 Key Driving Forces of Recycled Toilet Paper Industry
4.2 Key Market Trends in Recycled Toilet Paper Industry
4.3 Potential Opportunities in Recycled Toilet Paper Industry
4.4 Key Challenges in Recycled Toilet Paper Industry
5 Market Factor Analysis
5.1 Value Chain Analysis
5.2 Competitive Landscape
5.2.1 Global Recycled Toilet Paper Market Share by Company (%), 2023
5.2.2 Product Offerings by Company
5.3 Porter’s Five Forces Analysis
5.4 Pricing Analysis and Outlook
6 Growth Outlook Across Scenarios
6.1 Growth Analysis-Case Scenario Definitions
6.2 Low Growth Scenario Forecasts
6.3 Reference Growth Scenario Forecasts
6.4 High Growth Scenario Forecasts
7 Global Recycled Toilet Paper Market Outlook by Segments
7.1 Recycled Toilet Paper Market Outlook by Segments, $ Million, 2021- 2032
By Type
Post-Consumer Recycled (PCR)
Pre-Consumer Recycled (PCW)
1 Ply
2 Ply
Others
By Distribution Channel
B2B
B2C
By End-User
Healthcare
Hospitality
Household
Others
8 North America Recycled Toilet Paper Market Analysis and Outlook To 2032
8.1 Introduction to North America Recycled Toilet Paper Markets in 2024
8.2 North America Recycled Toilet Paper Market Size Outlook by Country, 2021-2032
8.2.1 United States
8.2.2 Canada
8.2.3 Mexico
8.3 North America Recycled Toilet Paper Market size Outlook by Segments, 2021-2032
By Type
Post-Consumer Recycled (PCR)
Pre-Consumer Recycled (PCW)
1 Ply
2 Ply
Others
By Distribution Channel
B2B
B2C
By End-User
Healthcare
Hospitality
Household
Others
9 Europe Recycled Toilet Paper Market Analysis and Outlook To 2032
9.1 Introduction to Europe Recycled Toilet Paper Markets in 2024
9.2 Europe Recycled Toilet Paper Market Size Outlook by Country, 2021-2032
9.2.1 Germany
9.2.2 France
9.2.3 Spain
9.2.4 United Kingdom
9.2.4 Italy
9.2.5 Russia
9.2.6 Norway
9.2.7 Rest of Europe
9.3 Europe Recycled Toilet Paper Market Size Outlook by Segments, 2021-2032
By Type
Post-Consumer Recycled (PCR)
Pre-Consumer Recycled (PCW)
1 Ply
2 Ply
Others
By Distribution Channel
B2B
B2C
By End-User
Healthcare
Hospitality
Household
Others
10 Asia Pacific Recycled Toilet Paper Market Analysis and Outlook To 2032
10.1 Introduction to Asia Pacific Recycled Toilet Paper Markets in 2024
10.2 Asia Pacific Recycled Toilet Paper Market Size Outlook by Country, 2021-2032
10.2.1 China
10.2.2 India
10.2.3 Japan
10.2.4 South Korea
10.2.5 Indonesia
10.2.6 Malaysia
10.2.7 Australia
10.2.8 Rest of Asia Pacific
10.3 Asia Pacific Recycled Toilet Paper Market size Outlook by Segments, 2021-2032
By Type
Post-Consumer Recycled (PCR)
Pre-Consumer Recycled (PCW)
1 Ply
2 Ply
Others
By Distribution Channel
B2B
B2C
By End-User
Healthcare
Hospitality
Household
Others
11 South America Recycled Toilet Paper Market Analysis and Outlook To 2032
11.1 Introduction to South America Recycled Toilet Paper Markets in 2024
11.2 South America Recycled Toilet Paper Market Size Outlook by Country, 2021-2032
11.2.1 Brazil
11.2.2 Argentina
11.2.3 Rest of South America
11.3 South America Recycled Toilet Paper Market size Outlook by Segments, 2021-2032
By Type
Post-Consumer Recycled (PCR)
Pre-Consumer Recycled (PCW)
1 Ply
2 Ply
Others
By Distribution Channel
B2B
B2C
By End-User
Healthcare
Hospitality
Household
Others
12 Middle East and Africa Recycled Toilet Paper Market Analysis and Outlook To 2032
12.1 Introduction to Middle East and Africa Recycled Toilet Paper Markets in 2024
12.2 Middle East and Africa Recycled Toilet Paper Market Size Outlook by Country, 2021-2032
12.2.1 Saudi Arabia
12.2.2 UAE
12.2.3 Oman
12.2.4 Rest of Middle East
12.2.5 Egypt
12.2.6 Nigeria
12.2.7 South Africa
12.2.8 Rest of Africa
12.3 Middle East and Africa Recycled Toilet Paper Market size Outlook by Segments, 2021-2032
By Type
Post-Consumer Recycled (PCR)
Pre-Consumer Recycled (PCW)
1 Ply
2 Ply
Others
By Distribution Channel
B2B
B2C
By End-User
Healthcare
Hospitality
Household
Others
13 Company Profiles
13.1 Company Snapshot
13.2 SWOT Profiles
13.3 Products and Services
13.4 Recent Developments
13.5 Financial Profile
Clearwater Paper Corp
Empresas CMPC
Essity
First Quality Products
Georgia-Pacific
Getz Tissue
Green Tree Products
Irving Tissue
Kimberly-Clark Corp
Kruger Products
Metsa Group
Resolute Forest Products
Sofidel S.p.A.
Wepa Hygieneprodukte GmbH
Who Gives A Crap
14 Appendix
14.1 Customization Offerings
14.2 Subscription Services
14.3 Related Reports
14.4 Publisher Expertise
By Type
Post-Consumer Recycled (PCR)
Pre-Consumer Recycled (PCW)
1 Ply
2 Ply
Others
By Distribution Channel
B2B
B2C
By End-User
Healthcare
Hospitality
Household
Others
Global Recycled Toilet Paper Market Size is valued at $ in 2024 and is forecast to register a growth rate (CAGR) of 5.9% to reach $ by 2032.
Emerging Markets across Asia Pacific, Europe, and Americas present robust growth prospects.
Clearwater Paper Corp, Empresas CMPC, Essity, First Quality Products, Georgia-Pacific, Getz Tissue, Green Tree Products, Irving Tissue, Kimberly-Clark Corp, Kruger Products, Metsa Group, Resolute Forest Products, Sofidel S.p.A., Wepa Hygieneprodukte GmbH, Who Gives A Crap
Base Year- 2023; Estimated Year- 2024; Historic Period- 2018-2023; Forecast period- 2024 to 2032; Currency: Revenue (USD); Volume