The global Sparkling Tea Market Study analyzes and forecasts the market size across 6 regions and 24 countries for diverse segments -By Product (Green Tea, White Tea, Yellow Tea, Black Tea, Others), By Type (No Alcohol, Alcohol-based), By Packaging (Glass Bottles, Plastic Bottles, Aluminum Cans, Tetra Pak), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Specialty Tea Shops, Cafes and Restaurants).
The sparkling tea market is experiencing substantial growth, driven by the increasing consumer demand for healthy and innovative beverage options. Sparkling tea, which combines the refreshing qualities of tea with the effervescence of carbonated beverages, offers a unique alternative to traditional soft drinks and alcoholic beverages. This growth is supported by a shift in consumer preferences towards non-alcoholic and low-sugar beverages, as health-conscious individuals seek drinks that provide functional benefits without compromising on taste. The market is seeing an influx of new flavors and blends, incorporating a variety of tea bases such as black, green, and herbal teas, often infused with natural ingredients like fruits, herbs, and botanicals to enhance flavor and health benefits. Additionally, the rise of premium and artisanal sparkling tea brands is attracting consumers who value high-quality, sustainably sourced ingredients. Innovations in packaging and marketing strategies, particularly through digital platforms, are expanding the reach and appeal of sparkling tea products. As the beverage industry continues to evolve with an emphasis on health, wellness, and unique flavor profiles, the sparkling tea market is poised for continued expansion, reflecting broader trends in consumer preferences for innovative and health-oriented drinks.
The market report analyses the leading companies in the industry including Copenhagen Sparkling Tea Company, DAVIDsTEA, Fortnum and Mason, Glamtì, New Berlin Beverage Co., Nongfu Spring Co. Ltd, Rita Food and Drink Co. Ltd, Saicho Drinks, The Real Drinks Co., WANA Beverage, and others.
The Sparkling Tea Market is experiencing a prominent trend towards the increasing popularity of health-conscious beverages. Consumers are increasingly seeking alternatives to sugary sodas and artificial drinks, turning to sparkling tea for its perceived health benefits, including lower sugar content and natural ingredients. This trend is driven by the growing consumer focus on wellness and the demand for beverages that offer both refreshment and health benefits. Sparkling tea, often infused with natural flavors and antioxidants, aligns with the broader shift towards healthier, low-calorie drink options.
The rising consumer preference for premium and innovative beverage options is a significant driver for the Sparkling Tea Market. As consumers become more adventurous and discerning in their beverage choices, there is an increasing demand for unique and high-quality drinks that offer a novel experience. Sparkling tea, with its blend of traditional tea flavors and effervescence, caters to this demand by providing a sophisticated and refreshing alternative to standard beverages. This driver is supported by the broader trend of premiumization in the food and beverage industry, where consumers are willing to pay more for distinctive and high-quality products.
A notable opportunity for the Sparkling Tea Market lies in the expansion into functional and wellness-focused varieties. By developing sparkling teas that incorporate functional ingredients such as adaptogens, probiotics, or vitamins, companies can appeal to health-conscious consumers seeking added benefits beyond traditional tea. Introducing flavors and formulations that align with wellness trends, such as stress relief, energy boosts, or digestive health, can attract a broader audience and differentiate products in a competitive market. This opportunity allows companies to capitalize on the growing interest in functional beverages and enhance their market presence.
The largest segment in the Sparkling Tea Market by packaging is Glass Bottles. This dominance is primarily driven by consumer perception of glass as a premium and environmentally friendly packaging option. Glass bottles preserve the quality and taste of sparkling tea better than other materials, maintaining its effervescence and flavor profile. Additionally, glass packaging is often associated with high-end, artisanal products, appealing to health-conscious and eco-aware consumers who prefer sustainable packaging solutions. The visual appeal of glass bottles, which can be attractively designed and reused or recycled, further enhances their popularity, making them the leading choice in the sparkling tea market.
The fastest-growing segment in the Sparkling Tea Market by product over the forecast period to 2032 is Green Tea. This rapid growth is driven by the increasing consumer awareness of the health benefits associated with green tea, such as its high antioxidant content, ability to boost metabolism, and potential to improve cardiovascular health. Additionally, green tea's versatility in flavoring and blending with other natural ingredients makes it an attractive option for consumers seeking both health and variety in their beverages. The rising trend of wellness and functional drinks, along with the growing preference for low-calorie, natural, and organic beverages, further propels the demand for sparkling green tea, making it the fastest-growing product segment in the market.
The largest segment in the Sparkling Tea Market by distribution channel is Supermarkets/Hypermarkets. This dominance is due to the extensive reach and accessibility of these retail outlets, which provide a wide variety of products under one roof. Supermarkets and hypermarkets attract a large customer base due to their convenience, frequent promotions, and competitive pricing. They also offer significant shelf space and visibility for sparkling tea brands, facilitating impulse purchases. Additionally, the ability to physically inspect and compare products enhances consumer trust and satisfaction, further driving sales through this channel. The extensive distribution networks and strong bargaining power of supermarkets and hypermarkets make them the leading segment in the sparkling tea market.
By Product
Green Tea
White Tea
Yellow Tea
Black Tea
Others
By Type
No Alcohol
Alcohol-based
By Packaging
Glass Bottles
Plastic Bottles
Aluminum Cans
Tetra Pak
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Specialty Tea Shops
Cafes and Restaurants
Countries Analyzed
North America (US, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)
Copenhagen Sparkling Tea Company
DAVIDsTEA
Fortnum and Mason
Glamtì
New Berlin Beverage Co.
Nongfu Spring Co. Ltd
Rita Food and Drink Co. Ltd
Saicho Drinks
The Real Drinks Co.
WANA Beverage
*- List Not Exhaustive
By Product
Green Tea
White Tea
Yellow Tea
Black Tea
Others
By Type
No Alcohol
Alcohol-based
By Packaging
Glass Bottles
Plastic Bottles
Aluminum Cans
Tetra Pak
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail
Specialty Tea Shops
Cafes and Restaurants
Countries Analyzed
North America (US, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)
Global Sparkling Tea Market Size is valued at $512.1 Million in 2024 and is forecast to register a growth rate (CAGR) of 6.1% to reach $822.4 Million by 2032.
Emerging Markets across Asia Pacific, Europe, and Americas present robust growth prospects.
Copenhagen Sparkling Tea Company, DAVIDsTEA, Fortnum and Mason, Glamtì, New Berlin Beverage Co., Nongfu Spring Co. Ltd, Rita Food and Drink Co. Ltd, Saicho Drinks, The Real Drinks Co., WANA Beverage
Base Year- 2023; Estimated Year- 2024; Historic Period- 2018-2023; Forecast period- 2024 to 2032; Currency: Revenue (USD); Volume