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Toothpaste Market Size, Share, Trends, Growth Outlook

Global Toothpaste Market Size is valued at $19.5 Billion in 2024 and is forecast to register a growth rate (CAGR) of 3.8% to reach $26.3 Billion by 2032.

The global Toothpaste Market Comprehensive Study analyzes and forecasts the market size across 6 regions and 24 countries for diverse segments -By Product (Standard Toothpaste, Functional/Medicated Toothpaste), By Category (Conventional, Free-From), By End-User (Kids, Adults), By Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Pharmacies/Drug Stores, Online Retail Stores, Others)

An Introduction to Toothpaste Market

In 2024, the toothpaste market continues to evolve with a focus on oral health innovation, sustainability, and personalized care. As consumers become increasingly discerning about oral hygiene, toothpaste manufacturers are introducing advanced formulations targeting specific dental concerns, such as sensitivity, gum health, and enamel protection. Key trends driving market growth include the rising demand for natural and organic toothpaste options free from artificial ingredients, as well as the incorporation of functional additives like charcoal, probiotics, and CBD for enhanced oral care benefits. Furthermore, sustainability emerges as a significant focus area, with brands adopting eco-friendly packaging materials and committing to reducing their environmental footprint through initiatives such as refillable tubes and recyclable packaging. With advancements in dental science and consumer preferences driving product innovation, the toothpaste market is poised for continued expansion and diversification.

Toothpaste Market Size, Share, Trends, Growth Outlook

Toothpaste Competitive Landscape

The market report analyses the leading companies in the industry including 3M Co., Amway Corp, Archer Daniels Midland Company (ADM), Church and Dwight Co. Inc, Colgate Palmolive Co., Dabur India Ltd, Dr. Fresh LLC, GC Corp, GlaxoSmithKline Plc, Henkel AG & Co. KGaA, Himalaya Global Holdings Ltd, Johnson and Johnson, Lion Corp, Natura and Co Holding SA, Orkla ASA, Patanjali Ayurved Ltd, Perrigo Co. Plc, Sunstar Suisse SA, The Procter & Gamble Company (P&G), Unilever PLC, and Others.

Toothpaste Market Dynamics

Toothpaste Market Trend: Growing Demand for Natural and Organic Toothpaste

One prominent market trend in the toothpaste industry is the growing demand for natural and organic toothpaste products. Consumers are increasingly concerned about the ingredients used in oral care products and are seeking alternatives to traditional toothpaste formulations that may contain artificial ingredients, preservatives, and harsh chemicals. This trend is driven by factors such as rising awareness of oral health, sustainability, and environmental consciousness. As a result, there has been a surge in the availability of natural and organic toothpaste options made with plant-based ingredients, essential oils, and other natural additives. Brands are capitalizing on this trend by offering toothpaste formulations that cater to consumers' preferences for clean-label products, free from artificial colors, flavors, and preservatives, thereby tapping into a growing segment of the market seeking safer and more eco-friendly oral care solutions.

Market Driver: Oral Health Awareness and Hygiene Practices

A key market driver for toothpaste products is the increasing emphasis on oral health awareness and hygiene practices among consumers worldwide. With greater access to information through digital channels and education campaigns, individuals are becoming more proactive in maintaining their oral health and hygiene routines. Factors such as the growing prevalence of dental issues like cavities, gum disease, and sensitivity, coupled with the importance of preventive dental care, are driving the demand for effective toothpaste formulations. Additionally, recommendations from dental professionals and endorsements from oral health organizations play a significant role in influencing consumer purchasing decisions, driving the adoption of toothpaste products tailored to specific oral care needs. As consumers prioritize preventive oral care practices, the demand for toothpaste products with advanced formulations targeting various dental concerns is expected to rise, fueling market growth.

Market Opportunity: Expansion into Specialty and Functional Toothpaste Segments

An opportunity for the toothpaste market lies in the expansion into specialty and functional toothpaste segments. As consumers seek solutions beyond traditional oral care needs, there is a growing demand for toothpaste products that offer additional benefits beyond basic cleaning and whitening. Manufacturers have the opportunity to innovate and develop specialty toothpaste formulations targeting specific oral health concerns, such as sensitivity, enamel protection, gum health, and breath freshening. Functional ingredients such as fluoride, potassium nitrate, xylitol, and herbal extracts can be incorporated into toothpaste formulations to address these specific needs effectively. Furthermore, the introduction of premium and value-added toothpaste variants, such as whitening toothpaste with natural ingredients or fluoride-free options, can cater to diverse consumer preferences and expand market share. By leveraging consumer insights and investing in research and development, brands can capitalize on this opportunity to offer innovative toothpaste products that address evolving oral care needs and differentiate themselves in the competitive landscape.

Toothpaste Market Share Analysis: Standard Toothpaste held the dominant market share in 2024

In the Toothpaste Market segmented by product types, the Standard Toothpaste category is the largest segment. This dominance is primarily attributed to the widespread use and consumer preference for standard toothpaste formulations for daily oral hygiene routines. Standard toothpaste products are formulated to effectively clean teeth, remove plaque, and freshen breath, catering to the basic oral care needs of consumers. Their affordability, availability, and familiarity make them a staple in households worldwide. Further, standard toothpaste variants offer a wide range of flavors and textures to suit diverse consumer preferences, further contributing to their popularity. While functional or medicated toothpaste variants address specific oral health concerns, such as sensitivity or gum problems, they typically cater to niche markets. As a result, standard toothpaste maintains its dominance as the largest segment in the toothpaste market, appealing to the broadest spectrum of consumers seeking everyday oral care solutions.

Toothpaste Market Share Analysis: Free-From market is poised to register the fastest growth rae over the forecast period to 2032

In the Toothpaste Market segmented by categories, the Free-From category is the fastest-growing segment. This accelerated growth is driven by increasing consumer awareness and demand for oral care products that are free from certain ingredients, such as artificial colors, flavors, preservatives, and potentially harmful chemicals like sulfates and parabens. Free-From toothpaste formulations appeal to health-conscious consumers who prioritize natural and organic ingredients, as well as those with specific dietary restrictions or sensitivities. Further, rising concerns about oral health and overall well-being prompt consumers to seek toothpaste options that align with their personal values and lifestyle choices. As a result, toothpaste manufacturers are innovating and expanding their product lines to include a variety of Free-From options, catering to the growing demand in this dynamic segment of the toothpaste market.

Toothpaste Market Share Analysis: Adults held the dominant market share in 2024

In the Toothpaste Market segmented by end-users, the Adults category is the largest segment. This dominance is primarily due to the larger consumer base of adults who prioritize oral hygiene as a part of their daily routine. Adults typically have a higher frequency of tooth brushing and are more conscious of their oral health compared to children. Additionally, adults have a wider range of oral care needs, such as cavity prevention, gum health, and sensitivity relief, which require specialized toothpaste formulations tailored to their specific concerns. Further, adults have greater purchasing power and autonomy in selecting oral care products, further solidifying their prominence as the largest segment in the toothpaste market. As a result, toothpaste manufacturers focus their marketing efforts and product development initiatives on catering to the diverse needs and preferences of adult consumers, maintaining the dominance of this segment in the market.

Toothpaste Market Segmentation

By Product
Standard Toothpaste
Functional/Medicated Toothpaste
By Category
Conventional
Free-From
By End-User
Kids
Adults
By Distribution Channel
Supermarkets/Hypermarkets
Convenience/Grocery Stores
Pharmacies/Drug Stores
Online Retail Stores
Others
Countries Analyzed
North America (US, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)

Toothpaste Companies Profiled in the Study

3M Co.
Amway Corp
Archer Daniels Midland Company (ADM)
Church and Dwight Co. Inc
Colgate Palmolive Co.
Dabur India Ltd
Dr. Fresh LLC
GC Corp
GlaxoSmithKline Plc
Henkel AG & Co. KGaA
Himalaya Global Holdings Ltd
Johnson and Johnson
Lion Corp
Natura and Co Holding SA
Orkla ASA
Patanjali Ayurved Ltd
Perrigo Co. Plc
Sunstar Suisse SA
The Procter & Gamble Company (P&G)
Unilever PLC
*- List Not Exhaustive

Chapter 1. TABLE OF CONTENTS

Chapter 2. Introduction to Toothpaste Market
2.1. Market Overview
2.2. Key Statistics and Report Highlights
2.3. Scope of the Comprehensive Study
2.3.1. Market Definition
2.3.2 Countries and Regions Covered
2.3.3 Research Objective
2.3.4 Units, Currency, and Conversions
2.3.5 Industry Value Chain
2.4. Key Market Segments
2.5. Key Companies
2.6. Study Period

Chapter 3. Strategic Analysis Review
3.1. Toothpaste Pricing Analysis and Forecast
3.2. Porter’s Five Forces
3.3. Market Ecosystem
3.4. SWOT Analysis
3.5. Regulatory Scenario
3.3. Effects of Inflation, Russia-Ukraine War, moderating economic growth, and other macroeconomic factors

Chapter 4. Competitive Landscape
4.1. Market Share Analysis
4.1.1. Global Toothpaste Market Share by Company, 2023
4.1.2. Product Offerings of Leading Toothpaste Companies
4.2. Market Entropy
4.2.1. New Product Launches in the Industry
4.2.2. Mergers, Acquisitions, Joint ventures, and Partnerships
4.3. Key Strategies and Best Practices

Chapter 5. Global Market Projections: Best, Reference, and Low Case Scenarios
5.1. Growth Analysis- Case Scenario Definitions
5.2. Low Growth Case Scenario Forecasts
5.3. Reference Growth Case Scenario Forecasts
5.4. High Growth Case Scenario Forecasts

Chapter 6. Market Dynamics
6.1. Toothpaste Market Drivers
6.2. Toothpaste Market Challenges
6.6. Toothpaste Market Opportunities
6.4. Toothpaste Market Trends

Chapter 7. Global Toothpaste Market Outlook Trends
7.1. Global Toothpaste Revenue (USD Million) and CAGR (%) by Type (2021-2032)
7.2. Global Toothpaste Revenue (USD Million) and CAGR (%) by Application (2021-2032)
7.3. Global Toothpaste Revenue (USD Million) and CAGR (%) by Product (2021-2032)
By Product
Standard Toothpaste
Functional/Medicated Toothpaste
By Category
Conventional
Free-From
By End-User
Kids
Adults
By Distribution Channel
Supermarkets/Hypermarkets
Convenience/Grocery Stores
Pharmacies/Drug Stores
Online Retail Stores
Others

Chapter 8. Global Toothpaste Regional Analysis and Outlook
8.1. Global Toothpaste Revenue (USD Million) By Regions (2021- 2032)
8.2. North America Toothpaste Revenue (USD Million) by Country (2021-2032)
8.2.1. United States Toothpaste Regional Analysis and Outlook
8.2.2. Canada Toothpaste Regional Analysis and Outlook
8.2.3. Mexico Toothpaste Regional Analysis and Outlook

8.3. Europe Toothpaste Revenue (USD Million), by Country (2021-2032)
8.3.1. Germany Toothpaste Regional Analysis and Outlook
8.3.2. France Toothpaste Regional Analysis and Outlook
8.3.3. United Kingdom Toothpaste Regional Analysis and Outlook
8.3.4. Spain Toothpaste Regional Analysis and Outlook
8.3.5. Italy Toothpaste Regional Analysis and Outlook
8.3.6. Russia Toothpaste Regional Analysis and Outlook
8.3.7. Rest of Europe Toothpaste Regional Analysis and Outlook

8.4. Asia Pacific Toothpaste Revenue (USD Million) by Country (2021-2032)
8.4.1. China Toothpaste Regional Analysis and Outlook
8.4.2. Japan Toothpaste Regional Analysis and Outlook
8.4.3. India Toothpaste Regional Analysis and Outlook
8.4.4. South Korea Toothpaste Regional Analysis and Outlook
8.4.5. Australia Toothpaste Regional Analysis and Outlook
8.4.6. South East Asia Toothpaste Regional Analysis and Outlook
8.4.7. Rest of Asia Pacific Toothpaste Regional Analysis and Outlook

8.5. South America Toothpaste Revenue (USD Million), by Country (2021-2032)
8.5.1. Brazil Toothpaste Regional Analysis and Outlook
8.5.2. Argentina Toothpaste Regional Analysis and Outlook
8.5.3. Rest of South America Toothpaste Regional Analysis and Outlook

8.6. Middle East and Africa Toothpaste Revenue (USD Million) by Country (2021-2032)
8.6.1. Middle East Toothpaste Regional Analysis and Outlook
8.6.2. Africa Toothpaste Regional Analysis and Outlook

Chapter 9. North America Toothpaste Analysis and Outlook
9.1. North America Toothpaste Revenue (USD Million) by Segments (2021-2032)
9.1.1. North America Toothpaste Revenue (USD Million) by Type (2021-2032)
9.1.2. North America Toothpaste Revenue (USD Million) by Application (2021-2032)
9.1.3. North America Toothpaste Revenue (USD Million) by Product (2021-2032)
By Product
Standard Toothpaste
Functional/Medicated Toothpaste
By Category
Conventional
Free-From
By End-User
Kids
Adults
By Distribution Channel
Supermarkets/Hypermarkets
Convenience/Grocery Stores
Pharmacies/Drug Stores
Online Retail Stores
Others

Chapter 10. Europe Toothpaste Analysis and Outlook
10.1. Europe Toothpaste Revenue (USD Million), by Segments (USD Million) (2021-2032)
10.1.1. Europe Toothpaste Revenue (USD Million) by Type (2021-2032)
10.1.2. Europe Toothpaste Revenue (USD Million) by Application (2021-2032)
10.1.3. Europe Toothpaste Revenue (USD Million) by Product (2021-2032)
By Product
Standard Toothpaste
Functional/Medicated Toothpaste
By Category
Conventional
Free-From
By End-User
Kids
Adults
By Distribution Channel
Supermarkets/Hypermarkets
Convenience/Grocery Stores
Pharmacies/Drug Stores
Online Retail Stores
Others

Chapter 11. Asia Pacific Toothpaste Analysis and Outlook
11.1. Asia Pacific Toothpaste Revenue (USD Million), and Revenue (USD Million) by Segments (2021-2032)
11.1.1. Asia Pacific Toothpaste Revenue (USD Million) by Type (2021-2032)
11.1.2. Asia Pacific Toothpaste Revenue (USD Million) by Application (2021-2032)
11.1.3. Asia Pacific Toothpaste Revenue (USD Million) by Product (2021-2032)
By Product
Standard Toothpaste
Functional/Medicated Toothpaste
By Category
Conventional
Free-From
By End-User
Kids
Adults
By Distribution Channel
Supermarkets/Hypermarkets
Convenience/Grocery Stores
Pharmacies/Drug Stores
Online Retail Stores
Others

Chapter 12. South America Toothpaste Analysis and Outlook
12.1. South America Toothpaste Revenue (USD Million), by Segments (2021-2032)
12.1.1. South America Toothpaste Revenue (USD Million) by Type (2021-2032)
12.1.2. South America Toothpaste Revenue (USD Million) by Application (2021-2032)
12.1.3. South America Toothpaste Revenue (USD Million) by Product (2021-2032)
By Product
Standard Toothpaste
Functional/Medicated Toothpaste
By Category
Conventional
Free-From
By End-User
Kids
Adults
By Distribution Channel
Supermarkets/Hypermarkets
Convenience/Grocery Stores
Pharmacies/Drug Stores
Online Retail Stores
Others

Chapter 13. Middle East and Africa Toothpaste Analysis and Outlook
13.1. Middle East and Africa Toothpaste Revenue (USD Million), by Segments (2021-2032)
13.1.1. Middle East and Africa Toothpaste Revenue (USD Million) by Type (2021-2032)
13.1.2. Middle East and Africa Toothpaste Revenue (USD Million) by Application (2021-2032)
13.1.3. Middle East and Africa Toothpaste Revenue (USD Million) by Product (2021-2032)
By Product
Standard Toothpaste
Functional/Medicated Toothpaste
By Category
Conventional
Free-From
By End-User
Kids
Adults
By Distribution Channel
Supermarkets/Hypermarkets
Convenience/Grocery Stores
Pharmacies/Drug Stores
Online Retail Stores
Others

Chapter 14. Toothpaste Company Profiles
14.1 Business Overview
14.2 Product Profiles
14.3 SWOT Profiles
14.5 Recent Developments
14.6 Financial Profile
List of Companies
3M Co.
Amway Corp
Archer Daniels Midland Company (ADM)
Church and Dwight Co. Inc
Colgate Palmolive Co.
Dabur India Ltd
Dr. Fresh LLC
GC Corp
GlaxoSmithKline Plc
Henkel AG & Co. KGaA
Himalaya Global Holdings Ltd
Johnson and Johnson
Lion Corp
Natura and Co Holding SA
Orkla ASA
Patanjali Ayurved Ltd
Perrigo Co. Plc
Sunstar Suisse SA
The Procter & Gamble Company (P&G)
Unilever PLC

15. Methodology and Data Sources
15.1 Customization Offerings
15.2 Subscription Services
15.3 Related Reports
15.4 Publisher Expertise

LIST OF TABLES

Table 1 Market Segmentation Analysis
Table 2 Global Toothpaste Market Share of Leading Companies, 2023
Table 3 Product Offerings of Leading Companies
Table 4 Low Growth Scenario Forecasts
Table 5 Reference Case Growth Scenario
Table 6 High Growth Case Scenario
Table 7 Global Toothpaste Revenue (USD Million) And CAGR (%) By Type (2021-2032)
Table 8 Global Toothpaste Revenue (USD Million) And CAGR (%) By Application (2021-2032)
Table 9 Global Toothpaste Revenue (USD Million) And CAGR (%) By Product (2021-2032)
Table 10 Global Toothpaste Market Revenue (USD Million) By Regions (2021-2032)
Table 11 Global Toothpaste Market Share (%) By Regions (2021-2032)
Table 12 North America Toothpaste Revenue (USD Million) By Country (2021-2032)
Table 13 Europe Toothpaste Revenue (USD Million) By Country (2021-2032)
Table 14 Asia Pacific Toothpaste Revenue (USD Million) By Country (2021-2032)
Table 15 South America Toothpaste Revenue (USD Million) By Country (2021-2032)
Table 16 Middle East and Africa Toothpaste Revenue (USD Million) By Region (2021-2032)
Table 17 North America Toothpaste Revenue (USD Million) By Type (2021-2032)
Table 18 North America Toothpaste Revenue (USD Million) By Application (2021-2032)
Table 19 North America Toothpaste Revenue (USD Million) By Product (2021-2032)
Table 20 Europe Toothpaste Revenue (USD Million) By Type (2021-2032)
Table 21 Europe Toothpaste Revenue (USD Million) By Application (2021-2032)
Table 22 Europe Toothpaste Revenue (USD Million) By Product (2021-2032)
Table 23 Asia Pacific Toothpaste Revenue (USD Million) By Type (2021-2032)
Table 24 Asia Pacific Toothpaste Revenue (USD Million) By Application (2021-2032)
Table 25 Asia Pacific Toothpaste Revenue (USD Million) By Product (2021-2032)
Table 26 South America Toothpaste Revenue (USD Million) By Type (2021-2032)
Table 27 South America Toothpaste Revenue (USD Million) By Application (2021-2032)
Table 28 South America Toothpaste Revenue (USD Million) By Product (2021-2032)
Table 29 Middle East and Africa Toothpaste Revenue (USD Million) By Type (2021-2032)
Table 30 Middle East and Africa Toothpaste Revenue (USD Million) By Application (2021-2032)
Table 31 Middle East and Africa Toothpaste Revenue (USD Million) By Product (2021-2032)

LIST OF FIGURES

Figure 1. Market Scope
Figure 2. Pricing Forecasts Per Unit, 2023- 2032
Figure 3. Porter’s Five Forces
Figure 4. Global Toothpaste Market Revenue (USD Million) By Regions (2021-2032)
Figure 5. Global Toothpaste Market Share (%) By Regions (2023)
Figure 6. North America Toothpaste Revenue (USD Million) By Country (2021-2032)
Figure 7. United States Toothpaste Revenue (USD Million) By Country (2021-2032)
Figure 8. Canada Toothpaste Revenue (USD Million) By Country (2021-2032)
Figure 9. Mexico Toothpaste Revenue (USD Million) By Country (2021-2032)
Figure 10. Europe Toothpaste Revenue (USD Million) By Country (2021-2032)
Figure 11. Germany Toothpaste Revenue (USD Million) By Country (2021-2032)
Figure 12. France Toothpaste Revenue (USD Million) By Country (2021-2032)
Figure 13. United Kingdom Toothpaste Revenue (USD Million) By Country (2021-2032)
Figure 14. Spain Toothpaste Revenue (USD Million) By Country (2021-2032)
Figure 15. Italy Toothpaste Revenue (USD Million) By Country (2021-2032)
Figure 16. Russia Toothpaste Revenue (USD Million) By Country (2021-2032)
Figure 17. Rest of Europe Toothpaste Revenue (USD Million) By Country (2021-2032)
Figure 11. Asia Pacific Toothpaste Revenue (USD Million) By Country (2021-2032)
Figure 12. China Toothpaste Revenue (USD Million) By Country (2021-2032)
Figure 13. Japan Toothpaste Revenue (USD Million) By Country (2021-2032)
Figure 14. India Toothpaste Revenue (USD Million) By Country (2021-2032)
Figure 15. South Korea Toothpaste Revenue (USD Million) By Country (2021-2032)
Figure 16. Australia Toothpaste Revenue (USD Million) By Country (2021-2032)
Figure 17. South East Asia Toothpaste Revenue (USD Million) By Country (2021-2032)
Figure 18. South America Toothpaste Revenue (USD Million) By Country (2021-2032)
Figure 19. Brazil Toothpaste Revenue (USD Million) By Country (2021-2032)
Figure 20. Argentina Toothpaste Revenue (USD Million) By Country (2021-2032)
Figure 21. Rest of Asia Pacific Toothpaste Revenue (USD Million) By Country (2021-2032)
Figure 22. Middle East and Africa Toothpaste Revenue (USD Million) By Region (2021-2032)
Figure 23. Saudi Arabia Toothpaste Revenue (USD Million) By Region (2021-2032)
Figure 24. The UAE Toothpaste Revenue (USD Million) By Region (2021-2032)
Figure 25. Rest of Middle East Toothpaste Revenue (USD Million) By Region (2021-2032)
Figure 26. South Africa Toothpaste Revenue (USD Million) By Region (2021-2032)
Figure 27. Africa Toothpaste Revenue (USD Million) By Region (2021-2032)
Figure 28. North America Toothpaste Revenue (USD Million) By Type (2021-2032)
Figure 29. North America Toothpaste Revenue (USD Million) By Application (2021-2032)
Figure 30. North America Toothpaste Revenue (USD Million) By Product (2021-2032)
Figure 31. Europe Toothpaste Revenue (USD Million) By Type (2021-2032)
Figure 32. Europe Toothpaste Revenue (USD Million) By Application (2021-2032)
Figure 33. Europe Toothpaste Revenue (USD Million) By Product (2021-2032)
Figure 34. Asia Pacific Toothpaste Revenue (USD Million) By Type (2021-2032)
Figure 35. Asia Pacific Toothpaste Revenue (USD Million) By Application (2021-2032)
Figure 36. Asia Pacific Toothpaste Revenue (USD Million) By Product (2021-2032)
Figure 37. South America Toothpaste Revenue (USD Million) By Type (2021-2032)
Figure 38. South America Toothpaste Revenue (USD Million) By Application (2021-2032)
Figure 39. South America Toothpaste Revenue (USD Million) By Product (2021-2032)
Figure 40. Middle East and Africa Toothpaste Revenue (USD Million) By Type (2021-2032)
Figure 41. Middle East and Africa Toothpaste Revenue (USD Million) By Application (2021-2032)
Figure 42. Middle East and Africa Toothpaste Revenue (USD Million) By Product (2021-2032)

By Product
Standard Toothpaste
Functional/Medicated Toothpaste
By Category
Conventional
Free-From
By End-User
Kids
Adults
By Distribution Channel
Supermarkets/Hypermarkets
Convenience/Grocery Stores
Pharmacies/Drug Stores
Online Retail Stores
Others
Countries Analyzed
North America (US, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)

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