The global Craft Premium Lager Market Comprehensive Study analyzes and forecasts the market size across 6 regions and 24 countries for diverse segments -By Type (Tin Packing, Bottled Packing), By Application (Bar, Food Service, Retail)
In 2024, the Craft Premium Lager market is witnessing significant growth, driven by the increasing demand for high-quality and unique beer experiences. Craft premium lagers, produced by independent breweries, are valued for their superior taste, craftsmanship, and use of high-quality ingredients. The market is supported by the growing trend towards premiumization and the desire for authentic and locally produced beverages. Advances in brewing techniques and ingredient sourcing are enhancing the flavor, quality, and variety of craft lagers. The market is also benefiting from the trend towards clean-label and sustainable brewing practices, appealing to consumers seeking high-quality and responsibly produced craft beers.
The market report analyses the leading companies in the industry including Anheuser-Busch InBev, Asahi Group Holdings, Boon Rawd Brewery, Carlsberg Breweries, Constellation Brands, Coopers Brewery, Heineken, Kirin, Molson Coors Brewing, Snow Beer, and Others.
One prominent market trend for Craft Premium Lager is the overall growth of the craft beer segment. Consumers are increasingly interested in unique and flavorful beer options, driving the demand for craft beers like premium lagers. This trend is fueled by a desire for higher quality, artisanal products, as well as the appeal of supporting local breweries and experiencing diverse beer styles.
The market driver for Craft Premium Lager is the shift towards premiumization in beer consumption. Consumers are willing to pay a premium for high-quality, distinctive beers with unique flavors and brewing techniques. Craft premium lagers, known for their quality ingredients, craftsmanship, and attention to detail, are well-positioned to capitalize on this trend by offering a premium beer experience to discerning consumers.
An opportunity within the Craft Premium Lager market lies in the expansion into niche markets and distribution channels. Breweries can target specific consumer segments, such as craft beer enthusiasts, beer connoisseurs, and those interested in unique flavor profiles. Additionally, breweries can explore partnerships with specialty retailers, online platforms, and food and beverage establishments to expand their reach and access new customer demographics. By leveraging niche markets and innovative distribution strategies, craft premium lager producers can drive growth and increase market share in the competitive beer industry.
The Bottled Packing segment is the largest in the Craft Premium Lager Market by type. This segment's dominance can be attributed to several factors that make bottled craft lager a preferred choice among consumers and brewers alike. Bottled craft lagers offer convenience, portability, and extended shelf life compared to tin-packed counterparts, ensuring freshness and flavor integrity over time. The packaging format also allows for greater flexibility in labeling, branding, and marketing efforts, enabling brewers to showcase their unique recipes, brewing techniques, and brand identity effectively. Additionally, bottled craft lagers appeal to a broader consumer base, including discerning beer enthusiasts, connoisseurs, and those seeking premium drinking experiences. The perceived premiumness associated with bottled packaging, along with the ability to cater to diverse consumer preferences and occasions, drives the popularity and market share of the Bottled Packing segment in the Craft Premium Lager Market.
The Retail segment is projected to be the fastest-growing application in the Craft Premium Lager Market by 2032. This rapid growth is fueled by shifting consumer preferences towards premium and artisanal beer offerings, increased availability of craft lagers in retail channels, and evolving retail dynamics. Retail outlets such as liquor stores, specialty beer shops, supermarkets, and convenience stores serve as key points of access for consumers looking to explore a diverse range of craft lagers. The Retail segment benefits from factors such as convenience, accessibility, wider product visibility, and the ability to reach a broader customer base beyond traditional on-premise consumption venues like bars and food service establishments. Furthermore, marketing and promotional initiatives by craft breweries, collaborations with retail partners, and the growing trend of online retailing contribute to the Retail segment's accelerated growth trajectory. As consumers seek unique, high-quality beer experiences outside of bars and restaurants, the Retail segment emerges as a significant driver of growth and innovation in the Craft Premium Lager Market.
By Type
Tin Packing
Bottled Packing
By Application
Bar
Food Service
Retail
Countries Analyzed
North America (US, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)
Anheuser-Busch InBev
Asahi Group Holdings
Boon Rawd Brewery
Carlsberg Breweries
Constellation Brands
Coopers Brewery
Heineken
Kirin
Molson Coors Brewing
Snow Beer
*- List Not Exhaustive
Chapter 1. TABLE OF CONTENTS
Chapter 2. Introduction to Craft Premium Lager Market
2.1. Market Overview
2.2. Key Statistics and Report Highlights
2.3. Scope of the Comprehensive Study
2.3.1. Market Definition
2.3.2 Countries and Regions Covered
2.3.3 Research Objective
2.3.4 Units, Currency, and Conversions
2.3.5 Industry Value Chain
2.4. Key Market Segments
2.5. Key Companies
2.6. Study Period
Chapter 3. Strategic Analysis Review
3.1. Craft Premium Lager Pricing Analysis and Forecast
3.2. Porter’s Five Forces
3.3. Market Ecosystem
3.4. SWOT Analysis
3.5. Regulatory Scenario
3.3. Effects of Inflation, Russia-Ukraine War, moderating economic growth, and other macroeconomic factors
Chapter 4. Competitive Landscape
4.1. Market Share Analysis
4.1.1. Global Craft Premium Lager Market Share by Company, 2023
4.1.2. Product Offerings of Leading Craft Premium Lager Companies
4.2. Market Entropy
4.2.1. New Product Launches in the Industry
4.2.2. Mergers, Acquisitions, Joint ventures, and Partnerships
4.3. Key Strategies and Best Practices
Chapter 5. Global Market Projections: Best, Reference, and Low Case Scenarios
5.1. Growth Analysis- Case Scenario Definitions
5.2. Low Growth Case Scenario Forecasts
5.3. Reference Growth Case Scenario Forecasts
5.4. High Growth Case Scenario Forecasts
Chapter 6. Market Dynamics
6.1. Craft Premium Lager Market Drivers
6.2. Craft Premium Lager Market Challenges
6.6. Craft Premium Lager Market Opportunities
6.4. Craft Premium Lager Market Trends
Chapter 7. Global Craft Premium Lager Market Outlook Trends
7.1. Global Craft Premium Lager Revenue (USD Million) and CAGR (%) by Type (2021-2032)
7.2. Global Craft Premium Lager Revenue (USD Million) and CAGR (%) by Application (2021-2032)
7.3. Global Craft Premium Lager Revenue (USD Million) and CAGR (%) by Product (2021-2032)
By Type
Tin Packing
Bottled Packing
By Application
Bar
Food Service
Retail
Chapter 8. Global Craft Premium Lager Regional Analysis and Outlook
8.1. Global Craft Premium Lager Revenue (USD Million) By Regions (2021- 2032)
8.2. North America Craft Premium Lager Revenue (USD Million) by Country (2021-2032)
8.2.1. United States Craft Premium Lager Regional Analysis and Outlook
8.2.2. Canada Craft Premium Lager Regional Analysis and Outlook
8.2.3. Mexico Craft Premium Lager Regional Analysis and Outlook
8.3. Europe Craft Premium Lager Revenue (USD Million), by Country (2021-2032)
8.3.1. Germany Craft Premium Lager Regional Analysis and Outlook
8.3.2. France Craft Premium Lager Regional Analysis and Outlook
8.3.3. United Kingdom Craft Premium Lager Regional Analysis and Outlook
8.3.4. Spain Craft Premium Lager Regional Analysis and Outlook
8.3.5. Italy Craft Premium Lager Regional Analysis and Outlook
8.3.6. Russia Craft Premium Lager Regional Analysis and Outlook
8.3.7. Rest of Europe Craft Premium Lager Regional Analysis and Outlook
8.4. Asia Pacific Craft Premium Lager Revenue (USD Million) by Country (2021-2032)
8.4.1. China Craft Premium Lager Regional Analysis and Outlook
8.4.2. Japan Craft Premium Lager Regional Analysis and Outlook
8.4.3. India Craft Premium Lager Regional Analysis and Outlook
8.4.4. South Korea Craft Premium Lager Regional Analysis and Outlook
8.4.5. Australia Craft Premium Lager Regional Analysis and Outlook
8.4.6. South East Asia Craft Premium Lager Regional Analysis and Outlook
8.4.7. Rest of Asia Pacific Craft Premium Lager Regional Analysis and Outlook
8.5. South America Craft Premium Lager Revenue (USD Million), by Country (2021-2032)
8.5.1. Brazil Craft Premium Lager Regional Analysis and Outlook
8.5.2. Argentina Craft Premium Lager Regional Analysis and Outlook
8.5.3. Rest of South America Craft Premium Lager Regional Analysis and Outlook
8.6. Middle East and Africa Craft Premium Lager Revenue (USD Million) by Country (2021-2032)
8.6.1. Middle East Craft Premium Lager Regional Analysis and Outlook
8.6.2. Africa Craft Premium Lager Regional Analysis and Outlook
Chapter 9. North America Craft Premium Lager Analysis and Outlook
9.1. North America Craft Premium Lager Revenue (USD Million) by Segments (2021-2032)
9.1.1. North America Craft Premium Lager Revenue (USD Million) by Type (2021-2032)
9.1.2. North America Craft Premium Lager Revenue (USD Million) by Application (2021-2032)
9.1.3. North America Craft Premium Lager Revenue (USD Million) by Product (2021-2032)
By Type
Tin Packing
Bottled Packing
By Application
Bar
Food Service
Retail
Chapter 10. Europe Craft Premium Lager Analysis and Outlook
10.1. Europe Craft Premium Lager Revenue (USD Million), by Segments (USD Million) (2021-2032)
10.1.1. Europe Craft Premium Lager Revenue (USD Million) by Type (2021-2032)
10.1.2. Europe Craft Premium Lager Revenue (USD Million) by Application (2021-2032)
10.1.3. Europe Craft Premium Lager Revenue (USD Million) by Product (2021-2032)
By Type
Tin Packing
Bottled Packing
By Application
Bar
Food Service
Retail
Chapter 11. Asia Pacific Craft Premium Lager Analysis and Outlook
11.1. Asia Pacific Craft Premium Lager Revenue (USD Million), and Revenue (USD Million) by Segments (2021-2032)
11.1.1. Asia Pacific Craft Premium Lager Revenue (USD Million) by Type (2021-2032)
11.1.2. Asia Pacific Craft Premium Lager Revenue (USD Million) by Application (2021-2032)
11.1.3. Asia Pacific Craft Premium Lager Revenue (USD Million) by Product (2021-2032)
By Type
Tin Packing
Bottled Packing
By Application
Bar
Food Service
Retail
Chapter 12. South America Craft Premium Lager Analysis and Outlook
12.1. South America Craft Premium Lager Revenue (USD Million), by Segments (2021-2032)
12.1.1. South America Craft Premium Lager Revenue (USD Million) by Type (2021-2032)
12.1.2. South America Craft Premium Lager Revenue (USD Million) by Application (2021-2032)
12.1.3. South America Craft Premium Lager Revenue (USD Million) by Product (2021-2032)
By Type
Tin Packing
Bottled Packing
By Application
Bar
Food Service
Retail
Chapter 13. Middle East and Africa Craft Premium Lager Analysis and Outlook
13.1. Middle East and Africa Craft Premium Lager Revenue (USD Million), by Segments (2021-2032)
13.1.1. Middle East and Africa Craft Premium Lager Revenue (USD Million) by Type (2021-2032)
13.1.2. Middle East and Africa Craft Premium Lager Revenue (USD Million) by Application (2021-2032)
13.1.3. Middle East and Africa Craft Premium Lager Revenue (USD Million) by Product (2021-2032)
By Type
Tin Packing
Bottled Packing
By Application
Bar
Food Service
Retail
Chapter 14. Craft Premium Lager Company Profiles
14.1 Business Overview
14.2 Product Profiles
14.3 SWOT Profiles
14.5 Recent Developments
14.6 Financial Profile
List of Companies
Anheuser-Busch InBev
Asahi Group Holdings
Boon Rawd Brewery
Carlsberg Breweries
Constellation Brands
Coopers Brewery
Heineken
Kirin
Molson Coors Brewing
Snow Beer
15. Methodology and Data Sources
15.1 Customization Offerings
15.2 Subscription Services
15.3 Related Reports
15.4 Publisher Expertise
LIST OF TABLES
Table 1 Market Segmentation Analysis
Table 2 Global Craft Premium Lager Market Share of Leading Companies, 2023
Table 3 Product Offerings of Leading Companies
Table 4 Low Growth Scenario Forecasts
Table 5 Reference Case Growth Scenario
Table 6 High Growth Case Scenario
Table 7 Global Craft Premium Lager Revenue (USD Million) And CAGR (%) By Type (2021-2032)
Table 8 Global Craft Premium Lager Revenue (USD Million) And CAGR (%) By Application (2021-2032)
Table 9 Global Craft Premium Lager Revenue (USD Million) And CAGR (%) By Product (2021-2032)
Table 10 Global Craft Premium Lager Market Revenue (USD Million) By Regions (2021-2032)
Table 11 Global Craft Premium Lager Market Share (%) By Regions (2021-2032)
Table 12 North America Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Table 13 Europe Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Table 14 Asia Pacific Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Table 15 South America Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Table 16 Middle East and Africa Craft Premium Lager Revenue (USD Million) By Region (2021-2032)
Table 17 North America Craft Premium Lager Revenue (USD Million) By Type (2021-2032)
Table 18 North America Craft Premium Lager Revenue (USD Million) By Application (2021-2032)
Table 19 North America Craft Premium Lager Revenue (USD Million) By Product (2021-2032)
Table 20 Europe Craft Premium Lager Revenue (USD Million) By Type (2021-2032)
Table 21 Europe Craft Premium Lager Revenue (USD Million) By Application (2021-2032)
Table 22 Europe Craft Premium Lager Revenue (USD Million) By Product (2021-2032)
Table 23 Asia Pacific Craft Premium Lager Revenue (USD Million) By Type (2021-2032)
Table 24 Asia Pacific Craft Premium Lager Revenue (USD Million) By Application (2021-2032)
Table 25 Asia Pacific Craft Premium Lager Revenue (USD Million) By Product (2021-2032)
Table 26 South America Craft Premium Lager Revenue (USD Million) By Type (2021-2032)
Table 27 South America Craft Premium Lager Revenue (USD Million) By Application (2021-2032)
Table 28 South America Craft Premium Lager Revenue (USD Million) By Product (2021-2032)
Table 29 Middle East and Africa Craft Premium Lager Revenue (USD Million) By Type (2021-2032)
Table 30 Middle East and Africa Craft Premium Lager Revenue (USD Million) By Application (2021-2032)
Table 31 Middle East and Africa Craft Premium Lager Revenue (USD Million) By Product (2021-2032)
LIST OF FIGURES
Figure 1. Market Scope
Figure 2. Pricing Forecasts Per Unit, 2023- 2032
Figure 3. Porter’s Five Forces
Figure 4. Global Craft Premium Lager Market Revenue (USD Million) By Regions (2021-2032)
Figure 5. Global Craft Premium Lager Market Share (%) By Regions (2023)
Figure 6. North America Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Figure 7. United States Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Figure 8. Canada Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Figure 9. Mexico Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Figure 10. Europe Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Figure 11. Germany Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Figure 12. France Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Figure 13. United Kingdom Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Figure 14. Spain Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Figure 15. Italy Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Figure 16. Russia Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Figure 17. Rest of Europe Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Figure 11. Asia Pacific Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Figure 12. China Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Figure 13. Japan Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Figure 14. India Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Figure 15. South Korea Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Figure 16. Australia Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Figure 17. South East Asia Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Figure 18. South America Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Figure 19. Brazil Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Figure 20. Argentina Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Figure 21. Rest of Asia Pacific Craft Premium Lager Revenue (USD Million) By Country (2021-2032)
Figure 22. Middle East and Africa Craft Premium Lager Revenue (USD Million) By Region (2021-2032)
Figure 23. Saudi Arabia Craft Premium Lager Revenue (USD Million) By Region (2021-2032)
Figure 24. The UAE Craft Premium Lager Revenue (USD Million) By Region (2021-2032)
Figure 25. Rest of Middle East Craft Premium Lager Revenue (USD Million) By Region (2021-2032)
Figure 26. South Africa Craft Premium Lager Revenue (USD Million) By Region (2021-2032)
Figure 27. Africa Craft Premium Lager Revenue (USD Million) By Region (2021-2032)
Figure 28. North America Craft Premium Lager Revenue (USD Million) By Type (2021-2032)
Figure 29. North America Craft Premium Lager Revenue (USD Million) By Application (2021-2032)
Figure 30. North America Craft Premium Lager Revenue (USD Million) By Product (2021-2032)
Figure 31. Europe Craft Premium Lager Revenue (USD Million) By Type (2021-2032)
Figure 32. Europe Craft Premium Lager Revenue (USD Million) By Application (2021-2032)
Figure 33. Europe Craft Premium Lager Revenue (USD Million) By Product (2021-2032)
Figure 34. Asia Pacific Craft Premium Lager Revenue (USD Million) By Type (2021-2032)
Figure 35. Asia Pacific Craft Premium Lager Revenue (USD Million) By Application (2021-2032)
Figure 36. Asia Pacific Craft Premium Lager Revenue (USD Million) By Product (2021-2032)
Figure 37. South America Craft Premium Lager Revenue (USD Million) By Type (2021-2032)
Figure 38. South America Craft Premium Lager Revenue (USD Million) By Application (2021-2032)
Figure 39. South America Craft Premium Lager Revenue (USD Million) By Product (2021-2032)
Figure 40. Middle East and Africa Craft Premium Lager Revenue (USD Million) By Type (2021-2032)
Figure 41. Middle East and Africa Craft Premium Lager Revenue (USD Million) By Application (2021-2032)
Figure 42. Middle East and Africa Craft Premium Lager Revenue (USD Million) By Product (2021-2032)
By Type
Tin Packing
Bottled Packing
By Application
Bar
Food Service
Retail
Countries Analyzed
North America (US, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)
Global Craft Premium Lager Market Size is valued at $XX Million in 2024 and is forecast to register a growth rate (CAGR) of 5.8% to reach $XX Million by 2032.
Emerging Markets across Asia Pacific, Europe, and Americas present robust growth prospects.
Anheuser-Busch InBev, Asahi Group Holdings, Boon Rawd Brewery, Carlsberg Breweries, Constellation Brands, Coopers Brewery, Heineken, Kirin, Molson Coors Brewing, Snow Beer
Base Year- 2023; Estimated Year- 2024; Historic Period- 2018-2023; Forecast period- 2024 to 2032; Currency: Revenue (USD); Volume