The global Flavored Malt Beverage Market Comprehensive Study analyzes and forecasts the market size across 6 regions and 24 countries for diverse segments -By Type (Alcoholic, Non-Alcoholic), By Sales Channel (Online, Offline)
In 2024, the Flavored Malt Beverage market is witnessing robust growth, driven by the increasing demand for refreshing and flavorful alcoholic beverages. Flavored malt beverages, also known as malternatives or ready-to-drink (RTD) cocktails, offer a variety of taste profiles appealing to a broad consumer base. The market benefits from advancements in beverage formulation and packaging technologies, the growing trend of convenience and social drinking, and the expansion of the RTD beverage sector. Additionally, the rising popularity of low-alcohol and innovative flavor options is contributing to market growth.
The market report analyses the leading companies in the industry including Barbican, Cody’s, Danish Royal Unibrew Group, GranMalt AG, Harboe, Malt Company, Monarch Custom Beverages, Mondelez International Inc, Nestlé S.A., PureMalt, RateBeer, Three Horseshoes, United Brands Company, Van Pur, and Others.
The flavored malt beverage market is experiencing a significant trend towards the growing popularity of low-alcohol and alcohol-free options. Consumers are increasingly looking for beverages that offer the enjoyment of traditional alcoholic drinks without the high alcohol content. This trend is driven by a broader shift towards health and wellness, with people seeking to reduce their alcohol consumption for health reasons while still enjoying social drinking experiences. Flavored malt beverages, with their diverse flavor profiles and lower alcohol content, are becoming a popular choice for those looking to enjoy a flavorful drink without the negative effects of higher alcohol levels.
The rising demand for innovative and exotic flavors is a major driver for the flavored malt beverage market. Consumers are constantly seeking new taste experiences and are open to trying beverages with unique and diverse flavor combinations. This demand is fueled by the influence of global culinary trends and the growing interest in fusion flavors that blend traditional and contemporary tastes. Flavored malt beverages, which can incorporate a wide range of fruit, spice, and botanical flavors, cater to this adventurous palate. The beverage industry's focus on continuous flavor innovation helps maintain consumer interest and drives the growth of the flavored malt beverage market.
There is a significant opportunity for growth in the flavored malt beverage market through expansion into premium and craft segments. Consumers are willing to pay a premium for high-quality, artisanal products that offer unique flavor experiences and are crafted with care. Companies can capitalize on this by developing craft-style flavored malt beverages that emphasize quality ingredients, small-batch production, and innovative flavor profiles. By highlighting the craftsmanship and authenticity of these products, manufacturers can attract discerning consumers who value premium offerings. Additionally, marketing efforts that focus on storytelling and brand heritage can further differentiate products in a competitive market and drive consumer loyalty and market expansion.
In the Flavored Malt Beverage Market, the largest segment by type is Alcoholic flavored malt beverages. This segment encompasses a wide range of alcoholic beverages that are flavored with various fruit extracts, spices, or other flavorings to enhance their taste and appeal to consumers looking for refreshing alcoholic options. Alcoholic flavored malt beverages are popular among young adults and consumers who prefer lighter alcoholic drinks with added flavors, making them a significant category within the broader alcoholic beverage market. The appeal of these beverages lies in their versatility, as they can be enjoyed on various occasions, including social gatherings, parties, and casual outings.
The fastest-growing segment in the Flavored Malt Beverage Market to 2032 is the Online sales channel. With the increasing prevalence of e-commerce and digital platforms, the online sales channel has experienced rapid growth in recent years. Consumers are increasingly turning to online channels to purchase flavored malt beverages due to convenience, a wider selection of products, and competitive pricing offered by online retailers. Further, the rise of direct-to-consumer models and online promotions has further boosted the sales of flavored malt beverages through digital platforms. The online sales channel provides brands with opportunities to reach a broader audience, including tech-savvy millennials and Gen Z consumers who prefer shopping online for their beverage choices. As digitalization continues to reshape consumer shopping habits, the online segment is expected to maintain strong growth momentum in the flavored malt beverage market.
By Type
Alcoholic
Non-Alcoholic
By Sales Channel
Online
Offline
Countries Analyzed
North America (US, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)
Barbican
Cody’s
Danish Royal Unibrew Group
GranMalt AG
Harboe
Malt Company
Monarch Custom Beverages
Mondelez International Inc
Nestlé S.A.
PureMalt
RateBeer
Three Horseshoes
United Brands Company
Van Pur
*- List Not Exhaustive
Chapter 1. TABLE OF CONTENTS
Chapter 2. Introduction to Flavored Malt Beverage Market
2.1. Market Overview
2.2. Key Statistics and Report Highlights
2.3. Scope of the Comprehensive Study
2.3.1. Market Definition
2.3.2 Countries and Regions Covered
2.3.3 Research Objective
2.3.4 Units, Currency, and Conversions
2.3.5 Industry Value Chain
2.4. Key Market Segments
2.5. Key Companies
2.6. Study Period
Chapter 3. Strategic Analysis Review
3.1. Flavored Malt Beverage Pricing Analysis and Forecast
3.2. Porter’s Five Forces
3.3. Market Ecosystem
3.4. SWOT Analysis
3.5. Regulatory Scenario
3.3. Effects of Inflation, Russia-Ukraine War, moderating economic growth, and other macroeconomic factors
Chapter 4. Competitive Landscape
4.1. Market Share Analysis
4.1.1. Global Flavored Malt Beverage Market Share by Company, 2023
4.1.2. Product Offerings of Leading Flavored Malt Beverage Companies
4.2. Market Entropy
4.2.1. New Product Launches in the Industry
4.2.2. Mergers, Acquisitions, Joint ventures, and Partnerships
4.3. Key Strategies and Best Practices
Chapter 5. Global Market Projections: Best, Reference, and Low Case Scenarios
5.1. Growth Analysis- Case Scenario Definitions
5.2. Low Growth Case Scenario Forecasts
5.3. Reference Growth Case Scenario Forecasts
5.4. High Growth Case Scenario Forecasts
Chapter 6. Market Dynamics
6.1. Flavored Malt Beverage Market Drivers
6.2. Flavored Malt Beverage Market Challenges
6.6. Flavored Malt Beverage Market Opportunities
6.4. Flavored Malt Beverage Market Trends
Chapter 7. Global Flavored Malt Beverage Market Outlook Trends
7.1. Global Flavored Malt Beverage Revenue (USD Million) and CAGR (%) by Type (2021-2032)
7.2. Global Flavored Malt Beverage Revenue (USD Million) and CAGR (%) by Application (2021-2032)
7.3. Global Flavored Malt Beverage Revenue (USD Million) and CAGR (%) by Product (2021-2032)
By Type
Alcoholic
Non-Alcoholic
By Sales Channel
Online
Offline
Chapter 8. Global Flavored Malt Beverage Regional Analysis and Outlook
8.1. Global Flavored Malt Beverage Revenue (USD Million) By Regions (2021- 2032)
8.2. North America Flavored Malt Beverage Revenue (USD Million) by Country (2021-2032)
8.2.1. United States Flavored Malt Beverage Regional Analysis and Outlook
8.2.2. Canada Flavored Malt Beverage Regional Analysis and Outlook
8.2.3. Mexico Flavored Malt Beverage Regional Analysis and Outlook
8.3. Europe Flavored Malt Beverage Revenue (USD Million), by Country (2021-2032)
8.3.1. Germany Flavored Malt Beverage Regional Analysis and Outlook
8.3.2. France Flavored Malt Beverage Regional Analysis and Outlook
8.3.3. United Kingdom Flavored Malt Beverage Regional Analysis and Outlook
8.3.4. Spain Flavored Malt Beverage Regional Analysis and Outlook
8.3.5. Italy Flavored Malt Beverage Regional Analysis and Outlook
8.3.6. Russia Flavored Malt Beverage Regional Analysis and Outlook
8.3.7. Rest of Europe Flavored Malt Beverage Regional Analysis and Outlook
8.4. Asia Pacific Flavored Malt Beverage Revenue (USD Million) by Country (2021-2032)
8.4.1. China Flavored Malt Beverage Regional Analysis and Outlook
8.4.2. Japan Flavored Malt Beverage Regional Analysis and Outlook
8.4.3. India Flavored Malt Beverage Regional Analysis and Outlook
8.4.4. South Korea Flavored Malt Beverage Regional Analysis and Outlook
8.4.5. Australia Flavored Malt Beverage Regional Analysis and Outlook
8.4.6. South East Asia Flavored Malt Beverage Regional Analysis and Outlook
8.4.7. Rest of Asia Pacific Flavored Malt Beverage Regional Analysis and Outlook
8.5. South America Flavored Malt Beverage Revenue (USD Million), by Country (2021-2032)
8.5.1. Brazil Flavored Malt Beverage Regional Analysis and Outlook
8.5.2. Argentina Flavored Malt Beverage Regional Analysis and Outlook
8.5.3. Rest of South America Flavored Malt Beverage Regional Analysis and Outlook
8.6. Middle East and Africa Flavored Malt Beverage Revenue (USD Million) by Country (2021-2032)
8.6.1. Middle East Flavored Malt Beverage Regional Analysis and Outlook
8.6.2. Africa Flavored Malt Beverage Regional Analysis and Outlook
Chapter 9. North America Flavored Malt Beverage Analysis and Outlook
9.1. North America Flavored Malt Beverage Revenue (USD Million) by Segments (2021-2032)
9.1.1. North America Flavored Malt Beverage Revenue (USD Million) by Type (2021-2032)
9.1.2. North America Flavored Malt Beverage Revenue (USD Million) by Application (2021-2032)
9.1.3. North America Flavored Malt Beverage Revenue (USD Million) by Product (2021-2032)
By Type
Alcoholic
Non-Alcoholic
By Sales Channel
Online
Offline
Chapter 10. Europe Flavored Malt Beverage Analysis and Outlook
10.1. Europe Flavored Malt Beverage Revenue (USD Million), by Segments (USD Million) (2021-2032)
10.1.1. Europe Flavored Malt Beverage Revenue (USD Million) by Type (2021-2032)
10.1.2. Europe Flavored Malt Beverage Revenue (USD Million) by Application (2021-2032)
10.1.3. Europe Flavored Malt Beverage Revenue (USD Million) by Product (2021-2032)
By Type
Alcoholic
Non-Alcoholic
By Sales Channel
Online
Offline
Chapter 11. Asia Pacific Flavored Malt Beverage Analysis and Outlook
11.1. Asia Pacific Flavored Malt Beverage Revenue (USD Million), and Revenue (USD Million) by Segments (2021-2032)
11.1.1. Asia Pacific Flavored Malt Beverage Revenue (USD Million) by Type (2021-2032)
11.1.2. Asia Pacific Flavored Malt Beverage Revenue (USD Million) by Application (2021-2032)
11.1.3. Asia Pacific Flavored Malt Beverage Revenue (USD Million) by Product (2021-2032)
By Type
Alcoholic
Non-Alcoholic
By Sales Channel
Online
Offline
Chapter 12. South America Flavored Malt Beverage Analysis and Outlook
12.1. South America Flavored Malt Beverage Revenue (USD Million), by Segments (2021-2032)
12.1.1. South America Flavored Malt Beverage Revenue (USD Million) by Type (2021-2032)
12.1.2. South America Flavored Malt Beverage Revenue (USD Million) by Application (2021-2032)
12.1.3. South America Flavored Malt Beverage Revenue (USD Million) by Product (2021-2032)
By Type
Alcoholic
Non-Alcoholic
By Sales Channel
Online
Offline
Chapter 13. Middle East and Africa Flavored Malt Beverage Analysis and Outlook
13.1. Middle East and Africa Flavored Malt Beverage Revenue (USD Million), by Segments (2021-2032)
13.1.1. Middle East and Africa Flavored Malt Beverage Revenue (USD Million) by Type (2021-2032)
13.1.2. Middle East and Africa Flavored Malt Beverage Revenue (USD Million) by Application (2021-2032)
13.1.3. Middle East and Africa Flavored Malt Beverage Revenue (USD Million) by Product (2021-2032)
By Type
Alcoholic
Non-Alcoholic
By Sales Channel
Online
Offline
Chapter 14. Flavored Malt Beverage Company Profiles
14.1 Business Overview
14.2 Product Profiles
14.3 SWOT Profiles
14.5 Recent Developments
14.6 Financial Profile
List of Companies
Barbican
Cody’s
Danish Royal Unibrew Group
GranMalt AG
Harboe
Malt Company
Monarch Custom Beverages
Mondelez International Inc
Nestlé S.A.
PureMalt
RateBeer
Three Horseshoes
United Brands Company
Van Pur
15. Methodology and Data Sources
15.1 Customization Offerings
15.2 Subscription Services
15.3 Related Reports
15.4 Publisher Expertise
LIST OF TABLES
Table 1 Market Segmentation Analysis
Table 2 Global Flavored Malt Beverage Market Share of Leading Companies, 2023
Table 3 Product Offerings of Leading Companies
Table 4 Low Growth Scenario Forecasts
Table 5 Reference Case Growth Scenario
Table 6 High Growth Case Scenario
Table 7 Global Flavored Malt Beverage Revenue (USD Million) And CAGR (%) By Type (2021-2032)
Table 8 Global Flavored Malt Beverage Revenue (USD Million) And CAGR (%) By Application (2021-2032)
Table 9 Global Flavored Malt Beverage Revenue (USD Million) And CAGR (%) By Product (2021-2032)
Table 10 Global Flavored Malt Beverage Market Revenue (USD Million) By Regions (2021-2032)
Table 11 Global Flavored Malt Beverage Market Share (%) By Regions (2021-2032)
Table 12 North America Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Table 13 Europe Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Table 14 Asia Pacific Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Table 15 South America Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Table 16 Middle East and Africa Flavored Malt Beverage Revenue (USD Million) By Region (2021-2032)
Table 17 North America Flavored Malt Beverage Revenue (USD Million) By Type (2021-2032)
Table 18 North America Flavored Malt Beverage Revenue (USD Million) By Application (2021-2032)
Table 19 North America Flavored Malt Beverage Revenue (USD Million) By Product (2021-2032)
Table 20 Europe Flavored Malt Beverage Revenue (USD Million) By Type (2021-2032)
Table 21 Europe Flavored Malt Beverage Revenue (USD Million) By Application (2021-2032)
Table 22 Europe Flavored Malt Beverage Revenue (USD Million) By Product (2021-2032)
Table 23 Asia Pacific Flavored Malt Beverage Revenue (USD Million) By Type (2021-2032)
Table 24 Asia Pacific Flavored Malt Beverage Revenue (USD Million) By Application (2021-2032)
Table 25 Asia Pacific Flavored Malt Beverage Revenue (USD Million) By Product (2021-2032)
Table 26 South America Flavored Malt Beverage Revenue (USD Million) By Type (2021-2032)
Table 27 South America Flavored Malt Beverage Revenue (USD Million) By Application (2021-2032)
Table 28 South America Flavored Malt Beverage Revenue (USD Million) By Product (2021-2032)
Table 29 Middle East and Africa Flavored Malt Beverage Revenue (USD Million) By Type (2021-2032)
Table 30 Middle East and Africa Flavored Malt Beverage Revenue (USD Million) By Application (2021-2032)
Table 31 Middle East and Africa Flavored Malt Beverage Revenue (USD Million) By Product (2021-2032)
LIST OF FIGURES
Figure 1. Market Scope
Figure 2. Pricing Forecasts Per Unit, 2023- 2032
Figure 3. Porter’s Five Forces
Figure 4. Global Flavored Malt Beverage Market Revenue (USD Million) By Regions (2021-2032)
Figure 5. Global Flavored Malt Beverage Market Share (%) By Regions (2023)
Figure 6. North America Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Figure 7. United States Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Figure 8. Canada Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Figure 9. Mexico Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Figure 10. Europe Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Figure 11. Germany Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Figure 12. France Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Figure 13. United Kingdom Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Figure 14. Spain Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Figure 15. Italy Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Figure 16. Russia Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Figure 17. Rest of Europe Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Figure 11. Asia Pacific Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Figure 12. China Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Figure 13. Japan Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Figure 14. India Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Figure 15. South Korea Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Figure 16. Australia Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Figure 17. South East Asia Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Figure 18. South America Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Figure 19. Brazil Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Figure 20. Argentina Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Figure 21. Rest of Asia Pacific Flavored Malt Beverage Revenue (USD Million) By Country (2021-2032)
Figure 22. Middle East and Africa Flavored Malt Beverage Revenue (USD Million) By Region (2021-2032)
Figure 23. Saudi Arabia Flavored Malt Beverage Revenue (USD Million) By Region (2021-2032)
Figure 24. The UAE Flavored Malt Beverage Revenue (USD Million) By Region (2021-2032)
Figure 25. Rest of Middle East Flavored Malt Beverage Revenue (USD Million) By Region (2021-2032)
Figure 26. South Africa Flavored Malt Beverage Revenue (USD Million) By Region (2021-2032)
Figure 27. Africa Flavored Malt Beverage Revenue (USD Million) By Region (2021-2032)
Figure 28. North America Flavored Malt Beverage Revenue (USD Million) By Type (2021-2032)
Figure 29. North America Flavored Malt Beverage Revenue (USD Million) By Application (2021-2032)
Figure 30. North America Flavored Malt Beverage Revenue (USD Million) By Product (2021-2032)
Figure 31. Europe Flavored Malt Beverage Revenue (USD Million) By Type (2021-2032)
Figure 32. Europe Flavored Malt Beverage Revenue (USD Million) By Application (2021-2032)
Figure 33. Europe Flavored Malt Beverage Revenue (USD Million) By Product (2021-2032)
Figure 34. Asia Pacific Flavored Malt Beverage Revenue (USD Million) By Type (2021-2032)
Figure 35. Asia Pacific Flavored Malt Beverage Revenue (USD Million) By Application (2021-2032)
Figure 36. Asia Pacific Flavored Malt Beverage Revenue (USD Million) By Product (2021-2032)
Figure 37. South America Flavored Malt Beverage Revenue (USD Million) By Type (2021-2032)
Figure 38. South America Flavored Malt Beverage Revenue (USD Million) By Application (2021-2032)
Figure 39. South America Flavored Malt Beverage Revenue (USD Million) By Product (2021-2032)
Figure 40. Middle East and Africa Flavored Malt Beverage Revenue (USD Million) By Type (2021-2032)
Figure 41. Middle East and Africa Flavored Malt Beverage Revenue (USD Million) By Application (2021-2032)
Figure 42. Middle East and Africa Flavored Malt Beverage Revenue (USD Million) By Product (2021-2032)
By Type
Alcoholic
Non-Alcoholic
By Sales Channel
Online
Offline
Countries Analyzed
North America (US, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)
Global Flavored Malt Beverage Market Size is valued at $XX Million in 2024 and is forecast to register a growth rate (CAGR) of 4.3% to reach $XX Million by 2032.
Emerging Markets across Asia Pacific, Europe, and Americas present robust growth prospects.
Barbican, Cody’s, Danish Royal Unibrew Group, GranMalt AG, Harboe, Malt Company, Monarch Custom Beverages, Mondelez International Inc, Nestlé S.A., PureMalt, RateBeer, Three Horseshoes, United Brands Company, Van Pur
Base Year- 2023; Estimated Year- 2024; Historic Period- 2018-2023; Forecast period- 2024 to 2032; Currency: Revenue (USD); Volume