Fruits & Vegetables Market study analyzes and forecasts the market size across 6 regions and 24 countries for diverse segments- By Product (Fruits, Vegetables), By Type (Fresh, Dried, Frozen), By Distribution Channel (Supermarkets/Hypermarkets, Grocery Stores, Online, Others).
With a shift towards healthier lifestyles and diets, there is a rising preference for fresh produce, driving consumption across both developed and emerging markets. In addition, the trend towards sustainability and environmental consciousness has led to an increased interest in locally sourced and organically grown fruits and vegetables. In response to changing consumer preferences, the industry is witnessing innovations in packaging, distribution, and marketing strategies to meet the demands for convenience and freshness while reducing food waste. Furthermore, advancements in agricultural technology and practices are improving crop yields and quality, ensuring a steady and diverse supply of fruits and vegetables year-round.
Berry Global Inc, Chiquita Brands International Inc, Dole Food Company Inc, Fresh Del Monte Produce Inc, General Mills Inc, Grimmway Farms, Naturipe Farms LLC, Sunkist Growers Inc, Sysco Corp, Tanimura & Antle Fresh Foods Inc
The Fruits & Vegetables vendors are introducing organic and locally sourced produce. Consumers are increasingly prioritizing health, sustainability, and environmental consciousness, leading to a preference for organic fruits and vegetables free from synthetic pesticides and GMOs. In addition, there is a rising interest in supporting local farmers and reducing food miles, driving the demand for fresh, seasonal produce sourced from nearby farms and markets. This trend reflects a shift towards healthier eating habits and a desire for more transparent and sustainable food supply chains.
Ongoing health and wellness trends influencing consumer choices remains a key market driver. With an increasing focus on nutrition, immunity-boosting foods, and plant-based diets, there is a heightened demand for a diverse range of fresh fruits and vegetables rich in vitamins, minerals, antioxidants, and phytonutrients. The rise of health-conscious lifestyles, including vegetarianism and veganism, further drives the consumption of fruits and vegetables as essential components of a balanced and nutritious diet, driving market growth.
The Fruits & Vegetables market presents significant opportunities driven by the expansion of online retail platforms and convenience food channels. E-commerce platforms offering fresh produce delivery services cater to consumers' convenience and busy lifestyles, providing access to a wide variety of fruits and vegetables with doorstep delivery options. In addition, the growth of convenience stores, supermarkets, and specialty food stores stocking a range of pre-cut, packaged, and ready-to-eat fruits and vegetables presents opportunities for market players to offer convenient and value-added produce solutions. Furthermore, the trend towards food innovation, including plant-based meat alternatives and functional foods incorporating fruits and vegetables, creates additional avenues for product diversification and market expansion within the Fruits & Vegetables segment.
The Vegetables segment is the largest within the Fruits & Vegetables Market due to several key factors. Vegetables are essential components of a balanced diet, providing essential nutrients, vitamins, minerals, and dietary fiber. The wide variety of vegetables available, including leafy greens, root vegetables, cruciferous vegetables, and legumes, contributes to their popularity and consumption across diverse cuisines and dietary preferences. In addition, vegetables are versatile ingredients used in various culinary applications, including salads, soups, stir-fries, side dishes, and main courses, making them a staple in households, restaurants, and food service establishments. The emphasis on healthy eating, plant-based diets, and nutritional awareness further drives the demand for vegetables in the Fruits & Vegetables Market, positioning the Vegetables segment as the largest within the industry.
The Fresh Fruits & Vegetables segment is the largest within the Fruits & Vegetables Market due to several key factors. Fresh produce offers natural flavors, textures, and nutritional benefits, making it a preferred choice for consumers seeking healthy and wholesome food options. The demand for fresh fruits and vegetables stems from their freshness, visual appeal, taste, and perceived higher nutrient content compared to processed or preserved alternatives. In addition, the growing emphasis on wellness, nutrition, and healthy eating habits drives the popularity of fresh produce in households, restaurants, and food retail outlets. The availability of a wide variety of fresh fruits and vegetables throughout the year, thanks to global supply chains and agricultural practices, further contributes to the dominance of the Fresh Fruits & Vegetables segment in the market.
The Online Distribution segment is the fastest-growing within the Fruits & Vegetables Market due to several key factors. Online platforms offer convenience, variety, and accessibility for consumers to purchase fresh fruits and vegetables from the comfort of their homes. The increasing adoption of e-commerce, digitalization of shopping experiences, and the availability of mobile apps and online marketplaces have expanded the reach of online fruit and vegetable retailers. In addition, online channels provide options for doorstep delivery, subscription services, and customized orders, catering to the preferences of busy consumers seeking convenience and time-saving solutions. The COVID-19 pandemic also accelerated the growth of online grocery shopping, as consumers prioritized safety and contactless shopping experiences. The convenience, variety, and safety features offered by online distribution channels contribute to their rapid growth as the fastest-growing segment in the Fruits & Vegetables Market.
In the Fruits & Vegetables industry, production starts with farmers like Dole Food Company, Inc. and Chiquita Brands International growing a wide range of produce, including specialty growers focusing on unique varieties. These fruits and vegetables then move to pre-packing and sorting facilities operated by companies like Dole Fresh Vegetables, Inc. and Taylor Fresh Foods, ensuring quality control and packaging for distribution. Distribution and logistics are managed by wholesale produce distributors such as Sysco Corporation and foodservice distributors like Aramark, who supply fruits and vegetables to retailers, restaurants, and institutions. Retailers like Walmart Inc. and Whole Foods Market offer these fresh products to consumers through supermarkets, specialty stores, and online platforms like Instacart and Amazon Fresh. In addition, some fruits and vegetables may undergo processing by food companies like Nestlé S.A. and PepsiCo, Inc., leading to products such as juices, frozen items, and canned goods, adding value and extending shelf life.
At each stage of the value chain, value is added by ensuring the freshness, quality, and availability of fruits and vegetables to consumers. Production involves cultivating a diverse range of produce, while pre-packing and sorting facilities prepare them for efficient distribution. Distributors manage logistics to reach various sales channels, and retailers offer a wide selection of fresh products to meet consumer demand. Processing, although optional, further extends the utility of fruits and vegetables by transforming them into processed goods, catering to different consumer preferences and lifestyles.
The US Fruits & Vegetables Market offers a wide range of products including fresh, dried, and frozen fruits and vegetables distributed through supermarkets/hypermarkets, grocery stores, online platforms, and others. Consumer preferences for healthy and convenient food options are driving the market, with a focus on fresh produce, organic varieties, and innovative packaging solutions. The market's growth is influenced by factors such as changing dietary habits, urbanization, and the growing trend of plant-based diets among health-conscious consumers.
TABLE OF CONTENTS
1 Introduction to 2024 Fruits & Vegetables Market
1.1 Market Overview
1.2 Quick Facts
1.3 Scope/Objective of the Study
1.4 Market Definition
1.5 Countries and Regions Covered
1.6 Units, Currency, and Conversions
1.7 Industry Value Chain
2 Research Methodology
2.1 Market Size Estimation
2.2 Sources and Research Methodology
2.3 Data Triangulation
2.4 Assumptions and Limitations
3 Executive Summary
3.1 Global Fruits & Vegetables Market Size Outlook, $ Million, 2021 to 2030
3.2 Fruits & Vegetables Market Outlook by Type, $ Million, 2021 to 2030
3.3 Fruits & Vegetables Market Outlook by Product, $ Million, 2021 to 2030
3.4 Fruits & Vegetables Market Outlook by Application, $ Million, 2021 to 2030
3.5 Fruits & Vegetables Market Outlook by Key Countries, $ Million, 2021 to 2030
4 Market Dynamics
4.1 Key Driving Forces of Fruits & Vegetables Industry
4.2 Key Market Trends in Fruits & Vegetables Industry
4.3 Potential Opportunities in Fruits & Vegetables Industry
4.4 Key Challenges in Fruits & Vegetables Industry
5 Market Factor Analysis
5.1 Value Chain Analysis
5.2 Competitive Landscape
5.2.1 Global Fruits & Vegetables Market Share by Company (%), 2023
5.2.2 Product Offerings by Company
5.3 Porter’s Five Forces Analysis
5.4 Pricing Analysis and Outlook
6 Growth Outlook Across Scenarios
6.1 Growth Analysis-Case Scenario Definitions
6.2 Low Growth Scenario Forecasts
6.3 Reference Growth Scenario Forecasts
6.4 High Growth Scenario Forecasts
7 Global Fruits & Vegetables Market Outlook by Segments
7.1 Fruits & Vegetables Market Outlook by Segments, $ Million, 2021- 2030
By Product
Fruits
Vegetables
By Type
Fresh
Dried
Frozen
By Distribution Channel
Supermarkets/Hypermarkets
Grocery Stores
Online
Others
8 North America Fruits & Vegetables Market Analysis and Outlook To 2030
8.1 Introduction to North America Fruits & Vegetables Markets in 2024
8.2 North America Fruits & Vegetables Market Size Outlook by Country, 2021-2030
8.2.1 United States
8.2.2 Canada
8.2.3 Mexico
8.3 North America Fruits & Vegetables Market size Outlook by Segments, 2021-2030
By Product
Fruits
Vegetables
By Type
Fresh
Dried
Frozen
By Distribution Channel
Supermarkets/Hypermarkets
Grocery Stores
Online
Others
9 Europe Fruits & Vegetables Market Analysis and Outlook To 2030
9.1 Introduction to Europe Fruits & Vegetables Markets in 2024
9.2 Europe Fruits & Vegetables Market Size Outlook by Country, 2021-2030
9.2.1 Germany
9.2.2 France
9.2.3 Spain
9.2.4 United Kingdom
9.2.4 Italy
9.2.5 Russia
9.2.6 Norway
9.2.7 Rest of Europe
9.3 Europe Fruits & Vegetables Market Size Outlook by Segments, 2021-2030
By Product
Fruits
Vegetables
By Type
Fresh
Dried
Frozen
By Distribution Channel
Supermarkets/Hypermarkets
Grocery Stores
Online
Others
10 Asia Pacific Fruits & Vegetables Market Analysis and Outlook To 2030
10.1 Introduction to Asia Pacific Fruits & Vegetables Markets in 2024
10.2 Asia Pacific Fruits & Vegetables Market Size Outlook by Country, 2021-2030
10.2.1 China
10.2.2 India
10.2.3 Japan
10.2.4 South Korea
10.2.5 Indonesia
10.2.6 Malaysia
10.2.7 Australia
10.2.8 Rest of Asia Pacific
10.3 Asia Pacific Fruits & Vegetables Market size Outlook by Segments, 2021-2030
By Product
Fruits
Vegetables
By Type
Fresh
Dried
Frozen
By Distribution Channel
Supermarkets/Hypermarkets
Grocery Stores
Online
Others
11 South America Fruits & Vegetables Market Analysis and Outlook To 2030
11.1 Introduction to South America Fruits & Vegetables Markets in 2024
11.2 South America Fruits & Vegetables Market Size Outlook by Country, 2021-2030
11.2.1 Brazil
11.2.2 Argentina
11.2.3 Rest of South America
11.3 South America Fruits & Vegetables Market size Outlook by Segments, 2021-2030
By Product
Fruits
Vegetables
By Type
Fresh
Dried
Frozen
By Distribution Channel
Supermarkets/Hypermarkets
Grocery Stores
Online
Others
12 Middle East and Africa Fruits & Vegetables Market Analysis and Outlook To 2030
12.1 Introduction to Middle East and Africa Fruits & Vegetables Markets in 2024
12.2 Middle East and Africa Fruits & Vegetables Market Size Outlook by Country, 2021-2030
12.2.1 Saudi Arabia
12.2.2 UAE
12.2.3 Oman
12.2.4 Rest of Middle East
12.2.5 Egypt
12.2.6 Nigeria
12.2.7 South Africa
12.2.8 Rest of Africa
12.3 Middle East and Africa Fruits & Vegetables Market size Outlook by Segments, 2021-2030
By Product
Fruits
Vegetables
By Type
Fresh
Dried
Frozen
By Distribution Channel
Supermarkets/Hypermarkets
Grocery Stores
Online
Others
13 Company Profiles
13.1 Company Snapshot
13.2 SWOT Profiles
13.3 Products and Services
13.4 Recent Developments
13.5 Financial Profile
List of Companies
Berry Global Inc
Chiquita Brands International Inc
Dole Food Company Inc
Fresh Del Monte Produce Inc
General Mills Inc
Grimmway Farms
Naturipe Farms LLC
Sunkist Growers Inc
Sysco Corp
Tanimura & Antle Fresh Foods Inc
14 Appendix
14.1 Customization Offerings
14.2 Subscription Services
14.3 Related Reports
14.4 Publisher Expertise
By Product
Fruits
Vegetables
By Type
Fresh
Dried
Frozen
By Distribution Channel
Supermarkets/Hypermarkets
Grocery Stores
Online
Others
Global Fruits & Vegetables Market is forecast to reach $321.9 Billion in 2030 from $245.8 Billion in 2024, registering a CAGR of 4.6% | Organic and locally sourced produced Fruits & Vegetables drive sales
Emerging Markets across Asia Pacific, Europe, and Americas present robust growth prospects.
Berry Global Inc, Chiquita Brands International Inc, Dole Food Company Inc, Fresh Del Monte Produce Inc, General Mills Inc, Grimmway Farms, Naturipe Farms LLC, Sunkist Growers Inc, Sysco Corp, Tanimura & Antle Fresh Foods Inc
Base Year- 2023; Estimated Year- 2024; Historic Period- 2018-2023; Forecast period- 2024 to 2030; Currency: Revenue (USD); Volume