The global Herbal Cosmetics Market Comprehensive Study analyzes and forecasts the market size across 6 regions and 24 countries for diverse segments -By Product (Skin care, Hair care, Body care), By Distribution Channel (Offline, Online)
In 2025, the market for herbal cosmetics continues to witness robust growth as consumers prioritize clean, natural, and sustainable beauty products that harness the power of botanical ingredients. Herbal cosmetics, also known as botanical or plant-based cosmetics, are formulated with extracts, oils, and essences derived from medicinal plants and herbs prized for their skincare and beauty-enhancing properties. With growing awareness of the potential adverse effects of synthetic chemicals found in conventional cosmetics, consumers are increasingly turning to herbal cosmetics for safer and more environmentally friendly alternatives. Moreover, the rise of clean beauty movements, eco-conscious consumerism, and transparency in ingredient sourcing has propelled the demand for herbal cosmetics, driving innovation and product development in the beauty industry. From skincare and haircare to makeup and personal care products, herbal cosmetics offer a wide range of benefits, including hydration, anti-aging, acne control, and skin brightening, catering to diverse skin types and concerns. As consumers seek products that align with their values and lifestyle choices, manufacturers are responding with cruelty-free formulations, sustainable packaging, and ethically sourced ingredients. With a focus on efficacy, sustainability, and wellness-driven beauty, the herbal cosmetics market is poised for continued growth and innovation, offering consumers a natural approach to beauty that nourishes both the skin and the soul.
The market report analyses the leading companies in the industry including APCOS NATURALS PVT. Ltd, Ayur Herbals, Group Fourteen holdings Pty Ltd, HCP Wellness, Herbline, Himalaya Global Holdings Ltd, Jovees Herbal Care India Ltd, Khadi Natural, L’Oréal S.A., Lotus Herbals Pvt. Ltd, MyChelle Dermaceuticals LLC, Patanjali Ayurved Ltd, The Hain Celestial Group Inc, The Procter & Gamble Company (P&G), Vaadi Herbals Pvt. Ltd, and Others.
The herbal cosmetics market is witnessing a significant trend towards natural and organic beauty products, driven by a growing awareness of the potential health risks associated with synthetic ingredients in traditional cosmetics. Consumers are increasingly prioritizing products formulated with botanical extracts, herbal infusions, and plant-based ingredients, perceiving them as safer and more beneficial for skin health. This trend is fueled by concerns about chemical exposure, environmental sustainability, and a desire for products that align with holistic wellness principles. As a result, herbal cosmetics are gaining traction in the beauty industry, with consumers seeking skincare, haircare, and makeup solutions that harness the power of nature.
A key driver propelling the herbal cosmetics market forward is the regulatory emphasis on safety and ingredient transparency within the beauty industry. Regulatory agencies worldwide are tightening standards for cosmetic formulations, requiring manufacturers to disclose ingredient lists, adhere to safety assessments, and comply with labeling requirements. This regulatory scrutiny is prompting cosmetic companies to reformulate their products, moving away from potentially harmful synthetic chemicals towards natural and herbal ingredients that are perceived as safer and more sustainable. As a result, herbal cosmetics are gaining credibility and consumer trust, driving market growth as demand for transparent and ethically sourced beauty products continues to rise.
An opportunity exists for herbal cosmetics brands to cater to diverse consumer preferences and needs by offering a wide range of product formulations and benefits. With consumers seeking personalized skincare and beauty solutions tailored to their specific concerns, there is demand for herbal cosmetics that address a variety of skin types, conditions, and cultural preferences. By leveraging the rich botanical diversity and traditional herbal remedies from different regions, manufacturers can develop innovative formulations targeting specific skincare concerns such as anti-aging, hydration, acne, and sensitivity. Moreover, opportunities exist to explore niche markets within herbal cosmetics, such as gender-specific products, clean beauty alternatives, and natural remedies for common skincare issues. By embracing inclusivity and customization, herbal cosmetics brands can differentiate themselves in the market and attract a loyal customer base seeking authentic, effective, and environmentally conscious beauty solutions.
In the Herbal Cosmetics Market, the skin care segment is the largest, driven by the growing consumer awareness of skincare routines, the rising demand for natural and sustainable beauty products, and the increasing prevalence of skin concerns. Skin care products infused with herbal ingredients offer a holistic approach to skincare, addressing various concerns such as acne, aging, dryness, and sensitivity while promoting skin health and vitality. The efficacy and safety of herbal ingredients, known for their nourishing, soothing, and rejuvenating properties, resonate with consumers seeking gentle yet effective solutions for their skincare needs. Further, the versatility of herbal cosmetics allows for the formulation of a wide range of products, including cleansers, moisturizers, serums, masks, and treatments, catering to diverse skin types and preferences. Additionally, the growing preference for clean, green, and ethical beauty products further propels the demand for herbal skin care, as consumers prioritize products that are free from synthetic chemicals, parabens, and harsh additives. As individuals prioritize skin health and seek natural alternatives in their beauty routines, the skin care segment in the Herbal Cosmetics Market maintains its dominance, poised for continued growth and market leadership.
In the Herbal Cosmetics Market, the online distribution channel is the fastest-growing segment, driven by the increasing popularity of e-commerce platforms, shifting consumer shopping behaviors, and the convenience of online shopping. Online channels offer consumers a convenient and accessible way to browse, compare, and purchase herbal cosmetics from the comfort of their homes, without the constraints of time or location. Additionally, the vast selection of products, competitive pricing, and personalized recommendations provided by online retailers enhance the overall shopping experience and appeal to a wide range of consumers. Further, the COVID-19 pandemic has accelerated the adoption of online shopping, as lockdown measures and safety concerns prompt consumers to seek digital alternatives for their beauty needs. Additionally, the seamless integration of online platforms with social media channels and influencer marketing further amplifies brand visibility and consumer engagement, driving the growth of the online distribution channel in the Herbal Cosmetics Market. As consumers increasingly prioritize convenience, choice, and safety in their beauty purchases, the online segment continues to expand rapidly, reshaping the landscape of the industry.
By Product
By Distribution Channel
Countries Analyzed
*- List Not Exhaustive
Chapter 1. TABLE OF CONTENTS
Chapter 2. Introduction to Herbal Cosmetics Market
2.1. Market Overview
2.2. Key Statistics and Report Highlights
2.3. Scope of the Comprehensive Study
2.3.1. Market Definition
2.3.2 Countries and Regions Covered
2.3.3 Research Objective
2.3.4 Units, Currency, and Conversions
2.3.5 Industry Value Chain
2.4. Key Market Segments
2.5. Key Companies
2.6. Study Period
Chapter 3. Strategic Analysis Review
3.1. Herbal Cosmetics Pricing Analysis and Forecast
3.2. Porter’s Five Forces
3.3. Market Ecosystem
3.4. SWOT Analysis
3.5. Regulatory Scenario
3.3. Effects of Inflation, Russia-Ukraine War, moderating economic growth, and other macroeconomic factors
Chapter 4. Competitive Landscape
4.1. Market Share Analysis
4.1.1. Global Herbal Cosmetics Market Share by Company, 2023
4.1.2. Product Offerings of Leading Herbal Cosmetics Companies
4.2. Market Entropy
4.2.1. New Product Launches in the Industry
4.2.2. Mergers, Acquisitions, Joint ventures, and Partnerships
4.3. Key Strategies and Best Practices
Chapter 5. Global Market Projections: Best, Reference, and Low Case Scenarios
5.1. Growth Analysis- Case Scenario Definitions
5.2. Low Growth Case Scenario Forecasts
5.3. Reference Growth Case Scenario Forecasts
5.4. High Growth Case Scenario Forecasts
Chapter 6. Market Dynamics
6.1. Herbal Cosmetics Market Drivers
6.2. Herbal Cosmetics Market Challenges
6.6. Herbal Cosmetics Market Opportunities
6.4. Herbal Cosmetics Market Trends
Chapter 7. Global Herbal Cosmetics Market Outlook Trends
7.1. Global Herbal Cosmetics Revenue (USD Million) and CAGR (%) by Type (2021-2032)
7.2. Global Herbal Cosmetics Revenue (USD Million) and CAGR (%) by Application (2021-2032)
7.3. Global Herbal Cosmetics Revenue (USD Million) and CAGR (%) by Product (2021-2032)
By Product
Skin care
Hair care
Body care
By Distribution Channel
Offline
Online
Chapter 8. Global Herbal Cosmetics Regional Analysis and Outlook
8.1. Global Herbal Cosmetics Revenue (USD Million) By Regions (2021- 2032)
8.2. North America Herbal Cosmetics Revenue (USD Million) by Country (2021-2032)
8.2.1. United States Herbal Cosmetics Regional Analysis and Outlook
8.2.2. Canada Herbal Cosmetics Regional Analysis and Outlook
8.2.3. Mexico Herbal Cosmetics Regional Analysis and Outlook
8.3. Europe Herbal Cosmetics Revenue (USD Million), by Country (2021-2032)
8.3.1. Germany Herbal Cosmetics Regional Analysis and Outlook
8.3.2. France Herbal Cosmetics Regional Analysis and Outlook
8.3.3. United Kingdom Herbal Cosmetics Regional Analysis and Outlook
8.3.4. Spain Herbal Cosmetics Regional Analysis and Outlook
8.3.5. Italy Herbal Cosmetics Regional Analysis and Outlook
8.3.6. Russia Herbal Cosmetics Regional Analysis and Outlook
8.3.7. Rest of Europe Herbal Cosmetics Regional Analysis and Outlook
8.4. Asia Pacific Herbal Cosmetics Revenue (USD Million) by Country (2021-2032)
8.4.1. China Herbal Cosmetics Regional Analysis and Outlook
8.4.2. Japan Herbal Cosmetics Regional Analysis and Outlook
8.4.3. India Herbal Cosmetics Regional Analysis and Outlook
8.4.4. South Korea Herbal Cosmetics Regional Analysis and Outlook
8.4.5. Australia Herbal Cosmetics Regional Analysis and Outlook
8.4.6. South East Asia Herbal Cosmetics Regional Analysis and Outlook
8.4.7. Rest of Asia Pacific Herbal Cosmetics Regional Analysis and Outlook
8.5. South America Herbal Cosmetics Revenue (USD Million), by Country (2021-2032)
8.5.1. Brazil Herbal Cosmetics Regional Analysis and Outlook
8.5.2. Argentina Herbal Cosmetics Regional Analysis and Outlook
8.5.3. Rest of South America Herbal Cosmetics Regional Analysis and Outlook
8.6. Middle East and Africa Herbal Cosmetics Revenue (USD Million) by Country (2021-2032)
8.6.1. Middle East Herbal Cosmetics Regional Analysis and Outlook
8.6.2. Africa Herbal Cosmetics Regional Analysis and Outlook
Chapter 9. North America Herbal Cosmetics Analysis and Outlook
9.1. North America Herbal Cosmetics Revenue (USD Million) by Segments (2021-2032)
9.1.1. North America Herbal Cosmetics Revenue (USD Million) by Type (2021-2032)
9.1.2. North America Herbal Cosmetics Revenue (USD Million) by Application (2021-2032)
9.1.3. North America Herbal Cosmetics Revenue (USD Million) by Product (2021-2032)
By Product
Skin care
Hair care
Body care
By Distribution Channel
Offline
Online
Chapter 10. Europe Herbal Cosmetics Analysis and Outlook
10.1. Europe Herbal Cosmetics Revenue (USD Million), by Segments (USD Million) (2021-2032)
10.1.1. Europe Herbal Cosmetics Revenue (USD Million) by Type (2021-2032)
10.1.2. Europe Herbal Cosmetics Revenue (USD Million) by Application (2021-2032)
10.1.3. Europe Herbal Cosmetics Revenue (USD Million) by Product (2021-2032)
By Product
Skin care
Hair care
Body care
By Distribution Channel
Offline
Online
Chapter 11. Asia Pacific Herbal Cosmetics Analysis and Outlook
11.1. Asia Pacific Herbal Cosmetics Revenue (USD Million), and Revenue (USD Million) by Segments (2021-2032)
11.1.1. Asia Pacific Herbal Cosmetics Revenue (USD Million) by Type (2021-2032)
11.1.2. Asia Pacific Herbal Cosmetics Revenue (USD Million) by Application (2021-2032)
11.1.3. Asia Pacific Herbal Cosmetics Revenue (USD Million) by Product (2021-2032)
By Product
Skin care
Hair care
Body care
By Distribution Channel
Offline
Online
Chapter 12. South America Herbal Cosmetics Analysis and Outlook
12.1. South America Herbal Cosmetics Revenue (USD Million), by Segments (2021-2032)
12.1.1. South America Herbal Cosmetics Revenue (USD Million) by Type (2021-2032)
12.1.2. South America Herbal Cosmetics Revenue (USD Million) by Application (2021-2032)
12.1.3. South America Herbal Cosmetics Revenue (USD Million) by Product (2021-2032)
By Product
Skin care
Hair care
Body care
By Distribution Channel
Offline
Online
Chapter 13. Middle East and Africa Herbal Cosmetics Analysis and Outlook
13.1. Middle East and Africa Herbal Cosmetics Revenue (USD Million), by Segments (2021-2032)
13.1.1. Middle East and Africa Herbal Cosmetics Revenue (USD Million) by Type (2021-2032)
13.1.2. Middle East and Africa Herbal Cosmetics Revenue (USD Million) by Application (2021-2032)
13.1.3. Middle East and Africa Herbal Cosmetics Revenue (USD Million) by Product (2021-2032)
By Product
Skin care
Hair care
Body care
By Distribution Channel
Offline
Online
Chapter 14. Herbal Cosmetics Company Profiles
14.1 Business Overview
14.2 Product Profiles
14.3 SWOT Profiles
14.5 Recent Developments
14.6 Financial Profile
List of Companies
APCOS NATURALS PVT. Ltd
Ayur Herbals
Group Fourteen holdings Pty Ltd
HCP Wellness
Herbline
Himalaya Global Holdings Ltd
Jovees Herbal Care India Ltd
Khadi Natural
L’Oréal S.A.
Lotus Herbals Pvt. Ltd
MyChelle Dermaceuticals LLC
Patanjali Ayurved Ltd
The Hain Celestial Group Inc
The Procter & Gamble Company (P&G)
Vaadi Herbals Pvt. Ltd
15. Methodology and Data Sources
15.1 Customization Offerings
15.2 Subscription Services
15.3 Related Reports
15.4 Publisher Expertise
LIST OF TABLES
Table 1 Market Segmentation Analysis
Table 2 Global Herbal Cosmetics Market Share of Leading Companies, 2023
Table 3 Product Offerings of Leading Companies
Table 4 Low Growth Scenario Forecasts
Table 5 Reference Case Growth Scenario
Table 6 High Growth Case Scenario
Table 7 Global Herbal Cosmetics Revenue (USD Million) And CAGR (%) By Type (2021-2032)
Table 8 Global Herbal Cosmetics Revenue (USD Million) And CAGR (%) By Application (2021-2032)
Table 9 Global Herbal Cosmetics Revenue (USD Million) And CAGR (%) By Product (2021-2032)
Table 10 Global Herbal Cosmetics Market Revenue (USD Million) By Regions (2021-2032)
Table 11 Global Herbal Cosmetics Market Share (%) By Regions (2021-2032)
Table 12 North America Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Table 13 Europe Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Table 14 Asia Pacific Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Table 15 South America Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Table 16 Middle East and Africa Herbal Cosmetics Revenue (USD Million) By Region (2021-2032)
Table 17 North America Herbal Cosmetics Revenue (USD Million) By Type (2021-2032)
Table 18 North America Herbal Cosmetics Revenue (USD Million) By Application (2021-2032)
Table 19 North America Herbal Cosmetics Revenue (USD Million) By Product (2021-2032)
Table 20 Europe Herbal Cosmetics Revenue (USD Million) By Type (2021-2032)
Table 21 Europe Herbal Cosmetics Revenue (USD Million) By Application (2021-2032)
Table 22 Europe Herbal Cosmetics Revenue (USD Million) By Product (2021-2032)
Table 23 Asia Pacific Herbal Cosmetics Revenue (USD Million) By Type (2021-2032)
Table 24 Asia Pacific Herbal Cosmetics Revenue (USD Million) By Application (2021-2032)
Table 25 Asia Pacific Herbal Cosmetics Revenue (USD Million) By Product (2021-2032)
Table 26 South America Herbal Cosmetics Revenue (USD Million) By Type (2021-2032)
Table 27 South America Herbal Cosmetics Revenue (USD Million) By Application (2021-2032)
Table 28 South America Herbal Cosmetics Revenue (USD Million) By Product (2021-2032)
Table 29 Middle East and Africa Herbal Cosmetics Revenue (USD Million) By Type (2021-2032)
Table 30 Middle East and Africa Herbal Cosmetics Revenue (USD Million) By Application (2021-2032)
Table 31 Middle East and Africa Herbal Cosmetics Revenue (USD Million) By Product (2021-2032)
LIST OF FIGURES
Figure 1. Market Scope
Figure 2. Pricing Forecasts Per Unit, 2023- 2032
Figure 3. Porter’s Five Forces
Figure 4. Global Herbal Cosmetics Market Revenue (USD Million) By Regions (2021-2032)
Figure 5. Global Herbal Cosmetics Market Share (%) By Regions (2023)
Figure 6. North America Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Figure 7. United States Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Figure 8. Canada Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Figure 9. Mexico Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Figure 10. Europe Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Figure 11. Germany Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Figure 12. France Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Figure 13. United Kingdom Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Figure 14. Spain Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Figure 15. Italy Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Figure 16. Russia Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Figure 17. Rest of Europe Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Figure 11. Asia Pacific Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Figure 12. China Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Figure 13. Japan Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Figure 14. India Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Figure 15. South Korea Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Figure 16. Australia Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Figure 17. South East Asia Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Figure 18. South America Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Figure 19. Brazil Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Figure 20. Argentina Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Figure 21. Rest of Asia Pacific Herbal Cosmetics Revenue (USD Million) By Country (2021-2032)
Figure 22. Middle East and Africa Herbal Cosmetics Revenue (USD Million) By Region (2021-2032)
Figure 23. Saudi Arabia Herbal Cosmetics Revenue (USD Million) By Region (2021-2032)
Figure 24. The UAE Herbal Cosmetics Revenue (USD Million) By Region (2021-2032)
Figure 25. Rest of Middle East Herbal Cosmetics Revenue (USD Million) By Region (2021-2032)
Figure 26. South Africa Herbal Cosmetics Revenue (USD Million) By Region (2021-2032)
Figure 27. Africa Herbal Cosmetics Revenue (USD Million) By Region (2021-2032)
Figure 28. North America Herbal Cosmetics Revenue (USD Million) By Type (2021-2032)
Figure 29. North America Herbal Cosmetics Revenue (USD Million) By Application (2021-2032)
Figure 30. North America Herbal Cosmetics Revenue (USD Million) By Product (2021-2032)
Figure 31. Europe Herbal Cosmetics Revenue (USD Million) By Type (2021-2032)
Figure 32. Europe Herbal Cosmetics Revenue (USD Million) By Application (2021-2032)
Figure 33. Europe Herbal Cosmetics Revenue (USD Million) By Product (2021-2032)
Figure 34. Asia Pacific Herbal Cosmetics Revenue (USD Million) By Type (2021-2032)
Figure 35. Asia Pacific Herbal Cosmetics Revenue (USD Million) By Application (2021-2032)
Figure 36. Asia Pacific Herbal Cosmetics Revenue (USD Million) By Product (2021-2032)
Figure 37. South America Herbal Cosmetics Revenue (USD Million) By Type (2021-2032)
Figure 38. South America Herbal Cosmetics Revenue (USD Million) By Application (2021-2032)
Figure 39. South America Herbal Cosmetics Revenue (USD Million) By Product (2021-2032)
Figure 40. Middle East and Africa Herbal Cosmetics Revenue (USD Million) By Type (2021-2032)
Figure 41. Middle East and Africa Herbal Cosmetics Revenue (USD Million) By Application (2021-2032)
Figure 42. Middle East and Africa Herbal Cosmetics Revenue (USD Million) By Product (2021-2032)
By Product
By Distribution Channel
Countries Analyzed
The Global Herbal Cosmetics Market Size is estimated at $99.1 Billion in 2025 and is forecast to register an annual growth rate (CAGR) of 7.4% to reach $188.4 Billion by 2034.
Emerging Markets across Asia Pacific, Europe, and Americas present robust growth prospects.
APCOS NATURALS PVT. Ltd, Ayur Herbals, Group Fourteen holdings Pty Ltd, HCP Wellness, Herbline, Himalaya Global Holdings Ltd, Jovees Herbal Care India Ltd, Khadi Natural, L’Oréal S.A., Lotus Herbals Pvt. Ltd, MyChelle Dermaceuticals LLC, Patanjali Ayurved Ltd, The Hain Celestial Group Inc, The Procter & Gamble Company (P&G), Vaadi Herbals Pvt. Ltd
Base Year- 2024; Estimated Year- 2025; Historic Period- 2019-2024; Forecast period- 2025 to 2034; Currency: Revenue (USD); Volume