Ketogenic Diet Food Market Report Highlights, 2021
Ketogenic Diet Food Market Size Outlook
Ketogenic Diet Food Market Analysis, 2021
The ketogenic diet is a high-fat, low carbohydrate content diet designed to produce ketone bodies for energy and other health benefits. The dietary macronutrients are divided into approximately 55% to 60% fat, 30% to 35% protein and 5% to 10% carbohydrates.
Globally, the demand for ketogenic diet is increasing rapidly driven by growing health concerns among millennial, need for remaining fit and wide popularity of keto diet as an alternative to exercises. Quick weight loss ability of ketogenic diets compared to other dietary solutions encourages market demand in developed economies. Further, over the past few years, the demand for ketogenic diet products in developing countries is also being observed, largely driven by promotion through celebrities and emerging zero size body trends. Availability of products in wide ranges such as supplements, snacks, beverages and other products is also an important contributor to the overall market growth.
On the other hand, challenges related to side effects of ketogenic diets including short term issues of nausea, vomiting, headache, fatigue, dizziness, insomnia, difficulty in exercise tolerance, and constipation and long term challenges such as hepatic steatosis, hypoproteinemia, kidney stones, and vitamin and mineral deficiencies pose challenges to market growth. Further, limited awareness of the products across several developing markets, cross contamination issues, competition from other dietary solutions restrict the market growth potential.
The market is segmented into different forms of keto diet products including supplements, beverages, snacks and others. Of these, supplements dominated the global markets with 50.3% market share. Further, launch of new flavours is encouraging beverages to register the fastest growth among different forms of ketogenic diet foods.
In terms of distribution channels, the industry is segmented into retail stores (which also includes supermarkets, hypermarkets), direct selling, online channels and others. Of these, retail stores accounted for almost half of the total market size. Further, rapid penetration of online channels is supporting sales of keto products through the channel.
Developed markets in Europe and North America are characterized by stable and high adoption rates but relatively low growth rates. The market is characterized by increasing volume of population adopting ketogenic diet products, preference towards whole foods from processed foods, intense competitive conditions and stringent regulations governing product launches.
On the other hand, developing markets in Asia Pacific are witnessing rapid growth rate in ketogenic diet market, largely driven by robust population base, increasing obesity rates, new product launches, competition from domestic manufacturers, pricing pressure and innovations in packaging and aggressive advertising and promotion activities.
The global ketogenic market is characterized by presence of wide number of players and presents intense competitive conditions. However, the market presents high growth potential due to widening demand for keto diet products and launch of new product varieties. Accordingly, companies focus more on product differentiation, aggressive marketing, and reach to customers. However, challenges related to substitute product availability continue to daunt the overall market growth potential.
Overall, the market for ketogenic diet foods is estimated to be $10.2 Billion in 2019. The market is still in growth stage of development and over the forecast period to 2026, the revenues generated from the sector will increase at 5.4% CAGR (compounded annual growth rate between 2020 and 2026) to reach $14.7 Billion.
Ketogenic Diet Food Companies Profiled in the Report-
Ample Foods
Ancient Nutrition
Bulletproof 360 Inc
Glanbia Plc
Zenwise Health
Perfect Keto LLC
Prüvit Ventures Inc.
Ketogenic Diet Food Market Drivers- Increasing availability of keto products and new product launches shape the market outlook
Wide popularity for keto products and increasing availability in supermarkets/hypermarkets and online distribution channels is encouraging the market growth. Companies are increasingly partnering with distribution partners, retail stores and specialty stores to aggressively market their products.
Launch of ketogenic diet products in variety of forms including supplements, bars, snacks, drinks, shakes, powders and other forms is driving the global market.
Companies are investing in R&D to develop keto products in different forms, flavours, combination with other products such as protein powders, sauces, ketchups, seaweed sheets, and juices to attract new customers.
Increasing use of alternate potential ingredients such as almonds, plant products, coconut, peas, chia seeds, sea weeds, and other diverse ingredients is observed.
Glanbia, Koia, Dang doods, chocolate brownie, cake batter, Fat Snax, Green Chef, Sun Basket, Ample Foods, Ancient Nutrition, Danone S.A, Keto And Company, Know Brainer Foods, and others are launching wide range of products.
Further, companies are also offering products on subscription basis with classic, 2-person, family and other meal replacement options.
Ketogenic Diet Food Market Trends- Expansion of Keto product manufacturers
Companies are rapidly expanding into developing markets both through organic and inorganic expansion processes. Investments in small and medium scale food and beverages companies with established distribution channels are being observed widely. For instance, La libations plans to expand across the US through cave shakes, cave bars and others. Ketologie partnered with Nutritional Products International, Glanbia plc acquired SlimFast, Know Brainer Partnered with Nestle, Ancient Nutrition received funding from VMG partners, Wellversed Health acquired Ketofy, Limitless Venture Group, Inc acquired majority ownership in KetoSports, Inc, StarKist® Forges Partnered With Ketogenic Leader Lindora among others are some of the major acquisitions and partnerships observed in the industry.
Ketogenic Diet Food Market Report Segmentation
1. TABLE OF CONTENTS 2
1.1 List of Tables 7
1.2 List of Figures 9
2. EXECUTIVE SUMMARY 11
2.1 Summary 11
2.2 The global food and beverage industry in 2020 12
2.3 Ketogenic Diet Food Industry Outlook, 2020 – 2026 14
2.4 Abbreviations 15
3. INTRODUCTION TO KETOGENIC DIET FOOD MARKET 16
3.1 Market Segments - Types, Applications, and Countries 16
3.2 Report Guide 17
3.3 Research Methodology 18
4. MACROECONOMIC & DEMOGRAPHIC OUTLOOK 19
4.1 GDP Outlook, 2020 – 2030 19
4.2 Population Outlook of Select Countries, 2020 – 2030 20
5. OVERVIEW OF THE KETOGENIC DIET FOOD MARKET 21
5.1 Industry Panorama 21
5.2 Major Companies 23
5.3 Market Trends 23
5.3.1 Increasing availability of keto products and new product launches shape the market outlook 23
5.3.2 Increasing Disposable incomes worldwide 24
5.3.3 Sedentary lifestyles and increasing prevalence of obesity 25
5.3.4 Strong growth in online sales 26
5.3.5 Expansion of Keto product manufacturers 26
5.3.6 Stringent regulations and Raw material costs 26
5.4 Dominant Types 28
5.4.1 Supplements 29
5.4.2 Beverages 31
5.4.3 Snacks and Others 32
5.5 Leading Distribution Channels 33
5.5.1 Retail Stores 34
5.5.2 Direct Selling 36
5.5.3 Online Sales 37
5.5.4 Others 38
5.5 Regional Outlook 39
6. GLOBAL OUTLOOK ACROSS COVID-19 SCENARIOS 40
6.1 Mild COVID Scenario 40
6.2 Harsh/Reference COVID Scenario 41
6.3 Severe COVID Scenario 41
7. NORTH AMERICA KETOGENIC DIET FOOD MARKET 42
7.1 Outlook 42
7.2 Trends and Opportunities 43
7.2.1 Supplements dominate the North American Ketogenic Diet Food Market 43
7.2.2 Retail Stores dominate the North American Ketogenic Diet Food Market 44
7.2.3 The US dominates the North American Ketogenic Diet Food Market 45
7.3 Market Outlook by Country 46
7.3.1 United States 46
7.3.2 Canada 48
7.3.3 Mexico 49
8. EUROPE KETOGENIC DIET FOOD MARKET ANALYSIS 50
8.1 Outlook 50
8.2 Trends and Opportunities 51
8.2.1 Supplements dominate the European Ketogenic Diet Food Market 51
8.2.2 Retail Stores dominate the European Ketogenic Diet Food Market 52
8.2.3 Germany dominates the European Ketogenic Diet Food Market 53
8.3 Market Outlook by Country 54
8.3.1 Germany 54
8.3.2 United Kingdom 55
8.3.3 France 56
8.3.4 Italy 57
8.3.5 Other Europe 58
9. ASIA PACIFIC KETOGENIC DIET FOOD MARKET 59
9.1 Outlook 59
9.2 Trends and Opportunities 60
9.2.1 Supplements Dominate the Asia Pacific Ketogenic Diet Food Market 60
9.2.2 Retail Stores Dominate the Asia Pacific Ketogenic Diet Food Market 61
9.2.3 China dominates the Asia Pacific KETOGENIC DIET FOOD Market 62
9.3 Market Outlook by Country 63
9.3.1 China 63
9.3.2 India 64
9.3.3 Japan 65
9.3.4 South Korea 66
9.3.5 Other Asia Pacific 67
10. LATIN AMERICA KETOGENIC DIET FOOD MARKET 68
10.1 Outlook 68
10.2 Trends and Opportunities 69
10.2.1 Supplements Dominate the Latin American Ketogenic Diet Food Market 69
10.2.2 Retail Stores Dominate the Latin American Ketogenic Diet Food Market 70
10.2.3 Brazil dominates the Latin America KETOGENIC DIET FOOD Market 71
10.3 Market Outlook by Country 72
10.3.1 Brazil 72
10.3.2 Argentina 73
10.3.3 Other Latin America 74
11. MIDDLE EAST AND AFRICA KETOGENIC DIET FOOD MARKET 75
11.1 Outlook 75
11.2 Trends and Opportunities 76
11.2.1 Supplements Dominate the Middle East and African Ketogenic Diet Food Market 76
11.2.2 Retail Stores Dominate the Middle East and African Ketogenic Diet Food Market 77
11.2.3 Middle East dominates the Latin America Ketogenic Diet Food Market 78
11.3 Market Outlook by Region 79
11.3.1 Middle East 79
11.3.2 Africa 80
12. COMPETITIVE LANDSCAPE 81
12.1 Ample Foods 81
12.1.1 Overview 81
12.1.2 SWOT Analysis 83
12.2 Bulletproof 360 Inc 85
12.2.1 Overview 85
12.2.2 SWOT Analysis 86
12.3 Zenwise Health 87
12.3.1 Overview 87
12.3.2 Product portfolio 88
12.3.3 SWOT Analysis 88
12.4 Glanbia Plc 90
12.4.1 Overview 90
12.4.2 SWOT Analysis 91
12.5 Nestlé S.A. 93
12.5.1 Overview 93
12.5.2 SWOT Analysis 95
12.5.3 Key Financials 98
12.6 Danone SA 100
12.6.1 Overview 100
12.6.2 SWOT Analysis 104
12.6.3 Key Financials 107
12.7 Pruvit Ventures, Inc. 109
12.7.1 Overview 109
12.7.2 SWOT Analysis 110
12.8 Perfect Keto LLC 112
12.8.1 Overview 112
12.8.2 SWOT Analysis 113
12.9 Creative Bioscience 115
12.9.1 Overview 115
12.9.2 SWOT Analysis 116
13. RECENT DEVELOPMENTS 117
13.1 Keto Ice Cream Company Launches New Improved Recipe- 2020 117
13.2 Keto Farms Launches New Keto Cheese Mixes in Portion Control Snack Packs 117
13.3 South Beach Diet launched The New Keto-Friendly South Beach Diet program 118
13.4 Biena Snacks unveils plant-based Keto Puffs in US 119
13.5 SlimFast launches Keto weight management range 119
13.6 StarKist partners with weight-loss clinic firm in ketogenic diet push 120
14. APPENDIX 121
14.1 About USD Analytics 121
14.2 Sources and Research Methodology 121
14.3 Copyright and Disclaimer 122