Ketogenic Diet Food Market

Ketogenic Diet Food Market

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  • |Published Month : November, 2022
  • |No. of Pages : 135

Ketogenic Diet Food Market Report Highlights, 2021

  • The global Ketogenic Diet Food Market Size stood at $10.68 Billion in 2020 and is poised to register 5.4% growth over the forecast period to 2026
  • The COVID-19 together with new product launches resulted in y-o-y increase of 4.94% in ketogenic diet food market value
  • Supplements are the most opted for distribution channel with 50.1% market share
  • Currently only retail stores dominate the supply chain with 55% stake among distribution channels
  • Driven by the US, North America dominates the global Ketogenic Diet Food market with 36.3% market share
  • Growing demand for low carb foods and beverages, aggressive promotion activity, increasing awareness and wide availability, the market will witness robust market growth.
  • Market is largely fragmented in nature and the leading companies in the market include- Ample Foods, Ancient Nutrition, Bulletproof 360 Inc., Glanbia Plc, Zenwise Health, Perfect Keto LLC, Prüvit Ventures Inc.,


Ketogenic Diet Food Market Size Outlook


Ketogenic Diet Food Market Analysis, 2021

The ketogenic diet is a high-fat, low carbohydrate content diet designed to produce ketone bodies for energy and other health benefits. The dietary macronutrients are divided into approximately 55% to 60% fat, 30% to 35% protein and 5% to 10% carbohydrates.


Globally, the demand for ketogenic diet is increasing rapidly driven by growing health concerns among millennial, need for remaining fit and wide popularity of keto diet as an alternative to exercises. Quick weight loss ability of ketogenic diets compared to other dietary solutions encourages market demand in developed economies. Further, over the past few years, the demand for ketogenic diet products in developing countries is also being observed, largely driven by promotion through celebrities and emerging zero size body trends. Availability of products in wide ranges such as supplements, snacks, beverages and other products is also an important contributor to the overall market growth.


On the other hand, challenges related to side effects of ketogenic diets including short term issues of nausea, vomiting, headache, fatigue, dizziness, insomnia, difficulty in exercise tolerance, and constipation and long term challenges such as hepatic steatosis, hypoproteinemia, kidney stones, and vitamin and mineral deficiencies pose challenges to market growth. Further, limited awareness of the products across several developing markets, cross contamination issues, competition from other dietary solutions restrict the market growth potential.


The market is segmented into different forms of keto diet products including supplements, beverages, snacks and others. Of these, supplements dominated the global markets with 50.3% market share. Further, launch of new flavours is encouraging beverages to register the fastest growth among different forms of ketogenic diet foods.


In terms of distribution channels, the industry is segmented into retail stores (which also includes supermarkets, hypermarkets), direct selling, online channels and others. Of these, retail stores accounted for almost half of the total market size. Further, rapid penetration of online channels is supporting sales of keto products through the channel.



Developed markets in Europe and North America are characterized by stable and high adoption rates but relatively low growth rates. The market is characterized by increasing volume of population adopting ketogenic diet products, preference towards whole foods from processed foods, intense competitive conditions and stringent regulations governing product launches.


On the other hand, developing markets in Asia Pacific are witnessing rapid growth rate in ketogenic diet market, largely driven by robust population base, increasing obesity rates, new product launches, competition from domestic manufacturers, pricing pressure and innovations in packaging and aggressive advertising and promotion activities.


The global ketogenic market is characterized by presence of wide number of players and presents intense competitive conditions. However, the market presents high growth potential due to widening demand for keto diet products and launch of new product varieties. Accordingly, companies focus more on product differentiation, aggressive marketing, and reach to customers. However, challenges related to substitute product availability continue to daunt the overall market growth potential.


Overall, the market for ketogenic diet foods is estimated to be $10.2 Billion in 2019. The market is still in growth stage of development and over the forecast period to 2026, the revenues generated from the sector will increase at 5.4% CAGR (compounded annual growth rate between 2020 and 2026) to reach $14.7 Billion.


Ketogenic Diet Food Companies Profiled in the Report-

Ample Foods

Ancient Nutrition

Bulletproof 360 Inc

Glanbia Plc

Zenwise Health

Perfect Keto LLC

Prüvit Ventures Inc.


Ketogenic Diet Food Market Drivers- Increasing availability of keto products and new product launches shape the market outlook


Wide popularity for keto products and increasing availability in supermarkets/hypermarkets and online distribution channels is encouraging the market growth. Companies are increasingly partnering with distribution partners, retail stores and specialty stores to aggressively market their products.

Launch of ketogenic diet products in variety of forms including supplements, bars, snacks, drinks, shakes, powders and other forms is driving the global market.

Companies are investing in R&D to develop keto products in different forms, flavours, combination with other products such as protein powders, sauces, ketchups, seaweed sheets, and juices to attract new customers.

Increasing use of alternate potential ingredients such as almonds, plant products, coconut, peas, chia seeds, sea weeds, and other diverse ingredients is observed.

Glanbia, Koia, Dang doods, chocolate brownie, cake batter, Fat Snax, Green Chef, Sun Basket, Ample Foods, Ancient Nutrition, Danone S.A, Keto And Company, Know Brainer Foods, and others are launching wide range of products.

Further, companies are also offering products on subscription basis with classic, 2-person, family and other meal replacement options.

Ketogenic Diet Food Market Trends- Expansion of Keto product manufacturers


Companies are rapidly expanding into developing markets both through organic and inorganic expansion processes. Investments in small and medium scale food and beverages companies with established distribution channels are being observed widely. For instance, La libations plans to expand across the US through cave shakes, cave bars and others. Ketologie partnered with Nutritional Products International, Glanbia plc acquired SlimFast, Know Brainer Partnered with Nestle, Ancient Nutrition received funding from VMG partners, Wellversed Health acquired Ketofy, Limitless Venture Group, Inc acquired majority ownership in KetoSports, Inc, StarKist® Forges Partnered With Ketogenic Leader Lindora among others are some of the major acquisitions and partnerships observed in the industry.


Ketogenic Diet Food Market Report Segmentation

  • Types
    • Supplements
    • Beverages
    • Snacks and Others
  • Distribution Channel
    • Retail Stores
    • Direct Selling
    • Online Sales
    • Others
  • Regions
    • North America
    • Europe
    • Asia Pacific
    • Middle East and Africa
    • Latin America

1.1 List of Tables    7
1.2 List of Figures    9

2.1 Summary    11
2.2 The global food and beverage industry in 2020    12
2.3 Ketogenic Diet Food Industry Outlook, 2020 – 2026    14
2.4 Abbreviations    15

3.1 Market Segments - Types, Applications, and Countries    16
3.2 Report Guide    17
3.3 Research Methodology    18

4.1 GDP Outlook, 2020 – 2030    19
4.2 Population Outlook of Select Countries, 2020 – 2030    20

5.1 Industry Panorama    21
5.2 Major Companies    23
5.3 Market Trends    23
5.3.1 Increasing availability of keto products and new product launches shape the market outlook    23
5.3.2 Increasing Disposable incomes worldwide    24
5.3.3 Sedentary lifestyles and increasing prevalence of obesity    25
5.3.4 Strong growth in online sales    26
5.3.5 Expansion of Keto product manufacturers    26
5.3.6 Stringent regulations and Raw material costs    26
5.4 Dominant Types    28
5.4.1 Supplements    29
5.4.2 Beverages    31
5.4.3 Snacks and Others    32
5.5 Leading Distribution Channels    33
5.5.1 Retail Stores    34
5.5.2 Direct Selling    36
5.5.3 Online Sales    37
5.5.4 Others    38

5.5 Regional Outlook    39
6.1 Mild COVID Scenario    40
6.2 Harsh/Reference COVID Scenario    41
6.3 Severe COVID Scenario    41

7.1 Outlook    42
7.2 Trends and Opportunities    43
7.2.1 Supplements dominate the North American Ketogenic Diet Food Market    43
7.2.2 Retail Stores dominate the North American Ketogenic Diet Food Market    44
7.2.3 The US dominates the North American Ketogenic Diet Food Market    45
7.3 Market Outlook by Country    46
7.3.1 United States    46
7.3.2 Canada    48
7.3.3 Mexico    49

8.1 Outlook    50
8.2 Trends and Opportunities    51
8.2.1 Supplements dominate the European Ketogenic Diet Food Market    51
8.2.2 Retail Stores dominate the European Ketogenic Diet Food Market    52
8.2.3 Germany dominates the European Ketogenic Diet Food Market    53
8.3 Market Outlook by Country    54
8.3.1 Germany    54
8.3.2 United Kingdom    55
8.3.3 France    56
8.3.4 Italy    57
8.3.5 Other Europe    58

9.1 Outlook    59
9.2 Trends and Opportunities    60
9.2.1 Supplements Dominate the Asia Pacific Ketogenic Diet Food Market    60
9.2.2 Retail Stores Dominate the Asia Pacific Ketogenic Diet Food Market    61
9.2.3 China dominates the Asia Pacific KETOGENIC DIET FOOD Market    62
9.3 Market Outlook by Country    63
9.3.1 China    63
9.3.2 India    64
9.3.3 Japan    65
9.3.4 South Korea    66
9.3.5 Other Asia Pacific    67

10.1 Outlook    68
10.2 Trends and Opportunities    69
10.2.1 Supplements Dominate the Latin American Ketogenic Diet Food Market    69
10.2.2 Retail Stores Dominate the Latin American Ketogenic Diet Food Market    70
10.2.3 Brazil dominates the Latin America KETOGENIC DIET FOOD Market    71
10.3 Market Outlook by Country    72
10.3.1 Brazil    72
10.3.2 Argentina    73
10.3.3 Other Latin America    74

11.1 Outlook    75
11.2 Trends and Opportunities    76
11.2.1 Supplements Dominate the Middle East and African Ketogenic Diet Food Market    76
11.2.2 Retail Stores Dominate the Middle East and African Ketogenic Diet Food Market    77
11.2.3 Middle East dominates the Latin America Ketogenic Diet Food Market    78
11.3 Market Outlook by Region    79
11.3.1 Middle East    79
11.3.2 Africa    80

12.1 Ample Foods    81
12.1.1 Overview    81
12.1.2 SWOT Analysis    83
12.2 Bulletproof 360 Inc    85
12.2.1 Overview    85
12.2.2 SWOT Analysis    86
12.3 Zenwise Health    87
12.3.1 Overview    87
12.3.2 Product portfolio    88
12.3.3 SWOT Analysis    88
12.4 Glanbia Plc    90
12.4.1 Overview    90
12.4.2 SWOT Analysis    91
12.5 Nestlé S.A.    93
12.5.1 Overview    93
12.5.2 SWOT Analysis    95
12.5.3 Key Financials    98
12.6 Danone SA    100
12.6.1 Overview    100
12.6.2 SWOT Analysis    104
12.6.3 Key Financials    107
12.7 Pruvit Ventures, Inc.    109
12.7.1 Overview    109
12.7.2 SWOT Analysis    110
12.8 Perfect Keto LLC    112
12.8.1 Overview    112
12.8.2 SWOT Analysis    113
12.9 Creative Bioscience    115
12.9.1 Overview    115
12.9.2 SWOT Analysis    116

13.1 Keto Ice Cream Company Launches New Improved Recipe- 2020    117
13.2 Keto Farms Launches New Keto Cheese Mixes in Portion Control Snack Packs    117
13.3 South Beach Diet launched The New Keto-Friendly South Beach Diet program    118
13.4 Biena Snacks unveils plant-based Keto Puffs in US    119
13.5 SlimFast launches Keto weight management range    119
13.6 StarKist partners with weight-loss clinic firm in ketogenic diet push    120

14.    APPENDIX    121
14.1 About USD Analytics    121
14.2 Sources and Research Methodology    121
14.3 Copyright and Disclaimer    122

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