The global Kiwi Fruits Market Comprehensive Study analyzes and forecasts the market size across 6 regions and 24 countries for diverse segments -By Application (Direct Consumption, Jams, Sauce, Ice cream, Salad, Others), By Distribution Channel (Supermarkets/Hypermarkets, Online retailers, Others)
In 2025, the market for kiwi fruits continues to thrive as consumers recognize the nutritional benefits, vibrant flavor, and versatility of this exotic fruit. Kiwi fruits, also known as Chinese gooseberries, are small, oval-shaped fruits with fuzzy brown skin and vibrant green flesh speckled with tiny black seeds. Renowned for their sweet and tangy flavor profile and high vitamin C content, kiwi fruits are popular additions to fruit salads, smoothies, desserts, and savory dishes. With increasing interest in wellness and functional foods, consumers are drawn to kiwi fruits for their antioxidant properties, digestive health benefits, and immune-boosting nutrients. Moreover, the availability of different kiwi varieties, including green kiwi, gold kiwi, and red kiwi, offers consumers a range of flavor profiles and culinary experiences to suit their preferences. As consumers seek fresh and nutritious ingredients for healthy eating and culinary experimentation, the market for kiwi fruits is poised for continued growth and innovation, offering opportunities for cultivation expansion, product diversification, and marketing initiatives that promote the unique taste and nutritional benefits of kiwi fruits to consumers worldwide.
The market report analyses the leading companies in the industry including BandC Lifestyle BV, Birchwood Packhouse Ltd, Consorzio Dori Europe Srl, DMS Progrowers, Fresh Fruits Co., Kiwi Produce Ltd, Kiwifruit Processing Co. Ltd, Mount Pack and Cool, Punchbowl PackCo, Salix Fruits, Seeka Ltd, Siraf Marine Services.LLC, SPERCHIOS KIWI, The Riverlock Group, Trinity Fruit Co., Zespri International India Pvt. Ltd, and Others.
The market for kiwi fruits is experiencing a prominent trend towards the growing demand for exotic and nutrient-rich fruits, driven by factors such as increasing health consciousness, culinary diversity, and globalization of food markets. As consumers seek out novel and flavorful fruits to incorporate into their diets, there is a rising preference for kiwi fruits due to their unique taste, vibrant green color, and nutritional benefits. This trend is fueled by the popularity of superfoods and functional foods, as well as the perception of kiwi fruits as a source of vitamins, antioxidants, and fiber, driving market growth and consumption of kiwi fruits in both domestic and international markets.
A key driver propelling the market for kiwi fruits is the influence of health and wellness trends on consumer preferences and dietary choices, driven by factors such as increasing rates of lifestyle-related diseases, aging populations, and the desire for natural and functional foods. As consumers prioritize health-conscious eating habits, there is a heightened awareness of the nutritional benefits of kiwi fruits, including their high vitamin C content, digestive enzymes, and potential immune-boosting properties. This driver is further fueled by health-conscious consumers seeking out fruits with low glycemic index values and beneficial effects on cardiovascular health, digestion, and skin health, driving market growth and demand for kiwi fruits as a healthy and versatile ingredient in various culinary applications.
An opportunity exists for growers and suppliers of kiwi fruits to expand their market presence and capitalize on the growing demand for healthy snack and convenience options that cater to on-the-go lifestyles. By promoting kiwi fruits as a convenient and portable snack option that can be enjoyed whole or sliced, manufacturers can tap into the trend towards snacking between meals and offer consumers a nutritious alternative to processed snacks. Moreover, exploring value-added products such as dried kiwi slices, freeze-dried kiwi snacks, and pre-packaged fruit cups can create opportunities for market expansion and product innovation in the snack and convenience food segments. This opportunity allows growers and suppliers to diversify their product offerings, reach new customer demographics, and capitalize on the increasing demand for healthy and convenient snack options in the modern food market.
In the Kiwi Fruits Market, the segment focused on Direct Consumption is the largest, driven by the widespread popularity and versatile usage of kiwi fruits as a fresh and nutritious snack. Kiwi fruits are widely enjoyed for their sweet and tangy flavor, vibrant green flesh, and numerous health benefits, making them a favored choice for direct consumption. Consumers appreciate the convenience and portability of kiwi fruits, which require minimal preparation and can be easily enjoyed on their own or added to fruit salads, yogurt, or cereal bowls. Further, the high vitamin C content and dietary fiber found in kiwi fruits further enhance their appeal as a healthy and refreshing snack option. While kiwi fruits are also used in various processed forms such as jams, sauces, and ice cream, the direct consumption segment remains dominant, reflecting the enduring popularity of kiwi fruits as a fresh and nutritious addition to consumers' diets.
Within the Kiwi Fruits Market, the segment focused on Online Retailers is the fastest-growing, fueled by the increasing trend of e-commerce and the convenience it offers to consumers. Online platforms provide a convenient avenue for consumers to access a wide variety of kiwi fruits from the comfort of their homes, eliminating the need for physical store visits. Additionally, online retailers often offer a broader selection of kiwi fruit varieties, including organic and specialty options, catering to diverse consumer preferences. The rise of online grocery shopping, coupled with advancements in logistics and delivery services, further accelerates the growth of online distribution channels for kiwi fruits. Further, the ability to compare prices, read reviews, and access exclusive deals online enhances the appeal of online shopping for consumers. As consumers increasingly prioritize convenience and accessibility in their purchasing habits, online retailers emerge as a key driver in shaping the rapid expansion of the kiwi fruits market.
By Application
By Distribution Channel
Countries Analyzed
*- List Not Exhaustive
Chapter 1. TABLE OF CONTENTS
Chapter 2. Introduction to Kiwi Fruits Market
2.1. Market Overview
2.2. Key Statistics and Report Highlights
2.3. Scope of the Comprehensive Study
2.3.1. Market Definition
2.3.2 Countries and Regions Covered
2.3.3 Research Objective
2.3.4 Units, Currency, and Conversions
2.3.5 Industry Value Chain
2.4. Key Market Segments
2.5. Key Companies
2.6. Study Period
Chapter 3. Strategic Analysis Review
3.1. Kiwi Fruits Pricing Analysis and Forecast
3.2. Porter’s Five Forces
3.3. Market Ecosystem
3.4. SWOT Analysis
3.5. Regulatory Scenario
3.3. Effects of Inflation, Russia-Ukraine War, moderating economic growth, and other macroeconomic factors
Chapter 4. Competitive Landscape
4.1. Market Share Analysis
4.1.1. Global Kiwi Fruits Market Share by Company, 2023
4.1.2. Product Offerings of Leading Kiwi Fruits Companies
4.2. Market Entropy
4.2.1. New Product Launches in the Industry
4.2.2. Mergers, Acquisitions, Joint ventures, and Partnerships
4.3. Key Strategies and Best Practices
Chapter 5. Global Market Projections: Best, Reference, and Low Case Scenarios
5.1. Growth Analysis- Case Scenario Definitions
5.2. Low Growth Case Scenario Forecasts
5.3. Reference Growth Case Scenario Forecasts
5.4. High Growth Case Scenario Forecasts
Chapter 6. Market Dynamics
6.1. Kiwi Fruits Market Drivers
6.2. Kiwi Fruits Market Challenges
6.6. Kiwi Fruits Market Opportunities
6.4. Kiwi Fruits Market Trends
Chapter 7. Global Kiwi Fruits Market Outlook Trends
7.1. Global Kiwi Fruits Revenue (USD Million) and CAGR (%) by Type (2021-2034)
7.2. Global Kiwi Fruits Revenue (USD Million) and CAGR (%) by Application (2021-2034)
7.3. Global Kiwi Fruits Revenue (USD Million) and CAGR (%) by Product (2021-2034)
By Application
Direct Consumption
Jams
Sauce
Ice cream
Salad
Others
By Distribution Channel
Supermarkets/Hypermarkets
Online retailers
Others
Chapter 8. Global Kiwi Fruits Regional Analysis and Outlook
8.1. Global Kiwi Fruits Revenue (USD Million) By Regions (2021- 2034)
8.2. North America Kiwi Fruits Revenue (USD Million) by Country (2021-2034)
8.2.1. United States Kiwi Fruits Regional Analysis and Outlook
8.2.2. Canada Kiwi Fruits Regional Analysis and Outlook
8.2.3. Mexico Kiwi Fruits Regional Analysis and Outlook
8.3. Europe Kiwi Fruits Revenue (USD Million), by Country (2021-2034)
8.3.1. Germany Kiwi Fruits Regional Analysis and Outlook
8.3.2. France Kiwi Fruits Regional Analysis and Outlook
8.3.3. United Kingdom Kiwi Fruits Regional Analysis and Outlook
8.3.4. Spain Kiwi Fruits Regional Analysis and Outlook
8.3.5. Italy Kiwi Fruits Regional Analysis and Outlook
8.3.6. Russia Kiwi Fruits Regional Analysis and Outlook
8.3.7. Rest of Europe Kiwi Fruits Regional Analysis and Outlook
8.4. Asia Pacific Kiwi Fruits Revenue (USD Million) by Country (2021-2034)
8.4.1. China Kiwi Fruits Regional Analysis and Outlook
8.4.2. Japan Kiwi Fruits Regional Analysis and Outlook
8.4.3. India Kiwi Fruits Regional Analysis and Outlook
8.4.4. South Korea Kiwi Fruits Regional Analysis and Outlook
8.4.5. Australia Kiwi Fruits Regional Analysis and Outlook
8.4.6. South East Asia Kiwi Fruits Regional Analysis and Outlook
8.4.7. Rest of Asia Pacific Kiwi Fruits Regional Analysis and Outlook
8.5. South America Kiwi Fruits Revenue (USD Million), by Country (2021-2034)
8.5.1. Brazil Kiwi Fruits Regional Analysis and Outlook
8.5.2. Argentina Kiwi Fruits Regional Analysis and Outlook
8.5.3. Rest of South America Kiwi Fruits Regional Analysis and Outlook
8.6. Middle East and Africa Kiwi Fruits Revenue (USD Million) by Country (2021-2034)
8.6.1. Middle East Kiwi Fruits Regional Analysis and Outlook
8.6.2. Africa Kiwi Fruits Regional Analysis and Outlook
Chapter 9. North America Kiwi Fruits Analysis and Outlook
9.1. North America Kiwi Fruits Revenue (USD Million) by Segments (2021-2034)
9.1.1. North America Kiwi Fruits Revenue (USD Million) by Type (2021-2034)
9.1.2. North America Kiwi Fruits Revenue (USD Million) by Application (2021-2034)
9.1.3. North America Kiwi Fruits Revenue (USD Million) by Product (2021-2034)
By Application
Direct Consumption
Jams
Sauce
Ice cream
Salad
Others
By Distribution Channel
Supermarkets/Hypermarkets
Online retailers
Others
Chapter 10. Europe Kiwi Fruits Analysis and Outlook
10.1. Europe Kiwi Fruits Revenue (USD Million), by Segments (USD Million) (2021-2034)
10.1.1. Europe Kiwi Fruits Revenue (USD Million) by Type (2021-2034)
10.1.2. Europe Kiwi Fruits Revenue (USD Million) by Application (2021-2034)
10.1.3. Europe Kiwi Fruits Revenue (USD Million) by Product (2021-2034)
By Application
Direct Consumption
Jams
Sauce
Ice cream
Salad
Others
By Distribution Channel
Supermarkets/Hypermarkets
Online retailers
Others
Chapter 11. Asia Pacific Kiwi Fruits Analysis and Outlook
11.1. Asia Pacific Kiwi Fruits Revenue (USD Million), and Revenue (USD Million) by Segments (2021-2034)
11.1.1. Asia Pacific Kiwi Fruits Revenue (USD Million) by Type (2021-2034)
11.1.2. Asia Pacific Kiwi Fruits Revenue (USD Million) by Application (2021-2034)
11.1.3. Asia Pacific Kiwi Fruits Revenue (USD Million) by Product (2021-2034)
By Application
Direct Consumption
Jams
Sauce
Ice cream
Salad
Others
By Distribution Channel
Supermarkets/Hypermarkets
Online retailers
Others
Chapter 12. South America Kiwi Fruits Analysis and Outlook
12.1. South America Kiwi Fruits Revenue (USD Million), by Segments (2021-2034)
12.1.1. South America Kiwi Fruits Revenue (USD Million) by Type (2021-2034)
12.1.2. South America Kiwi Fruits Revenue (USD Million) by Application (2021-2034)
12.1.3. South America Kiwi Fruits Revenue (USD Million) by Product (2021-2034)
By Application
Direct Consumption
Jams
Sauce
Ice cream
Salad
Others
By Distribution Channel
Supermarkets/Hypermarkets
Online retailers
Others
Chapter 13. Middle East and Africa Kiwi Fruits Analysis and Outlook
13.1. Middle East and Africa Kiwi Fruits Revenue (USD Million), by Segments (2021-2034)
13.1.1. Middle East and Africa Kiwi Fruits Revenue (USD Million) by Type (2021-2034)
13.1.2. Middle East and Africa Kiwi Fruits Revenue (USD Million) by Application (2021-2034)
13.1.3. Middle East and Africa Kiwi Fruits Revenue (USD Million) by Product (2021-2034)
By Application
Direct Consumption
Jams
Sauce
Ice cream
Salad
Others
By Distribution Channel
Supermarkets/Hypermarkets
Online retailers
Others
Chapter 14. Kiwi Fruits Company Profiles
14.1 Business Overview
14.2 Product Profiles
14.3 SWOT Profiles
14.5 Recent Developments
14.6 Financial Profile
List of Companies
BandC Lifestyle BV
Birchwood Packhouse Ltd
Consorzio Dori Europe Srl
DMS Progrowers
Fresh Fruits Co.
Kiwi Produce Ltd
Kiwifruit Processing Co. Ltd
Mount Pack and Cool
Punchbowl PackCo
Salix Fruits
Seeka Ltd
Siraf Marine Services.LLC
SPERCHIOS KIWI
The Riverlock Group
Trinity Fruit Co.
Zespri International India Pvt. Ltd
15. Methodology and Data Sources
15.1 Customization Offerings
15.2 Subscription Services
15.3 Related Reports
15.4 Publisher Expertise
LIST OF TABLES
Table 1 Market Segmentation Analysis
Table 2 Global Kiwi Fruits Market Share of Leading Companies, 2023
Table 3 Product Offerings of Leading Companies
Table 4 Low Growth Scenario Forecasts
Table 5 Reference Case Growth Scenario
Table 6 High Growth Case Scenario
Table 7 Global Kiwi Fruits Revenue (USD Million) And CAGR (%) By Type (2021-2034)
Table 8 Global Kiwi Fruits Revenue (USD Million) And CAGR (%) By Application (2021-2034)
Table 9 Global Kiwi Fruits Revenue (USD Million) And CAGR (%) By Product (2021-2034)
Table 10 Global Kiwi Fruits Market Revenue (USD Million) By Regions (2021-2034)
Table 11 Global Kiwi Fruits Market Share (%) By Regions (2021-2034)
Table 12 North America Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Table 13 Europe Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Table 14 Asia Pacific Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Table 15 South America Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Table 16 Middle East and Africa Kiwi Fruits Revenue (USD Million) By Region (2021-2034)
Table 17 North America Kiwi Fruits Revenue (USD Million) By Type (2021-2034)
Table 18 North America Kiwi Fruits Revenue (USD Million) By Application (2021-2034)
Table 19 North America Kiwi Fruits Revenue (USD Million) By Product (2021-2034)
Table 20 Europe Kiwi Fruits Revenue (USD Million) By Type (2021-2034)
Table 21 Europe Kiwi Fruits Revenue (USD Million) By Application (2021-2034)
Table 22 Europe Kiwi Fruits Revenue (USD Million) By Product (2021-2034)
Table 23 Asia Pacific Kiwi Fruits Revenue (USD Million) By Type (2021-2034)
Table 24 Asia Pacific Kiwi Fruits Revenue (USD Million) By Application (2021-2034)
Table 25 Asia Pacific Kiwi Fruits Revenue (USD Million) By Product (2021-2034)
Table 26 South America Kiwi Fruits Revenue (USD Million) By Type (2021-2034)
Table 27 South America Kiwi Fruits Revenue (USD Million) By Application (2021-2034)
Table 28 South America Kiwi Fruits Revenue (USD Million) By Product (2021-2034)
Table 29 Middle East and Africa Kiwi Fruits Revenue (USD Million) By Type (2021-2034)
Table 30 Middle East and Africa Kiwi Fruits Revenue (USD Million) By Application (2021-2034)
Table 31 Middle East and Africa Kiwi Fruits Revenue (USD Million) By Product (2021-2034)
LIST OF FIGURES
Figure 1. Market Scope
Figure 2. Pricing Forecasts Per Unit, 2023- 2034
Figure 3. Porter’s Five Forces
Figure 4. Global Kiwi Fruits Market Revenue (USD Million) By Regions (2021-2034)
Figure 5. Global Kiwi Fruits Market Share (%) By Regions (2023)
Figure 6. North America Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Figure 7. United States Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Figure 8. Canada Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Figure 9. Mexico Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Figure 10. Europe Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Figure 11. Germany Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Figure 12. France Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Figure 13. United Kingdom Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Figure 14. Spain Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Figure 15. Italy Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Figure 16. Russia Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Figure 17. Rest of Europe Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Figure 11. Asia Pacific Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Figure 12. China Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Figure 13. Japan Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Figure 14. India Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Figure 15. South Korea Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Figure 16. Australia Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Figure 17. South East Asia Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Figure 18. South America Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Figure 19. Brazil Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Figure 20. Argentina Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Figure 21. Rest of Asia Pacific Kiwi Fruits Revenue (USD Million) By Country (2021-2034)
Figure 22. Middle East and Africa Kiwi Fruits Revenue (USD Million) By Region (2021-2034)
Figure 23. Saudi Arabia Kiwi Fruits Revenue (USD Million) By Region (2021-2034)
Figure 24. The UAE Kiwi Fruits Revenue (USD Million) By Region (2021-2034)
Figure 25. Rest of Middle East Kiwi Fruits Revenue (USD Million) By Region (2021-2034)
Figure 26. South Africa Kiwi Fruits Revenue (USD Million) By Region (2021-2034)
Figure 27. Africa Kiwi Fruits Revenue (USD Million) By Region (2021-2034)
Figure 28. North America Kiwi Fruits Revenue (USD Million) By Type (2021-2034)
Figure 29. North America Kiwi Fruits Revenue (USD Million) By Application (2021-2034)
Figure 30. North America Kiwi Fruits Revenue (USD Million) By Product (2021-2034)
Figure 31. Europe Kiwi Fruits Revenue (USD Million) By Type (2021-2034)
Figure 32. Europe Kiwi Fruits Revenue (USD Million) By Application (2021-2034)
Figure 33. Europe Kiwi Fruits Revenue (USD Million) By Product (2021-2034)
Figure 34. Asia Pacific Kiwi Fruits Revenue (USD Million) By Type (2021-2034)
Figure 35. Asia Pacific Kiwi Fruits Revenue (USD Million) By Application (2021-2034)
Figure 36. Asia Pacific Kiwi Fruits Revenue (USD Million) By Product (2021-2034)
Figure 37. South America Kiwi Fruits Revenue (USD Million) By Type (2021-2034)
Figure 38. South America Kiwi Fruits Revenue (USD Million) By Application (2021-2034)
Figure 39. South America Kiwi Fruits Revenue (USD Million) By Product (2021-2034)
Figure 40. Middle East and Africa Kiwi Fruits Revenue (USD Million) By Type (2021-2034)
Figure 41. Middle East and Africa Kiwi Fruits Revenue (USD Million) By Application (2021-2034)
Figure 42. Middle East and Africa Kiwi Fruits Revenue (USD Million) By Product (2021-2034)
By Application
By Distribution Channel
Countries Analyzed
The Global Kiwi Fruits Market Size is estimated at $2.2 Billion in 2025 and is forecast to register an annual growth rate (CAGR) of 5.4% to reach $3.5 Billion by 2034.
Emerging Markets across Asia Pacific, Europe, and Americas present robust growth prospects.
BandC Lifestyle BV, Birchwood Packhouse Ltd, Consorzio Dori Europe Srl, DMS Progrowers, Fresh Fruits Co., Kiwi Produce Ltd, Kiwifruit Processing Co. Ltd, Mount Pack and Cool, Punchbowl PackCo, Salix Fruits, Seeka Ltd, Siraf Marine Services.LLC, SPERCHIOS KIWI, The Riverlock Group, Trinity Fruit Co., Zespri International India Pvt. Ltd
Base Year- 2024; Estimated Year- 2025; Historic Period- 2019-2024; Forecast period- 2025 to 2034; Currency: Revenue (USD); Volume