The global Male Grooming Products Market Comprehensive Study analyzes and forecasts the market size across 6 regions and 24 countries for diverse segments -By Product (Skin Care, Hair Styling, Shave/Beard Care, Accessories, Color Cosmetics), By Distribution Channel (Offline, Online), By Type (Mass, Premium)
In 2024, the male grooming products market continues to expand, driven by changing attitudes towards masculinity, self-care, and personal grooming among men. Male grooming products, including skincare, haircare, shaving, and fragrance offerings, cater to the diverse needs and preferences of modern men seeking to maintain and enhance their appearance. From multi-functional skincare products formulated for male skin concerns to grooming tools and accessories designed for precision and convenience, the market offers a wide array of options tailored to different lifestyles and grooming routines. Moreover, the market is characterized by a growing emphasis on natural and sustainable ingredients, as well as packaging designs that appeal to male aesthetics and values. As men become increasingly invested in their grooming routines and seek out products that align with their individual needs and preferences, the male grooming products market is poised for continued growth in 2024, offering innovative solutions that empower men to express their personal style and confidence.
The market report analyses the leading companies in the industry including Beiersdorf AG, Colgate-Palmolive Company, Coty Inc, Estee Lauder Companies Inc, Kao Corp, L'Oréal SA, Reckitt Benckiser Group Plc, Shiseido Co. Ltd, The Procter & Gamble Company (P&G), Vi-john Group, and Others.
The market for male grooming products is witnessing a prominent trend characterized by the expansion of product offerings to cater to diverse needs and preferences of male consumers. Traditionally dominated by shaving products and basic skincare items, the male grooming market is now diversifying to include a wide range of products such as beard care, hair styling, body grooming, and even makeup specifically designed for men. This trend reflects the evolving attitudes towards masculinity and self-care, with men increasingly seeking comprehensive grooming solutions to enhance their appearance and confidence.
A significant driver behind the market for male grooming products is the changing societal perceptions of masculinity and the influence of cultural factors. In recent years, there has been a shift towards a more inclusive and gender-neutral approach to beauty and grooming, challenging traditional notions of masculinity. Cultural influences from media, advertising, and celebrity endorsements have played a key role in promoting grooming as an essential part of self-expression and personal care for men. As a result, men are becoming more open to experimenting with grooming products and routines, driving market growth and innovation in male-focused beauty and grooming categories.
An opportunity exists for brands in the male grooming products market to offer personalized and sustainable solutions that resonate with modern male consumers. With the increasing demand for customization and sustainability in consumer goods, brands can differentiate themselves by offering tailored grooming experiences and environmentally friendly products. By leveraging technology such as artificial intelligence and machine learning, brands can provide personalized recommendations based on individual skin type, hair texture, and grooming preferences. Additionally, incorporating eco-friendly packaging, natural ingredients, and cruelty-free formulations can appeal to environmentally conscious consumers and drive brand loyalty. This opportunity allows brands to tap into the growing trend of personalized grooming experiences while addressing the demand for sustainable and ethical grooming products among male consumers.
In the male grooming products market, the largest segment is shave/beard care, driven by the enduring importance of grooming rituals and the growing popularity of facial hair grooming among men. Shave/beard care products encompass a wide range of items, including shaving creams, razors, beard oils, and grooming kits, catering to the diverse needs of men seeking to maintain well-groomed facial hair. The rise of grooming trends like the "beard culture" and "barber boom" has fueled the demand for shave/beard care products, as men increasingly embrace facial hair as a means of self-expression and personal style. Additionally, the convenience and accessibility of shave/beard care products, coupled with the proliferation of grooming tutorials and influencers on social media platforms, further drive the segment's dominance in the market. Further, the growing acceptance of male grooming and self-care practices, coupled with the influence of celebrity grooming trends, contribute to the sustained growth of shave/beard care products. As men continue to prioritize grooming and facial hair maintenance, the shave/beard care segment remains at the forefront of the male grooming products market, driving continued growth and innovation within the industry.
Among distribution channels in the male grooming products market, online platforms are experiencing rapid growth, driven by the convenience, accessibility, and evolving consumer shopping habits. With the rise of e-commerce and digitalization, men increasingly prefer the ease of purchasing grooming products online, bypassing the limitations of traditional brick-and-mortar stores. Online channels offer a wide selection of male grooming products, providing consumers with access to exclusive brands, product reviews, and personalized recommendations that may not be available offline. Further, the COVID-19 pandemic has accelerated the shift towards online shopping, as consumers prioritize safety and convenience, driving increased adoption of online channels for grooming product purchases. Additionally, the ability to compare prices, read reviews, and access exclusive deals online further enhances the appeal of this distribution channel. As a result, online distribution channels emerge as the fastest-growing segment in the male grooming products market, reshaping the retail landscape and driving market expansion.
In the male grooming products market, the mass segment is the largest, propelled by its affordability, accessibility, and broad consumer appeal. Mass grooming products cater to a diverse demographic of men, offering budget-friendly options without compromising on quality or efficacy. These products are readily available in supermarkets, drugstores, and online retailers, making them easily accessible to consumers worldwide. Further, the extensive range of mass grooming products, including skincare, hair care, and shave/beard care items, ensures that men can find products to suit their specific needs and preferences at affordable price points. Additionally, the competitive pricing and frequent promotional offers in the mass segment further attract consumers seeking value for money without sacrificing quality. As men increasingly prioritize grooming and personal care routines, the mass segment maintains its dominance in the male grooming products market, driving sustained growth and market penetration.
By Product
Skin Care
Hair Styling
Shave/Beard Care
Accessories
Color Cosmetics
By Distribution Channel
Offline
Online
By Type
Mass
Premium
Countries Analyzed
North America (US, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)
Beiersdorf AG
Colgate-Palmolive Company
Coty Inc
Estee Lauder Companies Inc
Kao Corp
L'Oréal SA
Reckitt Benckiser Group Plc
Shiseido Co. Ltd
The Procter & Gamble Company (P&G)
Vi-john Group
*- List Not Exhaustive
Chapter 1. TABLE OF CONTENTS
Chapter 2. Introduction to Male Grooming Products Market
2.1. Market Overview
2.2. Key Statistics and Report Highlights
2.3. Scope of the Comprehensive Study
2.3.1. Market Definition
2.3.2 Countries and Regions Covered
2.3.3 Research Objective
2.3.4 Units, Currency, and Conversions
2.3.5 Industry Value Chain
2.4. Key Market Segments
2.5. Key Companies
2.6. Study Period
Chapter 3. Strategic Analysis Review
3.1. Male Grooming Products Pricing Analysis and Forecast
3.2. Porter’s Five Forces
3.3. Market Ecosystem
3.4. SWOT Analysis
3.5. Regulatory Scenario
3.3. Effects of Inflation, Russia-Ukraine War, moderating economic growth, and other macroeconomic factors
Chapter 4. Competitive Landscape
4.1. Market Share Analysis
4.1.1. Global Male Grooming Products Market Share by Company, 2023
4.1.2. Product Offerings of Leading Male Grooming Products Companies
4.2. Market Entropy
4.2.1. New Product Launches in the Industry
4.2.2. Mergers, Acquisitions, Joint ventures, and Partnerships
4.3. Key Strategies and Best Practices
Chapter 5. Global Market Projections: Best, Reference, and Low Case Scenarios
5.1. Growth Analysis- Case Scenario Definitions
5.2. Low Growth Case Scenario Forecasts
5.3. Reference Growth Case Scenario Forecasts
5.4. High Growth Case Scenario Forecasts
Chapter 6. Market Dynamics
6.1. Male Grooming Products Market Drivers
6.2. Male Grooming Products Market Challenges
6.6. Male Grooming Products Market Opportunities
6.4. Male Grooming Products Market Trends
Chapter 7. Global Male Grooming Products Market Outlook Trends
7.1. Global Male Grooming Products Revenue (USD Million) and CAGR (%) by Type (2021-2032)
7.2. Global Male Grooming Products Revenue (USD Million) and CAGR (%) by Application (2021-2032)
7.3. Global Male Grooming Products Revenue (USD Million) and CAGR (%) by Product (2021-2032)
By Product
Skin Care
Hair Styling
Shave/Beard Care
Accessories
Color Cosmetics
By Distribution Channel
Offline
Online
By Type
Mass
Premium
Chapter 8. Global Male Grooming Products Regional Analysis and Outlook
8.1. Global Male Grooming Products Revenue (USD Million) By Regions (2021- 2032)
8.2. North America Male Grooming Products Revenue (USD Million) by Country (2021-2032)
8.2.1. United States Male Grooming Products Regional Analysis and Outlook
8.2.2. Canada Male Grooming Products Regional Analysis and Outlook
8.2.3. Mexico Male Grooming Products Regional Analysis and Outlook
8.3. Europe Male Grooming Products Revenue (USD Million), by Country (2021-2032)
8.3.1. Germany Male Grooming Products Regional Analysis and Outlook
8.3.2. France Male Grooming Products Regional Analysis and Outlook
8.3.3. United Kingdom Male Grooming Products Regional Analysis and Outlook
8.3.4. Spain Male Grooming Products Regional Analysis and Outlook
8.3.5. Italy Male Grooming Products Regional Analysis and Outlook
8.3.6. Russia Male Grooming Products Regional Analysis and Outlook
8.3.7. Rest of Europe Male Grooming Products Regional Analysis and Outlook
8.4. Asia Pacific Male Grooming Products Revenue (USD Million) by Country (2021-2032)
8.4.1. China Male Grooming Products Regional Analysis and Outlook
8.4.2. Japan Male Grooming Products Regional Analysis and Outlook
8.4.3. India Male Grooming Products Regional Analysis and Outlook
8.4.4. South Korea Male Grooming Products Regional Analysis and Outlook
8.4.5. Australia Male Grooming Products Regional Analysis and Outlook
8.4.6. South East Asia Male Grooming Products Regional Analysis and Outlook
8.4.7. Rest of Asia Pacific Male Grooming Products Regional Analysis and Outlook
8.5. South America Male Grooming Products Revenue (USD Million), by Country (2021-2032)
8.5.1. Brazil Male Grooming Products Regional Analysis and Outlook
8.5.2. Argentina Male Grooming Products Regional Analysis and Outlook
8.5.3. Rest of South America Male Grooming Products Regional Analysis and Outlook
8.6. Middle East and Africa Male Grooming Products Revenue (USD Million) by Country (2021-2032)
8.6.1. Middle East Male Grooming Products Regional Analysis and Outlook
8.6.2. Africa Male Grooming Products Regional Analysis and Outlook
Chapter 9. North America Male Grooming Products Analysis and Outlook
9.1. North America Male Grooming Products Revenue (USD Million) by Segments (2021-2032)
9.1.1. North America Male Grooming Products Revenue (USD Million) by Type (2021-2032)
9.1.2. North America Male Grooming Products Revenue (USD Million) by Application (2021-2032)
9.1.3. North America Male Grooming Products Revenue (USD Million) by Product (2021-2032)
By Product
Skin Care
Hair Styling
Shave/Beard Care
Accessories
Color Cosmetics
By Distribution Channel
Offline
Online
By Type
Mass
Premium
Chapter 10. Europe Male Grooming Products Analysis and Outlook
10.1. Europe Male Grooming Products Revenue (USD Million), by Segments (USD Million) (2021-2032)
10.1.1. Europe Male Grooming Products Revenue (USD Million) by Type (2021-2032)
10.1.2. Europe Male Grooming Products Revenue (USD Million) by Application (2021-2032)
10.1.3. Europe Male Grooming Products Revenue (USD Million) by Product (2021-2032)
By Product
Skin Care
Hair Styling
Shave/Beard Care
Accessories
Color Cosmetics
By Distribution Channel
Offline
Online
By Type
Mass
Premium
Chapter 11. Asia Pacific Male Grooming Products Analysis and Outlook
11.1. Asia Pacific Male Grooming Products Revenue (USD Million), and Revenue (USD Million) by Segments (2021-2032)
11.1.1. Asia Pacific Male Grooming Products Revenue (USD Million) by Type (2021-2032)
11.1.2. Asia Pacific Male Grooming Products Revenue (USD Million) by Application (2021-2032)
11.1.3. Asia Pacific Male Grooming Products Revenue (USD Million) by Product (2021-2032)
By Product
Skin Care
Hair Styling
Shave/Beard Care
Accessories
Color Cosmetics
By Distribution Channel
Offline
Online
By Type
Mass
Premium
Chapter 12. South America Male Grooming Products Analysis and Outlook
12.1. South America Male Grooming Products Revenue (USD Million), by Segments (2021-2032)
12.1.1. South America Male Grooming Products Revenue (USD Million) by Type (2021-2032)
12.1.2. South America Male Grooming Products Revenue (USD Million) by Application (2021-2032)
12.1.3. South America Male Grooming Products Revenue (USD Million) by Product (2021-2032)
By Product
Skin Care
Hair Styling
Shave/Beard Care
Accessories
Color Cosmetics
By Distribution Channel
Offline
Online
By Type
Mass
Premium
Chapter 13. Middle East and Africa Male Grooming Products Analysis and Outlook
13.1. Middle East and Africa Male Grooming Products Revenue (USD Million), by Segments (2021-2032)
13.1.1. Middle East and Africa Male Grooming Products Revenue (USD Million) by Type (2021-2032)
13.1.2. Middle East and Africa Male Grooming Products Revenue (USD Million) by Application (2021-2032)
13.1.3. Middle East and Africa Male Grooming Products Revenue (USD Million) by Product (2021-2032)
By Product
Skin Care
Hair Styling
Shave/Beard Care
Accessories
Color Cosmetics
By Distribution Channel
Offline
Online
By Type
Mass
Premium
Chapter 14. Male Grooming Products Company Profiles
14.1 Business Overview
14.2 Product Profiles
14.3 SWOT Profiles
14.5 Recent Developments
14.6 Financial Profile
List of Companies
Beiersdorf AG
Colgate-Palmolive Company
Coty Inc
Estee Lauder Companies Inc
Kao Corp
L'Oréal SA
Reckitt Benckiser Group Plc
Shiseido Co. Ltd
The Procter & Gamble Company (P&G)
Vi-john Group
15. Methodology and Data Sources
15.1 Customization Offerings
15.2 Subscription Services
15.3 Related Reports
15.4 Publisher Expertise
LIST OF TABLES
Table 1 Market Segmentation Analysis
Table 2 Global Male Grooming Products Market Share of Leading Companies, 2023
Table 3 Product Offerings of Leading Companies
Table 4 Low Growth Scenario Forecasts
Table 5 Reference Case Growth Scenario
Table 6 High Growth Case Scenario
Table 7 Global Male Grooming Products Revenue (USD Million) And CAGR (%) By Type (2021-2032)
Table 8 Global Male Grooming Products Revenue (USD Million) And CAGR (%) By Application (2021-2032)
Table 9 Global Male Grooming Products Revenue (USD Million) And CAGR (%) By Product (2021-2032)
Table 10 Global Male Grooming Products Market Revenue (USD Million) By Regions (2021-2032)
Table 11 Global Male Grooming Products Market Share (%) By Regions (2021-2032)
Table 12 North America Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Table 13 Europe Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Table 14 Asia Pacific Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Table 15 South America Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Table 16 Middle East and Africa Male Grooming Products Revenue (USD Million) By Region (2021-2032)
Table 17 North America Male Grooming Products Revenue (USD Million) By Type (2021-2032)
Table 18 North America Male Grooming Products Revenue (USD Million) By Application (2021-2032)
Table 19 North America Male Grooming Products Revenue (USD Million) By Product (2021-2032)
Table 20 Europe Male Grooming Products Revenue (USD Million) By Type (2021-2032)
Table 21 Europe Male Grooming Products Revenue (USD Million) By Application (2021-2032)
Table 22 Europe Male Grooming Products Revenue (USD Million) By Product (2021-2032)
Table 23 Asia Pacific Male Grooming Products Revenue (USD Million) By Type (2021-2032)
Table 24 Asia Pacific Male Grooming Products Revenue (USD Million) By Application (2021-2032)
Table 25 Asia Pacific Male Grooming Products Revenue (USD Million) By Product (2021-2032)
Table 26 South America Male Grooming Products Revenue (USD Million) By Type (2021-2032)
Table 27 South America Male Grooming Products Revenue (USD Million) By Application (2021-2032)
Table 28 South America Male Grooming Products Revenue (USD Million) By Product (2021-2032)
Table 29 Middle East and Africa Male Grooming Products Revenue (USD Million) By Type (2021-2032)
Table 30 Middle East and Africa Male Grooming Products Revenue (USD Million) By Application (2021-2032)
Table 31 Middle East and Africa Male Grooming Products Revenue (USD Million) By Product (2021-2032)
LIST OF FIGURES
Figure 1. Market Scope
Figure 2. Pricing Forecasts Per Unit, 2023- 2032
Figure 3. Porter’s Five Forces
Figure 4. Global Male Grooming Products Market Revenue (USD Million) By Regions (2021-2032)
Figure 5. Global Male Grooming Products Market Share (%) By Regions (2023)
Figure 6. North America Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Figure 7. United States Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Figure 8. Canada Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Figure 9. Mexico Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Figure 10. Europe Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Figure 11. Germany Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Figure 12. France Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Figure 13. United Kingdom Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Figure 14. Spain Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Figure 15. Italy Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Figure 16. Russia Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Figure 17. Rest of Europe Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Figure 11. Asia Pacific Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Figure 12. China Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Figure 13. Japan Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Figure 14. India Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Figure 15. South Korea Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Figure 16. Australia Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Figure 17. South East Asia Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Figure 18. South America Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Figure 19. Brazil Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Figure 20. Argentina Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Figure 21. Rest of Asia Pacific Male Grooming Products Revenue (USD Million) By Country (2021-2032)
Figure 22. Middle East and Africa Male Grooming Products Revenue (USD Million) By Region (2021-2032)
Figure 23. Saudi Arabia Male Grooming Products Revenue (USD Million) By Region (2021-2032)
Figure 24. The UAE Male Grooming Products Revenue (USD Million) By Region (2021-2032)
Figure 25. Rest of Middle East Male Grooming Products Revenue (USD Million) By Region (2021-2032)
Figure 26. South Africa Male Grooming Products Revenue (USD Million) By Region (2021-2032)
Figure 27. Africa Male Grooming Products Revenue (USD Million) By Region (2021-2032)
Figure 28. North America Male Grooming Products Revenue (USD Million) By Type (2021-2032)
Figure 29. North America Male Grooming Products Revenue (USD Million) By Application (2021-2032)
Figure 30. North America Male Grooming Products Revenue (USD Million) By Product (2021-2032)
Figure 31. Europe Male Grooming Products Revenue (USD Million) By Type (2021-2032)
Figure 32. Europe Male Grooming Products Revenue (USD Million) By Application (2021-2032)
Figure 33. Europe Male Grooming Products Revenue (USD Million) By Product (2021-2032)
Figure 34. Asia Pacific Male Grooming Products Revenue (USD Million) By Type (2021-2032)
Figure 35. Asia Pacific Male Grooming Products Revenue (USD Million) By Application (2021-2032)
Figure 36. Asia Pacific Male Grooming Products Revenue (USD Million) By Product (2021-2032)
Figure 37. South America Male Grooming Products Revenue (USD Million) By Type (2021-2032)
Figure 38. South America Male Grooming Products Revenue (USD Million) By Application (2021-2032)
Figure 39. South America Male Grooming Products Revenue (USD Million) By Product (2021-2032)
Figure 40. Middle East and Africa Male Grooming Products Revenue (USD Million) By Type (2021-2032)
Figure 41. Middle East and Africa Male Grooming Products Revenue (USD Million) By Application (2021-2032)
Figure 42. Middle East and Africa Male Grooming Products Revenue (USD Million) By Product (2021-2032)
By Product
Skin Care
Hair Styling
Shave/Beard Care
Accessories
Color Cosmetics
By Distribution Channel
Offline
Online
By Type
Mass
Premium
Countries Analyzed
North America (US, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)
Global Male Grooming Products Market Size is valued at $189.3 Billion in 2024 and is forecast to register a growth rate (CAGR) of 7.8% to reach $345.2 Billion by 2032.
Emerging Markets across Asia Pacific, Europe, and Americas present robust growth prospects.
Beiersdorf AG, Colgate-Palmolive Company, Coty Inc, Estee Lauder Companies Inc, Kao Corp, L'Oréal SA, Reckitt Benckiser Group Plc, Shiseido Co. Ltd, The Procter & Gamble Company (P&G), Vi-john Group
Base Year- 2023; Estimated Year- 2024; Historic Period- 2018-2023; Forecast period- 2024 to 2032; Currency: Revenue (USD); Volume