The global Natto Market Comprehensive Study analyzes and forecasts the market size across 6 regions and 24 countries for diverse segments -By Type (Fermented Soybeans, Others), By Application (Sauce, Food), By Distribution Channel (Direct, Indirect)
In 2024, natto, a traditional Japanese fermented soybean dish, continues to captivate food enthusiasts with its distinctive flavor, texture, and nutritional benefits. Made by fermenting soybeans with Bacillus subtilis natto, natto is prized for its strong umami taste, sticky texture, and characteristic aroma, making it a unique culinary experience enjoyed in Japan and beyond. Rich in protein, fiber, and vitamins, natto is renowned for its potential health benefits, including improved digestion, cardiovascular health, and immune function. Moreover, natto contains a potent enzyme called nattokinase, which has been studied for its ability to support circulation and heart health. Despite its strong flavor profile, natto's popularity is growing among health-conscious consumers seeking probiotic-rich foods and traditional fermented products with gut-friendly properties. As global interest in Japanese cuisine and fermentation techniques expands, expect to see natto featured in a variety of culinary creations, including sushi, salads, wraps, and savory snacks, reflecting its versatility and appeal to adventurous eaters seeking authentic and nutritious food experiences.
The market report analyses the leading companies in the industry including Asahimatsu Foods Co. Ltd, ASAICHIBAN Corp, CJ CheilJedang Corp, Japan Bio Science Laboratory Co. Ltd, Kasano Kosan Co. Ltd, MegumiNATTO Inc, Mizkan America Inc, NikanKitchen Inh. K.Ageno, Organo Food Tech Corp, Takanofoods Co. Ltd, and Others.
A significant trend in the natto market is the growing interest in fermented foods and probiotics among health-conscious consumers. Natto, a traditional Japanese dish made from fermented soybeans, has gained popularity for its unique flavor profile, nutritional benefits, and probiotic content. With increasing awareness of the gut microbiome's role in overall health and well-being, consumers are seeking out fermented foods like natto as part of their diet to support digestive health, boost immunity, and promote overall wellness. This trend is driven by the growing demand for natural and functional foods that offer health benefits beyond basic nutrition, as well as the influence of wellness and holistic health trends in shaping consumer preferences for nutritious and gut-friendly foods.
A key driver for the natto market is the rising demand for plant-based protein sources amid growing concerns about sustainability, animal welfare, and health. Natto, made from soybeans, is rich in protein, vitamins, minerals, and beneficial compounds such as isoflavones and phytochemicals, making it an attractive alternative to animal-based proteins. As more people adopt plant-based diets for environmental, ethical, and health reasons, there's a growing market for plant-based protein foods like natto. This driver is reinforced by factors such as the increasing prevalence of vegetarianism and veganism, the shift towards flexitarian diets, and the desire for protein-rich foods that are convenient, versatile, and environmentally sustainable.
An opportunity for the natto market lies in expansion into global markets and product innovation to cater to diverse consumer preferences and culinary traditions. While natto is traditionally consumed in Japan, there's potential to introduce natto products to international markets and adapt them to local tastes and preferences. This could involve developing flavored or seasoned natto varieties, convenient single-serve packaging, or ready-to-eat natto snacks targeting busy urban consumers. Moreover, there's an opportunity to explore innovative applications of natto in culinary fusion, such as incorporating natto into salads, sandwiches, wraps, or plant-based protein bowls to appeal to a broader audience. By leveraging globalization and innovation, companies can capitalize on the growing interest in natto and expand its market presence worldwide, offering consumers flavorful and nutritious plant-based options for their meals and snacks.
In the intricate tapestry of the natto market, the fermented soybeans segment stands as the largest and most influential domain, propelled by a rich blend of tradition, taste, and nutritional benefits. This dominance can be attributed to several pivotal factors. Firstly, fermented soybeans, the quintessential ingredient in natto production, are steeped in centuries-old Japanese culinary heritage, enjoying widespread popularity and cultural significance. The unique fermentation process imbues soybeans with a distinctive flavor profile characterized by a savory umami taste and a characteristic stringy texture, which resonate deeply with consumers' palates. Further, fermented soybeans are prized for their exceptional nutritional value, boasting high levels of protein, fiber, vitamins, and probiotics, aligning perfectly with modern dietary trends emphasizing health and wellness. Additionally, the versatility of fermented soybeans extends beyond traditional natto preparations, with innovative chefs and food manufacturers exploring novel applications in plant-based protein alternatives, condiments, and functional foods. As consumers increasingly seek authentic and nutritious culinary experiences, the fermented soybeans segment continues to reign supreme in the natto market, embodying the timeless allure of Japanese gastronomy and the enduring appeal of wholesome, flavorful foods.
Within the burgeoning landscape of the natto market, the sauce applications segment is the fastest-growing frontier, fueled by a convergence of culinary innovation, flavor experimentation, and shifting consumer preferences. This accelerated growth can be attributed to several pivotal factors. Firstly, natto-based sauces offer a versatile and flavor-packed alternative to traditional condiments, infusing dishes with the distinctive umami richness and unique aroma of fermented soybeans. From savory stir-fries to tangy marinades and dipping sauces, the adaptability of natto sauces caters to a diverse array of culinary preferences, appealing to adventurous food enthusiasts and health-conscious consumers alike. Further, the rising popularity of global cuisines and fusion flavors provides fertile ground for the exploration of natto sauces in creative culinary applications, driving demand for innovative product formulations and flavor profiles. Additionally, the growing trend towards plant-based eating and the quest for authentic, minimally processed ingredients further propels the adoption of natto sauces as a flavorful and nutritious culinary staple. As chefs, food manufacturers, and consumers alike embrace the tantalizing possibilities of natto-based sauces, the sauce applications segment of the natto market is poised for exponential growth, heralding a flavorful revolution in the realm of culinary condiments.
Within the multifaceted framework of the natto market, the indirect distribution channel is the largest and most pivotal segment, underpinned by a robust network of intermediaries and strategic partnerships. This prominence can be attributed to several critical factors. Firstly, the indirect distribution channel leverages the expertise and resources of established retail chains, supermarkets, specialty stores, and online marketplaces to amplify the reach and accessibility of natto products to a broader consumer base. These diverse channels offer unparalleled convenience and visibility, ensuring that natto finds its way into the shopping baskets of discerning consumers seeking authentic and flavorful culinary experiences. Further, the indirect distribution channel provides a platform for product diversification and brand differentiation, enabling natto producers to showcase an extensive portfolio of traditional and innovative natto variants tailored to diverse tastes and dietary preferences. Additionally, strategic collaborations with distributors and retailers facilitate market penetration and brand recognition, driving sustained growth and market expansion in the competitive landscape of the natto market. As the demand for nutritious and culturally rich foods continues to surge globally, the indirect distribution channel remains a cornerstone of success, channeling the irresistible allure of natto from producer to plate with unparalleled efficiency and efficacy.
By Type
Fermented Soybeans
Others
By Application
Sauce
Food
By Distribution Channel
Direct
Indirect
Countries Analyzed
North America (US, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)
Asahimatsu Foods Co. Ltd
ASAICHIBAN Corp
CJ CheilJedang Corp
Japan Bio Science Laboratory Co. Ltd
Kasano Kosan Co. Ltd
MegumiNATTO Inc
Mizkan America Inc
NikanKitchen Inh. K.Ageno
Organo Food Tech Corp
Takanofoods Co. Ltd
*- List Not Exhaustive
Chapter 1. TABLE OF CONTENTS
Chapter 2. Introduction to Natto Market
2.1. Market Overview
2.2. Key Statistics and Report Highlights
2.3. Scope of the Comprehensive Study
2.3.1. Market Definition
2.3.2 Countries and Regions Covered
2.3.3 Research Objective
2.3.4 Units, Currency, and Conversions
2.3.5 Industry Value Chain
2.4. Key Market Segments
2.5. Key Companies
2.6. Study Period
Chapter 3. Strategic Analysis Review
3.1. Natto Pricing Analysis and Forecast
3.2. Porter’s Five Forces
3.3. Market Ecosystem
3.4. SWOT Analysis
3.5. Regulatory Scenario
3.3. Effects of Inflation, Russia-Ukraine War, moderating economic growth, and other macroeconomic factors
Chapter 4. Competitive Landscape
4.1. Market Share Analysis
4.1.1. Global Natto Market Share by Company, 2023
4.1.2. Product Offerings of Leading Natto Companies
4.2. Market Entropy
4.2.1. New Product Launches in the Industry
4.2.2. Mergers, Acquisitions, Joint ventures, and Partnerships
4.3. Key Strategies and Best Practices
Chapter 5. Global Market Projections: Best, Reference, and Low Case Scenarios
5.1. Growth Analysis- Case Scenario Definitions
5.2. Low Growth Case Scenario Forecasts
5.3. Reference Growth Case Scenario Forecasts
5.4. High Growth Case Scenario Forecasts
Chapter 6. Market Dynamics
6.1. Natto Market Drivers
6.2. Natto Market Challenges
6.6. Natto Market Opportunities
6.4. Natto Market Trends
Chapter 7. Global Natto Market Outlook Trends
7.1. Global Natto Revenue (USD Million) and CAGR (%) by Type (2021-2032)
7.2. Global Natto Revenue (USD Million) and CAGR (%) by Application (2021-2032)
7.3. Global Natto Revenue (USD Million) and CAGR (%) by Product (2021-2032)
By Type
Fermented Soybeans
Others
By Application
Sauce
Food
By Distribution Channel
Direct
Indirect
Chapter 8. Global Natto Regional Analysis and Outlook
8.1. Global Natto Revenue (USD Million) By Regions (2021- 2032)
8.2. North America Natto Revenue (USD Million) by Country (2021-2032)
8.2.1. United States Natto Regional Analysis and Outlook
8.2.2. Canada Natto Regional Analysis and Outlook
8.2.3. Mexico Natto Regional Analysis and Outlook
8.3. Europe Natto Revenue (USD Million), by Country (2021-2032)
8.3.1. Germany Natto Regional Analysis and Outlook
8.3.2. France Natto Regional Analysis and Outlook
8.3.3. United Kingdom Natto Regional Analysis and Outlook
8.3.4. Spain Natto Regional Analysis and Outlook
8.3.5. Italy Natto Regional Analysis and Outlook
8.3.6. Russia Natto Regional Analysis and Outlook
8.3.7. Rest of Europe Natto Regional Analysis and Outlook
8.4. Asia Pacific Natto Revenue (USD Million) by Country (2021-2032)
8.4.1. China Natto Regional Analysis and Outlook
8.4.2. Japan Natto Regional Analysis and Outlook
8.4.3. India Natto Regional Analysis and Outlook
8.4.4. South Korea Natto Regional Analysis and Outlook
8.4.5. Australia Natto Regional Analysis and Outlook
8.4.6. South East Asia Natto Regional Analysis and Outlook
8.4.7. Rest of Asia Pacific Natto Regional Analysis and Outlook
8.5. South America Natto Revenue (USD Million), by Country (2021-2032)
8.5.1. Brazil Natto Regional Analysis and Outlook
8.5.2. Argentina Natto Regional Analysis and Outlook
8.5.3. Rest of South America Natto Regional Analysis and Outlook
8.6. Middle East and Africa Natto Revenue (USD Million) by Country (2021-2032)
8.6.1. Middle East Natto Regional Analysis and Outlook
8.6.2. Africa Natto Regional Analysis and Outlook
Chapter 9. North America Natto Analysis and Outlook
9.1. North America Natto Revenue (USD Million) by Segments (2021-2032)
9.1.1. North America Natto Revenue (USD Million) by Type (2021-2032)
9.1.2. North America Natto Revenue (USD Million) by Application (2021-2032)
9.1.3. North America Natto Revenue (USD Million) by Product (2021-2032)
By Type
Fermented Soybeans
Others
By Application
Sauce
Food
By Distribution Channel
Direct
Indirect
Chapter 10. Europe Natto Analysis and Outlook
10.1. Europe Natto Revenue (USD Million), by Segments (USD Million) (2021-2032)
10.1.1. Europe Natto Revenue (USD Million) by Type (2021-2032)
10.1.2. Europe Natto Revenue (USD Million) by Application (2021-2032)
10.1.3. Europe Natto Revenue (USD Million) by Product (2021-2032)
By Type
Fermented Soybeans
Others
By Application
Sauce
Food
By Distribution Channel
Direct
Indirect
Chapter 11. Asia Pacific Natto Analysis and Outlook
11.1. Asia Pacific Natto Revenue (USD Million), and Revenue (USD Million) by Segments (2021-2032)
11.1.1. Asia Pacific Natto Revenue (USD Million) by Type (2021-2032)
11.1.2. Asia Pacific Natto Revenue (USD Million) by Application (2021-2032)
11.1.3. Asia Pacific Natto Revenue (USD Million) by Product (2021-2032)
By Type
Fermented Soybeans
Others
By Application
Sauce
Food
By Distribution Channel
Direct
Indirect
Chapter 12. South America Natto Analysis and Outlook
12.1. South America Natto Revenue (USD Million), by Segments (2021-2032)
12.1.1. South America Natto Revenue (USD Million) by Type (2021-2032)
12.1.2. South America Natto Revenue (USD Million) by Application (2021-2032)
12.1.3. South America Natto Revenue (USD Million) by Product (2021-2032)
By Type
Fermented Soybeans
Others
By Application
Sauce
Food
By Distribution Channel
Direct
Indirect
Chapter 13. Middle East and Africa Natto Analysis and Outlook
13.1. Middle East and Africa Natto Revenue (USD Million), by Segments (2021-2032)
13.1.1. Middle East and Africa Natto Revenue (USD Million) by Type (2021-2032)
13.1.2. Middle East and Africa Natto Revenue (USD Million) by Application (2021-2032)
13.1.3. Middle East and Africa Natto Revenue (USD Million) by Product (2021-2032)
By Type
Fermented Soybeans
Others
By Application
Sauce
Food
By Distribution Channel
Direct
Indirect
Chapter 14. Natto Company Profiles
14.1 Business Overview
14.2 Product Profiles
14.3 SWOT Profiles
14.5 Recent Developments
14.6 Financial Profile
List of Companies
Asahimatsu Foods Co. Ltd
ASAICHIBAN Corp
CJ CheilJedang Corp
Japan Bio Science Laboratory Co. Ltd
Kasano Kosan Co. Ltd
MegumiNATTO Inc
Mizkan America Inc
NikanKitchen Inh. K.Ageno
Organo Food Tech Corp
Takanofoods Co. Ltd
15. Methodology and Data Sources
15.1 Customization Offerings
15.2 Subscription Services
15.3 Related Reports
15.4 Publisher Expertise
LIST OF TABLES
Table 1 Market Segmentation Analysis
Table 2 Global Natto Market Share of Leading Companies, 2023
Table 3 Product Offerings of Leading Companies
Table 4 Low Growth Scenario Forecasts
Table 5 Reference Case Growth Scenario
Table 6 High Growth Case Scenario
Table 7 Global Natto Revenue (USD Million) And CAGR (%) By Type (2021-2032)
Table 8 Global Natto Revenue (USD Million) And CAGR (%) By Application (2021-2032)
Table 9 Global Natto Revenue (USD Million) And CAGR (%) By Product (2021-2032)
Table 10 Global Natto Market Revenue (USD Million) By Regions (2021-2032)
Table 11 Global Natto Market Share (%) By Regions (2021-2032)
Table 12 North America Natto Revenue (USD Million) By Country (2021-2032)
Table 13 Europe Natto Revenue (USD Million) By Country (2021-2032)
Table 14 Asia Pacific Natto Revenue (USD Million) By Country (2021-2032)
Table 15 South America Natto Revenue (USD Million) By Country (2021-2032)
Table 16 Middle East and Africa Natto Revenue (USD Million) By Region (2021-2032)
Table 17 North America Natto Revenue (USD Million) By Type (2021-2032)
Table 18 North America Natto Revenue (USD Million) By Application (2021-2032)
Table 19 North America Natto Revenue (USD Million) By Product (2021-2032)
Table 20 Europe Natto Revenue (USD Million) By Type (2021-2032)
Table 21 Europe Natto Revenue (USD Million) By Application (2021-2032)
Table 22 Europe Natto Revenue (USD Million) By Product (2021-2032)
Table 23 Asia Pacific Natto Revenue (USD Million) By Type (2021-2032)
Table 24 Asia Pacific Natto Revenue (USD Million) By Application (2021-2032)
Table 25 Asia Pacific Natto Revenue (USD Million) By Product (2021-2032)
Table 26 South America Natto Revenue (USD Million) By Type (2021-2032)
Table 27 South America Natto Revenue (USD Million) By Application (2021-2032)
Table 28 South America Natto Revenue (USD Million) By Product (2021-2032)
Table 29 Middle East and Africa Natto Revenue (USD Million) By Type (2021-2032)
Table 30 Middle East and Africa Natto Revenue (USD Million) By Application (2021-2032)
Table 31 Middle East and Africa Natto Revenue (USD Million) By Product (2021-2032)
LIST OF FIGURES
Figure 1. Market Scope
Figure 2. Pricing Forecasts Per Unit, 2023- 2032
Figure 3. Porter’s Five Forces
Figure 4. Global Natto Market Revenue (USD Million) By Regions (2021-2032)
Figure 5. Global Natto Market Share (%) By Regions (2023)
Figure 6. North America Natto Revenue (USD Million) By Country (2021-2032)
Figure 7. United States Natto Revenue (USD Million) By Country (2021-2032)
Figure 8. Canada Natto Revenue (USD Million) By Country (2021-2032)
Figure 9. Mexico Natto Revenue (USD Million) By Country (2021-2032)
Figure 10. Europe Natto Revenue (USD Million) By Country (2021-2032)
Figure 11. Germany Natto Revenue (USD Million) By Country (2021-2032)
Figure 12. France Natto Revenue (USD Million) By Country (2021-2032)
Figure 13. United Kingdom Natto Revenue (USD Million) By Country (2021-2032)
Figure 14. Spain Natto Revenue (USD Million) By Country (2021-2032)
Figure 15. Italy Natto Revenue (USD Million) By Country (2021-2032)
Figure 16. Russia Natto Revenue (USD Million) By Country (2021-2032)
Figure 17. Rest of Europe Natto Revenue (USD Million) By Country (2021-2032)
Figure 11. Asia Pacific Natto Revenue (USD Million) By Country (2021-2032)
Figure 12. China Natto Revenue (USD Million) By Country (2021-2032)
Figure 13. Japan Natto Revenue (USD Million) By Country (2021-2032)
Figure 14. India Natto Revenue (USD Million) By Country (2021-2032)
Figure 15. South Korea Natto Revenue (USD Million) By Country (2021-2032)
Figure 16. Australia Natto Revenue (USD Million) By Country (2021-2032)
Figure 17. South East Asia Natto Revenue (USD Million) By Country (2021-2032)
Figure 18. South America Natto Revenue (USD Million) By Country (2021-2032)
Figure 19. Brazil Natto Revenue (USD Million) By Country (2021-2032)
Figure 20. Argentina Natto Revenue (USD Million) By Country (2021-2032)
Figure 21. Rest of Asia Pacific Natto Revenue (USD Million) By Country (2021-2032)
Figure 22. Middle East and Africa Natto Revenue (USD Million) By Region (2021-2032)
Figure 23. Saudi Arabia Natto Revenue (USD Million) By Region (2021-2032)
Figure 24. The UAE Natto Revenue (USD Million) By Region (2021-2032)
Figure 25. Rest of Middle East Natto Revenue (USD Million) By Region (2021-2032)
Figure 26. South Africa Natto Revenue (USD Million) By Region (2021-2032)
Figure 27. Africa Natto Revenue (USD Million) By Region (2021-2032)
Figure 28. North America Natto Revenue (USD Million) By Type (2021-2032)
Figure 29. North America Natto Revenue (USD Million) By Application (2021-2032)
Figure 30. North America Natto Revenue (USD Million) By Product (2021-2032)
Figure 31. Europe Natto Revenue (USD Million) By Type (2021-2032)
Figure 32. Europe Natto Revenue (USD Million) By Application (2021-2032)
Figure 33. Europe Natto Revenue (USD Million) By Product (2021-2032)
Figure 34. Asia Pacific Natto Revenue (USD Million) By Type (2021-2032)
Figure 35. Asia Pacific Natto Revenue (USD Million) By Application (2021-2032)
Figure 36. Asia Pacific Natto Revenue (USD Million) By Product (2021-2032)
Figure 37. South America Natto Revenue (USD Million) By Type (2021-2032)
Figure 38. South America Natto Revenue (USD Million) By Application (2021-2032)
Figure 39. South America Natto Revenue (USD Million) By Product (2021-2032)
Figure 40. Middle East and Africa Natto Revenue (USD Million) By Type (2021-2032)
Figure 41. Middle East and Africa Natto Revenue (USD Million) By Application (2021-2032)
Figure 42. Middle East and Africa Natto Revenue (USD Million) By Product (2021-2032)
By Type
Fermented Soybeans
Others
By Application
Sauce
Food
By Distribution Channel
Direct
Indirect
Countries Analyzed
North America (US, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)
Global Natto Market Size is valued at $294.6 Million in 2024 and is forecast to register a growth rate (CAGR) of 6.1% to reach $473.1 Million by 2032.
Emerging Markets across Asia Pacific, Europe, and Americas present robust growth prospects.
Asahimatsu Foods Co. Ltd, ASAICHIBAN Corp, CJ CheilJedang Corp, Japan Bio Science Laboratory Co. Ltd, Kasano Kosan Co. Ltd, MegumiNATTO Inc, Mizkan America Inc, NikanKitchen Inh. K.Ageno, Organo Food Tech Corp, Takanofoods Co. Ltd
Base Year- 2023; Estimated Year- 2024; Historic Period- 2018-2023; Forecast period- 2024 to 2032; Currency: Revenue (USD); Volume