The global Non-woven wipes market size stood at $24.8 Billion in 2023 and is poised to register 13.2% growth over the forecast period from 2023 to 2030.
Growing demand for hygiene products, in particular, disposable wipes in residential, pharmaceuticals manufacturing areas and laboratories, R&D centers, electronics, aerospace, automobile, printing, and other industries is one of the major market drivers.
Non-woven Wipes Market Analysis
Non-woven wipes are sheets or web structures that are bonded tightly through mechanical or thermal or chemical processes and are widely used due to their inexpensive, versatility, and more hygienic advantages over woven materials. These use glues or binders to hold the fibers in place and are mostly used for cleaning applications in the personal care sector, household sector, and industrial sectors.
Durability, easy-to-use, cost-effectiveness, and lightweight of non-woven wipes are encouraging rapid penetration of non-woven wipes into woven wipes and other alternatives market. Baby wipes, bathrooms, clean-room, dusting, household, industrial, medical, personal, and cosmetics sectors are the major users of non-woven wipes worldwide.
Non-Woven Wipes Industry Outlook, 2020 – 2030
Market Dynamics
Market Trend- Shifting consumer preferences toward hygiene products drive non-woven wipes market demand
Demand for non-woven wipes across baby care, feminine hygiene products, and others is increasing rapidly driven by consumer preferences towards hygiene products. Disposable wipes are increasing rapidly compared to durable wipes driven by birth rates and the aging population. Increased health awareness among consumers in developing and less developed countries is contributing significantly to market growth. Further, skin feels characteristics such as moistness, tackiness, and others are gaining prominence.
Market Driver- Demand for disposable medical products boost market revenue
Demand for disposable medical products such as face masks, hospital gowns, and medical apparel increased significantly during the crisis period. China, Southeast Asia, India, the Middle East and Africa, and Latin American countries are increasingly procuring disposable medical products due to their less expensive, superior hygiene, and wide availability. Health insurance coverage for disposable medical products during the pandemic also resulted in a significant increase in purchases.
Increasing urbanization rates, birth rates, and geriatric population in developing countries drives markets
Growing population and rapid urbanization are encouraging non-woven wipes in personal care, industrial and household segments. Demand for high-quality, comfort products is increasing rapidly across these application sectors. The growing number of births in developing countries like China, India, Brazil, Russia, and others, and the aging population in developed markets like Japan, Western European countries, the US, and others will fuel the use of disposable wipes. Further, urbanization, industrial activity, and construction will support the demand for durable products.
Market Segmentation
The global Non-woven Wipes Market is segmented into Types, Technologies, Applications, and Countries.
Wet Wipes are the most used type with 68.4% market share in 2022
From primarily being used as baby care products, the use of wet wipes has extended to a wide range of applications such as Antibacterial uses, kitchen/bathroom/carpet cleaning, pet wipes, furniture/glass/floor cleaning, baby care, feminine hygiene care, hand cleaning, and moist toilet wipes.
Further, cosmetic and facial applications such as makeup removal, skin cleansing, exfoliating, nail polish removal, and self-tan wipes, and automotive uses such as automotive cleaning wipes for the dashboard, leather, carpet, and seats, glass cleansing, tar, and spot removal. The basic composition of a wet wipe includes emollients, surfactants/emulsifiers, rheology modifiers, preservatives, and soothing agents.
In addition, usage in professional applications such as disinfectant, detergent, and antibacterial wipes, clinical uses, food service, and production, farming, and agriculture, hand cleaning wipes for offsite workers, automotive and aerospace applications, degreasing and engineering wipes. Typical materials used for wet wipes include Polyester & Polypropylene, wood pulp, cotton, and wool, among others.
Spunlace is the leading and fastest-growing technology in the Non-Woven wipes market
Spunlacing technology-based manufacturing creates high tensile strength and soft wipes. It creates soft, breathable, and planar structure products and presents the advantages of lint-free, elastic, stiff, durable, soft, cotton feel, cheap, and ease of shaping. However, spunlace wipes are nonbiodegradable and not dispersible as they create entanglements that are difficult to open after flushing.
Spunlace non-woven wipes are manufactured by melting and spinning polymers. It binds polymer slices, short fibers, or filaments into a network of fibers by air or mechanical, spun lace, acupuncture, or hot-rolled reinforcement methods.
Accordingly, companies are focusing on integrating different technologies to present environmentally friendly and superior products to manufacture plain, aperture, embossed, colored, printed, impregnated, and chemically treated spunlace wipes. Permeable, waterproof, flexible, moisture retention, water repellence, insulation, electrical conductivity, and other attributes are being introduced in the market for business expansion.
Personal Care continues to be the largest user of Non-Woven Wipes worldwide
Personal care wipes such as baby wipes, cleansing pads, medical purpose wipes, personal hygiene wipes, and pet care wipes are among the rapidly growing types worldwide. Amid an increasing working-class women population, faster pace of life, birth rate increases, well-being concerns of the aged population, drive for medical and cosmetic uses and reduced risk of cross-contamination, the demand for wipes in the personal care segment is increasing rapidly.
Baby wipes to cleanse the sensitive skin of infants and toddlers, cleansing pads in cosmetics, disinfection/pain relief for medical/surgery purposes, dirt removal and cleaning in the personal hygiene segment, pet care, and other applications are included in the segment.
Companies are increasingly marketing disposable personal hygiene wipes products with growing awareness of hygiene and increasing availability of the products. Convenience, ease of use, and low cost are the main drivers of wipes in the personal care segment. In particular, make-up removing pads, anti-acne pads, anti-spot treatment, and others are the main market drivers.
To boost their market penetration, companies are investing in research and development activities to develop products for specific use by altering materials, liquid types in wet wipes, health benefits such as improved softness and skincare features, good disintegration properties, biodegradable, and other product additions.
By Region, North America accounts for the highest market size for the period 2023 to 2030
Driven by the US, North America dominates the global market with a 34.9% market share
United States- The US is among the global leaders in wipes usage and the market is characterized by the presence of competitive manufacturers of nonwoven fabrics, who constantly invest in product innovations, and the development of quality products. Technological advancements in hygiene, medical, professional, and other factors are the main market drivers.
Demand for durable, and sustainable nonwoven wipes along with flushable and biodegradable products is increasing rapidly. In addition, the demand for personal care and hygiene products is increasing due to the growing geriatric population in the country.
It also exports a significant volume of wipes to other American markets. The market is also characterized by the presence of a large number of new market entrants with focused and localized marketing strategies. Further, well-established e-commerce, supermarkets and hypermarkets, and other distribution channels present potential market growth.
China- China dominates the Asia Pacific non-woven wipes market, driven by large population base, increasing disposable incomes and professional applications. The country is among the leading manufacturing hubs driven by domestic demand. Despite low costs of production, exports are limited due to high shipping costs involved in supplying to western countries.
China Non-Woven Wipes Market Size Outlook
Segmentation
By Type
By Technology
By Application
By Region
Key Players
Leading companies profiled in the study include-
Non-woven Wipes Market Outlook 2023
1 Market Overview
1.1 Introduction to Non-woven Wipes Market
1.2 Scope of the Study
1.3 Research Objective
1.3.1 Key Market Scope and Segments
1.3.2 Players Covered
1.3.3 Years Considered
2 Executive Summary
2.1 2023 Non-woven Wipes Industry- Market Statistics
3 Market Dynamics
3.1 Market Drivers
3.2 Market Challenges
3.3 Market Opportunities
3.4 Market Trends
4 Market Factor Analysis
4.1 Porter’s Five Forces
4.2 Market Entropy
4.2.1 Global Non-woven Wipes Market Companies with Area Served
4.2.2 Products Offerings Global Non-woven Wipes Market
5 COVID-19 Impact Analysis and Outlook Scenarios
5.1.1 Covid-19 Impact Analysis
5.1.2 Post-COVID-19 Scenario- Low Growth Case
5.1.3 Post-COVID-19 Scenario- Reference Growth Case
5.1.4 Post-COVID-19 Scenario- Low Growth Case
6 Global Non-woven Wipes Market Trends
6.1 Global Non-woven Wipes Revenue (USD Million) and CAGR (%) by Type (2018-2028)
6.2 Global Non-woven Wipes Revenue (USD Million) and CAGR (%) by Applications (2018-2028)
6.3 Global Non-woven Wipes Revenue (USD Million) and CAGR (%) by Regions (2018-2028)
7 Global Non-woven Wipes Market Revenue (USD Million) by Type, and Applications (2018-2022)
7.1 Global Non-woven Wipes Revenue (USD Million) by Type (2018-2022)
7.1.1 Global Non-woven Wipes Revenue (USD Million), Market Share (%) by Type (2018-2022)
7.2 Global Non-woven Wipes Revenue (USD Million) by Applications (2018-2022)
7.2.1 Global Non-woven Wipes Revenue (USD Million), Market Share (%) by Applications (2018-2022)
8 Global Non-woven Wipes Development Regional Status and Outlook
8.1 Global Non-woven Wipes Revenue (USD Million) By Regions (2018-2022)
8.2 North America Non-woven Wipes Revenue (USD Million) by Type, and Application (2018-2022)
8.2.1 North America Non-woven Wipes Revenue (USD Million) by Country (2018-2022)
8.2.2 North America Non-woven Wipes Revenue (USD Million) by Type (2018-2022)
8.2.3 North America Non-woven Wipes Revenue (USD Million) by Applications (2018-2022)
8.3 Europe Non-woven Wipes Revenue (USD Million), by Type, and Applications (USD Million) (2018-2022)
8.3.1 Europe Non-woven Wipes Revenue (USD Million), by Country (2018-2022)
8.3.2 Europe Non-woven Wipes Revenue (USD Million) by Type (2018-2022)
8.3.3 Europe Non-woven Wipes Revenue (USD Million) by Applications (2018-2022)
8.4 Asia Pacific Non-woven Wipes Revenue (USD Million), and Revenue (USD Million) by Type, and Applications (2018-2022)
8.4.1 Asia Pacific Non-woven Wipes Revenue (USD Million) by Country (2018-2022)
8.4.2 Asia Pacific Non-woven Wipes Revenue (USD Million) by Type (2018-2022)
8.4.3 Asia Pacific Non-woven Wipes Revenue (USD Million) by Applications (2018-2022)
8.5 South America Non-woven Wipes Revenue (USD Million), by Type, and Applications (2018-2022)
8.5.1 South America Non-woven Wipes Revenue (USD Million), by Country (2018-2022)
8.5.2 South America Non-woven Wipes Revenue (USD Million) by Type (2018-2022)
8.5.3 South America Non-woven Wipes Revenue (USD Million) by Applications (2018-2022)
8.6 Middle East and Africa Non-woven Wipes Revenue (USD Million), by Type, Technology, Application, Thickness (2018-2022)
8.6.1 Middle East and Africa Non-woven Wipes Revenue (USD Million) by Country (2018-2022)
8.6.2 Middle East and Africa Non-woven Wipes Revenue (USD Million) by Type (2018-2022)
8.6.3 Middle East and Africa Non-woven Wipes Revenue (USD Million) by Applications (2018-2022)
9 Company Profiles
10 Global Non-woven Wipes Market Revenue (USD Million), by Type, and Applications (2023-2028)
10.1 Global Non-woven Wipes Revenue (USD Million) and Market Share (%) by Type (2023-2028)
10.1.1 Global Non-woven Wipes Revenue (USD Million), and Market Share (%) by Type (2023-2028)
10.2 Global Non-woven Wipes Revenue (USD Million) and Market Share (%) by Applications (2023-2028)
10.2.1 Global Non-woven Wipes Revenue (USD Million), and Market Share (%) by Applications (2023-2028)
11 Global Non-woven Wipes Development Regional Status and Outlook Forecast
11.1 Global Non-woven Wipes Revenue (USD Million) By Regions (2023-2028)
11.2 North America Non-woven Wipes Revenue (USD Million) by Type, and Applications (2023-2028)
11.2.1 North America Non-woven Wipes Revenue (USD) Million by Country (2023-2028)
11.2.2 North America Non-woven Wipes Revenue (USD Million), by Type (2023-2028)
11.2.3 North America Non-woven Wipes Revenue (USD Million), Market Share (%) by Applications (2023-2028)
11.3 Europe Non-woven Wipes Revenue (USD Million), by Type, and Applications (2023-2028)
11.3.1 Europe Non-woven Wipes Revenue (USD Million), by Country (2023-2028)
11.3.2 Europe Non-woven Wipes Revenue (USD Million), by Type (2023-2028)
11.3.3 Europe Non-woven Wipes Revenue (USD Million), by Applications (2023-2028)
11.4 Asia Pacific Non-woven Wipes Revenue (USD Million) by Type, and Applications (2023-2028)
11.4.1 Asia Pacific Non-woven Wipes Revenue (USD Million), by Country (2023-2028)
11.4.2 Asia Pacific Non-woven Wipes Revenue (USD Million), by Type (2023-2028)
11.4.3 Asia Pacific Non-woven Wipes Revenue (USD Million), by Applications (2023-2028)
11.5 South America Non-woven Wipes Revenue (USD Million), by Type, and Applications (2023-2028)
11.5.1 South America Non-woven Wipes Revenue (USD Million), by Country (2023-2028)
11.5.2 South America Non-woven Wipes Revenue (USD Million), by Type (2023-2028)
11.5.3 South America Non-woven Wipes Revenue (USD Million), by Applications (2023-2028)
11.6 Middle East and Africa Non-woven Wipes Revenue (USD Million), by Type, and Applications (2023-2028)
11.6.1 Middle East and Africa Non-woven Wipes Revenue (USD Million), by Region (2023-2028)
11.6.2 Middle East and Africa Non-woven Wipes Revenue (USD Million), by Type (2023-2028)
11.6.3 Middle East and Africa Non-woven Wipes Revenue (USD Million), by Applications (2023-2028)
12 Methodology and Data Sources
12.1 Methodology/Research Approach
12.1.1 Research Programs/Design
12.1.2 Market Size Estimation
12.1.3 Market Breakdown and Data Triangulation
12.2 Data Sources
12.2.1 Secondary Sources
12.2.2 Primary Sources
12.3 Disclaimer
List Of Tables
Table 1 Market Segmentation Analysis
Table 2 Global Non-woven Wipes Market Companies with Areas Served
Table 3 Products Offerings Global Non-woven Wipes Market
Table 4 Low Growth Scenario Forecasts
Table 5 Reference Case Growth Scenario
Table 6 High Growth Case Scenario
Table 7 Global Non-woven Wipes Revenue (USD Million) And CAGR (%) By Type (2018-2028)
Table 8 Global Non-woven Wipes Revenue (USD Million) And CAGR (%) By Applications (2018-2028)
Table 9 Global Non-woven Wipes Revenue (USD Million) And CAGR (%) By Regions (2018-2028)
Table 10 Global Non-woven Wipes Revenue (USD Million) By Type (2018-2022)
Table 11 Global Non-woven Wipes Revenue Market Share (%) By Type (2018-2022)
Table 12 Global Non-woven Wipes Revenue (USD Million) By Applications (2018-2022)
Table 13 Global Non-woven Wipes Revenue Market Share (%) By Applications (2018-2022)
Table 14 Global Non-woven Wipes Market Revenue (USD Million) By Regions (2018-2022)
Table 15 Global Non-woven Wipes Market Share (%) By Regions (2018-2022)
Table 16 North America Non-woven Wipes Revenue (USD Million) By Country (2018-2022)
Table 17 North America Non-woven Wipes Revenue (USD Million) By Type (2018-2022)
Table 18 North America Non-woven Wipes Revenue (USD Million) By Applications (2018-2022)
Table 19 Europe Non-woven Wipes Revenue (USD Million) By Country (2018-2022)
Table 20 Europe Non-woven Wipes Revenue (USD Million) By Type (2018-2022)
Table 21 Europe Non-woven Wipes Revenue (USD Million) By Applications (2018-2022)
Table 22 Asia Pacific Non-woven Wipes Revenue (USD Million) By Country (2018-2022)
Table 23 Asia Pacific Non-woven Wipes Revenue (USD Million) By Type (2018-2022)
Table 24 Asia Pacific Non-woven Wipes Revenue (USD Million) By Applications (2018-2022)
Table 25 South America Non-woven Wipes Revenue (USD Million) By Country (2018-2022)
Table 26 South America Non-woven Wipes Revenue (USD Million) By Type (2018-2022)
Table 27 South America Non-woven Wipes Revenue (USD Million) By Applications (2018-2022)
Table 28 Middle East and Africa Non-woven Wipes Revenue (USD Million) By Region (2018-2022)
Table 29 Middle East and Africa Non-woven Wipes Revenue (USD Million) By Type (2018-2022)
Table 30 Middle East and Africa Non-woven Wipes Revenue (USD Million) By Applications (2018-2022)
Table 31 Financial Analysis
Table 32 Global Non-woven Wipes Revenue (USD Million) By Type (2023-2028)
Table 33 Global Non-woven Wipes Revenue Market Share (%) By Type (2023-2028)
Table 34 Global Non-woven Wipes Revenue (USD Million) By Applications (2023-2028)
Table 35 Global Non-woven Wipes Revenue Market Share (%) By Applications (2023-2028)
Table 36 Global Non-woven Wipes Market Revenue (USD Million), And Revenue (USD Million) By Regions (2023-2028)
Table 37 North America Non-woven Wipes Revenue (USD)By Country (2023-2028)
Table 38 North America Non-woven Wipes Revenue (USD Million) By Type (2023-2028)
Table 39 North America Non-woven Wipes Revenue (USD Million) By Applications (2023-2028)
Table 40 Europe Non-woven Wipes Revenue (USD Million) By Country (2023-2028)
Table 41 Europe Non-woven Wipes Revenue (USD Million) By Type (2023-2028)
Table 42 Europe Non-woven Wipes Revenue (USD Million) By Applications (2023-2028)
Table 43 Asia Pacific Non-woven Wipes Revenue (USD Million) By Country (2023-2028)
Table 44 Asia Pacific Non-woven Wipes Revenue (USD Million) By Type (2023-2028)
Table 45 Asia Pacific Non-woven Wipes Revenue (USD Million) By Applications (2023-2028)
Table 46 South America Non-woven Wipes Revenue (USD Million) By Country (2023-2028)
Table 47 South America Non-woven Wipes Revenue (USD Million) By Type (2023-2028)
Table 48 South America Non-woven Wipes Revenue (USD Million) By Applications (2023-2028)
Table 49 Middle East and Africa Non-woven Wipes Revenue (USD Million) By Region (2023-2028)
Table 50 Middle East and Africa Non-woven Wipes Revenue (USD Million) By Region (2023-2028)
Table 51 Middle East and Africa Non-woven Wipes Revenue (USD Million) By Type (2023-2028)
Table 52 Middle East and Africa Non-woven Wipes Revenue (USD Million) By Applications (2023-2028)
Table 53 Research Programs/Design for This Report
Table 54 Key Data Information from Secondary Sources
Table 55 Key Data Information from Primary Sources
List Of Figures
Figure 1 Market Scope
Figure 2 Porter’s Five Forces
Figure 3 Global Non-woven Wipes Revenue (USD Million) By Type (2018-2022)
Figure 4 Global Non-woven Wipes Revenue Market Share (%) By Type (2022)
Figure 5 Global Non-woven Wipes Revenue (USD Million) By Applications (2018-2022)
Figure 6 Global Non-woven Wipes Revenue Market Share (%) By Applications (2022)
Figure 7 Global Non-woven Wipes Market Revenue (USD Million) By Regions (2018-2022)
Figure 8 Global Non-woven Wipes Market Share (%) By Regions (2022)
Figure 9 North America Non-woven Wipes Revenue (USD Million) By Country (2018-2022)
Figure 10 North America Non-woven Wipes Revenue (USD Million) By Type (2018-2022)
Figure 11 North America Non-woven Wipes Revenue (USD Million) By Applications (2018-2022)
Figure 12 Europe Non-woven Wipes Revenue (USD Million) By Country (2018-2022)
Figure 13 Europe Non-woven Wipes Revenue (USD Million) By Type (2018-2022)
Figure 14 Europe Non-woven Wipes Revenue (USD Million) By Applications (2018-2022)
Figure 15 Asia Pacific Non-woven Wipes Revenue (USD Million) By Country (2018-2022)
Figure 16 Asia Pacific Non-woven Wipes Revenue (USD Million) By Type (2018-2022)
Figure 17 Asia Pacific Non-woven Wipes Revenue (USD Million) By Applications (2018-2022)
Figure 18 South America Non-woven Wipes Revenue (USD Million) By Country (2018-2022)
Figure 19 South America Non-woven Wipes Revenue (USD Million) By Type (2018-2022)
Figure 20 South America Non-woven Wipes Revenue (USD Million) By Applications (2018-2022)
Figure 21 Middle East and Africa Non-woven Wipes Revenue (USD Million) By Region (2018-2022)
Figure 22 Middle East and Africa Non-woven Wipes Revenue (USD Million) By Type (2018-2022)
Figure 23 Middle East and Africa Non-woven Wipes Revenue (USD Million) By Applications (2018-2022)
Figure 24 Global Non-woven Wipes Revenue (USD Million) By Type (2023-2028)
Figure 25 Global Non-woven Wipes Revenue Market Share (%) By Type (2028)
Figure 26 Global Non-woven Wipes Revenue (USD Million) By Applications (2023-2028)
Figure 27 Global Non-woven Wipes Revenue Market Share (%) By Applications (2028)
Figure 28 Global Non-woven Wipes Market Revenue (USD Million) By Regions (2023-2028)
Figure 29 North America Non-woven Wipes Revenue (USD Million) By Country (2023-2028)
Figure 30 North America Non-woven Wipes Revenue (USD Million) By Type (2023-2028)
Figure 31 North America Non-woven Wipes Revenue (USD Million) By Applications (2023-2028)
Figure 32 Europe Non-woven Wipes Revenue (USD Million) By Country (2023-2028)
Figure 33 Europe Non-woven Wipes Revenue (USD Million) By Type (2023-2028)
Figure 34 Europe Non-woven Wipes Revenue (USD Million) By Applications (2023-2028)
Figure 35 Asia Pacific Non-woven Wipes Revenue (USD Million) By Country (2023-2028)
Figure 36 Asia Pacific Non-woven Wipes Revenue (USD Million) By Type (2023-2028)
Figure 37 Asia Pacific Non-woven Wipes Revenue (USD Million) By Applications (2023-2028)
Figure 38 South America Non-woven Wipes Revenue (USD Million) By Country (2023-2028)
Figure 39 South America Non-woven Wipes Revenue (USD Million) By Type (2023-2028)
Figure 40 South America Non-woven Wipes Revenue (USD Million) By Applications (2023-2028)
Figure 41 Middle East and Africa Non-woven Wipes Revenue (USD Million) By Region (2023-2028)
Figure 42 Middle East and Africa Non-woven Wipes Revenue (USD Million) By Region (2023-2028)
Figure 43 Middle East and Africa Non-woven Wipes Revenue (USD Million) By Type (2023-2028)
Figure 44 Middle East and Africa Non-woven Wipes Revenue (USD Million) By Applications (2023-2028)
Figure 45 Bottom-Up and Top-Down Approaches For This Report
Figure 46 Data Triangulation
Market Segmentation
By Type
By Technology
By Application
By Region
The global Non-woven wipes market size is estimated to be $24.8 Billion in 2023.
The market is poised to register 13.2% growth over the forecast period from 2023 to 2030.
Ahlstrom-Munksjö Oyj, Asahi Kasei Corporation, Avgol Industries, Mitsui Chemicals, The Freudenberg Group, Contec, Inc, Japan Vilene Company, Ltd., Reckitt Benckiser Group plc
Wet wipes, Spunlace Technology, Personal care, and are the fastest-growing segments in the market.