Pay-per-click (PPC) Advertising Market Size, Share, Trends, Growth Outlook

The Pay-per-click (PPC) Advertising Market Size is estimated to register 12.5% growth over the forecast period from 2024 to 2030.

 

Pay-per-click (PPC) Advertising Market Overview

The increasing reliance of businesses on online visibility and customer acquisition are amplifying the demand for targeted advertising. Technological advancements and the proliferation of AI and machine learning are enabling sophisticated ad targeting, keyword optimization, and campaign management, enhancing the overall efficiency and effectiveness of PPC campaigns. Additionally, the growing mobile user base are significantly contributing to the expansion of the PPC market. Advertisers are leveraging data to segment their audience and deliver tailored ad experiences, which improve engagement and conversion rates. Further, Visual and interactive ad formats, including videos, carousels, and other rich media are gaining prominence due to their ability to capture user attention effectively. Platforms like Google and social media channels are offering advanced functionalities within their Shopping Ad formats, allowing for easier product discovery and seamless purchasing experiences.

 

Pay-per-click (PPC) Advertising Market Dynamics

Market Trends- Automation and AI-powered campaign management revolutionize PPC advertising.

Automation, driven by sophisticated artificial intelligence (AI) tools are streamlining various aspects of campaign management, including bid optimization, ad testing, audience targeting, and performance analysis.

Machine learning algorithms are continuously analyzing vast amounts of data in real-time, allowing for dynamic adjustments that enhance the effectiveness of ad campaigns, driving the market.

Further, the integration of automation and AI in PPC advertising is streamlining processes and is empowering marketers to allocate budgets more effectively, refine targeting strategies, and derive actionable insights from vast amounts of data.

 

Market Driver- Impact of Privacy Changes on PPC Targeting and Tracking Strategies

Evolving privacy regulations, such as the phasing out of third-party cookies and heightened user data protection measures are necessitating a profound revaluation of targeting and tracking methodologies within PPC campaigns.

Advertisers are increasingly focusing on building direct relationships with their audiences, emphasizing transparency and offering value in exchange for consent to collect and utilize data.

Additionally, privacy-centric changes while maintaining effective targeting and measurement is propelling the market demand.

 

Market Opportunity- The PPC advertising market witnesses a transformative shift with the emergence of new ad formats and platforms

Technological innovation is serving as a primary catalyst, with constant advancements enabling the development of more immersive, interactive, and visually appealing ad formats.

Additionally, Social media platforms and digital advertising channels are continually evolving to accommodate changing consumer preferences, emphasizing engaging content such as videos, live streams, stories, and augmented reality experiences.

Further, the escalating prominence of e-commerce is spurring the evolution of shopping ad formats, facilitating seamless product discovery and purchasing within the ad environment.

 

Market Share Analysis Bid-based PPC will register the fastest growth

The Pay-per-click (PPC) Advertising Market is analyzed across Flat-rate PPC and Bid-based PPC. Bid-based PPC is poised to register the fastest growth. This approach allows advertisers to bid for ad placement in search engine results or on various digital platforms, with costs incurred only when users click on their ads. The bidding process involves advertisers specifying the maximum amount they are willing to pay for a click on their ad. However, the actual cost per click (CPC) may vary based on competition from other advertisers, ad relevance, quality score, and the ad's expected impact. Platforms like Google Ads, Bing Ads, and social media advertising networks operate using bid-based PPC models. These platforms conduct auctions for ad placement, considering factors such as bid amounts, ad quality, and relevance to determine ad rankings and placement on search engine results pages or within digital content. The key strength of bid-based PPC lies in its flexibility and ability to target specific audiences, keywords, demographics, locations, and devices.

 

Market Share Analysis- Middle and Small-sized Enterprise held a significant market share in 2023

The Pay-per-click (PPC) Advertising Market is analyzed across various applications including Middle and Small-sized Enterprise, Large-scale Enterprise. Of these, Middle and Small-sized Enterprise held a significant market share in 2023. Middle and small-sized enterprises (SMEs) are integral participants in the Pay-per-click (PPC) Advertising Market, utilizing this dynamic advertising model to enhance their online visibility, compete effectively, and drive targeted traffic to their businesses. Often operating with more limited resources compared to larger enterprises, SMEs leverage PPC campaigns as a cost-effective means to reach their specific target audiences. These businesses focus on precise targeting, employing tailored keywords, demographics, and geographic parameters to maximize the impact of their advertising spend. For SMEs, PPC offers a level playing field in the digital marketplace, enabling them to compete alongside larger competitors by strategically targeting niche markets, local audiences, or specialized products and services. Moreover, PPC allows SMEs to have granular control over their advertising budgets, with options to set daily spending limits, monitor campaign performance in real-time, and adjust strategies swiftly based on insights gathered from analytics.

 

Pay-per-click (PPC) Advertising Market Segmentation

By Type

• Flat-rate PPC
• Bid-based PPC

 

By Application

• Middle and Small-sized Enterprise
• Large-scale Enterprise

 

By Region  

• North America (United States, Canada, Mexico)
• Europe (Germany, France, United Kingdom, Spain, Italy, Others)
• Asia Pacific (China, India, Japan, South Korea, Australia, Others)
• Latin America (Brazil, Argentina, Others)
•  Middle East and Africa (Saudi Arabia, UAE, Kuwait, Other Middle East, South Africa,

             Nigeria, Other Africa)

 

Pay-per-click (PPC) Advertising Market Companies

•     AOL.com

•    Ask.com

•    Baidu

•    Bing

•    DuckDuckGo

•    Google

•    Sogou

•    Wolframalpha

•    Yahoo

 

*List not exhaustive

Pay-per-click (PPC) Advertising Market Outlook 2023

1 Market Overview

1.1 Introduction to the Pay-per-click (PPC) Advertising Market

1.2 Scope of the Study

1.3 Research Objective

1.3.1 Key Market Scope and Segments

1.3.2 Players Covered

1.3.3 Years Considered

 

2 Executive Summary

2.1 2023 Pay-per-click (PPC) Advertising Industry- Market Statistics

3 Market Dynamics

3.1 Market Drivers

3.2 Market Challenges

3.3 Market Opportunities

3.4 Market Trends

 

4 Market Factor Analysis

4.1 Porter’s Five Forces

4.2 Market Entropy

4.2.1 Global Pay-per-click (PPC) Advertising Market Companies with Area Served

4.2.2 Products Offerings Global Pay-per-click (PPC) Advertising Market

 

5 COVID-19 Impact Analysis and Outlook Scenarios

5.1.1 Covid-19 Impact Analysis

5.1.2 post-COVID-19 Scenario- Low Growth Case

5.1.3 Post-COVID-19 Scenario- Reference Growth Case

5.1.4 Post-COVID-19 Scenario- Low Growth Case

 

6 Global Pay-per-click (PPC) Advertising Market Trends

6.1 Global Pay-per-click (PPC) Advertising Revenue (USD Million) and CAGR (%) by Type (2018-2030)

6.2 Global Pay-per-click (PPC) Advertising Revenue (USD Million) and CAGR (%) by Applications (2018-2030)

6.3 Global Pay-per-click (PPC) Advertising Revenue (USD Million) and CAGR (%) by Regions (2018-2030)

 

7 Global Pay-per-click (PPC) Advertising Market Revenue (USD Million) by Type, and Applications (2018-2022)

7.1 Global Pay-per-click (PPC) Advertising Revenue (USD Million) by Type (2018-2022)

7.1.1 Global Pay-per-click (PPC) Advertising Revenue (USD Million), Market Share (%) by Type (2018-2022)

7.2 Global Pay-per-click (PPC) Advertising Revenue (USD Million) by Applications (2018-2022)

7.2.1 Global Pay-per-click (PPC) Advertising Revenue (USD Million), Market Share (%) by Applications (2018-2022)

 

8 Global Pay-per-click (PPC) Advertising Development Regional Status and Outlook

8.1 Global Pay-per-click (PPC) Advertising Revenue (USD Million) By Regions (2018-2022)

8.2 North America Pay-per-click (PPC) Advertising Revenue (USD Million) by Type, and Application (2018-2022)

8.2.1 North America Pay-per-click (PPC) Advertising Revenue (USD Million) by Country (2018-2022)

8.2.2 North America Pay-per-click (PPC) Advertising Revenue (USD Million) by Type (2018-2022)

8.2.3 North America Pay-per-click (PPC) Advertising Revenue (USD Million) by Applications (2018-2022)

8.3 Europe Pay-per-click (PPC) Advertising Revenue (USD Million), by Type, and Applications (USD Million) (2018-2022)

8.3.1 Europe Pay-per-click (PPC) Advertising Revenue (USD Million), by Country (2018-2022)

8.3.2 Europe Pay-per-click (PPC) Advertising Revenue (USD Million) by Type (2018-2022)

8.3.3 Europe Pay-per-click (PPC) Advertising Revenue (USD Million) by Applications (2018-2022)

8.4 Asia Pacific Pay-per-click (PPC) Advertising Revenue (USD Million), and Revenue (USD Million) by Type, and Applications (2018-2022)

8.4.1 Asia Pacific Pay-per-click (PPC) Advertising Revenue (USD Million) by Country (2018-2022)

8.4.2 Asia Pacific Pay-per-click (PPC) Advertising Revenue (USD Million) by Type (2018-2022)

8.4.3 Asia Pacific Pay-per-click (PPC) Advertising Revenue (USD Million) by Applications (2018-2022)

8.5 South America Pay-per-click (PPC) Advertising Revenue (USD Million), by Type, and Applications (2018-2022)

8.5.1 South America Pay-per-click (PPC) Advertising Revenue (USD Million), by Country (2018-2022)

8.5.2 South America Pay-per-click (PPC) Advertising Revenue (USD Million) by Type (2018-2022)

8.5.3 South America Pay-per-click (PPC) Advertising Revenue (USD Million) by Applications (2018-2022)

8.6 Middle East and Africa Pay-per-click (PPC) Advertising Revenue (USD Million), by Type, Technology, Application, Thickness (2018-2022)

8.6.1 Middle East and Africa Pay-per-click (PPC) Advertising Revenue (USD Million) by Country (2018-2022)

8.6.2 Middle East and Africa Pay-per-click (PPC) Advertising Revenue (USD Million) by Type (2018-2022)

8.6.3 Middle East and Africa Pay-per-click (PPC) Advertising Revenue (USD Million) by Applications (2018-2022)

 

9 Company Profiles

 

10 Global Pay-per-click (PPC) Advertising Market Revenue (USD Million), by Type, and Applications (2023-2030)

10.1 Global Pay-per-click (PPC) Advertising Revenue (USD Million) and Market Share (%) by Type (2023-2030)

10.1.1 Global Pay-per-click (PPC) Advertising Revenue (USD Million), and Market Share (%) by Type (2023-2030)

10.2 Global Pay-per-click (PPC) Advertising Revenue (USD Million) and Market Share (%) by Applications (2023-2030)

10.2.1 Global Pay-per-click (PPC) Advertising Revenue (USD Million), and Market Share (%) by Applications (2023-2030)

 

11 Global Pay-per-click (PPC) Advertising Development Regional Status and Outlook Forecast

11.1 Global Pay-per-click (PPC) Advertising Revenue (USD Million) By Regions (2023-2030)

11.2 North America Pay-per-click (PPC) Advertising Revenue (USD Million) by Type, and Applications (2023-2030)

11.2.1 North America Pay-per-click (PPC) Advertising Revenue (USD) Million by Country (2023-2030)

11.2.2 North America Pay-per-click (PPC) Advertising Revenue (USD Million), by Type (2023-2030)

11.2.3 North America Pay-per-click (PPC) Advertising Revenue (USD Million), Market Share (%) by Applications (2023-2030)

11.3 Europe Pay-per-click (PPC) Advertising Revenue (USD Million), by Type, and Applications (2023-2030)

11.3.1 Europe Pay-per-click (PPC) Advertising Revenue (USD Million), by Country (2023-2030)

11.3.2 Europe Pay-per-click (PPC) Advertising Revenue (USD Million), by Type (2023-2030)

11.3.3 Europe Pay-per-click (PPC) Advertising Revenue (USD Million), by Applications (2023-2030)

11.4 Asia Pacific Pay-per-click (PPC) Advertising Revenue (USD Million) by Type, and Applications (2023-2030)

11.4.1 Asia Pacific Pay-per-click (PPC) Advertising Revenue (USD Million), by Country (2023-2030)

11.4.2 Asia Pacific Pay-per-click (PPC) Advertising Revenue (USD Million), by Type (2023-2030)

11.4.3 Asia Pacific Pay-per-click (PPC) Advertising Revenue (USD Million), by Applications (2023-2030)

11.5 South America Pay-per-click (PPC) Advertising Revenue (USD Million), by Type, and Applications (2023-2030)

11.5.1 South America Pay-per-click (PPC) Advertising Revenue (USD Million), by Country (2023-2030)

11.5.2 South America Pay-per-click (PPC) Advertising Revenue (USD Million), by Type (2023-2030)

11.5.3 South America Pay-per-click (PPC) Advertising Revenue (USD Million), by Applications (2023-2030)

11.6 Middle East and Africa Pay-per-click (PPC) Advertising Revenue (USD Million), by Type, and Applications (2023-2030)

11.6.1 Middle East and Africa Pay-per-click (PPC) Advertising Revenue (USD Million), by Region (2023-2030)

11.6.2 Middle East and Africa Pay-per-click (PPC) Advertising Revenue (USD Million), by Type (2023-2030)

11.6.3 Middle East and Africa Pay-per-click (PPC) Advertising Revenue (USD Million), by Applications (2023-2030)

 

12 Methodology and Data Sources

12.1 Methodology/Research Approach

12.1.1 Research Programs/Design

12.1.2 Market Size Estimation

12.1.3 Market Breakdown and Data Triangulation

12.2 Data Sources

12.2.1 Secondary Sources

12.2.2 Primary Sources

12.3 Disclaimer

 

List of Tables

Table 1 Market Segmentation Analysis

Table 2 Global Pay-per-click (PPC) Advertising Market Companies with Areas Served

Table 3 Products Offerings Global Pay-per-click (PPC) Advertising Market

Table 4 Low Growth Scenario Forecasts

Table 5 Reference Case Growth Scenario

Table 6 High Growth Case Scenario

Table 7 Global Pay-per-click (PPC) Advertising Revenue (USD Million) And CAGR (%) By Type (2018-2030)

Table 8 Global Pay-per-click (PPC) Advertising Revenue (USD Million) And CAGR (%) By Applications (2018-2030)

Table 9 Global Pay-per-click (PPC) Advertising Revenue (USD Million) And CAGR (%) By Regions (2018-2030)

Table 10 Global Pay-per-click (PPC) Advertising Revenue (USD Million) By Type (2018-2022)

Table 11 Global Pay-per-click (PPC) Advertising Revenue Market Share (%) By Type (2018-2022)

Table 12 Global Pay-per-click (PPC) Advertising Revenue (USD Million) By Applications (2018-2022)

Table 13 Global Pay-per-click (PPC) Advertising Revenue Market Share (%) By Applications (2018-2022)

Table 14 Global Pay-per-click (PPC) Advertising Market Revenue (USD Million) By Regions (2018-2022)

Table 15 Global Pay-per-click (PPC) Advertising Market Share (%) By Regions (2018-2022)

Table 16 North America Pay-per-click (PPC) Advertising Revenue (USD Million) By Country (2018-2022)

Table 17 North America Pay-per-click (PPC) Advertising Revenue (USD Million) By Type (2018-2022)

Table 18 North America Pay-per-click (PPC) Advertising Revenue (USD Million) By Applications (2018-2022)

Table 19 Europe Pay-per-click (PPC) Advertising Revenue (USD Million) By Country (2018-2022)

Table 20 Europe Pay-per-click (PPC) Advertising Revenue (USD Million) By Type (2018-2022)

Table 21 Europe Pay-per-click (PPC) Advertising Revenue (USD Million) By Applications (2018-2022)

Table 22 Asia Pacific Pay-per-click (PPC) Advertising Revenue (USD Million) By Country (2018-2022)

Table 23 Asia Pacific Pay-per-click (PPC) Advertising Revenue (USD Million) By Type (2018-2022)

Table 24 Asia Pacific Pay-per-click (PPC) Advertising Revenue (USD Million) By Applications (2018-2022)

Table 25 South America Pay-per-click (PPC) Advertising Revenue (USD Million) By Country (2018-2022)

Table 26 South America Pay-per-click (PPC) Advertising Revenue (USD Million) By Type (2018-2022)

Table 27 South America Pay-per-click (PPC) Advertising Revenue (USD Million) By Applications (2018-2022)

Table 28 Middle East and Africa Pay-per-click (PPC) Advertising Revenue (USD Million) By Region (2018-2022)

Table 29 Middle East and Africa Pay-per-click (PPC) Advertising Revenue (USD Million) By Type (2018-2022)

Table 30 Middle East and Africa Pay-per-click (PPC) Advertising Revenue (USD Million) By Applications (2018-2022)

Table 31 Financial Analysis

Table 32 Global Pay-per-click (PPC) Advertising Revenue (USD Million) By Type (2023-2030)

Table 33 Global Pay-per-click (PPC) Advertising Revenue Market Share (%) By Type (2023-2030)

Table 34 Global Pay-per-click (PPC) Advertising Revenue (USD Million) By Applications (2023-2030)

Table 35 Global Pay-per-click (PPC) Advertising Revenue Market Share (%) By Applications (2023-2030)

Table 36 Global Pay-per-click (PPC) Advertising Market Revenue (USD Million), And Revenue (USD Million) By Regions (2023-2030)

Table 37 North America Pay-per-click (PPC) Advertising Revenue (USD)By Country (2023-2030)

Table 38 North America Pay-per-click (PPC) Advertising Revenue (USD Million) By Type (2023-2030)

Table 39 North America Pay-per-click (PPC) Advertising Revenue (USD Million) By Applications (2023-2030)

Table 40 Europe Pay-per-click (PPC) Advertising Revenue (USD Million) By Country (2023-2030)

Table 41 Europe Pay-per-click (PPC) Advertising Revenue (USD Million) By Type (2023-2030)

Table 42 Europe Pay-per-click (PPC) Advertising Revenue (USD Million) By Applications (2023-2030)

Table 43 Asia Pacific Pay-per-click (PPC) Advertising Revenue (USD Million) By Country (2023-2030)

Table 44 Asia Pacific Pay-per-click (PPC) Advertising Revenue (USD Million) By Type (2023-2030)

Table 45 Asia Pacific Pay-per-click (PPC) Advertising Revenue (USD Million) By Applications (2023-2030)

Table 46 South America Pay-per-click (PPC) Advertising Revenue (USD Million) By Country (2023-2030)

Table 47 South America Pay-per-click (PPC) Advertising Revenue (USD Million) By Type (2023-2030)

Table 48 South America Pay-per-click (PPC) Advertising Revenue (USD Million) By Applications (2023-2030)

Table 49 Middle East and Africa Pay-per-click (PPC) Advertising Revenue (USD Million) By Region (2023-2030)

Table 50 Middle East and Africa Pay-per-click (PPC) Advertising Revenue (USD Million) By Region (2023-2030)

Table 51 Middle East and Africa Pay-per-click (PPC) Advertising Revenue (USD Million) By Type (2023-2030)

Table 52 Middle East and Africa Pay-per-click (PPC) Advertising Revenue (USD Million) By Applications (2023-2030)

Table 53 Research Programs/Design for This Report

Table 54 Key Data Information from Secondary Sources

Table 55 Key Data Information from Primary Sources

 

List of Figures

Figure 1 Market Scope

Figure 2 Porter’s Five Forces

Figure 3 Global Pay-per-click (PPC) Advertising Revenue (USD Million) By Type (2018-2022)

Figure 4 Global Pay-per-click (PPC) Advertising Revenue Market Share (%) By Type (2022)

Figure 5 Global Pay-per-click (PPC) Advertising Revenue (USD Million) By Applications (2018-2022)

Figure 6 Global Pay-per-click (PPC) Advertising Revenue Market Share (%) By Applications (2022)

Figure 7 Global Pay-per-click (PPC) Advertising Market Revenue (USD Million) By Regions (2018-2022)

Figure 8 Global Pay-per-click (PPC) Advertising Market Share (%) By Regions (2022)

Figure 9 North America Pay-per-click (PPC) Advertising Revenue (USD Million) By Country (2018-2022)

Figure 10 North America Pay-per-click (PPC) Advertising Revenue (USD Million) By Type (2018-2022)

Figure 11 North America Pay-per-click (PPC) Advertising Revenue (USD Million) By Applications (2018-2022)

Figure 12 Europe Pay-per-click (PPC) Advertising Revenue (USD Million) By Country (2018-2022)

Figure 13 Europe Pay-per-click (PPC) Advertising Revenue (USD Million) By Type (2018-2022)

Figure 14 Europe Pay-per-click (PPC) Advertising Revenue (USD Million) By Applications (2018-2022)

Figure 15 Asia Pacific Pay-per-click (PPC) Advertising Revenue (USD Million) By Country (2018-2022)

Figure 16 Asia Pacific Pay-per-click (PPC) Advertising Revenue (USD Million) By Type (2018-2022)

Figure 17 Asia Pacific Pay-per-click (PPC) Advertising Revenue (USD Million) By Applications (2018-2022)

Figure 18 South America Pay-per-click (PPC) Advertising Revenue (USD Million) By Country (2018-2022)

Figure 19 South America Pay-per-click (PPC) Advertising Revenue (USD Million) By Type (2018-2022)

Figure 20 South America Pay-per-click (PPC) Advertising Revenue (USD Million) By Applications (2018-2022)

Figure 21 Middle East and Africa Pay-per-click (PPC) Advertising Revenue (USD Million) By Region (2018-2022)

Figure 22 Middle East and Africa Pay-per-click (PPC) Advertising Revenue (USD Million) By Type (2018-2022)

Figure 23 Middle East and Africa Pay-per-click (PPC) Advertising Revenue (USD Million) By Applications (2018-2022)

Figure 24 Global Pay-per-click (PPC) Advertising Revenue (USD Million) By Type (2023-2030)

Figure 25 Global Pay-per-click (PPC) Advertising Revenue Market Share (%) By Type (2030)

Figure 26 Global Pay-per-click (PPC) Advertising Revenue (USD Million) By Applications (2023-2030)

Figure 27 Global Pay-per-click (PPC) Advertising Revenue Market Share (%) By Applications (2030)

Figure 28 Global Pay-per-click (PPC) Advertising Market Revenue (USD Million) By Regions (2023-2030)

Figure 29 North America Pay-per-click (PPC) Advertising Revenue (USD Million) By Country (2023-2030)

Figure 30 North America Pay-per-click (PPC) Advertising Revenue (USD Million) By Type (2023-2030)

Figure 31 North America Pay-per-click (PPC) Advertising Revenue (USD Million) By Applications (2023-2030)

Figure 32 Europe Pay-per-click (PPC) Advertising Revenue (USD Million) By Country (2023-2030)

Figure 33 Europe Pay-per-click (PPC) Advertising Revenue (USD Million) By Type (2023-2030)

Figure 34 Europe Pay-per-click (PPC) Advertising Revenue (USD Million) By Applications (2023-2030)

Figure 35 Asia Pacific Pay-per-click (PPC) Advertising Revenue (USD Million) By Country (2023-2030)

Figure 36 Asia Pacific Pay-per-click (PPC) Advertising Revenue (USD Million) By Type (2023-2030)

Figure 37 Asia Pacific Pay-per-click (PPC) Advertising Revenue (USD Million) By Applications (2023-2030)

Figure 38 South America Pay-per-click (PPC) Advertising Revenue (USD Million) By Country (2023-2030)

Figure 39 South America Pay-per-click (PPC) Advertising Revenue (USD Million) By Type (2023-2030)

Figure 40 South America Pay-per-click (PPC) Advertising Revenue (USD Million) By Applications (2023-2030)

Figure 41 Middle East and Africa Pay-per-click (PPC) Advertising Revenue (USD Million) By Region (2023-2030)

Figure 42 Middle East and Africa Pay-per-click (PPC) Advertising Revenue (USD Million) By Region (2023-2030)

Figure 43 Middle East and Africa Pay-per-click (PPC) Advertising Revenue (USD Million) By Type (2023-2030)

Figure 44 Middle East and Africa Pay-per-click (PPC) Advertising Revenue (USD Million) By Applications (2023-2030)

Figure 45 Bottom-Up and Top-Down Approaches For This Report

Figure 46 Data Triangulation

 

By Type

• Flat-rate PPC
• Bid-based PPC

 

By Application

• Middle and Small-sized Enterprise
• Large-scale Enterprise

 

By Region  

• North America (United States, Canada, Mexico)
• Europe (Germany, France, United Kingdom, Spain, Italy, Others)
• Asia Pacific (China, India, Japan, South Korea, Australia, Others)
• Latin America (Brazil, Argentina, Others)
•  Middle East and Africa (Saudi Arabia, UAE, Kuwait, Other Middle East, South Africa,

             Nigeria, Other Africa)