USD Analytics forecasts the global Potato Protein market size to increase from $138.4 Million in 2024 to $223.9 Million in 2032, registering a CAGR of 6.2% during the forecast period
Widening applications of potato protein across binding, gelatinization, and emulsification support the industry. Potato protein is a rich and sustainable source of essential amino acids driving its applications across the food, feed, and pharmaceutical industries. The protein content in potatoes ranges from 1.5% to 2% and the quality of the potato protein is considered high. In addition to high content of essential amino acids, the presence of other nutrients such as vitamin B6, thiamin, iron, magnesium and phosphorus drive the adoption across applications. Amidst strong demand for concentrates and isolates, leading processing companies are expanding their protein production capacities. Further, innovations in improving the solubility and taste profiles of the produced products further support the demand across applications.
Potato production is estimated at 368 million tons worldwide, with China (about 100 million tons), India (approximately 50 million tons), and Russia (around 22 million tons) dominating the industry. Potato protein is widely prepared by precipitating the proteins with a combined acidic heat treatment. It is also produced as added-value ingredient produced from a by-product of starch production.
Food manufacturers continue to use potato protein in meat and dairy alternatives. The use of potato protein as functional ingredients or as texturizers such as emulsifiers in dressings and sauces, replacement of animal-based gelatine protein in confectioneries, and other value-added products ensure high profit margins for farmers. As faster time-to-market determines the success of products, key companies continue to invest in strengthening their supply chains.
The average price of Potato Protein (Ultra-Pasteurized Whole Milk) varied between 4 ¢/fl oz to 20 ¢/fl oz. The price of A2 is higher than regular A1 milk owing to higher production costs, supply chain dynamics, and increasing consumer demand for health-oriented dairy products. Companies like The Potato Protein Company are expanding in North American markets, with partnerships in retail chains such as Walmart and Whole Foods. Similarly, European dairy farms are increasingly focusing on selective breeding programs to promote A2-producing cow herds.
On the other hand, the prevalence of indigenous cow breeds, such as Gir and Sahiwal in India, which naturally produce Potato Protein leads to a significant supply advantage. Indian brands like Provilac and Amul capitalize on this demand by offering Potato Protein products domestically and abroad.
Hybrid proteins including the blends of potato protein with novel sources present strong growth prospects in the plant-based protein market. The combination of potato protein with novel, less conventional proteins including microbial, insect, and algae-based sources ensures enhanced technical functionality and nutritional profile. Microbial proteins rich in methionine to bolster the amino acid profile of potato protein, Algae proteins from spirulina and chlorella rich in omega-3 fatty acids, vitamins, and antioxidants are marketed for sports nutrition. In addition, Fermented proteins from fungi creates a hybrid protein that works exceptionally well in dairy alternatives, plant-based cheeses, and creamy spreads. Further, Hybrid proteins also provide an opportunity to fine-tune the texture of the final product.
Hydrolyzed proteins continue to gain strong business prospects from post-exercise recovery and clinical nutrition applications. High-precision hydrolysates allow for faster digestion compared to intact proteins like whey or casein and are easily digestible. Accordingly, manufacturers are increasingly focusing on immune-boosting peptides to address growing demand in medical-grade nutrition. Further, anti-inflammatory properties, improved gut health and bioavailability, and others drive consumption by athletes, patients with malabsorption syndromes/ sarcopenia/ post-surgery recovery. With advancements in biotechnology and nutrigenomics, companies are starting to develop custom hydrolysate formulations that target individual health needs based on genetic or metabolic profiles. The potential of potato protein to deliver rapid protein absorption, targeted health benefits, and clean-label functionality drive the long-term growth prospects.
In 2024, potato protein concentrates accounted for a significant 58.4% market share among the different forms of potato protein driven by the concentrate’s high nutritional value. The relatively lower processing cost compared to isolates, coupled with rising consumer demand for plant-based protein alternatives further boosts the market prospects over the long-term future. Leading companies are marketing Potato protein concentrates as key ingredients in meat alternatives, protein bars, and nutritional supplements.
Concentrates offer a balanced combination of high protein content (typically 70-80%) and excellent functionality, including emulsifying, foaming, and water-binding properties. The hypoallergenic nature also positions them well in markets with rising concerns about food intolerances and allergen-free formulations. Focus on advancements in extraction technologies for improved yield and purity of the product, and cost-reduction further fuel the market outlook.
Strong growth in plant-based protein alternatives in the sports nutrition sector is driving the sales of potato protein in protein supplements, energy bars, and recovery shakes. In particular, potato protein's role in muscle recovery and strength building, non-GMO, gluten-free, and vegan attributes further support the rapid penetration. Roquette’s Nutralys® TP-P, Avebe’s Solanic® Potato Protein Isolates, Myprotein Vegan Protein Blend, and other product launches in the sports nutrition industry shape the market outlook.
North America held the dominant market share of 37.6% revenue share worldwide. On the other hand, the Asia-Pacific region is poised to remain the fastest-growing market for potato protein vendors, projected to expand at a CAGR of 6.7% during the forecast period. The 2023 survey by the Asia Pacific Plant-based Foods Association (APPFA) indicates that 57% of consumers in the region are actively seeking plant-based protein sources. Further, regulatory support also drives the market penetration. Regulators such as the Singapore Food Agency (SFA) and the Australian Institute of Food Science and Technology (AIFST) continue to promote the use of natural and minimally processed ingredients.
The global Potato Protein market is consolidated with the presence of both local and global players. Leading companies included in the study are Avebe U.A., Tereos S.A., Roquette Frères, AKV Langholt AMBA, Emsland-Starke GmbH, KMC Kartoffelmelcentralen A.m.b.a., Meelunie B.V., Royal Ingredients Group B.V., Sudstarke A/S, Pepees S.A., PPZ Niechlow, Agrana Beteiligungs-AG, WPPZ, and others.
Parameter |
Details |
Market Size (2024) |
$138.4 Million |
Market Size (2032) |
$223.9 Million |
Market Growth Rate |
6.2% |
Largest Segment- Type |
Potato Protein Concentrate (58.4% Market Share) |
Fastest Growing Market- Region |
Asia Pacific (6.5% CAGR); North America (37.6% Market Share) |
Largest Segment- Application |
Sports Nutrition (24.6% Revenue Share) |
Largest Segment- Sales Channel |
B2B |
Segments |
Types, Applications, Sales Channels |
Study Period |
2018- 2023 and 2024-2032 |
Units |
Revenue (USD) |
Qualitative Analysis |
Porter’s Five Forces, SWOT Profile, Market Share, Scenario Forecasts, Market Ecosystem, Company Ranking, Market Dynamics, Industry Benchmarking |
Companies |
Avebe U.A., Tereos S.A., Roquette Frères, AKV Langholt AMBA, Emsland-Starke GmbH, KMC Kartoffelmelcentralen A.m.b.a., Meelunie B.V., Royal Ingredients Group B.V., Sudstarke A/S, Pepees S.A., PPZ Niechlow, Agrana Beteiligungs-AG, WPPZ |
Countries |
US, Canada, Mexico, Germany, France, Spain, Italy, UK, Russia, China, India, Japan, South Korea, Australia, South East Asia, Brazil, Argentina, Middle East, Africa |
Type
Application
Countries Analyzed
Potato Protein Companies Profiled in the Study
*- List Not Exhaustive
About USD Analytics
Table of Contents
1. Executive Summary
What’s New in 2024?
Top 10 Takeaways from the Industry
Potential Opportunities for Industry Stakeholders
Strategic Imperatives
Company Market Positioning
Industry Benchmarking Matrix
2. Research Scope and Methodology
Market Definition
Market Segments
Companies Profiled
Research Methodology
Data Sources
Conversion Rates for USD
Abbreviations
3. Strategic Landscape: Key Insights and Implications
Spotlight: Key Strategies Opted by Business Leaders
Competitive Landscape
SWOT Analysis
Porter’s Five Force Analysis
Macro-Environmental Analysis
4. Growth Opportunity Analysis
Trends at a Glance
Market Dynamics
Key Industry Stakeholders
Regulatory Landscape
5. Market Size Outlook to 2032
Global Potato Protein Market Size Forecast, USD Million, 2018- 2032
Scenario Analysis
Pricing Analysis and Outlook
6. Historical Potato Protein Market Size by Segments, 2018- 2023
Key Statistics, 2024
Potato Protein Market Size Outlook by Type, USD Million, 2018-2023
Growth Comparison (y-o-y) across Potato Protein Types, 2018-2023
Potato Protein Market Size Outlook by Application, USD Million, 2018-2023
Growth Comparison (y-o-y) across Potato Protein Applications, 2018-2023
7. Potato Protein Market Size Outlook by Segments, 2024- 2032
Potato Protein Market Size Outlook by Type, USD Million, 2024-2032
Growth Comparison (y-o-y) across Potato Protein Types, 2024-2032
Potato Protein Market Size Outlook by Application, USD Million, 2024-2032
Growth Comparison (y-o-y) across Potato Protein Applications, 2024-2032
8. Potato Protein Market Size Outlook by Region
North America
Europe
Asia Pacific
South America
Middle East and Africa
9. United States Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
United States Potato Protein Market Size Outlook by Type, 2021- 2032
United States Potato Protein Market Size Outlook by Application, 2021- 2032
United States Potato Protein Market Size Outlook by End-User, 2021- 2032
10. Canada Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
Canada Potato Protein Market Size Outlook by Type, 2021- 2032
Canada Potato Protein Market Size Outlook by Application, 2021- 2032
Canada Potato Protein Market Size Outlook by End-User, 2021- 2032
11. Mexico Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
Mexico Potato Protein Market Size Outlook by Type, 2021- 2032
Mexico Potato Protein Market Size Outlook by Application, 2021- 2032
Mexico Potato Protein Market Size Outlook by End-User, 2021- 2032
12. Germany Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
Germany Potato Protein Market Size Outlook by Type, 2021- 2032
Germany Potato Protein Market Size Outlook by Application, 2021- 2032
Germany Potato Protein Market Size Outlook by End-User, 2021- 2032
13. France Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
France Potato Protein Market Size Outlook by Type, 2021- 2032
France Potato Protein Market Size Outlook by Application, 2021- 2032
France Potato Protein Market Size Outlook by End-User, 2021- 2032
14. United Kingdom Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
United Kingdom Potato Protein Market Size Outlook by Type, 2021- 2032
United Kingdom Potato Protein Market Size Outlook by Application, 2021- 2032
United Kingdom Potato Protein Market Size Outlook by End-User, 2021- 2032
15. Spain Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
Spain Potato Protein Market Size Outlook by Type, 2021- 2032
Spain Potato Protein Market Size Outlook by Application, 2021- 2032
Spain Potato Protein Market Size Outlook by End-User, 2021- 2032
16. Italy Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
Italy Potato Protein Market Size Outlook by Type, 2021- 2032
Italy Potato Protein Market Size Outlook by Application, 2021- 2032
Italy Potato Protein Market Size Outlook by End-User, 2021- 2032
17. Benelux Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
Benelux Potato Protein Market Size Outlook by Type, 2021- 2032
Benelux Potato Protein Market Size Outlook by Application, 2021- 2032
Benelux Potato Protein Market Size Outlook by End-User, 2021- 2032
18. Nordic Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
Nordic Potato Protein Market Size Outlook by Type, 2021- 2032
Nordic Potato Protein Market Size Outlook by Application, 2021- 2032
Nordic Potato Protein Market Size Outlook by End-User, 2021- 2032
19. Rest of Europe Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of Europe Potato Protein Market Size Outlook by Type, 2021- 2032
Rest of Europe Potato Protein Market Size Outlook by Application, 2021- 2032
Rest of Europe Potato Protein Market Size Outlook by End-User, 2021- 2032
20. China Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
China Potato Protein Market Size Outlook by Type, 2021- 2032
China Potato Protein Market Size Outlook by Application, 2021- 2032
China Potato Protein Market Size Outlook by End-User, 2021- 2032
21. India Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
India Potato Protein Market Size Outlook by Type, 2021- 2032
India Potato Protein Market Size Outlook by Application, 2021- 2032
India Potato Protein Market Size Outlook by End-User, 2021- 2032
22. Japan Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
Japan Potato Protein Market Size Outlook by Type, 2021- 2032
Japan Potato Protein Market Size Outlook by Application, 2021- 2032
Japan Potato Protein Market Size Outlook by End-User, 2021- 2032
23. South Korea Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
South Korea Potato Protein Market Size Outlook by Type, 2021- 2032
South Korea Potato Protein Market Size Outlook by Application, 2021- 2032
South Korea Potato Protein Market Size Outlook by End-User, 2021- 2032
24. Australia Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
Australia Potato Protein Market Size Outlook by Type, 2021- 2032
Australia Potato Protein Market Size Outlook by Application, 2021- 2032
Australia Potato Protein Market Size Outlook by End-User, 2021- 2032
25. South East Asia Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
South East Asia Potato Protein Market Size Outlook by Type, 2021- 2032
South East Asia Potato Protein Market Size Outlook by Application, 2021- 2032
South East Asia Potato Protein Market Size Outlook by End-User, 2021- 2032
26. Rest of Asia Pacific Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of Asia Pacific Potato Protein Market Size Outlook by Type, 2021- 2032
Rest of Asia Pacific Potato Protein Market Size Outlook by Application, 2021- 2032
Rest of Asia Pacific Potato Protein Market Size Outlook by End-User, 2021- 2032
27. Brazil Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
Brazil Potato Protein Market Size Outlook by Type, 2021- 2032
Brazil Potato Protein Market Size Outlook by Application, 2021- 2032
Brazil Potato Protein Market Size Outlook by End-User, 2021- 2032
28. Argentina Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
Argentina Potato Protein Market Size Outlook by Type, 2021- 2032
Argentina Potato Protein Market Size Outlook by Application, 2021- 2032
Argentina Potato Protein Market Size Outlook by End-User, 2021- 2032
29. Rest of South America Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of South America Potato Protein Market Size Outlook by Type, 2021- 2032
Rest of South America Potato Protein Market Size Outlook by Application, 2021- 2032
Rest of South America Potato Protein Market Size Outlook by End-User, 2021- 2032
30. United Arab Emirates Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
United Arab Emirates Potato Protein Market Size Outlook by Type, 2021- 2032
United Arab Emirates Potato Protein Market Size Outlook by Application, 2021- 2032
United Arab Emirates Potato Protein Market Size Outlook by End-User, 2021- 2032
31. Saudi Arabia Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
Saudi Arabia Potato Protein Market Size Outlook by Type, 2021- 2032
Saudi Arabia Potato Protein Market Size Outlook by Application, 2021- 2032
Saudi Arabia Potato Protein Market Size Outlook by End-User, 2021- 2032
32. Rest of Middle East Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of Middle East Potato Protein Market Size Outlook by Type, 2021- 2032
Rest of Middle East Potato Protein Market Size Outlook by Application, 2021- 2032
Rest of Middle East Potato Protein Market Size Outlook by End-User, 2021- 2032
33. South Africa Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
South Africa Potato Protein Market Size Outlook by Type, 2021- 2032
South Africa Potato Protein Market Size Outlook by Application, 2021- 2032
South Africa Potato Protein Market Size Outlook by End-User, 2021- 2032
34. Rest of Africa Potato Protein Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of Africa Potato Protein Market Size Outlook by Type, 2021- 2032
Rest of Africa Potato Protein Market Size Outlook by Application, 2021- 2032
Rest of Africa Potato Protein Market Size Outlook by End-User, 2021- 2032
35. Key Companies
Market Share Analysis
Company Benchmarking
SWOT Analysis
36. Recent Market Developments
Appendix
Looking Ahead
Research Methodology
Legal Disclaimer
Type
Application
Countries Analyzed
USD Analytics forecasts the global Potato Protein market size to increase from $138.4 Million in 2024 to $223.9 Million in 2032, registering a CAGR of 6.2% during the forecast period
Potato Protein Concentrate (58.4% Market Share), Sports Nutrition (24.6% Revenue Share)
Avebe U.A., Tereos S.A., Roquette Frères, AKV Langholt AMBA, Emsland-Starke GmbH, KMC Kartoffelmelcentralen A.m.b.a., Meelunie B.V. , Royal Ingredients Group B.V., Sudstarke A/S, Pepees S.A., PPZ Niechlow , Agrana Beteiligungs-AG, WPPZ
Base Year- 2023; Estimated Year- 2024; Historic Period- 2018-2023; Forecast period- 2024 to 2030; Currency: USD; Volume
Asia Pacific (6.5% CAGR); North America (37.6% Market Share)