Protein Drinks Market Size, Share, Trends, Growth Outlook

Protein Drinks Market is estimated to increase at a growth rate of 8.3% CAGR over the forecast period from 2024 to 2030.

The Protein Drinks Market Study forecasts the market size across 6 regions and 24 countries for diverse segments including-Type (Drinks, Shakes, Others), Source (Whey, Casein, Rice, Egg, Milk pea, Soy, Hemp, Others), Packaging (Cans, Bottles, Cartons), Application (Sports Nutrition, Functional Food, Others), End-User (Adults, Kids), Distribution Channel (Supermarkets and Hypermarkets, Convenience stores, Specialty stores, Online, Others).

An Introduction to Protein Drinks Market, 2024

Protein Drinks: The protein drinks market is driven by the growing fitness and wellness trend, with consumers seeking convenient and protein-rich beverages. Drivers include the demand for ready-to-drink protein shakes, functional beverages supporting muscle recovery, and meal replacement options. The market growth is influenced by the introduction of new protein sources, flavors, and formulations targeting specific consumer needs in the health and fitness space.

Protein Drinks Market Trend: Surge in Demand for Convenient and Nutrient-Dense Protein Beverages

Protein drinks are currently witnessing a prominent market trend driven by the surge in demand for convenient and nutrient-dense protein beverages. As consumers embrace active lifestyles and prioritize health and fitness, there is a growing inclination towards on-the-go protein solutions. Protein drinks, available in various formats such as shakes and ready-to-drink options, cater to the need for quick and hassle-free protein intake. This trend aligns with the broader consumer interest in maintaining a balanced diet while accommodating busy schedules, positioning protein drinks as a popular choice in the health and wellness beverage market.

Protein Drinks Market Driver: Increasing Emphasis on Fitness and Muscle Health

A key driver for the protein drinks market is the increasing emphasis on fitness and muscle health. With a growing number of individuals engaging in regular exercise and fitness activities, there is a heightened awareness of the role of protein in muscle recovery, growth, and overall physical well-being. Protein drinks, formulated to provide a convenient and efficient source of protein, are gaining traction as a post-workout or snack option. The driver is fueled by a fitness-conscious population seeking products that align with their nutritional goals, contributing to the sustained growth of the protein drinks market.

Protein Drinks Market Opportunity: Diversification with Plant-Based and Functional Protein Varieties

An exciting opportunity within the protein drinks market lies in diversification with plant-based and functional protein varieties. As plant-based diets gain popularity and consumers seek alternatives to traditional animal-based proteins, there is potential to introduce protein drinks with plant-derived proteins such as pea, soy, or almond. Additionally, incorporating functional ingredients like vitamins, minerals, or adaptogens can enhance the nutritional profile, offering consumers not only protein but also added health benefits. By tapping into these trends, the market has the opportunity to cater to a broader consumer base with diverse dietary preferences and wellness goals, expanding its reach and appeal.

Protein Drinks Market Segmentation

Type
Drinks
Shakes
Others

Source
Whey
Casein
Rice
Egg
Milk pea
Soy
Hemp
Others

Packaging
Cans
Bottles
Cartons

Application
Sports Nutrition
Functional Food
Others

End-User
Adults
Kids

Distribution Channel
Supermarkets and Hypermarkets
Convenience stores
Specialty stores
Online
Others

Geographical Segmentation
• North America (US, Canada, Mexico)
• Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
• Asia Pacific (China, India, Japan, South Korea, South East Asia, Rest of Asia Pacific)
• South America (Brazil, Argentina, Rest of South America)
• Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, Egypt, South Africa, Nigeria, Rest of Africa)
 

Protein Drinks Companies Profiled in the Study-

GNC Holdings, Inc.
NOW Health Group, Inc.
NBTY, Inc.
Quest Nutrition, LLC
Iovate Health Sciences International Inc.
Glanbia plc

Reasons to Buy the Protein Drinks Market Study

• Deepen your industry insights and navigate uncertainties for strategy formulation, CAPEX, and Operational decisions
• Gain access to detailed insights on the Protein Drinks Market, encompassing current market size, growth trends, and forecasts till 2030.
• Access detailed competitor analysis, enabling competitive advantage through a thorough understanding of market players, strategies, and potential differentiation opportunities
• Stay ahead of the curve with insights on technological advancements, innovations, and upcoming trends
• Identify lucrative investment avenues and expansion opportunities within the Protein Drinks Market industry, guided by robust, data-backed analysis.
• Understand regional and global markets through country-wise analysis, regional market potential, regulatory nuances, and dynamics
• Execute strategies with confidence and speed through information, analytics, and insights on the industry value chain
• Corporate leaders, strategists, financial experts, shareholders, asset managers, and governmental representatives can make long-term planning scenarios and build an integrated and timely understanding of market dynamics
• Benefit from tailored solutions and expert consultation based on report insights, providing personalized strategies aligned with specific business needs.

TABLE OF CONTENTS

1 Introduction To 2024 Protein Drinks Markets
1.1 Market Overview
1.2 Quick Facts
1.3 Scope/Objective of the Study
1.4 Market Definition
1.5 Countries and Regions Included
1.6 Units, Currency, and Conversions
1.7 Industry Value Chain

2 Research Methodology
2.1 Market Size Estimation
2.2 Sources and Research Methodology
2.3 Data Triangulation
2.4 Assumptions and Limitations

3 Executive Summary
3.1 Global Protein Drinks Market Size Outlook, $ Million, 2021 to 2030
3.2 Protein Drinks Market Outlook by Type, $ Million, 2021 to 2030
3.3 Protein Drinks Market Outlook by Product, $ Million, 2021 to 2030
3.4 Protein Drinks Market Outlook by Application, $ Million, 2021 to 2030
3.5 Protein Drinks Market Outlook by Key Countries, $ Million, 2021 to 2030

4 Market Dynamics
4.1 Key Driving Forces of Protein Drinks Industry
4.2 Key Market Trends in Protein Drinks Industry
4.3 Potential Opportunities in Protein Drinks Industry
4.4 Key Challenges in Protein Drinks Industry

5 Market Factor Analysis
5.1 Competitive Landscape
5.1.1 Global Protein Drinks Market Share by Company
5.1.2 Product Offerings by Company
5.2 Porter’s Five Forces Analysis

6 Growth Outlook Across Scenarios
6.1 Growth Analysis-Case Scenario Definitions
6.2 Low Growth Scenario Forecasts
6.3 Reference Growth Scenario Forecasts
6.4 High Growth Scenario Forecasts

7 Global Protein Drinks Market Outlook by Segments
7.1 Protein Drinks Market Outlook by Segments
Type
Drinks
Shakes
Others

Source
Whey
Casein
Rice
Egg
Milk pea
Soy
Hemp
Others

Packaging
Cans
Bottles
Cartons

Application
Sports Nutrition
Functional Food
Others

End-User
Adults
Kids

Distribution Channel
Supermarkets and Hypermarkets
Convenience stores
Specialty stores
Online
Others

8 North America Protein Drinks Market Analysis and Outlook To 2030
8.1 Introduction to North America Protein Drinks Markets in 2024
8.2 North America Protein Drinks Market Size Outlook by Country, 2021-2030
8.2.1 United States
8.2.2 Canada
8.2.3 Mexico
8.3 North America Protein Drinks Market size Outlook by Segments, 2021-2030
Type
Drinks
Shakes
Others

Source
Whey
Casein
Rice
Egg
Milk pea
Soy
Hemp
Others

Packaging
Cans
Bottles
Cartons

Application
Sports Nutrition
Functional Food
Others

End-User
Adults
Kids

Distribution Channel
Supermarkets and Hypermarkets
Convenience stores
Specialty stores
Online
Others

9 Europe Protein Drinks Market Analysis and Outlook To 2030
9.1 Introduction to Europe Protein Drinks Markets in 2024
9.2 Europe Protein Drinks Market Size Outlook by Country, 2021-2030
9.2.1 Germany
9.2.2 France
9.2.3 Spain
9.2.4 United Kingdom
9.2.4 Italy
9.2.5 Russia
9.2.6 Norway
9.2.7 Rest of Europe
9.3 Europe Protein Drinks Market size Outlook by Segments, 2021-2030
Type
Drinks
Shakes
Others

Source
Whey
Casein
Rice
Egg
Milk pea
Soy
Hemp
Others

Packaging
Cans
Bottles
Cartons

Application
Sports Nutrition
Functional Food
Others

End-User
Adults
Kids

Distribution Channel
Supermarkets and Hypermarkets
Convenience stores
Specialty stores
Online
Others

10 Asia Pacific Protein Drinks Market Analysis and Outlook To 2030
10.1 Introduction to Asia Pacific Protein Drinks Markets in 2024
10.2 Asia Pacific Protein Drinks Market Size Outlook by Country, 2021-2030
10.2.1 China
10.2.2 India
10.2.3 Japan
10.2.4 South Korea
10.2.5 Indonesia
10.2.6 Malaysia
10.2.7 Australia
10.2.8 Rest of Asia Pacific
10.3 Asia Pacific Protein Drinks Market size Outlook by Segments, 2021-2030
Type
Drinks
Shakes
Others

Source
Whey
Casein
Rice
Egg
Milk pea
Soy
Hemp
Others

Packaging
Cans
Bottles
Cartons

Application
Sports Nutrition
Functional Food
Others

End-User
Adults
Kids

Distribution Channel
Supermarkets and Hypermarkets
Convenience stores
Specialty stores
Online
Others

11 South America Protein Drinks Market Analysis and Outlook To 2030
11.1 Introduction to South America Protein Drinks Markets in 2024
11.2 South America Protein Drinks Market Size Outlook by Country, 2021-2030
11.2.1 Brazil
11.2.2 Argentina
11.2.3 Rest of South America
11.3 South America Protein Drinks Market size Outlook by Segments, 2021-2030
Type
Drinks
Shakes
Others

Source
Whey
Casein
Rice
Egg
Milk pea
Soy
Hemp
Others

Packaging
Cans
Bottles
Cartons

Application
Sports Nutrition
Functional Food
Others

End-User
Adults
Kids

Distribution Channel
Supermarkets and Hypermarkets
Convenience stores
Specialty stores
Online
Others

12 Middle East and Africa Protein Drinks Market Analysis and Outlook To 2030
12.1 Introduction to Middle East and Africa Protein Drinks Markets in 2024
12.2 Middle East and Africa Protein Drinks Market Size Outlook by Country, 2021-2030
12.2.1 Saudi Arabia
12.2.2 UAE
12.2.3 Oman
12.2.4 Rest of Middle East
12.2.5 Egypt
12.2.6 Nigeria
12.2.7 South Africa
12.2.8 Rest of Africa
12.3 Middle East and Africa Protein Drinks Market size Outlook by Segments, 2021-2030
Type
Drinks
Shakes
Others

Source
Whey
Casein
Rice
Egg
Milk pea
Soy
Hemp
Others

Packaging
Cans
Bottles
Cartons

Application
Sports Nutrition
Functional Food
Others

End-User
Adults
Kids

Distribution Channel
Supermarkets and Hypermarkets
Convenience stores
Specialty stores
Online
Others

List of Companies
GNC Holdings, Inc.
NOW Health Group, Inc.
NBTY, Inc.
Quest Nutrition, LLC
Iovate Health Sciences International Inc.
Glanbia plc

13 Company Profiles
13.1 Company Snapshot
13.2 SWOT Profiles
13.3 Products and Services
13.4 Recent Developments
13.5 Financial Profile

14 Appendix
14.1 Customization Offerings
14.2 Subscription Services
14.3 Related Reports
14.4 Publisher Expertise

Type/brDrinks /brShakes /brOthers /br/brSource /brWhey /brCasein /brRice /brEgg /brMilk pea /brSoy /brHemp /brOthers /br/brPackaging/brCans /brBottles /brCartons/br/brApplication/brSports Nutrition /brFunctional Food /brOthers /br/brEnd-User /brAdults /brKids /br/brDistribution Channel/brSupermarkets and Hypermarkets /brConvenience stores /brSpecialty stores /brOnline/brOthers