The global reed diffuser market report identifies that reed diffuser companies gained significant revenue and profit growth during 2021, driven by increased time spent at homes. The report forecasts the global and regional reed diffuser market size for bathroom reed diffusers, kitchen reed diffusers and toilet reed diffusers. Further, both offline and online distribution channels selling reed diffusers are analyzed. The market size for reed diffusers is analyzed and forecast across 15 countries worldwide.

 

Reed Diffuser Market Statistics, 2021

• The global Reed Diffuser Market Size stood at US$ 142 Million in 2020 and is poised to register 14.45% growth over the forecast period from 2021 to 2028
• Among application segments, Bathroom remains the dominant user of Reed Diffuser in value terms, with a market share of 14.6% during 2020. Other applications of Reed Diffuser are observed in kitchen and toilet sectors.
• Online distribution channels are rapidly penetrating into offline distribution channel market shares. Around 30% market share is held by online distribution channels. Offline channels continue to be the dominant mode of marketing, predominantly, driven by sales through supermarket and hypermarket chains.
• Driven by consumer preference for reed diffusers, aggressive marketing activities and new product launches, Europe dominates the global Reed Diffuser market with over 39.4% market share in value terms.
• Key market driving forces including Growing concerns for Improving Air Quality and rising residential sector, Growing Disposable Incomes of Individuals, Surge in Innovations in Reed Diffusers and others support the industry growth.
• On the other hand, challenges associated with the Toxicity and Allergic Reactions, and threat of substitutes restrict market growth
• Market is fragmented in nature with intense competitive conditions among leading market players. Local and regional players offer stiff competition to large conglomerates, resulting in opportunities for increased mergers and acquisitions activities.

 

Global Reed Diffuser Market Outlook, USD Million, 2020- 2028

The global Reed Diffuser market size is estimated to reach $417.9 Billion in 2028 from $142 Million in 2020, at a CAGR of 14.45% between 2021 and 2028.

 

Reed Diffuser Industry Panorama

Reed Diffuser market is one of the potential growth markets with over 14.45% growth (CAGR) anticipated over the forecast period. Reed diffusers are a practical way to add scent to a room. Reed diffusers are gaining wide popularity in the home fragrance market. They are very easy to use- diffuser leaves are placed in a ceramic or glass vessel with scented oil. The reeds absorb the fragrant oil and spread a pleasant scent in the air. Reed diffusers ensure a more even scent than scented candles. Unlike candles, reed diffusers are flame-free and do not require any heat.

The promotion of reed diffusers through various online channels is intended to provide opportunities for the reed diffuser market. E-commerce has also created better opportunities for manufacturers and distributors in the reed diffuser market. Reed diffuser manufacturers and distributors are focused on selling their aromatherapy diffusers on e-commerce websites to serve various consumers around the world. The fragrance oil used in reed diffusers is inherently toxic and therefore its ingestion is harmful.

Shifting consumer preferences, ease of brand switching, coupled with emphasis on new flavours, distribution efficiency, brand awareness and others remain key factors determining success for companies. Increasing competition among players is encouraging new product launches, developing partnerships with distribution channels, and increased investments in marketing activities.

Among geographies, Europe remains the dominant user of Reed Diffuser, with over 39.4% market share. The dominant share of the region is largely driven by huge consumption volumes in Western European countries of Germany, France, the UK, Spain, Italy, and other markets. Asia Pacific is fastest growing market, with a market share of 27.2% and an anticipated growth rate of 14.71%.

 

Reed Diffuser Market Trends- Growing concerns for Improving Air Quality and rising residential sector

The market is seeing an increasing demand from consumers in the area for natural air fresheners for various reasons as these natural air fresheners are made with natural ingredients like essential oils and various herbs that are considered safe for body users. In addition, several artificial air fresheners available on the market offer a pleasant scent that can cause problems for the health of individuals as well. Poor indoor air quality is caused by the increased use of artificial air fresheners, which can have harmful effects on people's lungs and sometimes throats, which can lead to asthma and other breathing-related problems in people. According to gov.uk, a public sector information website created by the Cabinet Office of the UK Government, had reported that non-methane volatile organic compounds can cause fumes to be released from products such as air fresheners, and it has also committed to reducing emissions from volatile organic compounds excluding methane by 39% by 2030.

The increasing number of new residential buildings and the associated global product launches have a positive influence on further traction. For example, in the United States, there are 1,413,000 home completions and 1,415,000 home starts. In addition, the increasing popularity of short-term rental services that provide rental apartments to people is helping to increase the demand for the product.

 

Reed Diffuser Market Report Segmentation

• Applications
  • Bathroom
  • Kitchen
  • Toilet
• Distribution Channels
  • Offline
  • Online
• Regions
  • North America
  • Europe
  • Asia Pacific
  • Middle East Africa
  • Latin America
• Companies
  • DUX Collection
  • Suqian Hollia Arts & Crafts Co., Ltd
  • Wax Lyrical Limited
  • Ashleigh & Burwood Ltd
  • L’Occitane en Provence
  • Dani Naturals
  • LAFCO
  • Malie Organics
  • Cochine
  • Votivo

 

1.            TABLE OF CONTENTS      2

List of Figures    7

List of Tables      10

 

2.            EXECUTIVE SUMMARY  11

Summary             11

Reed Diffuser Industry Outlook, 2020 – 2028       12

Abbreviations    13

 

3.            INTRODUCTION TO REED DIFFUSER MARKET       14

Market Segments - Types, Applications, and Regions      14

Research Methodology 15

 

4.            MACRO FACTORS SHAPING THE REED DIFFUSERS MARKET OUTLOOK    16

Economic Factors             16

Demographic Factors     17

 

5.            OVERVIEW OF THE REED DIFFUSER MARKET       18

Reed Diffuser Industry Panorama, 2022 18

Reed Diffuser Companies Profiled in the Report                20

The Role of Reed Diffuser Market in Global Air Freshener Market Size    20

Reed Diffuser Market Dynamics                21

Reed Diffuser Market Challenges             24

Regional Analysis             25

 

6.            REED DIFFUSER MARKET SIZE BY APPLICATIONS                26

Bathroom Reed Diffuser Market size Outlook     27

Kitchen Reed Diffuser Market size Outlook          28

Toilet Reed Diffuser Market size Outlook              29

 

7.            REED DIFFUSER MARKET SIZE BY DISTRIBUTION CHANNEL            30

Online Reed Diffuser Sales Outlook         31

Offline Reed Diffuser Sales Outlook        32

 

8.            GLOBAL REED DIFFUSER MARKET SIZE OUTLOOK ACROSS COVID-19 RECOVERY SCENARIOS          33

Low Growth Scenario     35

Reference Case Scenario              35

High Growth Case Scenario         36

 

9.            NORTH AMERICA REED DIFFUSER MARKET ANALYSIS AND OUTLOOK      37

North America Reed Diffuser Market Size Outlook           37

Bathroom application dominates the North American Reed Diffuser Market        39

Online is the fastest growing sales channel for Reed Diffusers in North America 40

The US dominates the North American Reed Diffuser Market     41

United States Reed Diffuser Market Size Outlook             42

Canada Reed Diffuser Market Size Outlook          43

Mexico Reed Diffuser Market Size Outlook 43

 

10.          EUROPE REED DIFFUSER MARKET ANALYSIS AND OUTLOOK        44

Europe Reed Diffuser Market Size Outlook          44

Bathroom application dominates the European Reed Diffuser Market    46

Online is the fastest growing sales channel for Reed Diffusers in Europe                47

Germany dominates the European Reed Diffuser Market             48

Germany Reed Diffuser Market Size Outlook      49

United Kingdom Reed Diffuser Market Size Outlook        50

France Reed Diffuser Market Size Outlook           51

Spain Reed Diffuser Market Size Outlook              52

Italy Reed Diffuser Market Size Outlook                53

Other Europe Reed Diffuser Market Size Outlook             54

 

11.          ASIA PACIFIC REED DIFFUSER MARKET ANALYSIS AND OUTLOOK              56

Asia Pacific Reed Diffuser Market Size Outlook   56

Bathroom application dominates the Asia Pacific Reed Diffuser Market  58

Online is the fastest growing sales channel for Reed Diffusers in Asia Pacific         59

China dominates the Asia Pacific Reed Diffuser Market  60

Market Outlook by Country        61

China Reed Diffuser Market Size Outlook             61

India Reed Diffuser Market Size Outlook               62

Japan Reed Diffuser Market Size Outlook             63

South Korea Reed Diffuser Market Size Outlook                64

Other Asia Pacific Reed Diffuser Market Size Outlook      65

 

12.          LATIN AMERICA REED DIFFUSER MARKET ANALYSIS AND OUTLOOK         66

Latin America Reed Diffuser Market Size Outlook             66

Bathroom application dominates the Latin America Reed Diffuser Market             68

Online is the fastest growing sales channel for Reed Diffusers in Latin America   69

Brazil dominates the Latin America Reed Diffuser Market             70

Brazil Reed Diffuser Market Size Outlook              71

Argentina Reed Diffuser Market Size Outlook     72

Rest of Latin America Reed Diffuser Market Size Outlook              73

 

13.          MIDDLE EAST AND AFRICA REED DIFFUSER MARKET ANALYSIS AND OUTLOOK    74

Middle East and Africa Reed Diffuser Market Size Outlook            74

Bathroom application dominates the Middle East and Africa Reed Diffuser Market           76

Online is the fastest growing sales channel for Reed Diffusers in Middle East and Africa  77

Middle East dominates the MEA Reed Diffuser slices Market      78

Middle East Reed Diffuser Market Size Outlook 79

Africa Reed Diffuser Market Size Outlook             80

 

14.          COMPETITIVE LANDSCAPE           81

DUX Collection 81

Business Overview          81

Products Portfolio           82

SWOT Analysis  82

 

Suqian Hollia Arts & Crafts Co., Ltd.        84

Company Basic Information and Sales Area          84

Main Business/Business Overview           84

Products Portfolio           85

SWOT Analysis  86

 

Wax Lyrical Limited        87

Company Basic Information and Sales Area          87

Main Business/Business Overview           87

Products Portfolio           88

SWOT Analysis  89

 

Ashleigh & Burwood Ltd.             90

Company Basic Information and Sales Area          90

Main Business/Business Overview           90

Products Portfolio           91

SWOT Analysis  92

 

L’Occitane en Provence                93

Company Basic Information and Sales Area          93

Main Business/Business Overview           93

Products Portfolio           94

Financial Analysis             94

SWOT Analysis  95

 

Dani Naturals    96

Company Basic Information and Sales Area          96

Main Business/Business Overview           96

Products Portfolio           97

SWOT Analysis  97

 

LAFCO   98

Company Basic Information and Sales Area          98

Main Business/Business Overview           98

Products Portfolio           99

SWOT Analysis  100

 

Malie Organics 101

Company Basic Information and Sales Area          101

Main Business/Business Overview           101

Products Portfolio           102

SWOT Analysis  103

 

Cochine               104

Company Basic Information and Sales Area          104

Main Business/Business Overview           104

Products Portfolio           105

SWOT Analysis  105

 

Votivo  106

Company Basic Information and Sales Area          106

Main Business/Business Overview           106

Products Portfolio           107

SWOT Analysis  107

 

15.          APPENDIX           118

About USD Analytics      

Sources and Research Methodology      

Copyright           

 

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