The global sushi market is expected to witness 3.74% CAGR over the forecast period, driven by shifting consumer preferences, increased globalization of Japanese cuisine, and rising demand for healthier, fresher meal options. In addition to conveyor-belt sushi and pre-packaged sushi in retail, omakase-style dining styles are also increasing. Sushi can also be bought at convenience stores, supermarkets, food sections of department stores, and home delivery services.
The sushi restaurant market has experienced global growth due to increasing consumer interest in diverse cuisines, with a focus on culinary innovation and fusion dishes. Sushi's popularity is driven by its perceived health benefits and a growing emphasis on sustainability in seafood sourcing. Technology integration is evident through online ordering, delivery services, and digital marketing.
Sushi restaurants face challenges related to high-quality and sustainable seafood procurement, while competition within the market remains intense. Customization, cultural appeal, and global expansion are key trends in the industry, making it dynamic and responsive to evolving consumer preferences.
Sushi is the most popular traditional food among Japanese consumers. In Japan, sushi is widely available from upscale sushi restaurants to conveyor belt sushi and in convenience stores and supermarkets. Sales of brown rice sushi, vegetarian rolls, and sushi burritos are increasing both in restaurants and retail sectors in Japan and global markets.
Sushi is also a popular party food in the US and European markets. The delicate style of Japanese cuisine that focuses on the taste of the foodstuff itself is encouraging sushi among millennials. Individuals who purchase expensive omakase sushi meal are increasing in non-Japanese markets, presenting strong growth prospects for exporters.
Non-fried and healthy Japanese food, especially sushi became very trendy with people’s increased awareness of health. Sushi made from blue-backed fish including sardines, mackerel and aji, and bluefin tuna (toro) and sea bream are widely marketed. As these fish are good sources of the omega-3 fatty acids EPA and DHA, health-conscious consumers are increasingly opting for the cuisine.
With increasing concerns on obesity and awareness for health in society, the long-term prospects remain robust. The market growth is driven by an increasing use of ethnic ingredients, such as Latin American or Middle Eastern spices, adding a unique twist to sushi offerings, and attracting a broader customer base seeking innovative and culturally diverse dining experiences.
Rising disposable income among high-net-worth individuals supports increased spending on luxury dining experiences including omakase meals. Premium omakase offers a personalized touch where the chef curates dishes according to the customer's preferences and seasonal ingredients. The focus on fresh, seasonal, and rare ingredients—such as toro (fatty tuna), uni (sea urchin), and imported Japanese fish attracts diners willing to pay for this highly curated experience.
In addition, the omakase trend is increasingly expanding beyond high-end dining cities into emerging luxury markets. In cities like Dubai, Shanghai, and Sydney, omakase-style restaurants are opening to cater to growing demand for fine dining experiences. On the other hand, running an omakase restaurant is expensive, primarily due to the need for top-tier ingredients that are flown in from Japan or other premium fish markets. Seasonal fish, uni, and otoro can be costly, particularly when sourced internationally.
Sushi’s appeal to health-conscious consumers has been growing steadily, driven by its reputation for being a nutrient-rich, low-calorie meal option. Fish (especially salmon and tuna) provides high-quality protein and omega-3 fatty acids, which support heart health. Sushi foods such as sashimi and nigiri have fewer calories compared to traditional fast food, appealing to those watching their calorie intake. As per the Global Wellness Institute, consumers worldwide spent over $4.2 trillion on health and wellness in 2022, with food being a significant component.
Sushi also fits well into pescetarian and flexitarian diets, both of which are growing in popularity. According to a 2021 survey by the International Food Information Council (IFIC), 43% of consumers said they actively try to incorporate seafood into their diet, with sushi being a primary choice. In addition, Sustainable seafood sourcing is increasingly becoming a factor in consumers’ decision-making. Sushi chains like Yo! Sushi and Sushiro have embraced this trend by sourcing sustainable fish, attracting both eco-friendly and health-conscious customers.
High-end sushi restaurants offer a unique dining experience characterized by meticulous craftsmanship, high-quality ingredients, and an emphasis on traditional Japanese culinary techniques. These establishments often feature an intimate setting and personalized service, making them ideal for special occasions and culinary explorations. The increasing interest in authentic culinary experiences and premium dining options has contributed to the rise of high-end sushi restaurants. This segment is particularly popular in urban areas and among affluent consumers who appreciate gourmet food experiences.
High-end sushi restaurants source the finest ingredients, including premium fish, rice, and seasonal vegetables. Many establishments work directly with suppliers to ensure freshness and quality, often utilizing fish that is delivered daily from renowned markets. Many high-end sushi restaurants offer an omakase menu, where the chef curates a personalized tasting experience. This allows diners to explore various sushi creations while experiencing the chef's artistry and expertise.
High-end sushi restaurants rely heavily on dine-in, but mid-range and casual sushi spots are adapting to meet the growing demand for takeout. Historically, sushi has been associated with dine-in experiences, especially in Japan and high-end international sushi restaurants, where the craftsmanship of sushi chefs (itamae) is a key draw. In places like the U.S., the dine-in sushi experience typically centered around traditional sushi bars, omakase experiences, and upscale restaurants.
Sushi's perception as a premium meal made it more suited for dine-in settings. On the other hand, Sushi takeout, delivery, and grocery store sushi continue to rise and now account for significant market share globally. In urban areas and countries like the U.S., Canada, and the UK, this trend is more pronounced. The convenience of sushi, combined with innovations like pre-packaged sushi trays, has fueled this segment's growth.
The takeout segment of the sushi market has surged, particularly in the aftermath of the pandemic. Sushi restaurants quickly adapted by offering more takeaway-friendly options. Delivery services such as Uber Eats, DoorDash, and other third-party delivery platforms reported a significant increase in sushi orders during the pandemic.
Sushi is widely perceived as a healthier dining option, aligning with the increasing demand for low-fat, high-protein meals in the country. It is often associated with fresh ingredients like fish, vegetables, and seaweed, which appeal to health-conscious consumers. The use of fresh fish and rice (or rice alternatives) also makes sushi a choice for those focusing on portion control and balanced nutrition.
The U.S. market has seen the creation of unique sushi rolls that cater to local palates, such as the California roll, which substitutes traditional fish with crab, avocado, and cucumber. Sushi restaurants also offer more fusion-style options with ingredients like cream cheese, spicy mayo, and even deep-fried tempura rolls. Leading US sushi chains allow for customization, appealing to a broad range of dietary preferences. This adaptability helps sushi appeal to a larger audience, including those who may not prefer raw fish.
The industry is fragmented in nature and is characterized by the presence of both capital-intensive global players and medium-scale local companies. Leading companies in the industry include- Matsuhisa Beverly hills, Innovative Dining Group, Hamazushi Co., Ltd., Bar Masa, Miku, Bamboo Sushi, Akiko, Sushisamba, Sushi Yasuda, Sukiyabashi Jiro, and others.
|
Stage |
Role |
Companies |
|
Seafood Suppliers |
Supply fresh, high-quality seafood |
True World Foods, Pacific Seafood, Seattle Fish Co., Marubeni |
|
Rice and Other Ingredients Suppliers |
Provide specialty rice, nori, and other sushi ingredients |
Nishimoto Trading Co., JFC International, Kikkoman |
|
Distributors |
Facilitate distribution to sushi restaurants |
Sysco, US Foods, Performance Food Group, Chef’s Warehouse |
|
Restaurant Chains (Casual & Quick Service) |
Provide casual, accessible sushi options |
Sushi Stop, Pokéworks, Wasabi Sushi & Bento, Sushi Roll King |
|
Restaurant Chains (Full-Service & Fine Dining) |
Higher-end sushi dining experiences |
Nobu, Sushi Roku, RA Sushi, Katsuya |
|
Independent Sushi Restaurants |
Locally owned restaurants offering unique experiences |
Sugarfish (L.A.), Sushi Nakazawa (New York), Uchi (Austin) |
|
Sushi Preparation Equipment Providers |
Supply sushi preparation and storage equipment |
Hoshizaki (refrigeration), Robot Coupe (food processors), Sushimatic (sushi robots) |
|
Technology & Ordering Platforms |
Enable online ordering, reservations, and delivery |
DoorDash, Grubhub, OpenTable, Square POS |
|
Marketing & Review Platforms |
Help with customer discovery and reviews |
Yelp, TripAdvisor, Google My Business, Instagram |
|
Food Safety & Compliance |
Ensure safety and regulatory compliance for sushi ingredients |
NSF International, FDA (Food and Drug Administration), Seafood HACCP Program |
|
Sustainability Certifications |
Certify sustainable seafood sourcing |
Marine Stewardship Council (MSC), Seafood Watch, Friend of the Sea |
|
Parameter |
Details |
|
Market Size (2024) |
$17.4 Billion |
|
Market Size (2032) |
$23.3 Billion |
|
Market Growth Rate |
3.74% |
|
Largest Segment- Types |
High-end Sushi (36.9% Market Share) |
|
Largest Segment- Delivery |
Dine-In ($11.0 Billion Revenue) |
|
Largest Segment- Product |
Makizushi |
|
Potential Market |
United States ($2.4 Billion Sales) |
|
Segments |
Types, Delivery, Applications |
|
Study Period |
2018- 2023 and 2024-2032 |
|
Units |
Revenue (USD) |
|
Qualitative Analysis |
Porter’s Five Forces, SWOT Profile, Market Share, Scenario Forecasts, Market Ecosystem, Company Ranking, Market Dynamics, Industry Benchmarking |
|
Companies |
Matsuhisa Beverly hills, Innovative Dining Group, Hamazushi Co., Ltd., Bar Masa, Miku, Bamboo Sushi, Akiko, Sushisamba, Sushi Yasuda, Sukiyabashi Jiro |
|
Countries |
US, Canada, Mexico, Germany, France, Spain, Italy, UK, Russia, China, India, Japan, South Korea, Australia, South East Asia, Brazil, Argentina, Middle East, Africa |
Type
Delivery
Products
Countries Analyzed
Sushi Restaurants Companies Profiled in the Study
*- List Not Exhaustive
About USD Analytics
Table of Contents
1. Executive Summary
What’s New in 2024?
Top 10 Takeaways from the Industry
Potential Opportunities for Industry Stakeholders
Strategic Imperatives
Company Market Positioning
Industry Benchmarking Matrix
2. Research Scope and Methodology
Market Definition
Market Segments
Companies Profiled
Research Methodology
Data Sources
Conversion Rates for USD
Abbreviations
3. Strategic Landscape: Key Insights and Implications
Spotlight: Key Strategies Opted by Business Leaders
Competitive Landscape
SWOT Analysis
Porter’s Five Force Analysis
Macro-Environmental Analysis
4. Growth Opportunity Analysis
Trends at a Glance
Market Dynamics
Key Industry Stakeholders
Regulatory Landscape
5. Market Size Outlook to 2032
Global Sushi Restaurants Market Size Forecast, USD Million, 2018- 2032
Scenario Analysis
Pricing Analysis and Outlook
6. Historical Sushi Restaurants Market Size by Segments, 2018- 2023
Key Statistics, 2024
Sushi Restaurants Market Size Outlook by Type, USD Million, 2018-2023
Growth Comparison (y-o-y) across Sushi Restaurants Types, 2018-2023
Sushi Restaurants Market Size Outlook by Application, USD Million, 2018-2023
Growth Comparison (y-o-y) across Sushi Restaurants Applications, 2018-2023
7. Sushi Restaurants Market Size Outlook by Segments, 2024- 2032
Sushi Restaurants Market Size Outlook by Type, USD Million, 2024-2032
Growth Comparison (y-o-y) across Sushi Restaurants Types, 2024-2032
Sushi Restaurants Market Size Outlook by Delivery, USD Million, 2024-2032
Growth Comparison (y-o-y) across Sushi Restaurants Delivery Modes, 2024-2032
Sushi Restaurants Market Size Outlook by Product, USD Million, 2024-2032
Growth Comparison (y-o-y) across Sushi Restaurants Products, 2024-2032
8. Sushi Restaurants Market Size Outlook by Region
North America
Europe
Asia Pacific
South America
Middle East and Africa
9. United States Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
United States Sushi Restaurants Market Size Outlook by Type, 2021- 2032
United States Sushi Restaurants Market Size Outlook by Application, 2021- 2032
United States Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
10. Canada Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
Canada Sushi Restaurants Market Size Outlook by Type, 2021- 2032
Canada Sushi Restaurants Market Size Outlook by Application, 2021- 2032
Canada Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
11. Mexico Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
Mexico Sushi Restaurants Market Size Outlook by Type, 2021- 2032
Mexico Sushi Restaurants Market Size Outlook by Application, 2021- 2032
Mexico Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
12. Germany Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
Germany Sushi Restaurants Market Size Outlook by Type, 2021- 2032
Germany Sushi Restaurants Market Size Outlook by Application, 2021- 2032
Germany Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
13. France Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
France Sushi Restaurants Market Size Outlook by Type, 2021- 2032
France Sushi Restaurants Market Size Outlook by Application, 2021- 2032
France Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
14. United Kingdom Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
United Kingdom Sushi Restaurants Market Size Outlook by Type, 2021- 2032
United Kingdom Sushi Restaurants Market Size Outlook by Application, 2021- 2032
United Kingdom Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
15. Spain Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
Spain Sushi Restaurants Market Size Outlook by Type, 2021- 2032
Spain Sushi Restaurants Market Size Outlook by Application, 2021- 2032
Spain Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
16. Italy Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
Italy Sushi Restaurants Market Size Outlook by Type, 2021- 2032
Italy Sushi Restaurants Market Size Outlook by Application, 2021- 2032
Italy Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
17. Benelux Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
Benelux Sushi Restaurants Market Size Outlook by Type, 2021- 2032
Benelux Sushi Restaurants Market Size Outlook by Application, 2021- 2032
Benelux Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
18. Nordic Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
Nordic Sushi Restaurants Market Size Outlook by Type, 2021- 2032
Nordic Sushi Restaurants Market Size Outlook by Application, 2021- 2032
Nordic Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
19. Rest of Europe Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of Europe Sushi Restaurants Market Size Outlook by Type, 2021- 2032
Rest of Europe Sushi Restaurants Market Size Outlook by Application, 2021- 2032
Rest of Europe Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
20. China Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
China Sushi Restaurants Market Size Outlook by Type, 2021- 2032
China Sushi Restaurants Market Size Outlook by Application, 2021- 2032
China Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
21. India Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
India Sushi Restaurants Market Size Outlook by Type, 2021- 2032
India Sushi Restaurants Market Size Outlook by Application, 2021- 2032
India Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
22. Japan Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
Japan Sushi Restaurants Market Size Outlook by Type, 2021- 2032
Japan Sushi Restaurants Market Size Outlook by Application, 2021- 2032
Japan Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
23. South Korea Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
South Korea Sushi Restaurants Market Size Outlook by Type, 2021- 2032
South Korea Sushi Restaurants Market Size Outlook by Application, 2021- 2032
South Korea Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
24. Australia Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
Australia Sushi Restaurants Market Size Outlook by Type, 2021- 2032
Australia Sushi Restaurants Market Size Outlook by Application, 2021- 2032
Australia Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
25. South East Asia Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
South East Asia Sushi Restaurants Market Size Outlook by Type, 2021- 2032
South East Asia Sushi Restaurants Market Size Outlook by Application, 2021- 2032
South East Asia Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
26. Rest of Asia Pacific Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of Asia Pacific Sushi Restaurants Market Size Outlook by Type, 2021- 2032
Rest of Asia Pacific Sushi Restaurants Market Size Outlook by Application, 2021- 2032
Rest of Asia Pacific Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
27. Brazil Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
Brazil Sushi Restaurants Market Size Outlook by Type, 2021- 2032
Brazil Sushi Restaurants Market Size Outlook by Application, 2021- 2032
Brazil Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
28. Argentina Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
Argentina Sushi Restaurants Market Size Outlook by Type, 2021- 2032
Argentina Sushi Restaurants Market Size Outlook by Application, 2021- 2032
Argentina Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
29. Rest of South America Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of South America Sushi Restaurants Market Size Outlook by Type, 2021- 2032
Rest of South America Sushi Restaurants Market Size Outlook by Application, 2021- 2032
Rest of South America Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
30. United Arab Emirates Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
United Arab Emirates Sushi Restaurants Market Size Outlook by Type, 2021- 2032
United Arab Emirates Sushi Restaurants Market Size Outlook by Application, 2021- 2032
United Arab Emirates Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
31. Saudi Arabia Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
Saudi Arabia Sushi Restaurants Market Size Outlook by Type, 2021- 2032
Saudi Arabia Sushi Restaurants Market Size Outlook by Application, 2021- 2032
Saudi Arabia Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
32. Rest of Middle East Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of Middle East Sushi Restaurants Market Size Outlook by Type, 2021- 2032
Rest of Middle East Sushi Restaurants Market Size Outlook by Application, 2021- 2032
Rest of Middle East Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
33. South Africa Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
South Africa Sushi Restaurants Market Size Outlook by Type, 2021- 2032
South Africa Sushi Restaurants Market Size Outlook by Application, 2021- 2032
South Africa Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
34. Rest of Africa Sushi Restaurants Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of Africa Sushi Restaurants Market Size Outlook by Type, 2021- 2032
Rest of Africa Sushi Restaurants Market Size Outlook by Application, 2021- 2032
Rest of Africa Sushi Restaurants Market Size Outlook by End-User, 2021- 2032
35. Key Companies
Market Share Analysis
Company Benchmarking
SWOT Analysis
36. Recent Market Developments
Appendix
Looking Ahead
Research Methodology
Legal Disclaimer
Type
Delivery
Products
Countries Analyzed
USD Analytics forecasts the global Sushi Restaurants market size to increase from $17.4 Billion in 2024 to $23.3 Billion in 2032, registering a CAGR of 3.74% during the forecast period.
Largest Segment by Type is High-end Sushi (36.9% Market Share), Largest Segment by Delivery is Dine-In ($11.0 Billion Revenue), Largest Segment by Product is Makizushi
Matsuhisa Beverly hills, Innovative Dining Group, Hamazushi Co., Ltd., Bar Masa, Miku, Bamboo Sushi, Akiko, Sushisamba, Sushi Yasuda, Sukiyabashi Jiro
Base Year- 2023; Estimated Year- 2024; Historic Period- 2018-2023; Forecast period- 2024 to 2030; Currency: USD; Volume
United States ($2.4 Billion Sales)