The growing popularity of Thailand and Vietnamese Cuisines across fast casual restaurants and home cooking in the US, Europe, and other markets is encouraging the demand for Fish sauce. In particular, Strong demand for sushi market and Southeast Asian cuisines such as such as pad thai, pho, and adobo support the long-term market outlook. Chefs across markets are incorporating fish sauces into marinades, dipping sauces, and condiments, encouraging the new product launches in the industry.
The use of fish sauce to compliment soups, ramen, stews, broths, and others is gaining significant demand from restaurants. In addition, meat enrichment applications, increasing complexity of simpler dishes, and combination with other sauces is widely observed. Potential advantages of lower sodium content and natural fermentation process drive the rapid market penetration of fish sauce into soy sauce market. Accordingly, leading food retailers are marketing their products through mainstream grocery stores and online platforms across the U.S., Australia, and Europe.
Fish sauce prepared by fermenting freshwater and saltwater fish with salt is gaining significant demand growth. Over the long-term, artisanal fish sauces from hyper-specific coastal regions are set to gain robust demand from chefs. Further, fish sauces produced using environmentally sustainable practices including responsible fishing and reduced bycatch are gaining significant demand. In addition, longer-aged fish sauces labeled with age statements like "12-month-aged" and "24-month-aged present significant growth prospects. Widening applications beyond Asian cuisines including fish sauce as a base for pasta sauces, braised meats are encouraging the growth in domestic and regional fish sauce producers. Manufacturers are also offering aging fish sauce in used whiskey or oak barrels to infuse unique flavors into the fermentation process.
Premium fish sauces continue to fray into the global markets with prices ranging from $9 to $30 per 300 ml. On the other hand, regular fish sauces sold in retail stores and online e-commerce websites are marketed around $5 per 500 ml bottles. Supply-chain disruptions in Eastern Europe, inflation in the US, preference for premium sauces, and increasing demand are supporting price increases in the industry. On the other hand, strong demand growth is encouraging new players to market their products across digital and physical retail stores, driving competitive pricing scenario.
Leading manufacturers are marketing aged fish sauces as a key differentiator to attract gourmet and health-conscious buyers. For instance, Red Boat launched its "50°N" version in 2021 denoting nitrogen level and is aged for 2 years using only black anchovies and sea salt. Similarly, Blis Barrel-Aged Fish Sauce is fermented for 7 months and then aged in barrels that were previously used to age bourbon.
Vietnamese based Son Fish Sauce markets two-year aged fish sauce with wild-caught anchovies and sea salt, with a strict focus on maintaining a natural, additive-free product. Megachef (Thailand) uses wooden barrels to develop a mellower, more balanced flavor. The California-based The Barrel Room launched its smoky barrel-aged fish sauce targeting gourmet food lovers and high-end restaurants.
Artisanal fish sauce producers from South East Asia are focusing small-batch production, traditional methods, and local ingredients to target gourmet consumer segments. The Vietnamese government implemented the OCOP Program to drive Phu Quoc and Binh Dinh regions for artisanal fish sauce production. For instance, Phu Quoc fish sauce was granted Protected Designation of Origin (PDO) status in the European Union.
Similarly, The Ministry of Agriculture in Thailand is focusing on GI status for Rayong and Samut Sakhon traditions. Similarly, California-based artisanal brand The Fishery Coast launched a line of low-sodium fish sauces using wild-caught anchovies from sustainably managed Pacific fisheries. Further, product launches such as Three Crabs Fish Sauce - "Coastal Edition”, Phu Quoc Artisan - “Small-Batch Reserve”, Pacific Seas - "Oregon Coast Aged Fish Sauce", and others drive the industry outlook.
In 2024, South East Asian Fish Sauce accounted for the dominant 62.9% market share. Thai sauces (nam-pla) made from anchovies, salt and sugar and South Korean sauces (sand lance, krill and salt) are widely preferred for their sweeter and lighter fishy flavors. Further, dried bonito, salt, soy sauce, seaweed, weed, yeast and vinegar are widely used in Japanese sauces (uwoshoyu). Premium Vietnamese sauces (nuoc mam) with rich, pungent flavor are also gaining wide popularity in the US, driving sales across foodservice and retail sectors.
High-quality traditionally fermented fish sauces like Red Boat and Son Fish Sauce continue to gain rapid business growth in the country. Further, low-sodium fish sauce options, organic fish sauce varieties without synthetic chemicals or additives, aged and barrel-fermented fish sauces, and others continue to gain demand growth. Further, fish sauce blends incorporating additional flavors like garlic, chili, and lemongrass are also gaining significant business growth in the retail industry.
Retail distribution channels including supermarkets and Hypermarkets, specialty stores, and online platforms. In particular, vendors are strengthening their distribution channels in the US, Europe, and Asian markets to cater to the residential and food service industries. In 2024, the retail sector accounted for 61.5% market share in revenue terms with 38.5% held by food service industries. The growing demand for Southeast Asian cuisines in North America and Europe is encouraging retail stores to provide additional shelf spaces for fish sauce bottles. Further, the rise of e-commerce as a significant sales channel for specialty foods like artisanal fish sauce fuels the long-term market outlook.
The Asia-Pacific region is poised to remain the fastest-growing market for Fish Sauce vendors, projected to expand at a CAGR of 6.3% during the forecast period. Fish sauce is particularly popular in Southeast Asia, with countries like Vietnam, Thailand, and Indonesia playing a key role in production and consumption. According to the National Office of Statistics of Vietnam, average monthly consumption of 0.3 liters of fish and dipping sauce per capita is reported.
The World Health Organization (WHO) estimates that around 30% of the global population suffers from micronutrient deficiencies, supporting the demand for fish products including sauces. Accordingly, Squid Brand and others are launching new products such as Mala Spicy Fish Sauce to cater to health-conscious and dietary-restricted consumers.
The global Fish Sauce market is fragmented with the presence of both local and global players. Leading companies included in the study are Masan Consumer Corporation, Viet Phu Inc., Rayong Fish Sauce Industry Co., Ltd., Pichai Fish-Sauce Co., Ltd., Rungroj Fish Sauce Co., Ltd., PHETDAMFOODS CO., LTD., Halcyon Proteins Pty Ltd, Blue Elephant International, California Fish Sauce, Marine Resources Development Co. Ltd., Pantainorasingh Manufacturer Co. Ltd., Phu Quoc Fish Sauce Manufacturer Hung Thanh, Tang Sang Hah Co. Ltd., Teo Tak Seng Fish Sauce Factory Co. Ltd., Thai Fishsauce Factory Squid Brand Co. Ltd., Thai Preeda Trading Co. Ltd., Thaitan Foods International Co. Ltd., The Woks of Life LLC, Unilever PLC, Viet Huong Hong Kong, and others.
Parameter |
Details |
Market Size (2024) |
$17.5 Billion |
Market Size (2032) |
$27.5 Billion |
Market Growth Rate |
5.8% |
Largest Segment- Type |
South East Asian Sauces (62.9% Market Share) |
Fastest Growing Market- Region |
Asia Pacific (6.3% CAGR) |
Largest Segment- Sales Channel |
Retail (61.5% Revenue Share) |
Segments |
Types, Grades, Applications, Sales Channels |
Study Period |
2018- 2023 and 2024-2032 |
Units |
Revenue (USD) |
Qualitative Analysis |
Porter’s Five Forces, SWOT Profile, Market Share, Scenario Forecasts, Market Ecosystem, Company Ranking, Market Dynamics, Industry Benchmarking |
Companies |
Masan Consumer Corporation, Viet Phu Inc., Rayong Fish Sauce Industry Co., Ltd., Pichai Fish-Sauce Co., Ltd., Rungroj Fish Sauce Co., Ltd., PHETDAMFOODS CO., LTD., Halcyon Proteins Pty Ltd, Blue Elephant International, California Fish Sauce, Marine Resources Development Co. Ltd., Pantainorasingh Manufacturer Co. Ltd., Phu Quoc Fish Sauce Manufacturer Hung Thanh, Tang Sang Hah Co. Ltd., Teo Tak Seng Fish Sauce Factory Co. Ltd., Thai Fishsauce Factory Squid Brand Co. Ltd., Thai Preeda Trading Co. Ltd., Thaitan Foods International Co. Ltd., The Woks of Life LLC, Unilever PLC, Viet Huong Hong Kong |
Countries |
US, Canada, Mexico, Germany, France, Spain, Italy, UK, Russia, China, India, Japan, South Korea, Australia, South East Asia, Brazil, Argentina, Middle East, Africa |
Type
Product
Grade
Application
Countries Analyzed
Fish Sauce Companies Profiled in the Study
*- List Not Exhaustive
About USD Analytics
Table of Contents
1. Executive Summary
What’s New in 2024?
Top 10 Takeaways from the Industry
Potential Opportunities for Industry Stakeholders
Strategic Imperatives
Company Market Positioning
Industry Benchmarking Matrix
2. Research Scope and Methodology
Market Definition
Market Segments
Companies Profiled
Research Methodology
Data Sources
Conversion Rates for USD
Abbreviations
3. Strategic Landscape: Key Insights and Implications
Spotlight: Key Strategies Opted by Business Leaders
Competitive Landscape
SWOT Analysis
Porter’s Five Force Analysis
Macro-Environmental Analysis
4. Growth Opportunity Analysis
Trends at a Glance
Market Dynamics
Key Industry Stakeholders
Regulatory Landscape
5. Market Size Outlook to 2032
Global Fish Sauce Market Size Forecast, USD Million, 2018- 2032
Scenario Analysis
Pricing Analysis and Outlook
6. Historical Fish Sauce Market Size by Segments, 2018- 2023
Key Statistics, 2024
Fish Sauce Market Size Outlook by Type, USD Million, 2018-2023
Growth Comparison (y-o-y) across Fish Sauce Types, 2018-2023
Fish Sauce Market Size Outlook by Application, USD Million, 2018-2023
Growth Comparison (y-o-y) across Fish Sauce Applications, 2018-2023
7. Fish Sauce Market Size Outlook by Segments, 2024- 2032
Fish Sauce Market Size Outlook by Type, USD Million, 2024-2032
Growth Comparison (y-o-y) across Fish Sauce Types, 2024-2032
Fish Sauce Market Size Outlook by Product, USD Million, 2024-2032
Growth Comparison (y-o-y) across Fish Sauce Products, 2024-2032
Fish Sauce Market Size Outlook by Grade, USD Million, 2024-2032
Growth Comparison (y-o-y) across Fish Sauce Grades, 2024-2032
Fish Sauce Market Size Outlook by Sales Channels, USD Million, 2024-2032
Growth Comparison (y-o-y) across Fish Sauce Sales Channels, 2024-2032
8. Fish Sauce Market Size Outlook by Region
North America
Europe
Asia Pacific
South America
Middle East and Africa
9. United States Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
United States Fish Sauce Market Size Outlook by Type, 2021- 2032
United States Fish Sauce Market Size Outlook by Application, 2021- 2032
United States Fish Sauce Market Size Outlook by End-User, 2021- 2032
10. Canada Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
Canada Fish Sauce Market Size Outlook by Type, 2021- 2032
Canada Fish Sauce Market Size Outlook by Application, 2021- 2032
Canada Fish Sauce Market Size Outlook by End-User, 2021- 2032
11. Mexico Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
Mexico Fish Sauce Market Size Outlook by Type, 2021- 2032
Mexico Fish Sauce Market Size Outlook by Application, 2021- 2032
Mexico Fish Sauce Market Size Outlook by End-User, 2021- 2032
12. Germany Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
Germany Fish Sauce Market Size Outlook by Type, 2021- 2032
Germany Fish Sauce Market Size Outlook by Application, 2021- 2032
Germany Fish Sauce Market Size Outlook by End-User, 2021- 2032
13. France Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
France Fish Sauce Market Size Outlook by Type, 2021- 2032
France Fish Sauce Market Size Outlook by Application, 2021- 2032
France Fish Sauce Market Size Outlook by End-User, 2021- 2032
14. United Kingdom Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
United Kingdom Fish Sauce Market Size Outlook by Type, 2021- 2032
United Kingdom Fish Sauce Market Size Outlook by Application, 2021- 2032
United Kingdom Fish Sauce Market Size Outlook by End-User, 2021- 2032
15. Spain Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
Spain Fish Sauce Market Size Outlook by Type, 2021- 2032
Spain Fish Sauce Market Size Outlook by Application, 2021- 2032
Spain Fish Sauce Market Size Outlook by End-User, 2021- 2032
16. Italy Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
Italy Fish Sauce Market Size Outlook by Type, 2021- 2032
Italy Fish Sauce Market Size Outlook by Application, 2021- 2032
Italy Fish Sauce Market Size Outlook by End-User, 2021- 2032
17. Benelux Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
Benelux Fish Sauce Market Size Outlook by Type, 2021- 2032
Benelux Fish Sauce Market Size Outlook by Application, 2021- 2032
Benelux Fish Sauce Market Size Outlook by End-User, 2021- 2032
18. Nordic Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
Nordic Fish Sauce Market Size Outlook by Type, 2021- 2032
Nordic Fish Sauce Market Size Outlook by Application, 2021- 2032
Nordic Fish Sauce Market Size Outlook by End-User, 2021- 2032
19. Rest of Europe Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of Europe Fish Sauce Market Size Outlook by Type, 2021- 2032
Rest of Europe Fish Sauce Market Size Outlook by Application, 2021- 2032
Rest of Europe Fish Sauce Market Size Outlook by End-User, 2021- 2032
20. China Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
China Fish Sauce Market Size Outlook by Type, 2021- 2032
China Fish Sauce Market Size Outlook by Application, 2021- 2032
China Fish Sauce Market Size Outlook by End-User, 2021- 2032
21. India Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
India Fish Sauce Market Size Outlook by Type, 2021- 2032
India Fish Sauce Market Size Outlook by Application, 2021- 2032
India Fish Sauce Market Size Outlook by End-User, 2021- 2032
22. Japan Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
Japan Fish Sauce Market Size Outlook by Type, 2021- 2032
Japan Fish Sauce Market Size Outlook by Application, 2021- 2032
Japan Fish Sauce Market Size Outlook by End-User, 2021- 2032
23. South Korea Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
South Korea Fish Sauce Market Size Outlook by Type, 2021- 2032
South Korea Fish Sauce Market Size Outlook by Application, 2021- 2032
South Korea Fish Sauce Market Size Outlook by End-User, 2021- 2032
24. Australia Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
Australia Fish Sauce Market Size Outlook by Type, 2021- 2032
Australia Fish Sauce Market Size Outlook by Application, 2021- 2032
Australia Fish Sauce Market Size Outlook by End-User, 2021- 2032
25. South East Asia Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
South East Asia Fish Sauce Market Size Outlook by Type, 2021- 2032
South East Asia Fish Sauce Market Size Outlook by Application, 2021- 2032
South East Asia Fish Sauce Market Size Outlook by End-User, 2021- 2032
26. Rest of Asia Pacific Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of Asia Pacific Fish Sauce Market Size Outlook by Type, 2021- 2032
Rest of Asia Pacific Fish Sauce Market Size Outlook by Application, 2021- 2032
Rest of Asia Pacific Fish Sauce Market Size Outlook by End-User, 2021- 2032
27. Brazil Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
Brazil Fish Sauce Market Size Outlook by Type, 2021- 2032
Brazil Fish Sauce Market Size Outlook by Application, 2021- 2032
Brazil Fish Sauce Market Size Outlook by End-User, 2021- 2032
28. Argentina Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
Argentina Fish Sauce Market Size Outlook by Type, 2021- 2032
Argentina Fish Sauce Market Size Outlook by Application, 2021- 2032
Argentina Fish Sauce Market Size Outlook by End-User, 2021- 2032
29. Rest of South America Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of South America Fish Sauce Market Size Outlook by Type, 2021- 2032
Rest of South America Fish Sauce Market Size Outlook by Application, 2021- 2032
Rest of South America Fish Sauce Market Size Outlook by End-User, 2021- 2032
30. United Arab Emirates Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
United Arab Emirates Fish Sauce Market Size Outlook by Type, 2021- 2032
United Arab Emirates Fish Sauce Market Size Outlook by Application, 2021- 2032
United Arab Emirates Fish Sauce Market Size Outlook by End-User, 2021- 2032
31. Saudi Arabia Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
Saudi Arabia Fish Sauce Market Size Outlook by Type, 2021- 2032
Saudi Arabia Fish Sauce Market Size Outlook by Application, 2021- 2032
Saudi Arabia Fish Sauce Market Size Outlook by End-User, 2021- 2032
32. Rest of Middle East Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of Middle East Fish Sauce Market Size Outlook by Type, 2021- 2032
Rest of Middle East Fish Sauce Market Size Outlook by Application, 2021- 2032
Rest of Middle East Fish Sauce Market Size Outlook by End-User, 2021- 2032
33. South Africa Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
South Africa Fish Sauce Market Size Outlook by Type, 2021- 2032
South Africa Fish Sauce Market Size Outlook by Application, 2021- 2032
South Africa Fish Sauce Market Size Outlook by End-User, 2021- 2032
34. Rest of Africa Fish Sauce Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of Africa Fish Sauce Market Size Outlook by Type, 2021- 2032
Rest of Africa Fish Sauce Market Size Outlook by Application, 2021- 2032
Rest of Africa Fish Sauce Market Size Outlook by End-User, 2021- 2032
35. Key Companies
Market Share Analysis
Company Benchmarking
SWOT Analysis
36. Recent Market Developments
Appendix
Looking Ahead
Research Methodology
Legal Disclaimer
Type
Product
Grade
Application
Countries Analyzed
Global Fish Sauce Market Size is valued at $17.5 Billion in 2024 and is forecast to register a growth rate (CAGR) of 5.8% to reach $27.5 Billion by 2032.
South East Asian Sauces (62.9% Market Share), Retail (61.5% Revenue Share)
Masan Consumer Corporation, Viet Phu Inc., Rayong Fish Sauce Industry Co., Ltd., Pichai Fish-Sauce Co., Ltd., Rungroj Fish Sauce Co., Ltd., PHETDAMFOODS CO., LTD., Halcyon Proteins Pty Ltd, Blue Elephant International, California Fish Sauce, Marine Resources Development Co. Ltd., Pantainorasingh Manufacturer Co. Ltd., Phu Quoc Fish Sauce Manufacturer Hung Thanh, Tang Sang Hah Co. Ltd., Teo Tak Seng Fish Sauce Factory Co. Ltd., Thai Fishsauce Factory Squid Brand Co. Ltd., Thai Preeda Trading Co. Ltd., Thaitan Foods International Co. Ltd., The Woks of Life LLC, Unilever PLC, Viet Huong Hong Kong
Base Year- 2023; Estimated Year- 2024; Historic Period- 2018-2023; Forecast period- 2024 to 2032; Currency: Revenue (USD); Volume
Asia Pacific (6.3% CAGR)