The global Konjac Market Study analyzes and forecasts the market size across 6 regions and 24 countries for diverse segments -By Product (Gum, Flour, Dietary Fiber, Sponge), By End-User (Food & Beverages, Pharmaceutical, Cosmetics), By Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Online Channels, Others).
The future of the konjac industry is influenced by several key trends that reflect changing consumer preferences and market dynamics. One significant trend is the growing demand for healthy and natural food products, as consumers increasingly prioritize wellness and seek alternatives to processed foods. Konjac, known for its low-calorie and high-fiber content, has gained popularity as a healthy ingredient in various food and beverage applications, including noodles, snacks, and dietary supplements. Additionally, the rise of plant-based diets and vegetarian/vegan lifestyles has further fueled demand for konjac-based products, as it offers a versatile and sustainable alternative to animal-derived ingredients. Moreover, technological advancements in food processing and formulation have led to the development of innovative konjac-based products with improved taste, texture, and functionality, expanding its appeal to a broader consumer base. As awareness of konjac's health benefits continues to grow, along with an increasing focus on sustainability and clean-label ingredients, the konjac industry is poised for further innovation and market growth, with opportunities for product diversification, expansion into new markets, and collaboration across the food and beverage sector.
The market report analyses the leading companies in the industry including andi-Johnson Group, Baoji Konjac Chemical Co. Ltd, Hubei Yizhi Konjac Biotechnology Co. Ltd, Ishibashiya Konjac Company, NAH Foods Ltd, NOW Foods, Shanghai Brilliant Gum Co. Ltd, Slendier, The Konjac Sponge Company, Zeroodle.
A prominent trend in the konjac market is the rising popularity of plant-based and low-calorie foods. Konjac, derived from the root of the konjac plant, is known for its unique properties such as high fiber content, low calorie density, and ability to absorb water, making it a popular ingredient in various food products. As consumers increasingly seek healthier and more sustainable food options, there is growing interest in konjac-based foods such as noodles, pasta, rice, and snacks. The trend towards plant-based diets, driven by health, environmental, and ethical considerations, fuels the demand for konjac as a versatile ingredient in the development of innovative and nutritious food products catering to health-conscious consumers.
A key driver propelling the konjac market is the growing awareness of health benefits and weight management. Konjac is recognized for its potential health benefits such as promoting satiety, supporting digestion, and aiding in weight loss due to its high fiber content and low-calorie nature. As obesity rates rise and lifestyle-related health issues become more prevalent, there is increasing interest among consumers in adopting dietary habits that support weight management and overall well-being. Konjac-based foods offer a convenient and effective way to incorporate fiber-rich, low-calorie ingredients into the diet, helping individuals control appetite, manage calorie intake, and achieve their health goals. The growing awareness of konjac's health benefits drives the demand for konjac-based foods as consumers seek nutritious and satisfying options for their dietary needs.
An opportunity for growth in the konjac market lies in the expansion into functional food and beverage categories. While konjac is commonly used in traditional Asian cuisine such as konjac noodles and jelly desserts, there is potential to explore its application in a broader range of functional food and beverage products targeting specific health concerns and consumer preferences. Manufacturers can innovate by incorporating konjac into functional foods such as meal replacement shakes, protein bars, dietary supplements, and fortified beverages that offer additional health benefits such as digestive support, blood sugar management, or cholesterol reduction. By leveraging the functional properties of konjac and developing innovative product formulations, companies can capitalize on the growing demand for functional foods and beverages that promote health and wellness, expanding the market reach and opportunities for konjac-based products in the food industry.
The Konjac market encompasses various stages, beginning with Cultivation primarily in Asia, where Konjac farms specialize in growing tubers. Konjac Processing Facilities including FMC Corporation and Archer Daniels Midland Company then clean and convert the tubers into products including konjac flour, glucomannan powder, or konjac noodles. Distribution channels involve Food Ingredient Distributors including Ingredion Inc. and Cargill, Inc., which supply these konjac products to food manufacturers. Additionally, Trading Companies play a role in sourcing and distributing konjac internationally.
The end users of konjac products are mainly in the Food & Beverage Industry, where noodle manufacturers including Nissin Foods Holdings Co., Ltd., and functional food producers including Nestle S.A. utilize konjac flour and glucomannan powder in various products targeting health-conscious consumers. There's also potential for Konjac to be utilized in the Bakery & Pastry Industry and the Dietary Supplement Industry, expanding its reach across different sectors.
The Dietary Fiber segment is the largest in the Konjac Market due to diverse key reasons. Firstly, konjac is widely recognized for its high content of glucomannan, a soluble dietary fiber known for its health benefits. Glucomannan is derived from the konjac root and is prized for its ability to absorb water and form a gel-like substance in the digestive tract, promoting feelings of fullness and satiety, and aiding in weight management and digestion. Additionally, konjac dietary fiber is low in calories and carbohydrates, making it a popular choice for individuals following low-calorie or low-carb diets. In addition, konjac dietary fiber is highly versatile and can be incorporated into a wide range of food products, including noodles, rice, bread, and snacks, as a functional ingredient to enhance texture, mouthfeel, and nutritional value. Further, the growing consumer awareness of the health benefits of dietary fiber, coupled with the rising demand for natural and plant-based ingredients, has driven the popularity of konjac dietary fiber in the food and beverage industry, contributing to its dominance in the market. With its proven health benefits, versatility, and widespread application in food products, the Dietary Fiber segment remains the largest in the Konjac Market, meeting the evolving dietary needs and preferences of consumers worldwide.
The Cosmetics segment is the fastest-growing in the Konjac Market due to diverse compelling reasons. Firstly, konjac-derived ingredients, particularly konjac sponge, have gained significant traction in the cosmetics industry due to their natural and sustainable properties. Konjac sponges are made from konjac root powder mixed with water and are prized for their gentle exfoliating and cleansing properties. Additionally, konjac sponges are biodegradable, eco-friendly, and suitable for all skin types, making them increasingly popular among consumers seeking natural and environmentally conscious skincare solutions. In addition, konjac sponges are effective at removing dirt, oil, and impurities from the skin, helping to unclog pores, prevent acne, and promote a clearer complexion. Further, the rising demand for natural and plant-based skincare products, coupled with the growing consumer preference for sustainable and eco-friendly alternatives, has propelled the demand for konjac-based cosmetics, driving the growth of this segment. With its gentle yet effective skincare benefits, natural origin, and eco-friendly credentials, the Cosmetics segment is poised to experience rapid growth in the Konjac Market, meeting the evolving needs and preferences of consumers in the cosmetics industry.
The Online Channels segment is the fastest-growing in the Konjac Market due to diverse compelling reasons. Firstly, the rise of e-commerce has transformed the way consumers shop for health and wellness products, including konjac-based items. Online channels offer convenience, accessibility, and a wide variety of product options, allowing consumers to browse, compare, and purchase Konjac products from the comfort of their homes or on the go. Additionally, online platforms provide a global marketplace for Konjac manufacturers and retailers to reach a broader audience beyond their local markets, driving international sales and expansion opportunities. In addition, the COVID-19 pandemic has accelerated the shift toward online shopping, as consumers seek contactless shopping experiences and home delivery options to minimize the risk of exposure to the virus. Further, the ability to access customer reviews, ratings, and product information online enables consumers to make informed purchasing decisions, fostering trust and confidence in konjac products sold through online channels. With its convenience, global reach, and adaptability to changing consumer preferences, the Online Channels segment is poised to experience rapid growth in the Konjac Market, meeting the evolving needs and shopping behaviors of consumers worldwide.
By Product
Gum
Flour
Dietary Fiber
Sponge
By End-User
Food & Beverages
Pharmaceutical
Cosmetics
By Distribution Channel
Hypermarkets/Supermarkets
Specialty Stores
Online Channels
Others
andi-Johnson Group
Baoji Konjac Chemical Co. Ltd
Hubei Yizhi Konjac Biotechnology Co. Ltd
Ishibashiya Konjac Company
NAH Foods Ltd
NOW Foods
Shanghai Brilliant Gum Co. Ltd
Slendier
The Konjac Sponge Company
Zeroodle
*- List Not Exhaustive
TABLE OF CONTENTS
1 Introduction to 2024 Konjac Market
1.1 Market Overview
1.2 Quick Facts
1.3 Scope/Objective of the Study
1.4 Market Definition
1.5 Countries and Regions Covered
1.6 Units, Currency, and Conversions
1.7 Industry Value Chain
2 Research Methodology
2.1 Market Size Estimation
2.2 Sources and Research Methodology
2.3 Data Triangulation
2.4 Assumptions and Limitations
3 Executive Summary
3.1 Global Konjac Market Size Outlook, $ Million, 2021 to 2030
3.2 Konjac Market Outlook by Type, $ Million, 2021 to 2030
3.3 Konjac Market Outlook by Product, $ Million, 2021 to 2030
3.4 Konjac Market Outlook by Application, $ Million, 2021 to 2030
3.5 Konjac Market Outlook by Key Countries, $ Million, 2021 to 2030
4 Market Dynamics
4.1 Key Driving Forces of Konjac Industry
4.2 Key Market Trends in Konjac Industry
4.3 Potential Opportunities in Konjac Industry
4.4 Key Challenges in Konjac Industry
5 Market Factor Analysis
5.1 Value Chain Analysis
5.2 Competitive Landscape
5.2.1 Global Konjac Market Share by Company (%), 2023
5.2.2 Product Offerings by Company
5.3 Porter’s Five Forces Analysis
5.4 Pricing Analysis and Outlook
6 Growth Outlook Across Scenarios
6.1 Growth Analysis-Case Scenario Definitions
6.2 Low Growth Scenario Forecasts
6.3 Reference Growth Scenario Forecasts
6.4 High Growth Scenario Forecasts
7 Global Konjac Market Outlook by Segments
7.1 Konjac Market Outlook by Segments, $ Million, 2021- 2030
By Product
Gum
Flour
Dietary Fiber
Sponge
By End-User
Food & Beverages
Pharmaceutical
Cosmetics
By Distribution Channel
Hypermarkets/Supermarkets
Specialty Stores
Online Channels
Others
8 North America Konjac Market Analysis and Outlook To 2030
8.1 Introduction to North America Konjac Markets in 2024
8.2 North America Konjac Market Size Outlook by Country, 2021-2030
8.2.1 United States
8.2.2 Canada
8.2.3 Mexico
8.3 North America Konjac Market size Outlook by Segments, 2021-2030
By Product
Gum
Flour
Dietary Fiber
Sponge
By End-User
Food & Beverages
Pharmaceutical
Cosmetics
By Distribution Channel
Hypermarkets/Supermarkets
Specialty Stores
Online Channels
Others
9 Europe Konjac Market Analysis and Outlook To 2030
9.1 Introduction to Europe Konjac Markets in 2024
9.2 Europe Konjac Market Size Outlook by Country, 2021-2030
9.2.1 Germany
9.2.2 France
9.2.3 Spain
9.2.4 United Kingdom
9.2.4 Italy
9.2.5 Russia
9.2.6 Norway
9.2.7 Rest of Europe
9.3 Europe Konjac Market Size Outlook by Segments, 2021-2030
By Product
Gum
Flour
Dietary Fiber
Sponge
By End-User
Food & Beverages
Pharmaceutical
Cosmetics
By Distribution Channel
Hypermarkets/Supermarkets
Specialty Stores
Online Channels
Others
10 Asia Pacific Konjac Market Analysis and Outlook To 2030
10.1 Introduction to Asia Pacific Konjac Markets in 2024
10.2 Asia Pacific Konjac Market Size Outlook by Country, 2021-2030
10.2.1 China
10.2.2 India
10.2.3 Japan
10.2.4 South Korea
10.2.5 Indonesia
10.2.6 Malaysia
10.2.7 Australia
10.2.8 Rest of Asia Pacific
10.3 Asia Pacific Konjac Market size Outlook by Segments, 2021-2030
By Product
Gum
Flour
Dietary Fiber
Sponge
By End-User
Food & Beverages
Pharmaceutical
Cosmetics
By Distribution Channel
Hypermarkets/Supermarkets
Specialty Stores
Online Channels
Others
11 South America Konjac Market Analysis and Outlook To 2030
11.1 Introduction to South America Konjac Markets in 2024
11.2 South America Konjac Market Size Outlook by Country, 2021-2030
11.2.1 Brazil
11.2.2 Argentina
11.2.3 Rest of South America
11.3 South America Konjac Market size Outlook by Segments, 2021-2030
By Product
Gum
Flour
Dietary Fiber
Sponge
By End-User
Food & Beverages
Pharmaceutical
Cosmetics
By Distribution Channel
Hypermarkets/Supermarkets
Specialty Stores
Online Channels
Others
12 Middle East and Africa Konjac Market Analysis and Outlook To 2030
12.1 Introduction to Middle East and Africa Konjac Markets in 2024
12.2 Middle East and Africa Konjac Market Size Outlook by Country, 2021-2030
12.2.1 Saudi Arabia
12.2.2 UAE
12.2.3 Oman
12.2.4 Rest of Middle East
12.2.5 Egypt
12.2.6 Nigeria
12.2.7 South Africa
12.2.8 Rest of Africa
12.3 Middle East and Africa Konjac Market size Outlook by Segments, 2021-2030
By Product
Gum
Flour
Dietary Fiber
Sponge
By End-User
Food & Beverages
Pharmaceutical
Cosmetics
By Distribution Channel
Hypermarkets/Supermarkets
Specialty Stores
Online Channels
Others
13 Company Profiles
13.1 Company Snapshot
13.2 SWOT Profiles
13.3 Products and Services
13.4 Recent Developments
13.5 Financial Profile
andi-Johnson Group
Baoji Konjac Chemical Co. Ltd
Hubei Yizhi Konjac Biotechnology Co. Ltd
Ishibashiya Konjac Company
NAH Foods Ltd
NOW Foods
Shanghai Brilliant Gum Co. Ltd
Slendier
The Konjac Sponge Company
Zeroodle
14 Appendix
14.1 Customization Offerings
14.2 Subscription Services
14.3 Related Reports
14.4 Publisher Expertise
By Product
Gum
Flour
Dietary Fiber
Sponge
By End-User
Food & Beverages
Pharmaceutical
Cosmetics
By Distribution Channel
Hypermarkets/Supermarkets
Specialty Stores
Online Channels
Others
Countries Analyzed
North America (US, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)
Global Konjac is forecast to reach $2.1 Billion in 2030 from $1.4 Billion in 2024, registering a CAGR of 7.3% over the outlook period
Emerging Markets across Asia Pacific, Europe, and Americas present robust growth prospects.
andi-Johnson Group, Baoji Konjac Chemical Co. Ltd, Hubei Yizhi Konjac Biotechnology Co. Ltd, Ishibashiya Konjac Company, NAH Foods Ltd, NOW Foods, Shanghai Brilliant Gum Co. Ltd, Slendier, The Konjac Sponge Company, Zeroodle
Base Year- 2023; Estimated Year- 2024; Historic Period- 2018-2023; Forecast period- 2024 to 2030; Currency: Revenue (USD); Volume