The global Stevia Market Study analyzes and forecasts the market size across 6 regions and 24 countries for diverse segments -By Format (Powder, Liquid), By Application (Bakery, Confectionery, Beverages, Dairy, Tabletop Sweeteners, Other Applications).
The Stevia market is thriving as consumer demand for natural, low-calorie sweeteners continues to surge. Stevia, known for its zero-calorie properties, is increasingly being adopted by food and beverage manufacturers to replace sugar in products aimed at health-conscious consumers. The global emphasis on reducing sugar intake due to rising diabetes and obesity rates has positioned Stevia as a preferred sweetener in a range of products, from soft drinks to baked goods. Stevia producers are focusing on improving taste profiles and extraction methods to minimize the aftertaste associated with the plant. Moreover, regulatory approvals across various regions are further accelerating market growth.
The market report analyses the leading companies in the industry including Cargill Inc, Ganzhou Julong High-Tech Industrial Co. Ltd, Guilin Layn Natural Ingredients Corp, Ingredion Inc, Koninklijke DSM NV, Morita Kagaku Kogyo Co. Ltd, Sunwin Stevia International Inc, Tate & Lyle PLC, The Archer Daniels Midland Company, Zhucheng Haotian Pharma Co. Ltd, and others.
The Stevia market is experiencing a prominent trend toward increased consumer demand for natural sweeteners as health consciousness continues to grow. As more people become aware of the potential health risks associated with artificial sweeteners and excessive sugar consumption, stevia, a natural, zero-calorie sweetener derived from the leaves of the Stevia rebaudiana plant, has gained significant popularity. This trend is particularly evident among health-focused consumers, including those following low-calorie, keto, and diabetic-friendly diets. The demand for stevia is also being driven by food and beverage manufacturers seeking to formulate healthier products that align with consumer preferences for clean label and natural ingredients, leading to a broader acceptance and integration of stevia in various applications.
A key driver of the Stevia market is the increasing government regulations and support aimed at promoting healthier food options. Many governments worldwide are implementing policies to reduce sugar consumption due to its link to obesity and related health issues, such as diabetes and cardiovascular diseases. This regulatory push encourages food and beverage manufacturers to seek alternatives to sugar, thereby increasing the demand for natural sweeteners like stevia. Moreover, governments are often promoting public health campaigns that highlight the benefits of reducing sugar intake, creating a favorable environment for stevia products to gain traction in the marketplace. As a result, the combination of regulatory support and health initiatives is driving the adoption of stevia across various sectors, including food, beverages, and dietary supplements.
A significant opportunity in the Stevia market lies in the expansion into emerging markets, where the demand for healthier alternatives to sugar is rapidly increasing. As economic growth leads to a rise in disposable income, consumers in countries like India, Brazil, and China are becoming more aware of health issues associated with sugar consumption. This presents a lucrative opportunity for stevia producers to introduce their products in these regions, capitalizing on the growing demand for natural sweeteners. Additionally, as more local food and beverage companies recognize the benefits of using stevia in their products, partnerships and collaborations can further facilitate market penetration. By tailoring marketing strategies to cater to regional preferences and tastes, companies can effectively tap into the burgeoning demand for stevia in emerging markets, enhancing their global footprint and revenue potential.
The Powder segment dominates the stevia market, largely due to its versatility, ease of use, and broad applicability across various food and beverage products. Stevia powder is favored by manufacturers and consumers alike for its ability to provide a concentrated source of sweetness without the calories associated with traditional sugar. This format is particularly popular in the baking and cooking industries, where it can easily be measured and incorporated into recipes, making it a staple for health-conscious consumers looking to reduce sugar intake. Additionally, the powder format has a longer shelf life compared to liquid stevia, allowing manufacturers to store and distribute it more efficiently. The rising awareness of the health benefits associated with stevia, including its natural origin and potential to aid in weight management and diabetes control, has further boosted the demand for stevia powder. As consumers increasingly seek healthier alternatives to sugar, the powdered form of stevia is well-positioned to meet this growing need, reinforcing its status as the largest segment in the market.
The Beverages application segment is the fastest-growing area within the stevia market, driven by the increasing demand for healthier, low-calorie drink options. As consumers become more health-conscious and seek to reduce sugar consumption, beverage manufacturers are rapidly adopting stevia as a natural sweetener to enhance their product offerings. Stevia's ability to provide sweetness without the calories of sugar makes it an attractive alternative for soft drinks, flavored waters, and health-focused beverages, including functional drinks and teas. Additionally, the growing popularity of fitness and wellness trends has led to a surge in demand for low-calorie, low-sugar beverages among consumers seeking healthier lifestyle choices. The beverage industry has responded by innovating new products that utilize stevia, catering to a market that increasingly prioritizes natural ingredients and transparency in food labeling. This trend, combined with the rising consumption of ready-to-drink beverages, positions the beverages segment as the fastest-growing area in the stevia market, with significant potential for continued expansion.
By Format
Powder
Liquid
By Application
Bakery
Confectionery
Beverages
Dairy
Tabletop Sweeteners
Other Applications
Countries Analyzed
North America (US, Canada, Mexico)
Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe)
Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, Rest of Asia)
South America (Brazil, Argentina, Rest of South America)
Middle East and Africa (Saudi Arabia, UAE, Rest of Middle East, South Africa, Egypt, Rest of Africa)
Cargill Inc
Ganzhou Julong High-Tech Industrial Co. Ltd
Guilin Layn Natural Ingredients Corp
Ingredion Inc
Koninklijke DSM NV
Morita Kagaku Kogyo Co. Ltd
Sunwin Stevia International Inc
Tate & Lyle PLC
The Archer Daniels Midland Company
Zhucheng Haotian Pharma Co. Ltd
*- List Not Exhaustive
TABLE OF CONTENTS
1 Introduction to 2024 Stevia Market
1.1 Market Overview
1.2 Quick Facts
1.3 Scope/Objective of the Study
1.4 Market Definition
1.5 Countries and Regions Covered
1.6 Units, Currency, and Conversions
1.7 Industry Value Chain
2 Research Methodology
2.1 Market Size Estimation
2.2 Sources and Research Methodology
2.3 Data Triangulation
2.4 Assumptions and Limitations
3 Executive Summary
3.1 Global Stevia Market Size Outlook, $ Million, 2021 to 2032
3.2 Stevia Market Outlook by Type, $ Million, 2021 to 2032
3.3 Stevia Market Outlook by Product, $ Million, 2021 to 2032
3.4 Stevia Market Outlook by Application, $ Million, 2021 to 2032
3.5 Stevia Market Outlook by Key Countries, $ Million, 2021 to 2032
4 Market Dynamics
4.1 Key Driving Forces of Stevia Industry
4.2 Key Market Trends in Stevia Industry
4.3 Potential Opportunities in Stevia Industry
4.4 Key Challenges in Stevia Industry
5 Market Factor Analysis
5.1 Value Chain Analysis
5.2 Competitive Landscape
5.2.1 Global Stevia Market Share by Company (%), 2023
5.2.2 Product Offerings by Company
5.3 Porter’s Five Forces Analysis
5.4 Pricing Analysis and Outlook
6 Growth Outlook Across Scenarios
6.1 Growth Analysis-Case Scenario Definitions
6.2 Low Growth Scenario Forecasts
6.3 Reference Growth Scenario Forecasts
6.4 High Growth Scenario Forecasts
7 Global Stevia Market Outlook by Segments
7.1 Stevia Market Outlook by Segments, $ Million, 2021- 2032
By Format
Powder
Liquid
By Application
Bakery
Confectionery
Beverages
Dairy
Tabletop Sweeteners
Other Applications
8 North America Stevia Market Analysis and Outlook To 2032
8.1 Introduction to North America Stevia Markets in 2024
8.2 North America Stevia Market Size Outlook by Country, 2021-2032
8.2.1 United States
8.2.2 Canada
8.2.3 Mexico
8.3 North America Stevia Market size Outlook by Segments, 2021-2032
By Format
Powder
Liquid
By Application
Bakery
Confectionery
Beverages
Dairy
Tabletop Sweeteners
Other Applications
9 Europe Stevia Market Analysis and Outlook To 2032
9.1 Introduction to Europe Stevia Markets in 2024
9.2 Europe Stevia Market Size Outlook by Country, 2021-2032
9.2.1 Germany
9.2.2 France
9.2.3 Spain
9.2.4 United Kingdom
9.2.4 Italy
9.2.5 Russia
9.2.6 Norway
9.2.7 Rest of Europe
9.3 Europe Stevia Market Size Outlook by Segments, 2021-2032
By Format
Powder
Liquid
By Application
Bakery
Confectionery
Beverages
Dairy
Tabletop Sweeteners
Other Applications
10 Asia Pacific Stevia Market Analysis and Outlook To 2032
10.1 Introduction to Asia Pacific Stevia Markets in 2024
10.2 Asia Pacific Stevia Market Size Outlook by Country, 2021-2032
10.2.1 China
10.2.2 India
10.2.3 Japan
10.2.4 South Korea
10.2.5 Indonesia
10.2.6 Malaysia
10.2.7 Australia
10.2.8 Rest of Asia Pacific
10.3 Asia Pacific Stevia Market size Outlook by Segments, 2021-2032
By Format
Powder
Liquid
By Application
Bakery
Confectionery
Beverages
Dairy
Tabletop Sweeteners
Other Applications
11 South America Stevia Market Analysis and Outlook To 2032
11.1 Introduction to South America Stevia Markets in 2024
11.2 South America Stevia Market Size Outlook by Country, 2021-2032
11.2.1 Brazil
11.2.2 Argentina
11.2.3 Rest of South America
11.3 South America Stevia Market size Outlook by Segments, 2021-2032
By Format
Powder
Liquid
By Application
Bakery
Confectionery
Beverages
Dairy
Tabletop Sweeteners
Other Applications
12 Middle East and Africa Stevia Market Analysis and Outlook To 2032
12.1 Introduction to Middle East and Africa Stevia Markets in 2024
12.2 Middle East and Africa Stevia Market Size Outlook by Country, 2021-2032
12.2.1 Saudi Arabia
12.2.2 UAE
12.2.3 Oman
12.2.4 Rest of Middle East
12.2.5 Egypt
12.2.6 Nigeria
12.2.7 South Africa
12.2.8 Rest of Africa
12.3 Middle East and Africa Stevia Market size Outlook by Segments, 2021-2032
By Format
Powder
Liquid
By Application
Bakery
Confectionery
Beverages
Dairy
Tabletop Sweeteners
Other Applications
13 Company Profiles
13.1 Company Snapshot
13.2 SWOT Profiles
13.3 Products and Services
13.4 Recent Developments
13.5 Financial Profile
Cargill Inc
Ganzhou Julong High-Tech Industrial Co. Ltd
Guilin Layn Natural Ingredients Corp
Ingredion Inc
Koninklijke DSM NV
Morita Kagaku Kogyo Co. Ltd
Sunwin Stevia International Inc
Tate & Lyle PLC
The Archer Daniels Midland Company
Zhucheng Haotian Pharma Co. Ltd
14 Appendix
14.1 Customization Offerings
14.2 Subscription Services
14.3 Related Reports
14.4 Publisher Expertise
By Format
Powder
Liquid
By Application
Bakery
Confectionery
Beverages
Dairy
Tabletop Sweeteners
Other Applications
Global Stevia Market Size is valued at $881.3 Million in 2024 and is forecast to register a growth rate (CAGR) of 8.6% to reach $1705.1 Million by 2032.
Emerging Markets across Asia Pacific, Europe, and Americas present robust growth prospects.
Cargill Inc, Ganzhou Julong High-Tech Industrial Co. Ltd, Guilin Layn Natural Ingredients Corp, Ingredion Inc, Koninklijke DSM NV, Morita Kagaku Kogyo Co. Ltd, Sunwin Stevia International Inc, Tate & Lyle PLC, The Archer Daniels Midland Company, Zhucheng Haotian Pharma Co. Ltd
Base Year- 2023; Estimated Year- 2024; Historic Period- 2018-2023; Forecast period- 2024 to 2032; Currency: Revenue (USD); Volume