The Tortilla Chips industry is witnessing a healthy boost in sales during the past few years driven by consumer interest in both healthier options and unique flavors and brands. Major drivers for the Tortilla Chips market:
Over the forecast period to 2032, the Tortilla Chips market is shaped by consumers' heightened focus on health and wellness, which drives demand for healthier snack options, leading to a surge in demand for Tortilla Chips made from natural, non-GMO ingredients. Further, the rise of convenience culture, accelerated by the pandemic, fuels demand for on-the-go snacks, positioning Tortilla Chips as a convenient and satisfying choice.
In addition, growing environmental consciousness prompts consumers to seek sustainable packaging options and eco-friendly manufacturing processes, influencing purchasing decisions within the market. In addition, the embrace of e-commerce and digital platforms continues to reshape the retail landscape, providing opportunities for innovative marketing strategies and direct-to-consumer sales channels for corn chip brands.
Hispanics in North America continue to consider corn flour (Masa Harina) as a staple product, making them a key target segment for businesses operating in the food industry. Hispanics constitute a significant portion of the population in North America, particularly in the United States and Canada. According to the U.S. Census Bureau, Hispanics accounted for about 18.9% of the total U.S. population in 2020, with projections indicating continued growth in the coming years.
Many Hispanics view corn-based products as essential elements of their culinary heritage and daily meals. Corn-based products, including Tortilla Chips made from corn flour, are often favored by Hispanic consumers due to their familiarity and taste preferences. Corn flour is also naturally gluten-free, making it a good option for people with celiac disease or gluten sensitivity.
Consumer preferences for plant-based and vegan snacks, as well as gluten-free and allergen-friendly snacks, significantly impact the demand for Tortilla Chips in the snack food market. With an increasing number of consumers adopting plant-based diets or seeking allergen-free options due to dietary restrictions or health concerns, the demand for snacks that cater to these preferences has surged. Corn chip manufacturers are introducing plant-based and vegan corn chip varieties, often made with natural ingredients and free from animal products, appealing to consumers looking for ethical and sustainable snack choices.
Similarly, the growing demand for gluten-free and allergen-friendly snacks has influenced the Tortilla Chips market, leading to the development of gluten-free corn chip options and products that are free from common allergens such as dairy, nuts, and soy. These allergen-friendly Tortilla Chips provide consumers with dietary restrictions or allergies the opportunity to enjoy a popular snack without compromising on taste or nutritional value. As a result, the demand for Tortilla Chips has expanded beyond traditional consumers to include those with specific dietary needs, contributing to the overall growth and diversification of the Tortilla Chips industry.
In 2024, fried tortilla chips dominate the market, holding a substantial 75.6% share among tortilla chip types. The market growth is largely driven by consumer demand for the classic taste and texture associated with fried chips, which offer a distinct crunch and rich flavor profile that appeals broadly across demographics. Major brands such as Frito-Lay (Doritos, Tostitos) and Mission Foods continue to innovate within the fried segment, incorporating popular flavors and seasoning options to keep consumers engaged. Additionally, advancements in frying technology have allowed companies to optimize oil usage, enhancing product quality while addressing health concerns related to fat content.
In 2024, original or salted tortilla chips are projected to generate $6.4 billion in revenue, making them the top-selling product among tortilla chip varieties. Leading brands like Frito-Lay's Tostitos and Mission Foods capitalize on this demand by offering various original or salted options across different packaging formats, catering to both individual snackers and gatherings. The minimal ingredient profile and familiarity of the product also resonate with health-conscious consumers seeking straightforward snack options.
The United States is the largest producer, consumer, and exporter of corn in the world. On average, U.S. farmers plant about 90 million acres of corn each year, with the majority of the crop grown in the Heartland region. Corn is grown in most U.S. States, but production is concentrated in the Heartland region (from the Great Plains through Ohio). Iowa and Illinois, the top corn-producing States, typically account for about one-third of the U.S. crop. Consumer demographics in the US Tortilla Chips industry are diverse, reflecting the snack's broad appeal across age groups and lifestyles.
While Tortilla Chips are enjoyed by consumers of all ages, younger demographics, including Millennials and Gen Z, are key drivers of growth, particularly for brands offering bold flavors, innovative packaging, and interactive marketing campaigns. Health-conscious consumers also contribute to market demand, leading to the development of healthier variants such as baked, organic, and non-GMO Tortilla Chips.
The industry is fragmented in nature and is characterized by the presence of both capital-intensive global players and medium-scale local companies. Leading companies in the industry include- Grupo Bimbo, PepsiCo, Truco Enterprises, Amplify Snack Brands, Arca Continental S.A.B. de C.V., Fireworks Foods, Greendot Health Foods, Hain Celestial, Intersnack Group, Kellanova, and others.
Stage |
Key Activities |
Example Companies |
Raw Material Sourcing |
Cultivation of corn |
Cargill, Archer Daniels Midland (ADM), Bunge |
Processing and Manufacturing |
Processing corn into masa, shaping and frying chips, packaging |
Gruma (Mission Foods), Frito-Lay, Snyder's-Lance |
Packaging |
Providing packaging solutions for Tortilla Chips |
Amcor, Berry Global, Sealed Air |
Distribution and Logistics |
Transportation, warehousing, inventory management |
UPS, FedEx, DHL |
Retailers |
Stocking and selling Tortilla Chips to consumers |
Walmart, Kroger, Costco, 7-Eleven, Amazon |
Marketing and Advertising |
Advertising campaigns, promotions, brand building |
Omnicom Group, WPP, Interpublic Group |
Consumer Consumption |
Purchase and consumption of Tortilla Chips |
End consumers |
Parameter |
Details |
Market Size (2024) |
$22.7 Billion |
Market Size (2032) |
$33.2 Billion |
Market Growth Rate |
4.87% |
Largest Segment- Types |
Fried Tortilla Chips (75.6% Market Share) |
Largest Segment- Shape |
Triangles ($13.8 Billion Revenue) |
Largest Segment- Sales Channel |
Hypermarkets and Supermarkets |
Largest Segment- Flavor |
Original/Salted |
Largest Segment- Packaging |
Single-Serve |
Potential Market |
United States ($4.8 Billion Sales) |
Segments |
Types, Delivery, Applications |
Study Period |
2018- 2023 and 2024-2032 |
Units |
Revenue (USD) |
Qualitative Analysis |
Porter’s Five Forces, SWOT Profile, Market Share, Scenario Forecasts, Market Ecosystem, Company Ranking, Market Dynamics, Industry Benchmarking |
Companies |
Grupo Bimbo, PepsiCo, Truco Enterprises, Amplify Snack Brands, Arca Continental S.A.B. de C.V., Fireworks Foods, Greendot Health Foods, Hain Celestial, Intersnack Group, Kellanova |
Countries |
US, Canada, Mexico, Germany, France, Spain, Italy, UK, Russia, China, India, Japan, South Korea, Australia, South East Asia, Brazil, Argentina, Middle East, Africa |
Type
Shape
Sales Channel
Flavor
Packing
Countries Analyzed
Tortilla Chips Companies Profiled in the Study
*- List Not Exhaustive
About USD Analytics
Table of Contents
1. Executive Summary
What’s New in 2024?
Top 10 Takeaways from the Industry
Potential Opportunities for Industry Stakeholders
Strategic Imperatives
Company Market Positioning
Industry Benchmarking Matrix
2. Research Scope and Methodology
Market Definition
Market Segments
Companies Profiled
Research Methodology
Data Sources
Conversion Rates for USD
Abbreviations
3. Strategic Landscape: Key Insights and Implications
Spotlight: Key Strategies Opted by Business Leaders
Competitive Landscape
SWOT Analysis
Porter’s Five Force Analysis
Macro-Environmental Analysis
4. Growth Opportunity Analysis
Trends at a Glance
Market Dynamics
Key Industry Stakeholders
Regulatory Landscape
5. Market Size Outlook to 2032
Global Tortilla Chips Market Size Forecast, USD Million, 2018- 2032
Scenario Analysis
Pricing Analysis and Outlook
6. Historical Tortilla Chips Market Size by Segments, 2018- 2023
Key Statistics, 2024
Tortilla Chips Market Size Outlook by Type, USD Million, 2018-2023
Growth Comparison (y-o-y) across Tortilla Chips Types, 2018-2023
Tortilla Chips Market Size Outlook by Application, USD Million, 2018-2023
Growth Comparison (y-o-y) across Tortilla Chips Applications, 2018-2023
7. Tortilla Chips Market Size Outlook by Segments, 2024- 2032
Tortilla Chips Market Size Outlook by Type, USD Million, 2024-2032
Growth Comparison (y-o-y) across Tortilla Chips Types, 2024-2032
Tortilla Chips Market Size Outlook by Shape, USD Million, 2024-2032
Growth Comparison (y-o-y) across Tortilla Chips Shapes, 2024-2032
Tortilla Chips Market Size Outlook by Sales Channel, USD Million, 2024-2032
Growth Comparison (y-o-y) across Tortilla Chips Sales Channels, 2024-2032
Tortilla Chips Market Size Outlook by Flavor, USD Million, 2024-2032
Growth Comparison (y-o-y) across Tortilla Chips Flavors, 2024-2032
Tortilla Chips Market Size Outlook by Packing, USD Million, 2024-2032
Growth Comparison (y-o-y) across Tortilla Chips Packings, 2024-2032
8. Tortilla Chips Market Size Outlook by Region
North America
Europe
Asia Pacific
South America
Middle East and Africa
9. United States Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
United States Tortilla Chips Market Size Outlook by Type, 2021- 2032
United States Tortilla Chips Market Size Outlook by Application, 2021- 2032
United States Tortilla Chips Market Size Outlook by End-User, 2021- 2032
10. Canada Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
Canada Tortilla Chips Market Size Outlook by Type, 2021- 2032
Canada Tortilla Chips Market Size Outlook by Application, 2021- 2032
Canada Tortilla Chips Market Size Outlook by End-User, 2021- 2032
11. Mexico Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
Mexico Tortilla Chips Market Size Outlook by Type, 2021- 2032
Mexico Tortilla Chips Market Size Outlook by Application, 2021- 2032
Mexico Tortilla Chips Market Size Outlook by End-User, 2021- 2032
12. Germany Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
Germany Tortilla Chips Market Size Outlook by Type, 2021- 2032
Germany Tortilla Chips Market Size Outlook by Application, 2021- 2032
Germany Tortilla Chips Market Size Outlook by End-User, 2021- 2032
13. France Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
France Tortilla Chips Market Size Outlook by Type, 2021- 2032
France Tortilla Chips Market Size Outlook by Application, 2021- 2032
France Tortilla Chips Market Size Outlook by End-User, 2021- 2032
14. United Kingdom Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
United Kingdom Tortilla Chips Market Size Outlook by Type, 2021- 2032
United Kingdom Tortilla Chips Market Size Outlook by Application, 2021- 2032
United Kingdom Tortilla Chips Market Size Outlook by End-User, 2021- 2032
15. Spain Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
Spain Tortilla Chips Market Size Outlook by Type, 2021- 2032
Spain Tortilla Chips Market Size Outlook by Application, 2021- 2032
Spain Tortilla Chips Market Size Outlook by End-User, 2021- 2032
16. Italy Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
Italy Tortilla Chips Market Size Outlook by Type, 2021- 2032
Italy Tortilla Chips Market Size Outlook by Application, 2021- 2032
Italy Tortilla Chips Market Size Outlook by End-User, 2021- 2032
17. Benelux Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
Benelux Tortilla Chips Market Size Outlook by Type, 2021- 2032
Benelux Tortilla Chips Market Size Outlook by Application, 2021- 2032
Benelux Tortilla Chips Market Size Outlook by End-User, 2021- 2032
18. Nordic Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
Nordic Tortilla Chips Market Size Outlook by Type, 2021- 2032
Nordic Tortilla Chips Market Size Outlook by Application, 2021- 2032
Nordic Tortilla Chips Market Size Outlook by End-User, 2021- 2032
19. Rest of Europe Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of Europe Tortilla Chips Market Size Outlook by Type, 2021- 2032
Rest of Europe Tortilla Chips Market Size Outlook by Application, 2021- 2032
Rest of Europe Tortilla Chips Market Size Outlook by End-User, 2021- 2032
20. China Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
China Tortilla Chips Market Size Outlook by Type, 2021- 2032
China Tortilla Chips Market Size Outlook by Application, 2021- 2032
China Tortilla Chips Market Size Outlook by End-User, 2021- 2032
21. India Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
India Tortilla Chips Market Size Outlook by Type, 2021- 2032
India Tortilla Chips Market Size Outlook by Application, 2021- 2032
India Tortilla Chips Market Size Outlook by End-User, 2021- 2032
22. Japan Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
Japan Tortilla Chips Market Size Outlook by Type, 2021- 2032
Japan Tortilla Chips Market Size Outlook by Application, 2021- 2032
Japan Tortilla Chips Market Size Outlook by End-User, 2021- 2032
23. South Korea Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
South Korea Tortilla Chips Market Size Outlook by Type, 2021- 2032
South Korea Tortilla Chips Market Size Outlook by Application, 2021- 2032
South Korea Tortilla Chips Market Size Outlook by End-User, 2021- 2032
24. Australia Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
Australia Tortilla Chips Market Size Outlook by Type, 2021- 2032
Australia Tortilla Chips Market Size Outlook by Application, 2021- 2032
Australia Tortilla Chips Market Size Outlook by End-User, 2021- 2032
25. South East Asia Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
South East Asia Tortilla Chips Market Size Outlook by Type, 2021- 2032
South East Asia Tortilla Chips Market Size Outlook by Application, 2021- 2032
South East Asia Tortilla Chips Market Size Outlook by End-User, 2021- 2032
26. Rest of Asia Pacific Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of Asia Pacific Tortilla Chips Market Size Outlook by Type, 2021- 2032
Rest of Asia Pacific Tortilla Chips Market Size Outlook by Application, 2021- 2032
Rest of Asia Pacific Tortilla Chips Market Size Outlook by End-User, 2021- 2032
27. Brazil Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
Brazil Tortilla Chips Market Size Outlook by Type, 2021- 2032
Brazil Tortilla Chips Market Size Outlook by Application, 2021- 2032
Brazil Tortilla Chips Market Size Outlook by End-User, 2021- 2032
28. Argentina Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
Argentina Tortilla Chips Market Size Outlook by Type, 2021- 2032
Argentina Tortilla Chips Market Size Outlook by Application, 2021- 2032
Argentina Tortilla Chips Market Size Outlook by End-User, 2021- 2032
29. Rest of South America Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of South America Tortilla Chips Market Size Outlook by Type, 2021- 2032
Rest of South America Tortilla Chips Market Size Outlook by Application, 2021- 2032
Rest of South America Tortilla Chips Market Size Outlook by End-User, 2021- 2032
30. United Arab Emirates Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
United Arab Emirates Tortilla Chips Market Size Outlook by Type, 2021- 2032
United Arab Emirates Tortilla Chips Market Size Outlook by Application, 2021- 2032
United Arab Emirates Tortilla Chips Market Size Outlook by End-User, 2021- 2032
31. Saudi Arabia Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
Saudi Arabia Tortilla Chips Market Size Outlook by Type, 2021- 2032
Saudi Arabia Tortilla Chips Market Size Outlook by Application, 2021- 2032
Saudi Arabia Tortilla Chips Market Size Outlook by End-User, 2021- 2032
32. Rest of Middle East Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of Middle East Tortilla Chips Market Size Outlook by Type, 2021- 2032
Rest of Middle East Tortilla Chips Market Size Outlook by Application, 2021- 2032
Rest of Middle East Tortilla Chips Market Size Outlook by End-User, 2021- 2032
33. South Africa Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
South Africa Tortilla Chips Market Size Outlook by Type, 2021- 2032
South Africa Tortilla Chips Market Size Outlook by Application, 2021- 2032
South Africa Tortilla Chips Market Size Outlook by End-User, 2021- 2032
34. Rest of Africa Tortilla Chips Market Analysis and Outlook, 2021- 2032
Key Statistics
Rest of Africa Tortilla Chips Market Size Outlook by Type, 2021- 2032
Rest of Africa Tortilla Chips Market Size Outlook by Application, 2021- 2032
Rest of Africa Tortilla Chips Market Size Outlook by End-User, 2021- 2032
35. Key Companies
Market Share Analysis
Company Benchmarking
SWOT Analysis
36. Recent Market Developments
Appendix
Looking Ahead
Research Methodology
Legal Disclaimer
Type
Shape
Sales Channel
Flavor
Packing
Countries Analyzed
USD Analytics forecasts the global Tortilla Chips market size to increase from $22.7 Billion in 2024 to $33.2 Billion in 2032, registering a CAGR of 4.87% during the forecast period
Largest Segment by Type is Fried Tortilla Chips (75.6% Market Share), Largest Segment by Shape is Triangles ($13.8 Billion Revenue), Largest Segment by Sales Channel is Hypermarkets and Supermarkets
Grupo Bimbo, PepsiCo, Truco Enterprises, Amplify Snack Brands, Arca Continental S.A.B. de C.V., Fireworks Foods, Greendot Health Foods, Hain Celestial, Intersnack Group, Kellanova
Base Year- 2023; Estimated Year- 2024; Historic Period- 2018-2023; Forecast period- 2024 to 2030; Currency: USD; Volume
United States ($4.8 Billion Sales)